Bottlenoses.io | A participative and evolutive NFT collection that mixes generative art, experiences, education and social impact through dynamic NFTs (CIP 68)

[GENERAL] Name and surname of main applicant

Jacqueline Boella-Decoppet

[GENERAL] Email address of main applicant

Jacqueline Boella-Decoppet | bottlenoses.jacqueline@gmail.com

Additional applicants

Preeta Singh | bottlenoses.preeta@gmail.com

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Dependencies on the Cardano blockchain for the transaction log; Cardano wallets; NMKR Studio API for minting the NFTs and to create a custom marketplace; IPFS for decentralized storage solution; and other Cardano marketplaces such as jpg.store, cardahub.io, etc., for accessibility/visibility for the collection.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source. Under usual reserves.

[METADATA] Category of proposal

NFTs

[METADATA] SDG rating

Potentially high Sustainable Development Goal (SDG) rating considering the use of low energy impact or footprint and social goals of Cardano; and the core message of the project itself implicitly revolving around the topic of positive social impact and education.

UN SDG goals (se per table):

Ensure healthy lives and promote well-being for all at all ages

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Achieve gender equality and empower all women and girls

UN SDG subgoals:

By 2030, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable, including persons with disabilities, indigenous peoples and children in vulnerable situations

By 2030, ensure that all youth and a substantial proportion of adults, both men and women, achieve literacy and numeracy

Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life

Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women

Project specific education goals :

Blockchain education to all age segments of society

UN Key Performance Indicator (KPI):

Proportion of population in a given age group achieving at least a fixed level of proficiency in functional (a) literacy and (b) numeracy skills, by sex. NOTE: in our case it will measure the blockchain education specifically too

Parity indices (female/male, rural/urban, bottom/top wealth quintile and others such as disability status, indigenous peoples and conflict-affected, as data become available) for all education indicators on this list that can be disaggregated

Universal Human Rights Index (UHRI): #proposertoolsdg

Bottlenoses.io specific education KPIs:

• Number of courses achieved through our project (all segments)
• Diversity score in education completed through the project

[IMPACT] Please describe your proposed solution.

Several years of pandemic have exacerbated political, geopolitical, economic, societal and cultural divisions across the world. Unequal access to education was also highly visible during this period. One way to reduce divisions and incentivize education is to explore what positive emotions we humans have in common, and there are many – laughter, happiness, love, empathy (just to name a few).

The most popular youtube video ever made (over 13 billion views), is a short education cartoon for children with dancing sharks. The top views are also songs referring to emotions. All this goes to show that positive emotions are a powerful bonding, communication, education and marketing tool – and we intend to leverage these positive emotions through our NFT collection filled with multidimensional types of art but also benefits (including education) and experiences.

Dynamic NFTs (or upgradable NFTs) will unlock vast new opportunities in art, gaming, music industry, education and the real world. Bottlenoses NFT collection leverages the potential of dynamic NFTs and CIP 68 for positive experiences and education.

At first, the main collection will be a 1K edition collection of semi-complete NFTs to be completed gradually by their successive owners in the Cardano community until they reach a total of 10k. Once the 10k is reached, the NFTs will live their own lives. However new unique references (benefits and experiences in the form of events and/or education) will be gradually allocated to the collection. As the community grows, other features and metadata types will be added to the NFTs. For kids there will be a specific sub-collection with education benefits.

During the completion of the NFTs until 10k, royalties will have an inverted trickle-down effect with every sale resulting in a royalty fee, which will be divided equally between its previous owners/creative contributors and towards a (philanthropic) social impact cause such as for access to education in blockchain or other social projects (% of the royalty). Following the minting of the 10k, the royalty scheme will be fixed.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

• CIP 68 development: Bottlenoses.io provides an opportunity to explore the recently launched CIP 68. Because Cardano is multi-asset aware (native assets) and able to validate different types of tokens, this opens up vast and efficient dynamic NFT applications and business logic directly on top of the ledger. CIP 68 also enables to update education records. For the kids collection, education certificates will be delivered in the form of NFTs. The project will also study Decentralised Identity aspects (for collection verification and individual NFTs).
• Engagement with Cardano community: We have been following Cardano and its community since 2018 and fully share the mission and sustainability narrative of the Cardano blockchain. The project will be highly collaborative and the Cardano community contribution will be crucial. Our project brings power in the hands of the Cardano community, in particular the artists (graphic art) to personalize and co-create an innovative NFT collection. The project leverages individual expression of creativity on common universal sentiments.
• Blockchain education and Cardano awareness: Bottlenoses.io provides an opportunity to reach out to underrepresented groups of the crypto industry (women, seniors) and to reach out to a large non-crypto audience (incl. kids) thereby increasing the knowledge and education about Cardano ecosystem and the blockchain/crypto industry in general.
• Connection and adoption: One challenge for the crypto community in general, but also with the Cardano community is its limitations to reach out to a wider non crypto audience. How do we get one billion people into crypto? Yes, through money over IP but we believe also through emotions, bridges and education. The project will reach out to other blockchains and the non crypto audience.

[IMPACT] How do you intend to measure the success of your project?

Social impact:

• Publicly visible through user adoption and engagement. Tracking creators adoption (graphic artists, musicians) and user adoption (statistics).
• Education: number of courses completed.

Crypto market penetration: The goal is to reach out as well to the underexplored segments of the crypto community and larger audience (women, all age segments, cultures etc).

Community impact: traffic generated to the ecosystem and qualitative feedback by the ecosystem.

NFT KPIs such as transactions volume, fees, royalties. One big advantage of CIP68 is that it enables an evolving revenue source for the project and the community participants. Instead of only counting on initial NFT sale and some royalties, we can build additional revenues over time.

Partner collaborations will be important: whether artistic, academic or business collaboration with brands in area of education, art or more (as community grows).

[IMPACT] Please describe your plans to share the outputs and results of your project?

The project results will be transparently and openly verifiable directly through the transaction log on the Cardano blockchain for consulting ownership history and evolution in value (in ADA).

Additionally, publications and reports on the website, news on education as well as other communication channels. Website and communication channels to follow soon (see phases of project).

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

• Founding team with track record, blockchain education (see Linked-in)
• Founding team with strong network in various industries and connections with well known academic institutions across several countries (see Linked-in)
• Partnering with robust solution providers such as NMKR Studio API (+IPFS), the Cardano blockchain for delivering the project and reliable subcontractors where needed
• Creative collaboration with profiles with prior experience in NFT space
• Accountability through transparency
• Trust through a visibly engaged and approachable team

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Deliberate and conscious effort in finding synergies and leveraging upcoming and established projects within the Cardano ecosystem – the Cardano blockchain, NMKR Studio API (hence IPFS) and potentially other NFT Marketplaces and projects built on Cardano.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Phase I – Solution providers being studied in-depth for feasibility based on the maturity of their service offering (testnet/preprod/sandbox environments for experimentation, UX/UI, stability of solution, ability to provide continuity of service, team reputation, credibility, etc.); Finalization of long term business plan.

Phase II – Ideation and creative design process to come up with a universally appealing visual identity for the initial NFT collection; design of website.

Phase III – Policy ID and smart contract engineering / customisation.

Phase IV – Minting and listing of NFTs on marketplaces + publicity / communication campaigns.

Phase V after Grant – Continued efforts to provide seamless service and great user experience while further developing NFT collection features, additional revenue sources for the project and the "education for all in blockchain" aspect. Possibly add gaming experience. Evaluate future governance options for the project.

Current go-to-market plan until Phase IV: 6 months.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Phase I – deliverable > selection of partnering solution providers and further building the core team and long term business plan ← we are at this stage!

Phase II – deliverable > NFT generation of the initial collection; and the website.

Phase III – deliverable > smart contract and policy ID generation for the collection.

Phase IV – deliverable > collection made available for sale; and marketing strategy.

Phase V – deliverable > continued efforts to provide seamless service and great user experience.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

• Initial creative designer (NFT collection and metadata generation) => ~20 000 ADA
• Policy ID and smart contract engineer => ~18 000 ADA
• Service provider fees (for minting ~3% per token, sales fees on marketplaces ~1.5% – 2.0% currently) => 12 000 ADA
• Initial marketing, communication, online presence management (social media, website hosting and maintenance, etc.) => 10 000 ADA

Please note that the grant does not represent the total cost of this project. The business plan is a separate projection. This budget breakdown demonstrates only the initial distribution and early phase of the project.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our project aims to –

• leverage existing service offerings within the Cardano community and grow Cardano's ecosystem;
• experiment with technological advances with CIP68;
• demonstrate the existence of end-to-end solutions within Cardano.

The ROI for Cardano will be quantified based on KPIs mentioned in the project measurements section. The qualitative value and visibility of the project in/outside the crypto community should be easy to demonstrate given the transparent nature of this project, and the aforementioned overall impact:

Social impact: publicly visible through user engagement.

• Education courses tracking.
• On the well-being, we may not yet be able to measure the happiness score precisely (unlike Bhutan did with its population happiness index!). However, the number of views on blockchain reporting tools and regular social media channels will help us making statistics on what positive emotions get more traction.

Community impact: traffic generated to the Cardano ecosystem.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept