Journey of Hope: UNHCR NFT Collaboration by TheFairies

[GENERAL] Name and surname of main applicant

The Fairies

[GENERAL] Email address of main applicant

fairy@cheerful.com

Additional applicants

Fairy Godmother (@web3fairy) fgm@cheerful.com

Tinkerbell (@nftttinkerbell) tinkerbell@cheerful.com

Sonny (@BIG_WIZ) sonnysonnyr1@gmail.com

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

UNHCR team ensures brand alignment: Review and approve visuals for fairy messaging

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open-source

[METADATA] Category of proposal

NFTs

[METADATA] SDG rating

SDG Impact: The proposed Fairy Brand project aligns with key UN Sustainable Development Goals (SDGs):

• No Poverty (SDG 1): Indirectly addresses poverty by donating funds to UNHCR, aiding refugees in need.

• Reduced Inequalities (SDG 10): Fundraising actively reduces inequalities faced by refugees and displaced individuals.

• Peace & Justice (SDG 16): NFT art represents peace, supporting UNHCR's efforts for peace, justice, and strong institutions.

Creative advocacy supports SDGs, showcasing how innovative projects contribute to global initiatives.

[IMPACT] Please describe your proposed solution.

Our proposed solution is a unique collaboration that aims to create sustainable fundraising campaigns benefiting UNHCR, aligning with Cardano's vision.

Perceiving the challenge of limited sustainable fundraising avenues for UNHCR, we approach it creatively by leveraging the power of our Fairy ethical brand in this Collaboration.

Allowing us to engage both the fairy enthusiast community and supporters of humanitarian causes, bridging the gap between art and social impact.

Our project will demonstrate impact by working closely with the UNHCR team to ensure brand alignment and visually captivating messaging. By donating raised funds to UNHCR, we indirectly address poverty and contribute to reducing inequalities faced by refugees and displaced individuals.

What sets our solution apart is its ability to generate awareness, foster positive engagement, and channel resources towards a globally recognized organization dedicated to peace, justice, and strong institutions.

This is crucial for Cardano as it aligns with their commitment to supporting meaningful initiatives that drive positive change and sustainable development.

In summary, our innovative collaboration presents a unique opportunity to combine art, fundraising, and social impact. It engages diverse audiences, benefits UNHCR, and reinforces Cardano's importance as a catalyst for transformative projects addressing critical global challenges.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our proposed solution directly addresses the challenge by providing a creative approach to fundraising for global emergencies, while leveraging the NFT platform on the Cardano blockchain. This brings diversity, innovation, and a humanitarian aspect into the Cardano ecosystem, elevating its reputation as a catalyst for positive change.

By engaging new users through the captivating world of Fairy Brand NFTs, our project is expected to reach at least 1000+ individuals, introducing them to the Cardano network. This influx of new users enriches the Cardano community, fostering growth, and expanding its user base.

Moreover, this project goes beyond funding the project team. It brings immense value to the Cardano ecosystem by showcasing the real-world applicability of blockchain technology in supporting global initiatives. By actively contributing to fundraising for humanitarian causes, we demonstrate Cardano's potential to solve key problems and make a tangible impact on a global scale.

Through our project, Cardano will not only gain a broader user base but also reinforce its reputation as a blockchain platform committed to creating positive social change. By quantifying our impact in terms of new users and exposure to Cardano, we provide a realistic outlook that aligns with the project's goals and the potential for long-term ecosystem strengthening.

In summary, our UNHCR Collaboration aligns with Cardano's aims by bringing new users, enhancing the ecosystem's strength, and showcasing the power of blockchain technology to address pressing global challenges. It opens doors for participation, encourages innovation, and ultimately positions Cardano as a leading force for positive transformation.

[IMPACT] How do you intend to measure the success of your project?

The project's success will be gauged by NFT sales, funds raised for UNHCR, new users joining the Cardano ecosystem, and campaign reach. Online engagement and publicity will also be evaluated to measure the project's impact.

[IMPACT] Please describe your plans to share the outputs and results of your project?

Regular updates on project progress will be shared with the community through social media platforms and Cardano forums. Upon completion of the campaign, a comprehensive report will be publicly accessible, providing detailed information on funds raised, new users onboarded, and other impactful metrics.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

We are capable of executing this project with proven success, having sold out 2 NFT projects. As a trusted brand on Cardano, our expertise spans finance, legal, and diverse industries. Our recent registration as a charity in Australia showcases our commitment to impactful initiatives.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Our project, "Journey of Hope," encompasses the following key goals:

1. Concept Development and Planning: Establish a solid foundation by identifying key themes that represent UNHCR's eight emergencies

1. Artwork Creation: Produce a collection of visually captivating and positive FairyBranded UNHCR NFTs that embody the identified emergencies, ready to be minted as unique pieces

1. Marketing Strategy Development: Devise a comprehensive marketing strategy to effectively promote the FairyArt NFTs, raise awareness about UNHCR's work, and engage target audiences through impactful promotional materials and strategic channel

1. NFT Minting: Convert the FairyArt pieces into NFTs on the Cardano blockchain, ensuring seamless integration and readiness for sale during the campaign

1. Campaign Launch and Fundraising: Successfully launch the campaign, oversee the NFT sale process, and generate funds by promoting the FairyArt NFTs and their significance in supporting UNHCR's emergency relief effort

1. Post-Campaign Activities: Transfer the funds raised to UNHCR and conduct a thorough analysis of the campaign's performance

With our proven experience in selling out previous NFT projects, extensive knowledge across various industries, and recent registration as a charity in Australia, we possess the capability and dedication to execute this project effectively.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Concept Development and Planning (Weeks 1-2):

Tasks: Researching UNHCR's emergencies, brainstorming artwork representation, establishing project direction and timeframe.

Artwork Creation (Weeks 3-10):

Tasks: Generating and refining artwork, ensuring representation of each emergency, finalizing designs.

Marketing Strategy Development (Weeks 6-8):

Tasks: Identifying target audiences, selecting promotion channels, creating campaign schedule and materials.

NFT Minting Setup (Weeks 11-12):

Tasks: Uploading artworks to NMKR, configuring metadata, minting NFTs on Cardano blockchain.

Campaign Launch and Fundraising (Weeks 13-16):

Tasks: Initiating campaign, managing NFT sale, promoting via selected channels, collecting funds.

Post-Campaign Activities (Weeks 17-18):

Tasks: Transferring funds to UNHCR, analyzing campaign success, debriefing, and reporting.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Concept Development and Planning (Weeks 1-2):

• Deliverables: Research report on UNHCR emergencies, documented brainstorming and artwork concepts, project direction and timeframe.
• Outcomes: Clear understanding of emergencies, defined project direction, established campaign timeframe.
• Measurement: Progress tracked through research completion and documentation alignment.

Artwork Creation (Weeks 3-10):

• Deliverables: Preliminary artwork samples, revised and finalized designs representing emergencies.
• Outcomes: Unique collaborative FairyArt collection reflecting emergencies positively.
• Measurement: Progress measured by artwork iterations and meeting design objectives.

Marketing Strategy Development (Weeks 6-8):

• Deliverables: Marketing strategy document, campaign schedule, promotional materials.
• Outcomes: Well-defined strategy, impactful promotion, targeted reach.
• Measurement: Progress assessed by completed strategy, aligned materials, and prepared campaign schedule.

NFT Minting Setup (Weeks 11-12):

• Deliverables: Uploaded artwork files, configured metadata, minted NFTs on Cardano blockchain.
• Outcomes: Successful conversion to NFTs, ready for sale.
• Measurement: Progress tracked by completed uploads, metadata configuration, and successful minting.

Campaign Launch and Fundraising (Weeks 13-16):

• Deliverables: Active campaign launch, managed NFT sale, deployed promotional materials, funds collected.
• Outcomes: Engaged community, successful NFT sales, significant funds for UNHCR.
• Measurement: Progress monitored through campaign reach, NFT sales, funds collected, and community engagement.

Post-Campaign Activities (Weeks 17-18):

• Deliverables: Funds transfer to UNHCR, analysis report on campaign success, project debriefing report.
• Outcomes: Efficient fund transfer, campaign evaluation, insights for future initiatives.
• Measurement: Progress assessed by completed fund transfer, detailed analysis, and gathered insights.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Fairy Budget:

• Artist's creative endeavors (364 hours creating + 30 hours editing): 30000 ADA
• Generative program and editing software memberships: 1000 ADA
• Marketing expert's expertise (60 hours): 26000 ADA
• NFT minting costs: 1500 ADA
• Miscellaneous expenses (website hosting, PR, etc.): 3000 ADA
• Enchanting website design and development (including branding): 13000 ADA

Total: 74500 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The UNHCR x Fairy Collab Project offers several key benefits to the Cardano ecosystem:

1. Direct Financial Return: While not profit-driven, there is potential for the NFTs to appreciate in value, offering a return on investment to purchaser

1. Social Impact: By associating Cardano with charitable causes and sustainable development goals, the project demonstrates blockchain's utility for achieving social goo

1. Increasing Visibility and Awareness: Utilizing Cardano for this high-profile initiative raises visibility and awareness among potential users, developers, and investor

1. Catalyst for Further Development: Showcasing Cardano's capabilities for minting and trading NFTs can attract artists and creatives to the platfor

1. Reputation and Trust: Cardano's transparency, accountability, and decentralization contribute to building trust and credibilit

1. Community Building: The project provides an opportunity for community building within the Cardano ecosyste

In conclusion, the UNHCR x Fairy Collab Project offers a smart and strategic investment for Cardano. The multifaceted value created through increased visibility, social impact, community building, and potential for future development outweigh the initial cost, making it a worthwhile endeavor for the Cardano ecosystem.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept