Music collectibles empower artists, but remain very nuanced. The lack of knowledge on the artist side combined with an unfriendly UX creates a lot of friction in the artist-listener connection.
The solution: Updating the UX/UI of recordstore.newm.io and adding an Artist Success Service to guide artists through launching their music, and the benefits of utilizing Web3 for music distribution.
This is the total amount allocated to NEWM x Sick City - The Record Store Music Collectibles 2.0
Andrew Westberg (CTO), Tiziana Pittini (CPO), Jimmy Londo (Sick City)
We cannot open source the source code from NMKR.
Our proposed solution comprises of two key components to support artists in navigating the NFT space: A revamp of The Record Store's UX/UI, and the introduction of an Artist Success Service.
Through this two-pronged approach, we aim to make the process of creating, selling and managing Music-NFT Collectibles easier and more accessible for artists.
An updated UX/UI is key to simplifying NFT technology, making it more user-friendly and encouraging broader adoption. It ensures accessibility, accommodating users of varying technical knowledge and abilities. Moreover, an intuitive and appealing design boosts user engagement, prompting users to explore the platform's features and have a deeper connection with the Cardano ecosystem.
The Artist Success Service further advances the NFT ecosystem by providing practical assistance in the creation (minting assistance) and marketing of NFTs, while also fostering a community where artists can share and learn. The service acts as a bridge between the artist's creative process and the technological aspects of NFTs, which are often intimidating for new users.
This solution brings numerous benefits to the Cardano ecosystem:
Our solution is designed to be a win-win-win for artists, listeners and Cardano. It supports artists in their journey into the NFT space while promoting growth, engagement, and innovation within the ecosystem.
The success of our project can be measured using a combination of qualitative and quantitative metrics, which will provide a comprehensive view of how well we are achieving our goals.
By continuously monitoring these metrics, we can gauge the success of our project and make any necessary adjustments to our strategy and approach. Our ultimate goal is to create a platform and service that provide real value to artists and contributes to the growth of the Cardano ecosystem.
Everything we are building is open source, and with transparency as one of our driving values, we consistently share our successes, failures, strengths and shortcomings publicly. We will continue to share output and results on overall product development, future funded proposals and previously funded Project Catalyst proposals (Fund9) the way we are sharing them now:
Our team has consistently demonstrated a strong capacity to deliver complex projects with high levels of adaptability, transparency and accountability, as evidenced by our track record of successfully managed and executed Catalyst proposals, as well as quarterly NEWM Community governance votes that directly affect $NEWM token holders and strategic partnerships driven by community needs. Our commitment to meeting project goals within defined timelines and budgets sets a precedent of dependability.
Adaptability in Delivering Community Needs
A noteworthy accomplishment that directly pertains to this proposal is the successful launch of The Record Store in April 2023 – recordstore.newm.io – the first marketplace dedicated to digital music collectibles on Cardano. Although a collectible music marketplace was always a part of our roadmap, we envisioned it further down in our development journey. However, we listened and saw an immediate need in the Cardano community and delivered. Through strategic partnerships with NMKR and Sick City, we created an effective and mostly user-friendly platform that has since earned the trust and endorsement of numerous artists.
Transparency and Accountability
Our commitment to transparency has strengthened our standing as an accountable team. We maintain and nurture open lines of communication through all of our community channels, and support a culture of mindful listening where community members feel heard.
We also consistently share our code and development progress with the wider ecosystem, underscoring our dedication to open source principles and community engagement. This level of openness encourages community feedback and critique, enabling continuous improvement and bolstering the reliability of our software. We invite you to review our work through our Github repository: https://github.com/projectNEWM
Proof-of-Concept (POC) – Stream Tokens
We’ve already completed several one-off, POC sample sales where we showcased the following features:
Our main goals for this project are as follows:
We have already proven feasibility in version one of the product that is currently live at recordstore.newm.io
To validate feasibility of the upgrade, we will take the following steps:
These measures will help us validate our approach, refine our offerings and ensure that we're providing valuable solutions that meet the needs of artists and listeners in the Cardano NFT space.
Milestone 1: Design & Development of Updated UX/UI (Month 1 - Month 3)
Milestone 2: Development & Launch of Artist Success Service (Month 1 - Month 3)
Milestone 3: Full Launch & Promotion (Month 3 - Month 6)
Milestone 1: Design & Development of Updated UX/UI
Milestone 2: Development & Launch of Artist Success Service
Milestone 3: Hard Launch & Promotion
Please note that each line item includes overhead operational, product management & project management costs to coordinate the product development and for filling out forms and reporting milestones to the Project Catalyst F10 teams – due to the friction we experienced the last time we received funding.
Our project represents value for money for the Cardano ecosystem by:
Lead Project Team:
Florian Sorg, Co-Founder/CEO | NEWM
Founder, accountant and venture capitalist with more than 15 years of professional experience in growing and leading teams. His journey started when he founded his coaching company for SME Middle Management during university. After a successful exit, he moved on to a large accounting firm (NDA) where he participated in the audit of annual and consolidated financial statements, according to HGB (GCC) and IFRS and in the audit of group reporting packages in accordance with IFRS and US-GAAP. With this experience, drive and curiosity for innovation, he moved on to be a part of the venture capital world where he was in charge of the software and deep-tech investments of a Swiss Single LP venture fund due to his technology background (Studies in Microsystem Technology). After a couple of years, he moved into more operational experience and decided to help startups as CFO/COO, resulting in his role at NEWM.
Jimmy Londo, Founder/Curator | Sick City
Jimmy AKA Sick City, is a DIY punk rocker from Cleveland, OH. As the founder of Sick City, his work involves creating solutions for artists and content creators using the power of web3. Since 2021, Jimmy has been developing on Cardano with many different projects and artists from around the world.
Musician by trade, entrepreneur by spirit. Based in New York, Adam is an independent artist and music-tech startup veteran having worked in rights management and licensing with hundreds of record labels, music publishers, artist management companies, film studios and other creative agencies. Get in touch if you are a technology provider wanting to partner, a music or creative entity, or an artist looking to expand from Web2 to Web3.
Also known as the artist Mikey Mo the MC, Michael Carter brings over 15 years of music industry and sales management background to the ART. Residing in Phoenix, he's a true artist advocate with experiential navigation skills when it comes to helping artists thrive in the web3 music space.
Mitchell ‘Abyss’ McCain is a Bay Area native who has spent his entire life immersed in the worlds of Hip Hop and Technology. An Artist, Producer and Founder of Moodswingz Muzik - a web3 music collective that's bringing the Culture to the Blockchain. He has over 20 years of Learning Management System Administrator experience.