Cash will soon become obsolete; financial freedom & anonymity, things of the past.
CBDCs are imminent, and all western governments & regulatory bodies have signaled their strong intentions to use them.
We will launch an awareness campaign targeting those nations, primarily of the BRICS economic bloc & aspiring members, of ADA's suitability for their current debate on a reserve currency alternative.
This is the total amount allocated to ₳ Cure for CBDCs: ADA's Official Adoption as Legal Tender Currency.
In negotiation
Ultimately, our definition of success will depend upon the acceptance of those in positions of power within the various governments of the world, to adopt ADA as legal tender currency. Fortunately, Cardano's unique advantages in this regard, and suitability, are easily demonstrable, and clearly surpass those of the only other crypto to have been adopted as official currency, by two nation states already, Bitcoin.
In addition to this, reaching this level of success will also depend on the establishment of a project working group, yet to be assembled, consisting of people from multiple sectors (marketing, PR, legal, & consulting) who are ideally positioned to assist us towards this end.
Project will be fully open source.
The UN's program of SDGs have gained some justifiable notoriety as being the vehicle by which CBDCs are largely to be introduced, together with a digital ID completely owned and controlled by the state, and not the sovereign individual for whom it is meant. This effectively serves not just as a continuation of the status quo, but even a "doubling down" on the shackles that cryptocurrencies, like Cardano, were created to liberate us from in the first place.
Sustainable Development Goals we'd consider appropriate are those excluding enticement to peonage in the form of numerous, undisclosed conditions for the use of their notices of liability (i.e., - debt notes, be they paper or electronic CBDCs), issued under color of law, assumed as money, yet merely capable of a continued transference (aka "discharging") of debt (with interest) instead of extinguishing of same (i.e., payment); in other words - a reinstatement of "money" as per its true and limited (aka FINITE) definition. Albeit no longer in the form of a metal specie, its attributes in accord to this limited nature all the same (and not precluding its use in connection with specie either); the systemic characteristics of a unit of ADA matching, to a great extent, those of a commodity metal coin.
That said, and without seeking to detract from the public-facing spirit of SDGs, we consider the following goals, subgoals, and KPIs as remaining appropriate, but with the caveat that it in no way, shape or form means we accept or condone the issuance or use of CBDCs, or digital IDs not self-owned (like SSI), as the primary goals of the UN's SDG program, which they unfortunately appear to be:
SDG Goals:
SDG Subgoals:
Key Performance Indicator (KPI):
Universal Human Rights Index (UHRI):
If the enormity of a problem directly corresponds to the level by which it's willfully ignored, are we to be condemned if it's the natural result of subconscious, human behavior to ignore it, and keep "whistling past the graveyard" of our future freedoms as their end draws near?
A terrifying truth can often compel the most irrational of responses, but anything that can be destroyed by the truth, in our view, most certainly should. The truth of the matter - of the problem as we perceive it - is that many of our basic freedoms may soon disappear, and that's not something being addressed sufficiently, nor directly, enough. Much more needs to be done to address it; communication and education being only the beginning.
Those who will soon be convening in Johannesburg, South Africa, at this year's BRICS summit, will be doing so with the express and primary intent of choosing an alternative to the world's de facto, global reserve currency. It is a founding reason for the formation of their economic bloc, but these BRICS member nations, and their aspiring applicants, already harbor justifiable liquidity concerns, among other factors, as they consider the appropriateness of selecting one their own national currencies for the task, or even a basket of them combined.
Significant open-mindedness in the consideration of their selected alternative currency exists, and the prospect of it being a major cryptocurrency, for this reason, is substantial. The opportunity for ADA here is enormous, but how many of those convening for this discussion are even aware of how incredibly suitable Cardano's ADA is as a candidate?
Many power brokers will likely be jostling for their favorites, and consensus will probably take some time, but if just one nation is inspired by these debates to adopt Cardano's ADA as legal tender currency for themselves first, it will have immediately and dynamically restored much of what America itself lost upon the creation of the Federal Reserve Bank/System: a decentralized, commodity-based currency, with all the stabilizing benefits and controls that will redound to its people as a result.
Raising the awareness of government officials, however, particularly those in charge of a nation's currency, requires a unique strategy because of the nature of their roles and the intricacy of the issues at hand. They will require detailed, evidence-based communication that demonstrates a thorough understanding of both the technology behind Cardano and the complexities of national economies.
Our approach must be broken into several phases:
Above all else, awareness is key, and building trust with government officials takes time. Patience, consistency, and openness are vital. It's also essential to be prepared for regulatory scrutiny and to have a solid plan in place for managing the challenges that can arise in such a complex and rapidly evolving space. Direct liaisons with key personnel from IOG and the Cardano Foundation will be desirable for this reason as well.
Catalyst Open "aims to seed the ideas which might, in time, grow the ADA economy and inform our future funding priorities."
There are very few moments in history that are defined by such a monumental shift away from the prevailing, global reserve currency, towards a more equitable alternative as the one at present. With the imminently pending announcement of the Federal Reserve's 'FedNow' CBDC, and the already announced international CBDC, the Universal Monetary Unit (UMU), or 'Unicoin', it is clear the BRICS nations represent the only major, politico-economic bloc in the world that can alter the direction already committed to in the West, monetarily and economically.
The official adoption of ADA as legal tender currency, by any nation-state, would have several significant benefits to the Cardano ecosystem:
Determining whether this would serve as a stand-alone effort, or will require further development longer-term, really depends on the outcomes of the three phases identified in our aforementioned approach (Fact Finding, Stakeholder Engagement, & PR + Advocacy). Either way, our progress for each phase will be shared via regular, biweekly video updates on our YouTube channel and on Twitter.
There are multiple ways in which success can be measured with a project of this kind, the most obvious being the desired end-result itself, of a nation state officially adopting ADA as legal tender currency. But even this, as monumental as it would be, represents only the beginning of the wave that could spread as a counter to the direction things are going in the West. The privacy, economic identities, and financial freedoms of literally billions of people are currently at stake, and, incredibly - that is putting it mildly.
If Bitcoin can achieve adoption by two nation states already, and without all of the vast improvements Cardano's brought to the industry (by itself), the prospect for ADA achieving the same - and even more - are better than good, in our frank and conservative view.
Perhaps this will occur spontaneously and without any effort on our part. Could we claim success then?
Perhaps our efforts will prove decisive and we'll have plenty of acknowledgements from government officials, declaring how all of it was thanks to our endeavor. To be clear, this is unlike anything we've ever embarked upon before, but the importance of this goal is a profound one and not lost on us in any way.
We will mark, measure and share our successes wherever, and whenever we can, be they the attainment of some new government official's interest and their contact information* and follow-through, or the promotion of this cause via a new and significant channel, be it via a social media influencer, a subject matter expert, an interview, or a BRICS summit insider. The success of our pool (ticker: BRICS) will also go far in spreading this message to anyone even casually interested in staking on Cardano, as the higher in the pool rankings it may climb, the better!
Even if six months should pass and no nation has adopted ADA yet, the results of our efforts, from each of the 3 phases of our approach, will be shared, including developments, as and when they occur, with respect to the formation of our working group.
*- Personally Identifiable Information, from any of the various, respective governments' officials that we are able to identify, will be kept in the strictest of confidence and only shared with the express approval and agreement by them.
Details concerning progress made in each of the 3 phases of our approach (Fact Finding & Research, Stakeholder Engagement, & Public Relations and Advocacy), including any developments made with respect to the formation of our working group, will be shared via biweekly progress reports made on our YouTube channel and via Twitter.
Concerning specifics related to contacts and interactions with various government officials, these will be handled on a case by case basis, and in strict accordance with any privacy concerns or regulations that may apply.
Philip de Souza is an Enterprise Architect for the official stock exchange of Germany & the EU, Deutsche Börse Group (home of the DAX); formerly having worked in their Regulatory Reporting Hub's OTC Trading Unit, where he was team-lead for the FCA's certification of the exchange in a post Brexit scenario. He now serves as Central Information Architect for the Data Management & Governance (DMG) initiative for the office of the CTO. He has been a full-time employee at Deutsche Börse since 2018.
Since 2006, Philip has been working as Head of CRM for the boutique, LA-based consultancy firm, IT Strategists, whose consultancy practices were later acquired by Accenture, and for whom he continues to provide services part-time, on retainer.
Working in the highly regulated financial industry, Philip brings significant expertise from years of IT consulting for large-scale projects across multiple industries, with an understanding of enterprise level architectural concerns that depend on integrity of design and implementation for ensuring trust in the marketplaces of today. He is an excellent communicator with a down-to-Earth, personable, and respectfully considerate approach; always thinking of his clients and their needs.
In addition to being the SPO for BRICS on Cardano Stake Pool, Philip has also deployed, continues to maintain, and oversees, as SPO, the Cardano Stake Pool, SVRN ~ Commercial Sovereignty Restoration, for the registered environmental NPO, Sleeping Natives, along with production assembly oversight, as "Chief Volunteer", for the organization's numerous technical and educational projects.
For SVRN, he was honored with the Cardano Foundation's roving delegation (of 15 Million ADA), but was diagnosed with Acoustic Neuroma shortly thereafter, leading to a year spent attempting a very time-consuming, non-invasive approach as a remedy, but ultimately undergoing surgery for its removal in May of 2022. Fortunately, while the surgical approach held many risks, it was a total success (lasting 11.5 hours), and yielded a 100% removal of the life-threatening tumor. Philip's appreciation for the precious gift of this life has only skyrocketed since then!
An avid follower of all things Cardano since 2017, Philip also submitted the Fund3 proposal, Decentralization of Public Services (aka Project de Tocqueville), which, while received very positively, will make a return when the Fund has expanded sufficiently in size as to make such an ambition more attainable.
Goal #1: ADA is Officially Adopted, by Any Nation State, as Legal Tender Currency
This goal is of such a scale that, should it be achieved, there is little chance of it escaping the attention of everyone.
That said, it might prove difficult to quantify whether a successful adoption of ADA could be traced back to us if it should occur as a result of the efforts of our Public Relations and Advocacy phase efforts alone, as this may inspire the adoption but from a distance. Should it happen, it's far more likely to be acknowledged via feedback from our efforts during the Stakeholder Engagement phase.
Obviously, if it should be adopted by a nation that we have not had any (direct) interaction with, we cannot validate it as clearly as would be the case if we had, but outreach methods will be made to try and assess what inspired the adoption, either way, and the feedback duly shared.
Goal # 2: Progress via Stakeholder Engagement
In this scenario, no nation has adopted ADA as official currency yet, but progress has been made with relevant officials from various governments that are amenable to the idea and are continuing in their assessment.
This will be validated by maintaining good relations with any contacts obtained from our Fact Finding & Research phase, who we've already taken into the Stakeholder Engagement phase, with one or more engagements to aid them in their knowledge of Cardano and help them with their decision. Depending on the applicable policies and/or NDAs we might be required to abide by, any information we are permitted to share with the community in this regard will be done so as part of our biweekly progress reports.
Goal #3: Progress via Public Relations and Advocacy
In this scenario, no nation has adopted ADA as official currency yet either, but progress has been made via our PR efforts and Advocacy. These efforts range from developing relationships with influential figures in the blockchain space, economics, governments, and the public. To help with this more widespread level of engagement and raise awareness of this project within the public view, we have also launched a Stake Pool precisely with this goal as its mission: BRICS on Cardano.
This phase will run alongside the other two simultaneously, since a more public approach (from the outside-in) will always be essential, so the validation of any progress made from these efforts will be reported from the beginning.
Phase 1: Fact Finding
The objective of this phase is to research and collect contact information for relevant government officials from a pre-selected list of countries.
Milestone 1: Define Selection Criteria (Week 1) Tasks:
Milestone 3: Conduct Preliminary Research (Week 2-4) Tasks:
Milestone 4: Detailed Research and Contact Compilation (Week 5-7) Tasks:
Milestone 5: Finalize Contact List and Prepare for Next Phase (Week 8) Tasks:
Phase 2: Stakeholder Engagement
The objective of this phase is to conduct workshops and one-on-one sessions with the identified officials to give them an in-depth understanding of Cardano's benefits and regulatory framework.
Milestone 1: Prepare Engagement Material (Week 9-11) Tasks:
Milestone 2: Schedule Meetings and Workshops (Week 12-13) Tasks:
Milestone 3: Conduct Meetings and Workshops (Week 14-18) Tasks:
Milestone 4: Post-Engagement Follow-Up (Week 19-20) Tasks:
Milestone 5: Review and Conclusive Follow-Ups (Week 21-24) Tasks:
This timeline assumes that there are no significant delays in scheduling meetings and workshops. It also presumes that the prepared materials adequately address the officials' concerns and questions.
Phase 3: Public Relations and Advocacy
The objective of this phase is to foster relationships with influential figures in the blockchain space, economics, and government. Raising public awareness about the project and leveraging the "BRICS on Cardano" stake pool are integral parts of this phase. Given the nature of these activities, they will occur in parallel with Phases 1 and 2 and extend throughout the entire project timeline.
Milestone 1: Identify Influential Figures and Public Channels (Week 1-2) Tasks:
Milestone 2: Begin Outreach and Relationship Building (Week 2-8) Tasks:
Milestone 3: Promote 'BRICS on Cardano' Stake Pool (Week 9-16) Tasks:
Milestone 4: Leverage Relationships for Advocacy (Week 17-24) Tasks:
Milestone 5: Review and Summarize Outcomes (Week 24) Tasks:
Note that these milestones may overlap, and activities within this phase are ongoing and iterative. Adjustments and changes may be needed based on the public's response, the project's progress, and feedback from the influential figures. It's also important to respond promptly to public queries and comments and stay active in public discussions to ensure the project maintains a high level of visibility and engagement.
Deliverables and Intended Outcomes of Each Milestone
Phase 1: Fact Finding
Phase 2: Stakeholder Engagement
Phase 3: Public Relations and Advocacy
Measuring Progress
Ouputs / Progress Reports
Details concerning progress made in each of the 3 phases of our approach (Fact Finding & Research, Stakeholder Engagement, & Public Relations and Advocacy), including any developments made with respect to the formation of our working group, will be shared via biweekly progress reports made on our YouTube channel and via Twitter.
Concerning specifics related to contacts and interactions with various government officials, these will be handled on a case by case basis, and in strict accordance with any privacy concerns or regulations that may apply.
Phase 1: Fact Finding
Phase 2: Stakeholder Engagement
Phase 3: Public Relations and Advocacy
Cross-Phase Costs
Total = 75,000 ADA
The proposed budget represents excellent value for the Cardano ecosystem for several reasons:
In sum, the budget is a reflection of the project's ambitious goals and the substantial potential benefits for the Cardano ecosystem. Every ADA spent is an investment towards making Cardano a more widely adopted and highly regarded platform. All expenses paid for by the requested Fund10 proposal, if granted, will be accounted for by thorough documentation for auditing purposes.
My expenses as SPO for BRICS on Cardano Stake Pool, moreover, are paid for entirely by me as part of my own personal investment towards this goal. I would transfer more ADA, as pledge, from SVRN, but this is locked as part of our NPO's Pledge-Donations initiative. Any delegations to our BRICS pool that comes as the result of its exposure here within this forum and this proposal are greatly appreciated!
Philip de Souza, owner and executor of the project:
Philip is an Enterprise Architect for the official stock exchange of Germany & the EU, Deutsche Börse Group (home of the DAX); formerly having worked in their Regulatory Reporting Hub's OTC Trading Unit, where he was team-lead for the FCA's certification of the exchange in a post Brexit scenario. He now serves as Central Information Architect for the Data Management & Governance (DMG) initiative for the office of the CTO. He has been a full-time employee at Deutsche Börse since 2018.
Working in the highly regulated financial industry, Philip brings significant expertise from years of IT consulting for large-scale projects across multiple industries, with an understanding of enterprise level architectural concerns that depend on integrity of design and implementation for ensuring trust in the marketplaces of today. He is an excellent communicator with a down-to-Earth, personable, and respectfully considerate approach; always thinking of his clients and their needs.
https://www.linkedin.com/in/philip-de-souza-95a5a22/
https://commerce.sleepingnatives.org/#about
There are openings for community ambassadors and consultants with existing government connections (preferably), and also marketing and public relations.
Please reach out and we'll edit the proposal to set duties and allocate compensation.