Not investment advice, but really - Cardano Weekly News Bulletin in Turkish (Yatırım Tavsiyesi Değildir, Ama Gerçekten - Cardano Haftalık Haber Bülteni)

[GENERAL] Name and surname of main applicant

Alper Baran Esin

[GENERAL] Email address of main applicant

alperesins@gmail.com

Additional applicants

no

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

Yes

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of proposal

Education

[IMPACT] Please describe your proposed solution.

Problem

In Turkey, Cardano is not strong and not well-known. People have little to no knowledge about what it promises, how to easily access those promises, how being part of this ecosystem can empower individuals, or the opportunities and conveniences it offers. I believe this is a significant problem.

When you seek information about Cardano in Turkey, all the options that come up are investment advice. There is a lack of Turkish content regarding information about the Cardano protocol, developments, DeFi projects, newly launched projects, and similar topics.

Currently, there is only one source that provides written Cardano 101 information: https://cardanoturkiye.org/. However, this resource only covers the most basic Cardano topics with seven articles. It is not possible to find quality Turkish video content on platforms such as YouTube, Twitter, or Facebook.

Why am I approaching the solution in this way?

Having worked as a journalist for over 20 years and gained significant experience in the field, including the past 12 years as a news anchor with effective communication skills, I feel compelled to talk about Cardano to the millions of people in Turkey who have become victims of a collapsed traditional financial system due to political disinformation and administrative mistakes.

Solution

My goal is to create news videos that compiles the latest innovations in the Cardano ecosystem with a focus on individuals how it can benefit them.

I believe that by preparing a newsletter with videos, visuals, and enriched content in a serious news bulletin format, I can establish a healthy bridge. This bulletin will present the most important developments and innovations of each week with the same sincerity found in television news bulletins and digital video sharing platforms.

In this weekly bulletin, the following topics related to Cardano will be covered:

📌 Developments and new features in existing projects

📌 Hacks and security issues

📌 Approaches of governments and new laws

📌 Newly launched projects

📌 Latest developments in the crypto world

📌 Popular applications/communities in Cardano

📌 Developments in Project Catalyst

📌 Advancements in the Cardano protocol

📌 Price updates and market conditions

This newsletter will be delivered continuously for 16 weeks. It will be published on YouTube every week and simultaneously shared on social media platforms such as Reddit r/turkey, Discord, Twitter, Facebook, Instagram, Linkedin, etc.

Additionally, short versions of the newsletter, such as Instagram Reels and YouTube Shorts, will also be shared.

The news videos would have sections like the ones below:

============

🗞 NEWS EXAMPLE (KJ):

CARDANO PUTS PRESSURE ON ITS COMPETITORS IN THE DECENTRALIZED FINANCE ECOSYSTEM

🗣 **NEWS ANCHOR (My presentation segment):

According to data from DeFiLlama, Cardano's Total Value Locked (TVL) ratio has experienced a significant surge. The current amount of locked ADA has reached 566.34 million units, which is the all-time high.**

📺 PERFORE - Video

This substantial increase has been steadily rising since the beginning of the year, reflecting investors' interest as Cardano progresses towards a more functional smart contract protocol.

The ATH TVL amount demonstrates that the functionality of various decentralized applications (DApps) in Cardano is highly appealing to investors.

The growth in Cardano's DeFi TVL indicates an increasing momentum of the protocol in this field.

However, this impact is not currently reflected in price movements. In the past 24 hours, Cardano has only increased by 6.24% to reach a price of $0.2933.

Around the middle of the segment, I would like to briefly mention any community within the ecosystem, explaining their goals and why they are involved in Cardano.

Content 2: Project of the Week - littlefish Foundation (Narrated and video introduction)

littlefish Foundation is a social platform that encompasses all the tools needed to create and manage communities, promote collaboration, and incentivize action. Littlefish allows ideas to transform into communities and the creation of valuable assets around these communities using the funding mechanisms provided by blockchains.

Content 3: 💡USEFUL IDEA OF THE WEEK: What is Project Catalyst and how to participate?

Project Catalyst is, in simple terms, Cardano's governance and funding mechanism. You can submit your projects, vote, and even make proposals within this mechanism. Plus, all you need to apply is your Cardano wallet. In this process that encourages community participation, you can share your ideas and receive support for your projects. Don't you want to contribute to Cardano's democratic and participatory structure?...

Recommended Resources

While compiling and preparing news content for the week's developments:

• Daily updates from content creators on Twitter will be followed.
• https://twitter.com/cardano_updates
• Channels on YouTube that produce Cardano content:
• https://www.youtube.com/@ArmyofSpies
• Research will be conducted on Project Catalyst resources and the status of funds.
• For Project Catalyst: https://twitter.com/danny_cryptofay
• Newly launched projects will be tracked on Twitter, and information will be gathered from there.
• The week's happenings in the Cardano world will be compiled, considering their level of importance.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

According to several institutions, Turkey is considered one of the leading countries in cryptocurrency usage.

1. According to Chainalysis data, Turkey ranks 12th in the world in cryptocurrency adoption: https://blog.chainalysis.com/reports/2022-global-crypto-adoption-index/
2. According to Triple A data, Turkey ranks 15th globally: https://triple-a.io/crypto-ownership-data/

However, Cardano is not even in the top 20 on Paribu, which is one of Turkey's largest centralized exchanges: https://www.paribu.com/markets. This is daily data, but unless there is significant Cardano news, we can be sure that Cardano is nowhere near the top 20, falling behind soccer team coins like FC Valencia on some days.

These data indicate that Cardano is not capturing its share of the potential in a country with a population of 80 million.

The content I will deliver through news will make the Cardano ecosystem much more well-known in Turkey. The content I create, tailored to the Turkish people who predominantly learn through video content (80% according to statistics), will strengthen Cardano's position in Turkey. People who watch the content will also share it as a reference within their circles.

As a result, each content sharing will lead to the opening of new Cardano wallets, Turks will be informed about the innovations in Cardano, and the user base in Turkey will increase.

Post-Project

Upon the success of this project application, the publishing platform will continue to serve in the future, expanding its coverage with new content and projects.

[IMPACT] How do you intend to measure the success of your project?

Success Metrics

The main indicators of the project's success are the viewership rate, subscriber count, and engagement metrics (retweets, shares) of the content. These numbers directly reflect the reach of the content. A portion of these metrics will translate into new wallets in Cardano and new users in projects.

Our expectation is to reach 10,000 views per video, 50,000 monthly viewers, and a total of 200,000 views for the project as a whole. These are the numbers we aim to achieve during the duration of this project. In the long term, as the content is shared by viewers, these numbers will increase exponentially with each video. The impact on Cardano will be seen in the increase of Cardano accounts and users of projects developed on Cardano in Turkey, as well as an increase in the number of projects developed on Cardano from Turkey.

[IMPACT] Please describe your plans to share the outputs and results of your project?

I will publish the 16 videos on YouTube every week and simultaneously share them on social media platforms such as Reddit r/turkey, Discord, Twitter, Facebook, Instagram, Linkedin, etc.

To ensure that the content reaches a larger audience, I will utilize my personal network to reach out to individuals with a substantial following and establish connections with them. This way, from the very beginning, we can reach a wide audience through their networks.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

The methods of preparing content are very similar to what we do when creating television news bulletins, and so I have all the capabilities needed to deliver the project.

📌 Applying the unchanging reflex of journalism, the "5W1H" technique (What, Where, When, Why, How, and Who questions) to reach the truth.

📌 Determining the order of importance for the news...

📌 Conducting thorough research for the news to be presented without distracting the viewer's attention.

📌 Preparing appropriate visuals and animations for use in VTRs (Video Tape Recorder).

📌 Crafting the on-air news anchor's script in a way that arouses curiosity and encourages viewers to watch.

📌 Voicing and editing the perfore (voice-over) for the VTR.

📌 Preparing attention-grabbing KJs (Key Jots) that appear at the bottom of the screen when the news is broadcasted. (Some channels use two lines or consecutive spots in one line, in which case they should be numbered accordingly. KJ can also be referred to as "Spot" or "Flash.")

📌 Publishing the videos after completing the video editing process.

All of these stages are part of the chronological path and method we follow in journalism. And I will apply all of these stages to the content I will be preparing. In fact, I will provide comments on some impactful news as well. While these methods may be challenging for many people, for someone like me who has been a journalist in a dynamic country like Turkey for 20 years and has been working in television news reporting and anchoring for a long time, they are routine tasks that can be done during regular working hours.

💬I don't need a news anchor because I am a news anchor.

💬There's no need for a copywriter because I write all the scripts myself.

💬I don't need a voice-over artist for the VTRs because I have been doing voice-over work for 17 years.

💬I don't need a video editor because artificial intelligence and various applications now make video editing easily accessible.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

I haven't come across any productive Turkish resources which

• Informs people about innovations in DeFi projects.
• Facilitates people in keeping track of developments in the ecosystem.
• Explains the working principles of the system and the communities in the ecosystem.
• Makes it easier for anyone who wants to be a part of this ecosystem to integrate into the system.

My goal is to make all the unknown aspects of Cardano, including its philosophy, working mentality, reliability stages, focus on benefits, democratic structure, etc., understandable and accessible through Turkish content.

In this way, I aim to ensure that nobody faces the difficulties I encountered at the beginning and to help Cardano gain significant traction and reach a considerable number of wallets in Turkey.

In line with these goals, at the end of the 4-month period:

• Create at least 16 video contents
• Reach at least 200,000 people
• Contribute to the formation of new and effective communities
• Ignite a spark for Cardano in Turkey that becomes widely recognized

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Weekly Activities:

• Preparation: Every evening, the Cardano ecosystem will be monitored. Potential news, developments, or noteworthy topics worth mentioning will be filtered for the content.
• Scripts for announcements and narrations will be written.
• Relevant visuals will be gathered and prepared for use in the content.
• After preparing the video content, the shooting of announcements will take place.
• Editing will be done, including the assembly of opening sequences or introductions if available, according to the relevant storyline.
• (After the 2nd segment) Striking segments from the previous week's video will be cut into short videos and uploaded to social media platforms such as YouTube Shorts, Instagram Reels, TikTok to circulate.

Milestone 1 - Creating, publishing, and sharing the first video

Activities: Learning video editing automation applications

Duration: 3 weeks

Milestone 2 - Creating, publishing, and sharing a total of 5 videos

Duration: 4 weeks

Milestone 3 - Creating, publishing, and sharing a total of 10 videos

Duration: 5 weeks

Milestone 4 - Creating, publishing, and sharing a total of 16 videos

Duration: 6 weeks

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

The desired outcome I aim for is to have a Turkish channel that speaks the language of an economically and socially democratic country, which can easily be understood by those who are hungry for it. A "Cardano Türkiye Channel" with quality news content.

The project outputs will be a total of 16 Cardano bulletins, YouTube Shorts, and Instagram Reels that will be prepared and shared. 

The results at each milestone of the project are to reach more Turkish viewers with news about Cardano and to increase the interest of viewers in Cardano.

The outcome of all these efforts:

• Turks will have the opportunity to easily follow the latest developments in the Cardano ecosystem.
• Users will learn about Cardano's technological innovations and related news.
• Users' trust will increase with news content from reliable sources.
• There will be exchanges of ideas and discussions about projects among users through social networks.
• New projects will emerge within the community and contribute to the ecosystem.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Equipment List and Cost:

• Professional Camera - 470 USD
• Professional Microphone - 185 USD
• Pop Filter - 49 USD
• Prompter - 200 USD
• Lighting - 80 USD

Total Equipment Cost: 984 USD

My fee: 1250USD per month x 4 months = 5000

Total Equipment Cost: 984 USD

Total Cost in USD: 5,984 USD

Total Cost in ADA (ADAUSD at proposal writing time: 0.317): 18877 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

With less than $6,000, Cardano is gaining a significant broadcasting platform in Turkey, the 12th largest cryptocurrency market in the world. In a country where annual inflation has reached 100% in the past three years and where 60% of the working population earns minimum wage (435.61 USD), this platform will introduce over 80 million people to another economic world and show them how they can exist in that world.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept