Cardano needs more digital and IRL events that don’t seem blockchain or DeFi-related to create memorable initial touchpoints/experiences with a wider base of both crypto and non-crypto users.
Festivals have long been a great marketing tool and participation opportunity that captures the love and attention of audiences. We propose making Music Video Fest 2023 an annual recurring event.
This is the total amount allocated to NEWM x Nucast - Music Video Festival - Annual Recurring Event
Alex Vavourakis (CMO), Tiziana Pittini (CPO), Andrew Westberg (CTO)
We are currently in the midst of running Music Video Fest 2023 in partnership with Nucast and using NMKR for NFT ticketing. As it is now, the festival is totally financed at a loss on Nucast and NEWM’s side, but this experience was just to test the waters and gauge community interest. We’ve already received a great response from crypto and non-crypto users, with little to no budget for marketing the event or running a paid campaign. Making this festival an annual event will create reliability, credibility and interest. Therefore, we need support from the Cardano Community & CF10 to promote the festival to a wider audience.
The Annual Music Video Fest consists of the following:
After announcing the opening of the festival, submissions are open and NFT tickets are available for sale. These tickets allow users to enter the streaming page on Nucast and stream the finalist videos (QA process filters out any submissions that do not comply with entry requirements). NFT-ticket holders are then able to vote for their favourites, each NFT has 1:1 voting power. After voting period closes, winners are announced and prizes distributed.
During the entire process, finalists will be invited to participate in social media events and promotion.
We can further advance the NFT ecosystem by creating initial Cardano touchpoints with users through entertaining events that are not only restricted to blockchain or DeFi.
The key to accessibility is to bring new audiences in without making them feel like they need to learn a new technology to participate, and by using NMKR and NMKR Pay’s fiat on-ramp as the tool for NFT ticketing, we create a frictionless and memorable experience.
The success of the project will be measured with quantitative and qualitative metrics:
Everything we are building is open source, and with transparency as one of our driving values, we consistently share our successes, failures, strengths and shortcomings publicly. We will continue to share output and results on overall product development, future funded proposals and previously funded Project Catalyst proposals (Fund9) the way we are sharing them now:
We are currently running this festival now (just for 2023), and would like to make it recurring. You can explore the live landing page here: musicvideofest.nucast.io
Additionally, our team has consistently demonstrated a strong capacity to deliver complex projects with high levels of accountability, adaptability and transparency. This is evidenced by our track record of successfully managed and executed Catalyst proposals, as well as quarterly NEWM Community governance votes that directly affect $NEWM token holders and strategic partnerships driven by community needs. Our commitment to meeting project goals within defined timelines and budgets sets a precedent of dependability.
A noteworthy accomplishment amongst our latest initiatives is the successful launch of The Record Store project – recordstore.newm.io – the first marketplace dedicated to digital music collectibles on Cardano. Although a collectible music marketplace was always a part of our roadmap, we envisioned it further down in our development journey. However, we listened and saw an immediate need in the Cardano music community and delivered. Through strategic partnerships with NMKR and Sick City, we managed to create an effective and user-friendly platform that has since earned the trust and endorsement of numerous artists.
Furthermore, our commitment to transparency has strengthened our standing as an accountable team. We maintain and nurture open lines of communication through all of our community channels, and support a culture of mindful listening where community members feel heard. We also consistently share our code and development progress with the wider ecosystem, underscoring our dedication to open source principles and community engagement. This level of openness encourages community feedback and critique, enabling continuous improvement and bolstering the reliability of our software. We invite you to review our work through our Github repository: https://github.com/projectNEWM
Equally important for the success of this project, is our exceptional content team, which has a proven track record of creating compelling and high-quality content. Their ability to effectively communicate complex concepts and engage audiences is instrumental to this project's success. Here are just a few examples of educational initiatives created by our team over the last two years:
In conclusion, our past successful Catalyst fund proposals, our achievement with adapting and bridging an industry gap with The Record Store and our commitment to transparent communication and code delivery, paired with the exemplary work of our content team, provide a robust basis that assures our ability to deliver this with trust and reliability.
The main goal is for artists from all over the world, crypto or non-crypto, to submit their work and participate in a competition that is community-governed (by NFT ticket holders), giving them an initial touchpoint with Cardano. The secondary goal is for viewers to get used to using NFTs as tickets and also participate in voting.
We have already proved feasibility by running this year’s Music Video Fest 2023 in partnership with Nucast. musicvideofest.nucast.io
Due to the nature of the target audience, every user will have a multiplier effect. This will have a positive correlation with user acquisition in the Cardano ecosystem. This event serves both current and future Cardano ecosystem participants and provides a way to meaningfully connect and utilize the Cardano native asset standards.
Project Team Leads:
Jessica Jayakaran, Lead Content & Community Strategist | NEWM
With 10+ years of professional marketing experience (in-house & agency), Jessica, ‘the wordsmith’, brings a uniquely diverse skillset to the table as our Lead Content & Community Strategist. Starting her career in the healthcare industry, she understands the vicissitudes of compliance and working with evolving industry regulations and uncharted territories of public communication. An educator at heart, she sold her own marketing consulting agency, supporting minority-owned startups to work for the Spanish government as a Cultural and Language Ambassador in 2018, eventually joining NEWM because of its vision in 2021. She excels in simplifying complex concepts, making them easily digestible to the public, which drives conversion and taps into low-awareness markets. She believes developing a company ‘voice’ is everything when it comes to communication.
Marcos Pezzotti, Content & Community Creator | NEWM
Marcos Pezzotti is a Colombian-Dominican-Italian Community Manager and Content Creator. After living in 6 different countries, nurturing his empathy and absorbing other cultures, his journey brought him to NEWM to grow and build a healthy, passionate and engaged community around our project. Everyone in our communities knows Marcos for his knowledge, diligence and responsiveness.
Additional Team (bios available upon request):
CMO NEWM: Alex Vavourakis - Overall marketing lead
CEO NEWM: Florian Pittini - NEWM partnerships lead
UX/UI Designer NEWM: UX/UI Designs
Front-End Developers NuCast: Development
Senior Sales Manager NMKR: Payment Solution
Senior Content Strategist NEWM: Project concept and control