Carnada, the first digital magazine about Cardano

[GENERAL] Name and surname of main applicant

Anciano

[GENERAL] Email address of main applicant

ancianoencrypto@gmail.com

Additional applicants

The proposal is presented by Anciano and will have the collaboration of graphic designer The Butcher as part of the team.

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of proposal

Education

[IMPACT] Please describe your proposed solution.

Since the beginning of the year, we have launched "Carnada," the first free digital magazine in Spanish dedicated to Cardano. It has generated significant engagement from both Spanish speakers and other language communities, fostering extensive interaction with our publications. So far, we have published two issues with great effort. The first was funded through donations from various projects and SPOs, while unfortunately, the second did not receive any assistance, jeopardizing its continuity.

The time and money invested in this project, along with the value expressed by the community towards our publication, lead us to seek funding. This will help us maintain "Carnada" free for readers and ensure the quality of its content. Your support will be crucial in ensuring the continuity and growth of this valuable initiative for the Cardano community.

The problem we are addressing is the lack of Cardano-focused content in Spanish. We perceive this gap in the market and recognize a substantial Spanish-speaking community interested in learning and participating in the Cardano world.

We have chosen to focus our project on a digital magazine format because it allows us to create high-quality written and visual content. This includes both original articles and translations of relevant documents from other languages. Additionally, the magazine can be easily shared through various communication channels such as WhatsApp, Telegram, and email, enabling us to reach a wide and diverse audience.

Our project targets the Spanish-speaking crypto community, including enthusiasts, investors, developers, and anyone interested in learning more about Cardano. We aim to provide them with a reliable source of information, analysis, and educational resources that will enable them to understand and leverage the opportunities offered by Cardano.

To demonstrate our impact, we will track the growth of our audience and the reach of our publications on social media. Additionally, we will collect feedback and comments from our readers to evaluate the usefulness and relevance of our content. We will also seek collaborations with other projects and community leaders within the Cardano ecosystem to strengthen our credibility and reach.

What sets our solution apart is that we are the only free digital magazine exclusively dedicated to Cardano in Spanish. It will benefit the Spanish-speaking community by providing accessible and high-quality content in their native language. This will foster active participation, adoption, and development of Cardano within this community, thereby strengthening the ecosystem as a whole. Having a globally diverse and active community is crucial for Cardano, and our magazine will contribute to this goal by providing valuable resources and promoting the dissemination of knowledge about this cutting-edge blockchain platform.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Since its inception, the Carnada project has had a significant impact on the Spanish-speaking community. There was no similar magazine before, and we occupy a sector within the ecosystem that no one has explored. The support from the community has been fundamental, allowing us to not only educate on the inner workings of Cardano as a blockchain but also serve as a platform for promoting many projects in need of exposure. Through our work, we have strengthened relationships within our community and established positive connections with its members.

Furthermore, our project has a broader ambition: to attract new users to the Cardano ecosystem. We aim to reach not only those already familiar with Cardano but also individuals using other networks or who have yet to enter the cryptocurrency sector. This is made possible by the reach of our publications and our continuous engagement with the wider crypto community. Therefore, it is crucial for us to continue with this publication.

On Twitter, we first publish individual articles and then release the complete magazine. This format allows users to share only the articles that interest them, without having to share the entire magazine. We have had articles with up to 10,000 views, demonstrating the impact and engagement they generate.

[IMPACT] How do you intend to measure the success of your project?

The benefits of the "Carnada" project for the Cardano ecosystem can be measured by the interactions generated by our published articles and the growth in the number of followers on our social media platforms. These metrics provide valuable insights into the project's impact and reach.

In the short term, the innovation of "Carnada" will contribute to the productivity and growth of Cardano by providing a reliable source of information and analysis. It will help educate the community about Cardano's features, advancements, and potential use cases. This increased understanding and awareness will foster engagement and participation within the ecosystem.

In the long term, "Carnada" will continue to play a crucial role in Cardano's growth by attracting new users to the ecosystem. Through our publication, we aim to reach individuals who are not yet familiar with cryptocurrencies or who are using other networks. By providing accessible content and promoting the benefits of Cardano, we can expand the user base and drive adoption.

Measuring these benefits is realistic through quantitative and qualitative measures. Quantitatively, we can track the growth of our social media followers and article interactions, such as views, likes, shares, and comments. These metrics indicate the level of engagement and interest generated by our content.

Qualitatively, we can collect feedback and opinions from our readers through surveys, comments, and direct interactions. This allows us to gauge the satisfaction, relevance, and usefulness of our content. By considering both quantitative and qualitative measures, we gain a comprehensive understanding of the impact of "Carnada" on the Cardano ecosystem.

[IMPACT] Please describe your plans to share the outputs and results of your project?

The results of the project will be constantly measurable through the articles we publish. Even without funding, we have been able to track and evaluate our impact. However, having the financial support we are seeking will make this process much smoother and further motivate us. We believe that funding can accelerate our growth and enable us to expand beyond the boundaries of the Cardano ecosystem, inviting users from other cryptocurrency communities to access valuable and high-quality information.

To spread the project's outputs over a reasonable timescale, we have several plans in place. Firstly, we will continue to publish our magazine regularly, ensuring a consistent flow of informative and engaging content for our readers. We will also actively promote our articles and magazine through our social media channels, targeting both the Cardano community and cryptocurrency enthusiasts more broadly.

In terms of sharing the project's impact and opportunities, we aim to collaborate with other Cardano projects and leaders within the ecosystem. By fostering partnerships and engaging in joint initiatives, we can leverage their networks and reach to amplify our message and expand our audience.

Regarding further research and development activities, the results generated from the project will serve as a foundation for ongoing improvement and expansion. We will analyze feedback from our readers, gather insights from their opinions and preferences, and use that information to refine our content strategy and focus on topics of interest. Additionally, we will explore collaborations with academic institutions, industry experts, and other researchers to contribute to the broader knowledge and development of the Cardano ecosystem.

By leveraging the results and feedback from our project, we aim to continuously enhance our offering, adapt to the evolving needs of the community, and contribute to the ongoing research and development efforts within the Cardano ecosystem.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Who wouldn't trust an elderly person who is confined in a municipal nursing home?

Speaking seriously, I have been involved with Cardano for quite some time, and practically everyone in the Spanish-speaking community has heard about this "poor elderly person." At some point, I started publishing "El Anciano quiere saber" ("The Elder wants to know") from issuu.com/AncianoEnCrypto, an initiative aimed at providing readers with condensed information of interest. Later on, I decided to take it further by creating "Carnada" and focusing exclusively on all things related to Cardano.

As mentioned before, the publication has always been free, despite lacking the necessary funding to sustain it. It involves engaging with various personalities, specifically designing the magazine, editing articles, creating appealing designs, promoting the published content, and maximizing its impact and reach, in addition to managing social media platforms.

Our existing capabilities demonstrate why we are well-suited to deliver this project. First, we have a deep understanding of the Cardano ecosystem, which allows us to curate relevant and insightful content for our readers. Our experience in publishing two issues of "Carnada" and the positive reception we have received from the community demonstrate our ability to deliver high-quality content consistently.

Overall, our track record, knowledge of the Cardano ecosystem, commitment to transparency, and willingness to undergo external scrutiny demonstrate that we are best suited to deliver this project and manage funds properly.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The proposed objectives for our project focus on achieving maximum impact, high interaction with our publications, and establishing "Carnada" as a trusted, high quality source of information that will attract industry experts to participate. A specific goal is to publish 3 issues of the journal within 6 months, each of which will contain 5 to 8 original Spanish language articles, totaling 15 to 24 new papers on Cardano. If each article achieves the desired level of interaction, we believe that we will be able to significantly advance the knowledge and adoption of the Cardano ecosystem.

The success of our project will be measured by the extent to which we have fulfilled our objectives in terms of impact, interaction, reputation, and the growth of Cardano's knowledge and adoption. While some goals can be quantified numerically, we acknowledge that the qualitative aspects of our project are equally important and will be evaluated through feedback, community sentiment, and recognition from industry stakeholders.

It should not be forgotten that the Spanish language is one of the most spoken languages worldwide, both as a native language and as a second language, and it represents a sector that can generate many opportunities.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

The implementation plan for our project involves the following milestones:

Milestone 1: Publication of the First Issue

• Key Activities: Curate and prepare articles, translate and design content, create promotional materials.
• Timeline: 4 weeks
• Success Criteria: Successful publication of the first issue of "Carnada" with a minimum of 5 articles.

Milestone 2: Ongoing Publication of Individual Articles

• Key Activities: Continuously publish individual articles on a weekly basis (Monday, Tuesday, and Wednesday) to create anticipation and engagement.
• Timeline: Ongoing throughout the project duration
• Success Criteria: Consistent publication of high-quality articles, generating regular interaction and engagement on social media platforms.

Milestone 3: Publication of Complete Issues Every Two Months

• Key Activities: Compile individual articles into complete magazine issues for download.
• Timeline: Every two months, concurrent with ongoing article publication.
• Success Criteria: Regular release of complete magazine issues, containing all articles from each edition.

Milestone 4: Conducting Community Giveaways

• Key Activities: Organize and execute periodic giveaways and contests to maintain an active and engaged community.
• Timeline: Ongoing throughout the project duration, with specific giveaway events scheduled between each issue.
• Success Criteria: Successful execution of community giveaways, fostering interaction and participation.

In terms of the project's costs, for the duration of the entire 6-month project, I will need to cover the following expenses:

• Editing of each issue: 3,000 ADA (includes ideation, layout, graphic design, editing, and Spanish translations).
• Social media management (includes graphic design): 800 ADA per month.
• Marketing (organizing giveaways, promotions, and collaborations): 400 ADA per month.
• General and administrative expenses: 800 ADA per month

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

As a result of our work, we will produce a digital magazine called "Carnada" about the Cardano ecosystem in Spanish. The deliverables for each milestone are as follows:

Milestone 1: Publication of the first issue

• Digital magazine "Carnada" with a minimum of 5 original articles in Spanish.
• Attractive design and layout of the magazine.
• Promotion and dissemination of the first issue on our social media channels and other relevant platforms.

Milestone 2: Ongoing publication of individual articles

• Regular publication of individual articles about Cardano in Spanish, which will generate interaction and participation on our social media platforms and website.

Milestone 3: Publication of complete issues every two months

• Compilation of individual articles into complete magazine issues, available for free download.
• Periodic release of complete issues of "Carnada" every two months.

Milestone 4: Conducting community giveaways and promotions

• Organization and execution of giveaways and promotions to maintain an active and engaged community.

To track the progress of our project, we will measure various metrics:

• Number of visits and time spent on our publications.
• Interactions on our social media posts (likes, comments, shares).
• Growth in the number of followers and readers of the magazine.
• Participation in community giveaways and promotions.
• Feedback and comments from readers and community members.

These measures will allow us to evaluate the reach and response of our audience, as well as the impact we are generating within the Spanish-speaking Cardano community. We will continuously review and analyze these metrics to adjust our strategies and ensure the achievement of our objectives.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

• Editing of each issue (includes ideation, layout, graphic design, editing, and Spanish translations): 3,000 ADA per issue
• Social media management (including graphic design): 800 ADA per month
• Marketing (organizing giveaways, promotions, and collaborations): 400 ADA per month
• General and administrative expenses: 800 ADA per month

Project duration: 6 months

Total Project Cost: 21,000 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Yes, we can justify that the costs of the project are proportional to the average wage in our country and typical freelance rates in our industry. Both The Anciano and The Butcher, the two members who will be carrying out Carnada, reside in Argentina. Argentina is a country facing significant economic challenges, with a monthly inflation rate of around 10% (120% annual) and approximately 50% of its citizens living in poverty. A retiree in Argentina receives a monthly income of $150 USD, which is barely enough to cover basic needs. In this socio-economic context, undertaking a project in Argentina is incredibly difficult and often discouraging. Focusing on a project like Carnada requires a commitment and the assurance that the income generated will sustain our day-to-day lives.

We have provided a detailed breakdown of the work and expenses involved in publishing each issue. Fortunately, you can observe the two issues already published and evaluate the quality of the product we are offering, considering that we have accomplished this without any funding and with great effort. The value we offer is not in question; it is genuinely reasonable for the task at hand. You will notice that there is no "editorial design" for the entire magazine, but rather each article has its own special design. This is very important for our idea because our intention is for each document to have its own impact and be able to detach itself, in the future, from the original publication that gave it birth. Perhaps at some point, we may see these documents being forwarded via Telegram or Whatsapp, not the entire magazine, and we also believe that it will be positive for disseminating information about our beloved Cardano blockchain.

As for the remaining expenses, they amount to 2,250 ADA per month (including community management, marketing and general administration costs), which, divided between two people (Anciano and The Butcher), amounts to 1,125 ADA each. At current rates ($0.31 - 1 ADA), this equates to only 353 usd per month each. We believe that this is a reasonable figure and that supporting us in the realization of this project will be of great benefit to the entire community, not just the Spanish-speaking community.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept