Businesses lack practical ways to leverage NFTs for real-world utility and struggle to offer location-based incentives to attract customers.
Create an intuitive platform for businesses to effectively attract customers by utilizing location-based incentivized NFTs, enhancing engagement and foot traffic to their establishments.
This is the total amount allocated to Smart Places: Real-World Utility for Businesses with Location-Based NFT Incentives
The proposal is based on NMKR and their minting infrastructure. All outputs must be discussed with NMKR prior to releasing open source.
9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Create an intuitive platform for businesses to attract customers effectively, by utilizing location-based incentivized NFTs, enhancing engagement and foot traffic to their establishments.
Our proposed solution addresses the problem of limited precision and high costs in traditional marketing methods, particularly for small business developers.
We recognize that businesses often struggle to target customers in local areas efficiently and effectively, resulting in inefficient and costly marketing campaigns.
To tackle this challenge, our proposed solution combines location-based targeting and incentivized NFTs. This approach enables businesses to reach their local customers efficiently, increase foot traffic, reduces costs, and provide businesses with a competitive edge.
Our solution is particularly important to Cardano as it aligns with the platform's vision of practical use cases for blockchain technology. By introducing businesses and users to the power of NFTs and their real-life utility, we contribute to the expansion and attractiveness of the Cardano ecosystem. This drives adoption, encourages innovation, and creates new opportunities for businesses and individuals within the Cardano community. To demonstrate the impact of our solution, we will track key metrics such as the number of businesses onboarded, NFTs minted, user engagement, and feedback. Through user testimonials, feedback surveys, and data analysis, we will showcase the tangible benefits experienced by businesses and the enhanced engagement and value derived by customers. This evidence will serve as proof of the effectiveness and relevance of our solution within the Cardano ecosystem.
The proposal addresses the challenge by utilizing NMKR's API and their minting infrastructure.
Increased Adoption and Engagement: By providing businesses with an accessible and cost-effective solution to engage their target audience, our solution will attract new businesses to the Cardano ecosystem. This increased adoption and engagement will contribute to the growth and vibrancy of the ecosystem.
Increased Foot Traffic and Business Growth: By enabling businesses to target and attract customers to their establishments effectively, we anticipate an increase in foot traffic and business growth. This will have a positive impact on the local economy and the overall success of businesses within the Cardano ecosystem.
In terms of quantifiable impact, we expect to onboard a significant number of businesses to our platform. Additionally, we anticipate a substantial increase in the number of NFTs minted and transactions conducted through the Cardano ecosystem. While the exact numbers will depend on market conditions and user adoption rates, we aim to achieve meaningful usage and engagement levels that demonstrate the value and scalability of our solution.
Overall, our project brings tangible value to the Cardano ecosystem by addressing a key problem, driving adoption, expanding the NFT ecosystem, enhancing user experience, and supporting business growth.
To measure the success of our project, we will employ a combination of different metrics to assess the benefits for the Cardano ecosystem:
Adoption and Usage: We will track the number of businesses onboarded onto the Smart Places platform, as well as the volume of transactions and usage of location-based incentivized NFTs on Cardano. These metrics demonstrate the level of adoption and engagement among businesses and users within the ecosystem.
User Feedback: Gathering qualitative data through user feedback and opinions will provide insights into user satisfaction, ease of use, and the perceived value of the Smart Places platform. This feedback will help us iterate and improve the platform based on user needs and preferences.
In the short term, our project will contribute to increased transaction volume on the Cardano blockchain, showcasing its productivity and usage. The introduction of innovative incentives and engagement tools will attract new users, expanding the Cardano community and fostering short-term growth.
In the long term, the successful implementation of a Social Media platform on Cardano has the potential to attract hundreds of thousands of businesses and millions of users. This increased adoption would lead to a significant boost in Cardano's transaction volume, an increase in the minting of NFTs, and the mass onboarding of new users.
By monitoring these metrics, we can assess the impact and success of our project, making informed decisions to improve and optimize the Smart Places platform for the benefit of the Cardano ecosystem.
Communication Channels: We have well-established communication channels and social media presence to regularly share updates, project milestones, and key findings. These channels will serve as a hub for distributing information to the Cardano community, stakeholders, and interested parties.
Collaborations and Partnerships: We will actively seek collaborations and partnerships with organizations & businesses. We will share our experience and findings to help projects easier establish relations with traditional businesses. This would lead to new opportunities and further growth in an important area for the Cardano ecosystem, as well as developments of Smart Places.
This approach will foster collaboration, knowledge sharing, and further research and development activities that contribute to the long-term growth and success of the Cardano ecosystem.
Our existing capabilities and track record demonstrates our ability to deliver this project with high levels of trust and accountability. Here are the reasons why we believe we are best suited for this endeavour:
Proven Platform: We successfully developed and launched our NFT-minting map over a year ago, gaining significant traction with over 13,000 NFTs sold. The popularity of our platform showcases the trust and confidence that users have in our solution. https://map.smart-places.io
Technical Competence: Our team possesses strong technical expertise in development, maintenance, support, and user engagement. We have a proven track record of delivering robust and reliable solutions, ensuring a smooth and seamless user experience.
Financial Management: We have established stringent processes and measures to ensure proper fund management. This includes hardware wallets as we prioritize the security and integrity of funds entrusted to us.
Community Engagement: We have actively engaged with our user community, fostering open communication, addressing concerns, and providing timely support. This demonstrates our commitment to building trust, fostering a collaborative environment, and delivering value to our users.
Our project aims to increase business adoption and utilization of Cardano NFTs through the Smart Places platform. We have four main goals:
To achieve these goals, we will leverage our existing system and incorporate location-based incentivized NFT functionality. We will conduct thorough software development and testing processes to ensure a robust and user-friendly platform, implementing regular updates, bug fixes, and feature enhancements based on user feedback and market demands.
Time: 4 weeks
Budget: 25.000 ADA
Resources: PO/PM, Enterp. Arch., Solution Archit. UX, UI
Time: 10 weeks
Budget: 30.000 ADA
Resources: PO/PM, DevOps., Developer
Time: 6 weeks
Effort: 25.000 ADA
Resources: PO/PM, Solution Archit. UX, UI, Developer
Time: 4 weeks
Budget: 10.000 ADA
Resources: PO/PM, Team Testing
1) Concept and Customer Journey UX/UI:
2) Backend Development and Architecture
3) Frontend Development
4) Testing / Go Live
Concept and Customer Journey UX/UI
Time: 4 weeks
Effort: 7500 USD
PO/PM, Enterp. Arch., Solution Archit. UX, UI
Backend Development and Architecture
Time: 10 weeks
Effort: 9000 USD
PO/PM, DevOps., Developer
Time: 6 weeks
Effort: 7500 USD
PO/PM, Solution Archit. UX, UI, Developer
Testnet & mainnet
Time: 4 weeks
Effort: 3000 USD
PO/PM, Team Testing
Calculations are based on ADA price at $0.3
The cost of the project represents value for money for the Cardano ecosystem due to the following factors:
Enhanced Participation of businesses:
The platform invites businesses to onboard to the ecosystem and to actively engage in NFT-creations. This increased participation contributes to the overall attractivity of the Cardano DeFi ecosystem. By providing an accessible and user-friendly platform, it attracts a wider range of businesses and at the same time increases the attention of users for NFTs of businesses.
Ecosystem Expansion: The created NFTs with real-life utility can be utilized by various users within the Cardano community and beyond. NFTs with real-life utility encourages new projects to join and leverage the Cardano ecosystem.
Community Collaboration: Since the NFT-creation is not limited to businesses but also invites other projects of the Cardano ecosystem, it facilitates partnerships and joint initiatives between projects and community members.
Our project team consists of highly skilled professionals who are committed to delivering the proposed project. We have engaged with relevant team members and have a direct line of communication with them.
Project Lead: Gianluca de Lorenzis (COO)
LinkedIn: Gianluca de Lorenzis
Previous Work: Gianluca has been a management consultant, project manager, developer and infrastructure specialist in the IT industry for more than 20 years.
Gianluca works with decision-makers and board members of medium-sized companies and corporate groups across multiple industries on shaping and deploying digital transformation processes and solving complex technological challenges as well as developing advanced IT strategies.
His main areas of expertise include the development of highly efficient IT architectures, design of intelligent and adaptive knowledge management and qualification systems, data protection and compliance programs as well as the digitization of international purchasing and supply chain management