Localized YouTube Videos Series: Basics of Self-Sovereign Identity, Intro to Development, UI/UX. US English, French, Latin American Spanish, Portuguese Brazilian, Japanese, Korean and Simplified Chinese

[GENERAL] Name and surname of main applicant

Michael Wesley

[GENERAL] Email address of main applicant

moton@moton.io

Additional applicants

None

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

The funding for localization is crucial in order to provide a comprehensive, user-friendly learning resource for Atala Prism to a diverse global audience. Below are the key reasons:

1. Expanding Reach: Localization is instrumental in making our educational content accessible to non-English speaking users. As Atala Prism is a global platform, localized content will significantly help in reaching a larger audience and will break the language barriers to the adoption of the platform.
2. Improving User Experience: Localized content ensures that users in different parts of the world can understand and utilize the platform in a way that is most comfortable to them. This will not only enhance the user experience but will also promote a higher level of engagement.
3. Increasing Adoption: By providing multilingual educational resources, we can speed up the rate at which Atala Prism is adopted across different regions. Users are more likely to use and recommend a platform they fully understand.
4. Promoting Equity: Localization helps in promoting inclusivity and equality by ensuring that everyone, irrespective of their language, has access to the same resources and opportunities. This is in line with the ethos of blockchain and decentralization.
5. Professional Translation Services: While I have professional experience developing localized software, the process of localizing educational videos involves hiring professional translators and voice-over artists for accurate and culturally appropriate translations. Adequate funding is required to avail these services, which are crucial for the production of high-quality localized videos.

Therefore, securing funding for localization is essential for the successful execution and impact of this project.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Scripts and assets will be stored in git hub.

[METADATA] Category of proposal

Education

[IMPACT] Please describe your proposed solution.

My proposed solution addresses the issue of accessibility and understanding of Atala Prism Self Sovereign ID by creating a series of instructional videos and a multilingual website. The problem as I perceive it is twofold: a language barrier that limits the global adoption of this technology, and a knowledge gap across different user segments - from laypeople to developers and UI/UX designers.

I intend to use my experience to design clear and concise content that demystifies Atala Prism. By leveraging AI, we'll translate and deliver this content in multiple languages, greatly expanding its reach.

This project will engage a wide array of stakeholders, from those who are just curious about Atala Prism, to professionals looking to incorporate it into their work.

Impact will be measured in several ways: user engagement metrics (like video views, website visits), growth in adoption of Atala Prism (downloads, implementations), and feedback surveys. We'll also track how many languages we've extended our reach to, effectively quantifying our inclusivity efforts.

What's unique is our commitment to multilingual education, addressing the language barrier in a tech world that often centers on English. This inclusivity directly aligns with Cardano's vision of democratizing access to digital identities and financial systems. By improving understanding and usage of Atala Prism, we help Cardano expand its global impact.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

My proposed solution addresses the challenge by directly tackling the language barrier and the knowledge gap surrounding Atala Prism Self Sovereign ID. It does this by creating educational content that is not only detailed and comprehensive but also multilingual. This ensures that information about Atala Prism becomes accessible to a global audience, supporting Cardano's mission of democratization and inclusivity.

The solution will benefit the Cardano ecosystem in several ways:

1. Increased Adoption: By educating a wider, multilingual audience about Atala Prism, we could potentially drive its increased adoption and usage. This would directly contribute to the growth and expansion of the Cardano ecosystem.
2. Improved Understanding: Detailed instructional content for different user groups (non-tech users, developers, UI/UX designers) will improve understanding and implementation of Atala Prism, thereby enhancing the overall user experience within the Cardano ecosystem.
3. Global Reach: By offering content in multiple languages, we are inviting people from diverse linguistic backgrounds to engage with Atala Prism and the Cardano ecosystem. This increases Cardano's global reach and aligns with its vision of breaking down barriers to access.
4. Community Engagement: This initiative can stimulate community engagement, leading to a more vibrant, inclusive, and supportive environment for both new and existing users of Cardano's technology.

By providing the necessary education and breaking down language barriers, my solution aims to bring Cardano's innovative technology to the fingertips of a much wider, global audience.

[IMPACT] How do you intend to measure the success of your project?

The success of this project will be measured through a combination of qualitative and quantitative metrics:

1. Engagement Metrics: These include the number of video views, website visits, comments, shares, and likes. Increases in these numbers would indicate greater interest and engagement with the content.
2. User Feedback: We will seek out opinions from our users. Surveys and questionnaires will be used to understand how our content is helping users, what they like about it, and areas they believe need improvement.
3. Adoption Rates: This would involve tracking the increase in downloads and implementations of Atala Prism following the launch of our instructional content.
4. Language Reach: Success would be measured by the number of languages we can translate our content into, reflecting our impact on non-English speaking users.

In the short term, these initiatives are expected to boost Cardano’s productivity by facilitating a better understanding of Atala Prism, leading to its more effective and widespread use. Over the long term, this project will stimulate growth by attracting a more diverse and global user base to the Cardano ecosystem.

The measures are realistic because they rely on clear, trackable metrics and direct user feedback. By focusing on both quantitative and qualitative measures, we can get a comprehensive understanding of the project's success and areas for potential improvement.

[IMPACT] Please describe your plans to share the outputs and results of your project?

Our outputs, primarily instructional videos and website content, will be shared through various online channels to ensure maximum visibility and reach. Here's how we plan to do it:

1. YouTube: As a primary platform for our videos, we'll leverage its global reach. Videos will be published regularly to maintain engagement.
2. Website: The site will host all the instructional content, including video transcripts for those who prefer reading, and provide updates about the project.
3. Social Media: We'll promote our content across different social media platforms (LinkedIn, Twitter, Facebook, etc.), targeting both individual users and professional communities interested in digital identity technologies.
4. Community Forums: We plan to share our work in Cardano and tech-related forums and discussion boards, like the Cardano Community, Stack Overflow, etc.
5. Partnerships: We'll seek collaborations with tech blogs, news outlets, and influencers to spread the word about our project.
6. Webinars/Workshops: To supplement our digital content, we may host live webinars or workshops, inviting guest speakers from the Cardano ecosystem.

As for using the results for further R&D, user feedback and engagement data will inform our content development strategy, helping us refine our approach. We'll identify what works best, which topics users are most interested in, and what languages are most needed, to enhance the effectiveness of our future work.

Moreover, understanding the pain points and interests of our audience may inspire new project ideas. For example, if there's a strong interest in a particular aspect of Atala Prism, we might develop specialized content around that topic or even consider building tools or software to address those specific needs.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Having worked at large software companies, my experience spans various roles such as build and release, and writing software installers using InstallShield software. This background gives me a solid understanding of the needs of different stakeholders, from non-tech users to developers, and the ability to communicate complex technical ideas clearly.

I've led projects that required close attention to detail, effective communication, and reliable project management - all skills crucial for the successful delivery of this initiative. My multilingual skills also align well with the project's aim to create multilingual educational content.

In terms of financial accountability, I plan to implement the following steps:

1. Budgeting & Financial Planning: A detailed budget will be prepared outlining how the funds will be used. This will include costs for video production, website development, AI translation services, and operational costs.
2. Transparency: I'm committed to maintaining transparency in all financial dealings. All expenses will be documented, and financial reports will be prepared and made available for audit.
3. Milestone-based Funding: Funds will be used in a phase-wise manner, linked to specific project milestones. This ensures the money is spent responsibly and allows for monitoring of progress.
4. Auditing: An independent auditor may review financial transactions to ensure the funds are being used appropriately.

I bring to this project a blend of technical know-how, project management experience, and financial prudence, making me well-suited to execute this project with the highest level of trust and accountability.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goals for this project are:

1. Create Comprehensive Educational Content: Develop a series of instructional YouTube videos and a multilingual website for Atala Prism Self Sovereign ID. The content will be tailored for three main audiences: non-technical people, software developers, and UI/UX designers.
2. Promote Multilingual Accessibility: Utilize AI translation to produce content in multiple languages and reach a wider, global audience.
3. Enhance Atala Prism Understanding & Adoption: Improve understanding of Atala Prism among different user groups and drive its adoption.

To validate if these goals are feasible and being achieved, we'll use the following methods:

For the first goal, success will be measured by the completion and quality of the instructional content. We will review the content to ensure it is comprehensive, clear, and suitable for the target audiences.

To validate the second goal, we'll track the number of languages we're able to translate our content into and monitor engagement metrics (like views, shares, comments) for non-English content. User feedback will also be important to understand if our translations are effective.

The third goal will be assessed through adoption rates of Atala Prism, which we expect to rise following the launch of our educational content. User surveys will also provide insights into whether users' understanding of Atala Prism has improved.

As for the technical implementation, our approach leverages my experience in software and content creation. The instructional videos will be scripted, recorded, and edited using professional video editing software, while the website will be developed using modern web technologies. AI translation services will be used to convert scripts into multiple languages, and user feedback will help refine this process over time.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Here are the proposed milestones, activities, and timeline for the project:

Milestone 1: Project Planning and Research (1 month, ₳10,000)

• Activities: Define project scope, identify target audience, research topics for instructional content, and prepare a project roadmap.
• Success Criteria: Detailed project plan, topic list for videos and website content.

Milestone 2: Website Development (2 months, ₳20,000)

• Activities: Design and develop the project website, ensure its responsive and user-friendly on multiple devices, create and populate initial written content.
• Success Criteria: Fully functional, live website with initial content.

Milestone 3: Content Creation - Phase 1 (English) (3 months, ₳30,000)

• Activities: Script, record, and edit a series of instructional videos in English; create supplementary written content for the website.
• Success Criteria: Completion and upload of English videos on YouTube; additional English content on website.

Milestone 4: AI Translation and Multilingual Content Creation (3 months, ₳20,000)

• Activities: Translate scripts into multiple languages using AI, record and edit multilingual videos, translate website content.
• Success Criteria: Multilingual instructional videos on YouTube; multilingual content available on the website.

Milestone 5: Promotion and Outreach (1 month, ongoing, ₳10,000)

• Activities: Promote content through social media, forums, partnerships, webinars; seek user feedback and engagement metrics.
• Success Criteria: Increased video views, website visits, user engagement; positive user feedback.

Milestone 6: Refinement and Expansion (1 month, ongoing, ₳10,000)

• Activities: Refine content based on feedback, create additional videos on new topics as needed, expand the language offering.
• Success Criteria: Improved content, additional videos, wider language reach, positive user feedback.

The project will follow an iterative, agile methodology, allowing for constant improvement based on feedback. Regular project updates will be communicated to stakeholders, ensuring transparency and accountability.

Please note that the costs are approximate and may vary based on actual requirements during project execution.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: Project Planning and Research

• Deliverables: A detailed project plan, a list of video and written content topics.
• Intended Outcomes: Clear understanding of project scope and audience, preparedness for the next stages of the project.
• Measures: Completion of the project plan and content topic list.

Milestone 2: Website Development

• Deliverables: A live, fully functional, responsive website with initial written content.
• Intended Outcomes: A platform ready to host multilingual educational content on Atala Prism, providing users with a go-to resource.
• Measures: Completion and launch of the website, user feedback on website usability.

Milestone 3: Content Creation - Phase 1 (English)

• Deliverables: A series of instructional YouTube videos in English, supplementary English written content on the website.
• Intended Outcomes: Increased understanding of Atala Prism among English-speaking users, initial increase in Atala Prism adoption.
• Measures: Number of completed videos, user engagement metrics (views, likes, shares, comments), user feedback.

Milestone 4: AI Translation and Multilingual Content Creation

• Deliverables: Multilingual instructional videos on YouTube, translated content available on the website.
• Intended Outcomes: Wider, global reach; increased understanding and adoption of Atala Prism among non-English speaking users.
• Measures: Number of languages covered, user engagement metrics for non-English content, user feedback.

Milestone 5: Promotion and Outreach

• Deliverables: Promotion through social media, forums, partnerships, webinars; user feedback reports.
• Intended Outcomes: Greater visibility for the project, increased user engagement, valuable user feedback for improvement.
• Measures: Engagement metrics (views, visits, shares, likes), number of feedback responses, partnerships formed.

Milestone 6: Refinement and Expansion

• Deliverables: Improved and additional educational content, expanded language offering.
• Intended Outcomes: Continued growth of the project's reach and impact, greater user satisfaction, ongoing increase in Atala Prism understanding and adoption.
• Measures: Number of new videos, languages added, user engagement metrics, user feedback.

For each milestone, progress will be tracked by measuring the deliverables against the plan, reviewing user feedback, and monitoring engagement metrics. This approach ensures a constant feedback loop, enabling the project to adapt and improve as needed.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

1. Project Planning and Research (₳10,000)

• Research tools & resources: ₳2,000
• Project Management Software: ₳1,000
• Planning meetings and discussions: ₳7,000

2. Website Development (₳20,000)

• Domain name and Hosting: ₳1,000
• Web Design and Development services: ₳15,000
• Content Creation for the website: ₳4,000

3. Content Creation - Phase 1 (English) (₳30,000)

• Scriptwriting: ₳5,000
• Video recording and editing tools (such as Adobe Premiere Pro): ₳2,000
• Recording, editing, and production: ₳20,000
• Additional written content creation for the website: ₳3,000

4. AI Translation and Multilingual Content Creation (₳20,000)

• AI Translation Services (such as Google Translate API): ₳5,000
• Multilingual voiceover artists or text-to-speech services: ₳10,000
• Additional editing for multilingual videos: ₳5,000

5. Promotion and Outreach (₳10,000)

• Social Media Promotion (Sponsored posts): ₳5,000
• Webinars or Online Events: ₳3,000
• Partnerships with relevant forums or platforms: ₳2,000

6. Refinement and Expansion (₳10,000)

• User Feedback Tools (such as SurveyMonkey): ₳1,000
• Content revision based on feedback: ₳6,000
• Creation of additional videos: ₳3,000

The total budget comes to ₳100,000. We'll use services like Google Translate API for translations. These costs are approximate and might vary based on actual requirements during project execution.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of this project has been carefully calculated to represent excellent value for the Cardano ecosystem, considering several factors.

Firstly, the project is based in Silicon Valley, one of the world's most significant tech hubs. Here, the cost of living is significantly higher than the national average, and thus the rates for technical work, content creation, and other related services are likewise higher.

Secondly, this project is unique in that it consolidates several skill sets - teaching, software development, content creation, and blockchain expertise - all within one person. In a typical setting, a project of this scale would require multiple team members with differing specialties, each drawing separate salaries or fees.

The proposed project leverages my experience as a computer science teacher, a software professional, and a stake pool operator in the Cardano ecosystem to deliver a high-quality and comprehensive solution. This consolidation significantly reduces costs, as one person is executing multiple roles that would traditionally require hiring multiple individuals or agencies.

Lastly, the value this project offers is immense. By providing multilingual, easy-to-understand instructional content on Atala PRISM, we aim to broaden Cardano's global reach, facilitating adoption, and fostering an inclusive ecosystem. The project's benefits in terms of expanding Cardano's user base and educating the community should significantly outweigh its costs.

In summary, the proposed budget is a cost-effective solution for delivering high-quality, multilingual educational content that will drive Cardano's global adoption.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept