BASICS: Blockchain & Cardano (Blockchain & Cardano for Dummies Web-Based Media)

[GENERAL] Name and surname of main applicant

Abang Edwin Syarif Agustin

[GENERAL] Email address of main applicant

bangwin@gmail.com

Additional applicants

Tyas Handayani - handayani.tyas.w@gmail.com

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

We rely on professionals to create content related to Blockchain and Cardano namely:

• Expertise: We need content from expert who have deep knowledge of Blockchain and Cardano
• Pedagogical expertise: We need input from contributors who have experience in providing training so that the content can be structured properly
• Validation and Endorsement: Collaboration builds credibility and trust among users.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of proposal

Education

[METADATA] SDG rating

4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

10 - Reduce inequality within and among countries

12 - Ensure sustainable consumption and production patterns

17 - Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

[IMPACT] Please describe your proposed solution.

Problem

The main problem is that it is difficult for people to understand what blockchain is and everything related to it, even though to be able to take advantage of this blockchain technology, they must be able to understand it well.

The things explained in the first point finally had a direct impact on Cardano's adoption as well.

There is no media that provides information that can explain this new technology in such a simple way that even a 5 year old child can understand blockchain technology

Solution

We plan to build a web-based media platform that provides content about blockchain technology and also Cardano of course with an approach such as making content understandable for children as young as 5 years old. In other words, the content is made as simple as possible, with lots of common analogies so that people can understand it more quickly.

By using simple English, we are sure that differences in countries and languages will not be a problem.

We plan to use 3 types of content for our media, namely articles, videos and audio (podcasts).

In order for our existence to be known to many people and to make it a media destination for people who want to quickly learn Blockchain technology and also Cardano, we will also manage several social media channels so that it will be easier for people to access our media so that they can also benefit. from the existence of our content.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

The challenge that is quite real in the world of blockchain is adoption, where the application of this technology in our lives has yet to happen much. The most substantial reason that makes this a challenge is the difficulty of understanding this technology; many ordinary people only know skin deep, which is insufficient to move them to adopt it.

This project (online media) is projected to become a destination for anyone who wants to understand blockchain easily because it is delivered in simple English with delivery as if it were intended for children aged 5 years so that people can easily understand it.

If this goal is achieved, the number of people who understand blockchain technology can increase significantly. Of course, the impact on Cardano will also increase, especially since Project Catalyst, a real example of DAO implementation, funds this project ((and of course this DAO is also a topic that will be explained)

Cardano has a lot of good projects, which, unfortunately, are not well exposed; plus, those who understand Cardano are limited. This project will also bridge the problem from the knowledge side.

[IMPACT] How do you intend to measure the success of your project?

To measure success, we must first define success based on the project we will propose. Our project can succeed if the media we will run becomes known by people as a medium for understanding Blockchain easily. Therefore, the parameters that can be used to measure success are:

• A consistent amount of content is released on our medium.
• Growth in the number of audiences, which can be measured by the number of subscribers and the number of followers on the official social media users, has increased.
• Increased engagement between the audience and the media. This can be seen from how much content is appreciated by giving stars, sharing it with their network, and providing comments.

Periodically within the predetermined roadmap, each achievement will be followed up by continuing to improve the quality of the content based on input from the audience.

In our planning, gradually, there will be 3 types of content to be developed:

1. Articles, which are at the beginning and will be the foundation of topics and content
2. The videos, which we plan to start in the fourth month onwards
3. Podcasts, which we will also launch together with the video in the fourth month

Thus, starting in the fourth month, our Media will have 3 types of content that are regularly published.

[IMPACT] Please describe your plans to share the outputs and results of your project?

The project we will propose is in the form of online media, which we have also announced will be open source. Therefore, everyone can consume all the content produced by themselves. Not only that, but we will also show anyone the statistics we get.

In reporting the results achieved, we will collect insight data from each platform that we will use, namely:

• The website platform that we will use
• Social media platforms that we will use

Each statistic will be collected within one week and reported monthly.

Content will be released weekly for the first month, followed by twice weekly.

The type of content in the first four months is articles, followed by additional videos and podcasts once a month.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

I am confident enough to be able to carry out this project because the project I propose is my daily work as a blogger. Besides that, I'm also a vlogger and podcaster, so I'm used to what I'm going to do.

In addition, I have 6 years of experience managing online communities (including those on social media) and editorial when I worked for Yahoo.

In practice, the funds will be used for:

• Buy domains and hosting subscriptions
• Hire writers
• Hire video creators
• Hire podcast creators

The resulting articles will be the main source for creating short videos and podcasts, in the sense that the script will be based on the articles.

With the experience that I have, I am very confident that I will be able to provide results that are in accordance with the proposals that I submitted.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goal of our project is to provide information and knowledge about Blockchain technology (and also Cardano) that is easily understood by the average person, especially those who are new to it and are interested in getting involved. It should be noted that blockchain technology is not an easy technology to understand (we have to admit), therefore the adoption of blockchain technology has been slow. Therefore, a new breakthrough is needed so that people can quickly understand what blockchain technology is and everything related to it.

The solution we propose is to simplify the information as simply as possible so that the information can be understood by children aged 5 years, and then create content in articles, videos and audio podcasts. All of this content will be placed on web-based online media, so that it can be easily accessed by anyone.

Its measurement of success is not too difficult to understand, namely based on traffic and audience loyalty (calculated from returning visitors). In addition, it can also be measured by the number of registered customers.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

First month:

• Determination of platform and hosting (Website with CMS)
• Purchase of domains and themes
• Author selection
• Article content creation 1 article per week
• Official social media enablement for Basics: Blockchain (Twitter, Facebook, Threads/Instagram, TikTok)

Second Month:

• Determination of the video platform (will likely use YouTube)
• Short video format determination (3
• Creation of scripts
• Article content creation 2 articles per week
• Test video content at the end of the month
• Official social media has started running. Also assisted by personal accounts from the manager.

Third month:

• Podcast platform determination
• Determination of audio format (3
• Creation of scripts
• Article content creation 2 articles per week
• Video content trial at the end of the month
• Trial of podcast content at the end of the month
• Communities on social media are expected to have started to form

Fourth to Sixth Month:

• Article content creation 2 articles per week
• Video content creation 2 videos per month
• Podcast content creation 2 episodes per month
• Social Media will be utilized for engaging community activities

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Deliverables, outputs and intended outcomes:

First month:

• Website with CMS engine, already has a domain
• Writers have been assigned
• There will be 4 content articles to be launched
• Official social media (Twitter, Facebook, Threads/Instagram, TikTok) have started to be used to introduce this new media.
• There will be special social media content every week.

Second Month:

• YouTube channel set up
• Test video content produced and launched at the end of the month
• There will be 8 content articles to be launched
• Campaigns on official social media will be carried out every week. Also assisted by personal accounts from the manager.

Third month:

• Podcast platform ready to run
• Test podcast content produced and launched at the end of the month
• There will be 8 content articles to be launched
• Video content is produced and launched at the end of the month
• Communities on social media are expected to have started to form

Fourth to Sixth Month:

• There will be 8 content articles to be launched
• There will be 2 video content to be launched
• There will be 2 podcast contents to be launched
• Engaging activities are carried out for the community by using social media

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

One-time budget

• Hosting + domain (annual) : 1372,42 ADA

Monthly budget

• Writer: 2287,36 ADA/month : 13724,16 ADA/6 months
• Social Media Services: 2287,36 ADA/month : 13724,16 ADA/6 months

 

Grand Total for 6 months : 28820.74 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

To answer how project costs represent value for money for the Cardano ecosystem, you can first look at the things below:

• This media will use simple English so all readers/audiences worldwide can read it.
• The cost of this project is deliberately made to run only one media team, so the value of money can be higher than if we only target one market with a specific language

With the two points above, we can see how the cost of this project represents value for money for the Cardano ecosystem. The more people understand Blockchain and Cardano, the higher the possibility of people being interested in and adopting blockchain technology and even participating in supporting projects in the Cardano ecosystem.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept