45B - PayMeInADA - A Global Map and Directory of Businesses taking payments in ADA - Facilitating Adoption, using Marlowe

[GENERAL] Name and surname of main applicant

Pedro Lucas - 45B

[GENERAL] Email address of main applicant

lucas@45b.io

Additional applicants

45B team - https://45b.io

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

10

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

We will open source as many technical components as possible, but reserve open sourcing the full solution for a later time.

[METADATA] Category of proposal

Regional Expansion

[IMPACT] Please describe your proposed solution.

Payments and simple transactions of value are likely the simplest use case for Cardano. However, it is extremely hard to find those close to you who are available to have their day-to-day transactions be in ADA instead of fiat currency.

The PayMeInADA application will enable end users to find establishments where fellow ADA holders are happy to take payments in ADA and network with you to discuss Cardano.

The development of this solution will leverage Marlowe for its smart contracts, ensuring a cost-effective robust approach, with great transparency of its workings.

Payments in cryptocurrencies are legal in many legislations, being considered as ‘in kind’ payments and the value of facilitating Peer-to-Peer transactions is paramount for the use of true on-chain ADA, as opposed to centralized exchanges and VISA-based payment cards.

To address the reality of locations with less clear regulation, the app will present a disclaimer reminding the user of his responsibility to observe regulations applied to him.

We will reach out to partner with entities and organizations in the broader blockchain space to reach retailers already taking payments in other cryptocurrencies.

Further networking like establishing local/regional partners may facilitate reaching users with perks like “PayMeInADA” stickers to have next to your cash register.

One very important outcome of this proposal would be the establishment of a DAO of retailers taking payments in (onchain) ADA. This could spring from the entities listed on the PayMeInADA map, that would gather to discuss how to share resources progress their interests.

The app will also allow listed retailers to mention if they are associated with any DAOs, therefore gathering a list of DAO references that the users can explore directly.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

This proposal will directly address the following Cardano needs identified in the challenge:

“Effective Collaboration Management Platforms to Organize Community Intentions and Actions”

“Additional not yet existing tools to give Cardano a distinct advantage“

Facilitating adoption and demystification of day-to-day use of ADA will greatly promote that more new ADA holders explore the space, join and form DAOs.

Furthermore, it is very likely that users of this app will make use of it (directly or indirectly through networking) to promote any DAOs that he is a member of.

We can say that this app will be a tool to service all DAOs and help bring more to existence.

“Number of Communities engaged in collaboration using Cardano DAO creation tools”

PayMeInADA will enable a great way to address this “Key Metric” by creating a real-world discovery for any ADA holders that will be invited to associate themselves with existing/new DAOs in our Directory

[IMPACT] How do you intend to measure the success of your project?

The success of this project will be measured by:

• Delivering a app with a great user experience for the proposed use case
• Impact and traction on social networks of PayMeInADA 
• Number of users registering themselves on the platform
• Downloads from app stores and similar platforms
• Access statistics to the PayMeInADA website
• The creation of a DAO between listed entities

[IMPACT] Please describe your plans to share the outputs and results of your project?

45B and the partners of this project agree to promote PayMeInADA via:

• 45B’s social media
• PayMeInADA itself will have their social media outlets
• Marlowe social media
• Catalyst community
• Any relevant partnerships formed during this project

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

45B is composed of and has access to professionals with an extensive track record of delivering solutions in Finance, Banking and other lines of business. Also they are responsible in helping the promotion and socials of some players on the Cardano ecosystem.

45B will gather input from interested parties (e.g. pilot users and stakeholders) to acess and formalize the finer functional specifications for the app, and liase with development talent in the ecosystem to implement and support the app. We are in close connection to the main developer communities in Cardano.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Our main goals are:

• To facilitate global adoption of ADA as a means of payment
• To facilitate networking between ADA holders
• The creation of a DAO between listed entities

We will achieve these goals by:

• Building an app that enables ADA holders to find retailers taking payments in ADA
• Promote it broadly throughout the ecosystem
• Embed the app with ‘social sharing’ abilities to facilitate onboarding new users
• Embed the app with to declare, select and explore DAOs that the listed retailers relate to

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Stage 1: Planning and Design - 2 months

• Create user stories and UX
• Create branding and visuals
• Define social sharing features

Stage 2: Partnerships and providers - 1 month

• Establish a legal partner for advisory services
• Define requirements for continued support
• Survey and define a Promotion and community building services provider
• Define strategy

Stage 3: Build app, prepare promotion and networking - 5 months

• Iterative App Build and testing
• Consult with the IOG Marlowe team where necessary
• User acceptance testing
• Plan contents and media resources
• Survey and establish partnerships or obtain databases of potential retailer users

Stage 4: Launch and initial user feedback - 1 month

• Go live of the app
• Promotion to Cardano communities
• Reach out to potential retail users

Stage 5: Catalyst close-out - 1 month

• Document learnings
• Close-out report
• Promote amongst developer communities
• Visit live sessions to discuss further use cases

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Stage 1: Planning and Design

• Product definitions ready to take to build

Stage 2: Partnerships and providers

• Legal terms and conditions of service, data protection terms
• To be provided within 4 months from this point
• Promotion and community building plans
• To be provided within 4 months from this point

Stage 3: Build app, prepare promotion and networking

• A running app having passed UAT 
• A rich database of retailers to promote to

Stage 4: Launch and initial user feedback

• Considerable awareness of this new solution
• Feedback from end-users
• Sign-ups from retailers

Stage 5: Catalyst close-out

• Feedback from Catalyst about the project
• Feedback from communities about the app

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Development of the APP, costs with app stores and similar platforms

$20000

Legal framing and guidance

$6000

Promotion and community building

$5000

Project and Product management

$4000

Total $35000 at $0.30/ADA = aprox 116 600 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Facilitating adoption and demystification of day-to-day use of ADA will greatly promote that more new ADA holders explore and join the space. Global adoption is one of the missions of Cardano and this app will greatly contribute for that at relatively little cost.

The services budget is according to or below standard rates for these professional services in Europe or the USA.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept