Maddur : Empowering Chocolate Lovers with Blockchain-Enabled Gamification

[GENERAL] Name and surname of main applicant

Hasmitha D

[GENERAL] Email address of main applicant

hasmitha1601@gmail.com

Additional applicants

Nil

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Konma Labz will offer the blockchain functionality.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of proposal

dApp

[METADATA] SDG rating

• SDG 8: Decent Work and Economic Growth: By implementing blockchain technology, Maddur can enhance transparency and traceability in the chocolate supply chain. This promotes fair trade practices, supports sustainable livelihoods for cocoa farmers, and contributes to economic growth in the industry.
• SDG 12: Responsible Consumption and Production: Maddur's focus on supply chain transparency, ethical sourcing, and sustainability aligns with SDG 12. By providing consumers with verifiable information about the origin and production of their chocolate, Maddur encourages responsible consumption and fosters awareness about sustainable production practices.
• SDG 9: Industry, Innovation, and Infrastructure: The integration of blockchain technology and gamification represents innovation in the chocolate industry. Maddur's adoption of these technologies contributes to building resilient infrastructure and promoting sustainable industrialization.
• SDG 10: Reduced Inequalities: Maddur's emphasis on fair trade practices, partnerships with farmers' cooperatives, and transparent supply chain management supports SDG 10. By providing a platform that values the contributions of all stakeholders in the chocolate production process, Maddur works towards reducing inequalities within the industry.
• SDG 17: Partnerships for the Goals: Maddur's collaboration with farmers' cooperatives, sustainable certification bodies, and blockchain technology providers exemplifies the spirit of SDG 17. By fostering partnerships and leveraging blockchain's decentralized nature, Maddur aims to create a network of stakeholders working together towards sustainable development in the chocolate industry.

[IMPACT] Please describe your proposed solution.

Maddur, an artisanal chocolate brand, derives its name from the village where its cocoa is produced. With a rich history of 27 years, the Maddur farm has been cultivating cocoa and supplying it to renowned chocolate companies like Cadbury's. In 2021, the brand Maddur was born, focusing on creating high-quality chocolate bars through a tree-to-bar approach. Combining years of cocoa farming expertise with a passion for artisanal craftsmanship, Maddur has embarked on a journey to deliver exceptional chocolate experiences to chocolate enthusiasts worldwide.

At Maddur, we propose to revolutionize the chocolate industry by integrating blockchain technology and gamification into our brand. We aim to address the lack of credibility and technological adoption in the industry, ultimately benefiting consumers, farmers, and the entire cocoa supply chain.

Our solution tackles the problem of credibility by leveraging blockchain's decentralized and transparent nature. Each chocolate bar will be assigned a unique digital token, recorded on the blockchain, ensuring its authenticity and traceability. Through QR code scanning or blockchain explorers, consumers can verify the origin and quality of our chocolates, building trust and confidence in our brand.

To drive engagement and loyalty, we will implement gamification elements within our DApp. Customers will earn points, badges, and rewards by making purchases, participating in challenges, and sharing their experiences. By gamifying the chocolate experience, we create a fun and interactive way for consumers to connect with our brand.

Our solution directly engages farmers' cooperatives, sustainable certification bodies, and consumers in the chocolate industry. We will forge partnerships with these stakeholders, ensuring fair trade practices, supporting sustainable livelihoods, and promoting responsible consumption.

Through our solution, we aim to demonstrate the positive impact of blockchain technology and gamification on the chocolate industry. By enhancing transparency, traceability, and consumer engagement, we contribute to SDGs such as decent work and economic growth, responsible consumption and production, and reduced inequalities.

This solution is important to Cardano as it showcases the power of blockchain for real-world applications. It aligns with Cardano's mission of providing secure, transparent, and sustainable solutions by leveraging emerging technologies. By embracing blockchain and gamification, we position Cardano as a leader in promoting trust, innovation, and social impact within the chocolate industry.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our proposed solution, Maddur, addresses the Catalyst Open Challenge by leveraging blockchain technology and gamification to revolutionize the chocolate industry. As it may not fall under a specific challenge category we have proposed it in this challenge. Maddur's integration with the Cardano ecosystem brings significant benefits:

• Adoption of Blockchain Technology: By integrating blockchain into the chocolate industry, Maddur showcases the practical applications of blockchain beyond cryptocurrencies. This promotes wider adoption of blockchain technology, increases awareness of its benefits, and positions Cardano as a leader in driving real-world blockchain solutions.
• Enhanced Trust and Transparency: The implementation of blockchain ensures transparency and traceability throughout the chocolate supply chain. This fosters trust among consumers, as they can verify the authenticity and origin of the chocolate they purchase. Maddur's solution contributes to the Cardano ecosystem's commitment to promoting trust and accountability.
• Increased Consumer Engagement: Through gamification, Maddur creates an engaging and interactive chocolate experience. This approach attracts new consumers to the Cardano ecosystem, as they can earn rewards, participate in challenges, and connect with the brand in innovative ways. The project enhances user adoption, expands the community, and encourages ongoing interaction with the Cardano platform.
• SDG Alignment and Social Impact: Maddur's focus on fair trade practices, sustainability, and reduced inequalities aligns with the United Nations' Sustainable Development Goals (SDGs). By bringing these values to the Cardano ecosystem, the project contributes to Cardano's larger mission of fostering social impact, responsible consumption, and economic growth in various industries.

While it is challenging to quantify the exact impact within a specific timeframe, we anticipate that Maddur's innovative approach will attract a significant number of users to the Cardano ecosystem. The introduction of blockchain-enabled chocolate, coupled with gamification, appeals to a wide range of consumers, fostering a sense of community and driving meaningful engagement.

[IMPACT] How do you intend to measure the success of your project?

We intend to measure the success of the Maddur project through both quantitative and qualitative metrics to assess its impact on the Cardano ecosystem. Here's how we plan to measure success:

• User Engagement and Adoption: We will track the number of users actively participating in the gamified aspects of Maddur, such as earning points, completing challenges, and redeeming rewards.
• Transaction Volume: Monitoring the transaction volume generated within the Maddur DApp will provide insights into the utilization and popularity of the platform.
• Community Feedback and User Satisfaction: Conducting surveys and collecting user feedback will help assess user satisfaction and the perceived value of the Maddur DApp.

Maddur's innovative approach will bring new users to the Cardano ecosystem, increasing engagement, and fostering a vibrant community. It will contribute to the productivity and growth of Cardano by showcasing the real-world applications of blockchain technology, attracting attention from industry players, and encouraging further innovation.

In the long term, the success of Maddur will demonstrate Cardano's ability to drive adoption beyond the financial sector, positioning it as a platform for practical blockchain solutions. The integration of blockchain technology and gamification will set a precedent for other industries, showcasing the scalability, transparency, and value proposition of Cardano. This, in turn, will foster productivity and growth by attracting more projects, users, and developers to the Cardano ecosystem.

[IMPACT] Please describe your plans to share the outputs and results of your project?

We have a comprehensive plan to share the outputs and results of the Maddur project to maximize its impact within the Cardano ecosystem and beyond. Here are our key strategies:

• Documentation and Reporting: We will document the progress, milestones, and outcomes of the project throughout its lifecycle. This includes regular reports, and whitepapers detailing the implementation process, challenges faced, and lessons learned. These documents will be made available through our website, Maddur Space on Konmahood, social media channels, and relevant Cardano community platforms through the monthly reporting system in Project Catalyst. Click the link to view the Maddur Space on Konmahood - https://konmahood.konma.io/share/NR9UvjR4yy1b1whi?utm_source=manual
• Open Source Contributions: Where applicable, we will release relevant components of our project as open-source software. By sharing our codebase, smart contract templates, and development frameworks, we aim to contribute to the wider blockchain developer community and enable others to build upon our work. This fosters collaboration, innovation, and further research and development activities within the Cardano ecosystem.
• Research and Development: The results generated from the Maddur project will serve as valuable insights for further research and development activities. We will analyze the data, feedback, and user experiences to identify areas of improvement, explore new features, and enhance the gamification aspects of the DApp. These findings will guide our future research and development efforts to continually evolve and optimize the Maddur platform.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Maddur, a chocolate brand with 27 years of experience in cocoa farming, is now venturing into chocolate making and integrating blockchain technology. Despite being new to the blockchain space, Maddur is well-equipped to deliver the project with the support of our expert team.

Additionally, our partnership with Konma Labz, a renowned web3 solution provider specializing in smart contract development and DApp solutions, further strengthens our capabilities. Leveraging Konma Labz's expertise and best practices in blockchain development, we are confident in our ability to integrate blockchain seamlessly into Maddur's chocolate brand, ensuring a successful and impactful implementation.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goals for the Maddur project are as follows:

• Development of Smart Contracts: The primary goal is to design and develop smart contracts that enable the integration of blockchain technology into Maddur's chocolate brand. These smart contracts will facilitate the implementation of features such as unique identifiers for chocolate bars, points/tokens management, reward redemption, and challenges/quests.
• Validation Approach: The feasibility of smart contract development will be validated through rigorous testing and auditing processes. Smart contract code will be reviewed and audited by experts in the field to ensure security, functionality, and adherence to best practices. Testing will be conducted to verify the correct execution of contract logic and the expected behavior of various functions.

• DApp Development: Another goal is to create a user-friendly and engaging DApp interface for Maddur. This DApp will allow customers to interact with the blockchain-based gamification features, track their points, participate in challenges, and redeem rewards. The DApp will provide an intuitive user experience and seamless integration with the underlying smart contracts.
• Validation Approach: The feasibility of DApp development will be validated through user testing and feedback. User acceptance testing will involve real users interacting with the DApp to identify any usability issues, bugs, or areas for improvement. Feedback from users will guide iterative development to ensure an optimal user experience.

• API Integration: The project aims to integrate the necessary APIs to interact with the Cardano blockchain and other external services. This includes APIs for blockchain node communication, wallet management, smart contract interactions, and data retrieval from external sources.
• Validation Approach: The feasibility of API integration will be validated by conducting thorough testing of API functionality and interoperability. Testing will ensure proper communication and data exchange between the DApp, blockchain nodes, wallets, and other integrated services. Verification of data accuracy, transaction handling, and seamless integration will be key indicators of the successful implementation of APIs.

For all the goals mentioned above, the success and feasibility will be measured based on the following criteria:

• Completion of the development tasks within the allocated timeframe and budget.
• Validation of smart contracts, DApp, and APIs through rigorous testing and auditing.
• User acceptance testing and feedback to ensure an intuitive and engaging user experience.
• Seamless integration of the developed components and functionalities.
• Compliance with security standards and best practices in blockchain development.
• Achievement of the defined project milestones and objectives.

By following these approaches and criteria, we will validate the feasibility of our development goals and ensure the successful implementation of the smart contracts, DApp, and necessary APIs for the Maddur project.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1: Smart Contract Development

• Develop smart contracts for unique identifier generation, points/tokens management, and reward redemption.
• Validate smart contract functionality and security through testing and auditing.
• Timeline: 4 weeks
• Success Criteria: Smart contracts deployed on the Cardano testnet, passing security audits and functional testing.

Milestone 2: DApp Interface Development

• Design and develop the user interface for the Maddur DApp, integrating gamification features.
• Implement functionalities for point tracking, challenge participation, and reward redemption.
• Timeline: 6 weeks
• Success Criteria: Fully functional and visually appealing DApp interface deployed on a test environment.

Milestone 3: API Integration

• Integrate necessary APIs for blockchain node communication, wallet management, and external data retrieval.
• Implement communication between the DApp, smart contracts, and external services.
• Timeline: 4 weeks
• Success Criteria: APIs successfully integrated and tested for seamless data exchange and interoperability.

Milestone 4: Testing and Quality Assurance

• Conduct extensive testing of the smart contracts, DApp, and integrated APIs.
• Perform user acceptance testing to gather feedback and identify areas for improvement.
• Address any issues or bugs identified during the testing phase.
• Timeline: 4 weeks
• Success Criteria: Thoroughly tested and bug-free smart contracts, DApp, and APIs, with positive user feedback.

Milestone 5: Deployment and Launch

• Deploy the fully functional Maddur DApp on the Cardano mainnet.
• Conduct final checks and security audits before the official launch.
• Engage with users and promote the DApp to drive adoption.
• Timeline: 2 weeks
• Success Criteria: Maddur DApp deployed and accessible on the Cardano mainnet, ready for user engagement.

Overall Project Management Approach:

• The project will be managed using agile project management methodologies, ensuring flexibility, adaptability, and effective collaboration. Konma Kernel has created a dedicated space on Notion to track the work progress providing visibility into task completion and milestone achievements. Click this link to view the dedicated work management board for Maddur - https://konmaio.notion.site/Maddur-6b92bfac87314b5087cd5a92b9689699?pvs=4 . Click to view the dedicated bounty board for community involvement - https://app.dework.xyz/konma-dao/maddur
• Regular communication channels will be established to facilitate discussions and feedback between the development team, stakeholders, and partners.
• Budget management will be maintained by monitoring expenses, adhering to the projected costs for each milestone, and optimizing resource allocation.
• Regular reporting and documentation will be maintained to track project status, milestones, and deliverables, ensuring transparency and accountability.

By following this detailed breakdown of milestones, tasks, timelines, success criteria, and projected costs, we ensure a structured approach to the implementation of the Maddur project. This breakdown provides a clear roadmap for the project's development, enabling efficient progress tracking and milestone validation.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: Smart Contract Development

• Deliverables: Fully functional smart contracts for unique identifier generation, points/tokens management, and reward redemption. Documentation including codebase, contract specifications, and test cases.
• Outputs: Deployed smart contracts on the Cardano testnet, ready for testing and auditing.
• Intended Outcomes: Establish a secure and functional foundation for integrating blockchain technology into the Maddur chocolate brand. Enable the tracking and management of unique identifiers, points, and rewards within the smart contracts.

Milestone 2: DApp Interface Development

• Deliverables: User-friendly and visually appealing DApp interface with integrated gamification features. Documentation including wireframes, design assets, and user interface guidelines.
• Outputs: Deployed DApp interface on a test environment, ready for user acceptance testing and feedback.
• Intended Outcomes: Provide an engaging and intuitive user experience for customers to track their points, participate in challenges, and redeem rewards. Foster user engagement and promote the gamified aspects of the Maddur chocolate brand.

Milestone 3: API Integration

• Deliverables: Integrated APIs for blockchain node communication, wallet management, and external data retrieval. Documentation including API specifications, integration guides, and sample code.
• Outputs: Successfully integrated APIs enabling seamless communication between the DApp, smart contracts, and external services.
• Intended Outcomes: Establish robust connections between the DApp, Cardano blockchain, wallets, and other relevant services. Enable data retrieval, transaction handling, and integration with external systems.

Milestone 4: Testing and Quality Assurance

• Deliverables: Thoroughly tested and bug-free smart contracts, DApp, and integrated APIs. Documentation including test reports, bug fixes, and user feedback.
• Outputs: Validated smart contracts, DApp, and APIs, ready for production deployment.
• Intended Outcomes: Ensure the reliability, security, and functionality of the developed components. Address any identified issues, bugs, or usability concerns to provide a seamless user experience.

Milestone 5: Deployment and Launch

• Deliverables: Deployed and accessible Maddur DApp on the Cardano mainnet. Documentation including deployment procedures, security audit reports, and launch strategy.
• Outputs: Live deployment of the Maddur DApp, ready for user engagement and adoption.
• Intended Outcomes: Make the Maddur DApp available to users on the Cardano mainnet, allowing them to interact with the blockchain-based gamification features. Drive user adoption, engagement, and build a strong community around the Maddur chocolate brand.

To track the project's progress, we will measure the following indicators:

• Milestone completion and adherence to the specified timelines.
• Quality assurance metrics such as the number of bugs identified and resolved during testing.
• User feedback and satisfaction through user acceptance testing and surveys.
• Successful deployment of smart contracts, DApp, and APIs on the appropriate networks.
• Adoption and engagement metrics, including the number of active users, transactions, and rewards redeemed.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

• Smart Contract Development (Milestone 1):
• Developer fees and labor costs: 12000 ADA
• Security audits: 7000 ADA
• Documentation and specifications: 3000 ADA
• DApp Interface Development (Milestone 2):
• UI/UX design and development: 15000 ADA
• User acceptance testing: 3000 ADA
• Documentation and design assets: 1000 ADA
• API Integration (Milestone 3):
• Integration and development: 7000 ADA
• Testing and Quality Assurance (Milestone 4):
• Testing and bug fixes: 3000 ADA
• User feedback collection and analysis: 1000 ADA
• Deployment and Launch (Milestone 5):
• Deployment and configuration: 2000 ADA
• Launch strategy and promotion: 6000 ADA

Total Project Budget: 60000 ADA

With the allocated funding of $22,000, alternative sources of funding for the remaining budget can be explored, such as seeking additional grants, sponsorships, or partnerships to cover the remaining expenses. The project team will be responsible for managing the funds provided and ensuring cost-effective allocation throughout the project.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the Maddur project is justified and represents value for money within the Cardano ecosystem. The allocated budget aligns with industry standards and proportional costs for skilled professionals in blockchain and web3 development. By considering market rates and expertise, the project ensures the delivery of high-quality outputs. The costs are allocated towards tangible milestones, including smart contract development, DApp interface development, API integration, testing, deployment, and documentation. These deliverables directly contribute to the project's success and impact. Additionally, the project's alignment with Cardano's mission, potential for increased adoption, and demonstration of blockchain's practical applications further justify the costs. Overall, the investment in the Maddur project will yield tangible outcomes, foster community engagement, and position Cardano as a leader in real-world blockchain integration, demonstrating its value for money within the ecosystem.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept