Artboardz: Onboarding Artists And Merchants With NMKR

[GENERAL] Name and surname of main applicant

John-Patrick van Rensburg

[GENERAL] Email address of main applicant

admin@cardanocenters.io

Additional applicants

Dee Boshoff

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

The development work on the back end.

[METADATA] Category of proposal

Regional Expansion

[METADATA] SDG rating

SDG Goals

Goal 1. End poverty in all its forms everywhere.

Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

Goal 8. Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.

Goal 10. Reduce inequality within and among countries

#proposertoolsdg

[IMPACT] Please describe your proposed solution.

Artboardz collaborates with urban artists by building a bridge between digital and physical artworks. Artists create a digital asset, and through the power of NFT technology, the asset is minted by collectors, and the proceeds are used to fund the creation of the physical counterpart, a mural, by the same artist.

This innovative approach has three major benefits. Firstly, Artboardz onboards, supports, and promotes new and talented artists. These artists, sometimes struggling to make ends meet, are now selling their art in the form of NFTs to a market unlimited in size. Not just selling but also receiving royalties in perpetuity. And as these artists gain notoriety, their growing local and global support base will be onboarded into the Cardano ecosystem.

Secondly, the murals, all imbued with positive messages, bring color and life to cities. It is a type of urban beautification that is not only appreciated by passersby but also serves to educate them on how the digital and physical can coexist.

Thirdly, each mural features tasteful Cardano branding. We feel that the community at large needs to learn more about Cardano because the technology and community are truly bringing about positive change in the world. We would like to do our bit to help get the word out.

Artboardz has already trialed this model in South Africa’s mother city, Cape Town. Four unique murals adorn the city, each one the physical embodiment of their digital blueprint. We will soon offer walking tours where locals and visitors alike will be able to not only visit the murals but also enjoy an immersive viewing experience through the incorporation of augmented reality.

In addition, we have already started collaborating with various merchants who will offer discounts to holders of Artboardz NFTs on their products and services. One such venue is the Cardano Center in Salt River, Cape Town.

This model will be rolled out to cafes, bars, and retail outlets, basically any vendor that believes in our mission and wants to reward holders who uplift artists. From the tip of Africa, Artboardz is expanding to Toronto, Mexico City, Brisbane, and beyond as we strengthen our message and garner support for a worthwhile cause.

Our team has already given physical expression to NFTs in the form of murals. We now hope to integrate with NMKR Studio APIs in order to give our artists complete control of their minting proceeds and royalties earned from secondary sales. By merging the Artboardz vision with NMKR’s tech stack, we can enhance the earning potential of artists and further the broader Cardano cause.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

This Building on NMKR challenge is about empowering projects to further advance the NFT Ecosystem on Cardano by creating tools that integrate the NMKR Studio API. We believe our proposed solution fully addresses this challenge and opens up NMKR and Cardano to new real-world artists and global collectors. 

While NMKR provides all of the tools for degen projects to distribute their NFTs better, Artboardz believes it can help guide NMKR in tackling new real-world issues, such as the sale of NFTs at real-world events to non-crypto holders.

[IMPACT] How do you intend to measure the success of your project?

We aim to launch Artboardz in Mexico City, Toronto, and Brisbane by onboarding a local urban artist in each city to create at least one physical mural with Cardano branding on it. Moreover, we will attempt to onboard at least one merchant in each city that will provide discounts to all Artboardz NFT holders at their venue.

Lastly, we will develop at least one mini-walking tour that provides an AR overlay with an audio recording to give tourists a much more immersive mural viewing experience.

[IMPACT] Please describe your plans to share the outputs and results of your project?

The Artboardz website showcases all projects, including information about the collection, the artist, the location, and the patrons of the collection. In fact, users can see the alias of patrons for each project and the overall supporters of the broader Artboardz initiative.

We will also be providing regular updates and communications via Twitter.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Artboardz already has a functioning app (https://artboardz.net/) that will launch to the public in August. We have already sold 156 NFTs across the two projects and will allow users to seamlessly connect their wallets and associate their patronage across each project they supported. Moreover, our artists have already produced 4 murals that are branded with the Cardano logo on them throughout Cape Town. 

Our team is also involved in the Cardano Center Cape Town, a Catalyst 9-funded project that has successfully opened the world's first permanent Cardano event center. In addition to the Cape Town team, we have two developers, one based in Nigeria and the other in Mexico, who will help with all technical solutions.

https://www.youtube.com/watch?v=w-mc2dkTxCQ&ab_channel=TheArtBank

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goal of this project is to integrate with NMKR and build out some of the core functionality of the product. We have already validated the basic model of selling NFTs and producing physical murals.

For the next step, we would like to make it a more immersive experience on the Artboardz app for our collectors so they can discover and view the physical murals with an AR overlay, audio guides, and merchant directory. Also, Artboardz directly connects users to the artist via their profile on Artboardz. Full bios with social links, interviews, portfolios of previous work, and video footage of the Artboardz physical creations can all be found on the Artboardz site.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1: NMKR Integration (Month 1) 

• Integrate NMKR APIs for minting and secondary marketplace payment

Milestone 2: Geo-location mapping of Artboardz locations (Month 2)

• Commence backend development of geo-location mapping and testing 
• Start and finish frontend UI design for accurately plotting geo-location mapping

Milestone 3: AR and audio overlay (Month 3)

• Design animations and record audio overlays for upcoming Artboardz mural
• Commence and test AR components on Artboardz mural

Milestone 4: Merchant directory (Month 4)

• Compile all necessary information of partner merchants 
• Create and finish merchant directory and load up compiled information, including benefits for Artboardz holders

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: NMKR Integration

Deliverables:

Artists will be able to presale their murals using the NFT payment solution provided by NMKR and, furthermore, receive royalties on all secondary market sales.

Milestone 2: Geo-location mapping of Artboardz locations

Deliverables:

A Google mapping solution where a user can see the exact location of the Artboard and all of the neighboring merchants and the benefits they provide to Artboardz holders. We will be designing an interactive globe that includes all of the worldwide mural locations showcasing the reach of Cardano art NFTs in the real world.

Milestone 3: AR and audio overlay

Deliverables:

We will be creating the animation and audio recordings to overlay on an Artboardz mural to provide a more immersive viewing experience for Artboardz visitors. Additionally, we will be adding a large QR code next to the mural to allow anyone to scan and purchase the NFT version on the secondary market. 

Milestone 4: Merchant directory 

Deliverables:

We will be designing a form that is open to all merchants that accept Artboardz NFTs as a membership pass that includes benefits such as vouchers and in-store discounts.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

The project will require funding for two developers that will be working for four months on the project for $5000 per month = $20,000. 

None of the supporting members will be paid for the rollout into 3 different cities. 

This is a grand total of $20,000 (using ADA price of $0.28) = ADA72,000

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

For only USD20,000, we will be producing a full app that’s integrated with the NMKR API that will showcase a truly innovative model but will help brand Cardano permanently in 4 major cities. Just the cost of four billboard advertisements in these cities might eat up that entire budget alone.

Furthermore, the urban artist community is closely knit. If we are able to convert a few reputable artists, we can access the much larger community. Imagine the power of onboarding real-world artists to Cardano over the other blockchains. That’s priceless. 

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept