PamanKripto Media Initiatives: Cardano Indonesia Social media bridge to public branding and business latency speed up in Indonesia and Asia

[GENERAL] Name and surname of main applicant

Felix/Cardano Indonesia/ NFT Enthusiast/ Trader/Investor/Business Owner

[GENERAL] Email address of main applicant

pamankripto@gmail.com

Additional applicants

Randy Lie

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of proposal

Education

[METADATA] SDG rating

• Quality Education:People in developing countries, the eastern hemisphere and Asia will get better tutorials and be well informed with transparent and accountable sources of information while keeping decentralized purposes.
• Economic growth: encourage the positivity energy for the working vibes, digitally and friendly environment to stay alive
• Peace: echoes of salvation, empowering stability and independent freedom of speech.
• Partnership goals: drive the information in order to make developing countries have more “good debt” rather than bad “debt”.

[IMPACT] Please describe your proposed solution.

Our team will make a Series of videos about Cardano. Mostly about Tutorial Video in use of Dapps in Cardano.

There are not a lot of Cardano Youtuber who tutor in Cardano Dapps. As a user Dapps keeps evolving. The needs of videos that tutor them until they can use all of Dapps in Cardano is needed.

Tutorial educational videos are videos that last several months and maybe years. Which makes it easier for people to use Cardano Blockchain.

Our project will make : 

• In total, there are 24 Indonesian and 4 English based youtube videos.
• In total of 48 video tik tok and youtube shorts
• Hosting 3 twitter spaces to update about Cardano in Indonesian Community

Our project will consists of:

• Conduct a meeting 2 times in a month for core team, video editor and content creator to underlined the task and obligation necessary on leading and compiling multiple interests and issues arise.
• For shorts / tik tok we need to check weekly about the videos with the latest trend of Tik Tok and Shorts.
• Double checking weekly to the video editor for Youtube and subtitles to match the intended videos.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

In these video series, we intend to attract more people to Cardano which is targeted for new users (beginners) and advanced users that already know their way on Blockchain. The beginner user will have interest to see about Cardano blockchain through our fun Tik Tok and Youtube shorts, those shorts will have a link to our Youtube Basic Cardano Tutorial Playlist, which can help them to join Cardano easily.

Creating a wallet in Cardano is one of many things to do, yet it only has around 5 videos for something that people must do. Cardano Blockchain itself has several wallets and Dapps, which do not yet have a tutorial for people to follow and understand the use of the apps.

With the following tutorial series that we provided, will make Cardano easier to access for newcomers to Cardano. The series also contains two subtitles which can make it easier to understand for people that might not know english very well. 

Other than basic tutorials, we also have advanced tutorials for people to know and use, such as DEX, Yield Farming, NFT Lending, Token Lending, Limit Order, etc. This type of tutorial is in need since DeFi is growing at the fastest pace in Cardano. DeFi itself has their own advantage, since it's one of the promising futures of Finance. It would attract more people from other chains to try and experience DeFi in Cardano itself.

[IMPACT] How do you intend to measure the success of your project?

• Number of Viewer in Each Videos Reach 500 Views
• Number of Viewer in Each Tiktok/Reels Reach 1000 Views
• 24 Youtube Videos Containing Several Series of Cardano for 6 Month in Indonesia
• 4 Youtube Key Videos in English for people to onboard on Cardano
• 48 Tik Tok/Youtube Shorts for 6 Month
• Number of new members joining telegram, twitter, and instagram follow Cardano Indonesia & Cardano increase by minimum 100 people (30% from viewers)
• Number of Voters in Project Catalyst Increase
• Number of Projects in Cardano Increase
• Number of Assessors increased.

[IMPACT] Please describe your plans to share the outputs and results of your project?

All videos can be seen in our Youtube Channel and Tiktok Channel. The twitter spaces will also be recorded and submitted in github. We will also give a detailed summary report monthly about the increase of views for each video and shorts. 

The team is well known and already has enough experience to give tutorials and is well known in Indonesian communities. Our team goal is to share knowledge about cardano mass adoption in Cardano blockchain.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Our team has been active in the Cardano community for over 2 years. The team has created offline meetings with our own funds and created connections for several businesses to start thinking about blockchain and use Cardano. 

The links of offline meetings can be seen in here : 

The team also contains Co-Host for Cardano Summit 2022, Cardano Indonesia Team, and Volunteers in Cardano Summit 2022. PamanKripto is already have portofolio for creating playlist for Basic Tutorial Cardano in Indonesia language that can be seen in here :

https://www.youtube.com/playlist?list=PL4poIbNNGgGOIsUo9LasDg1b-ntQsv3A8

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Main Goals:

• Brand Awareness : Our teams want people to know Cardano more
• Barrier of Entry : This series is for making the barrier of entry to Cardano easier, with a full comprehensive yet fun tutorial videos.
• Attract advanced users : DeFi is growing at the fastest pace. Our teams want to attract more advanced users that can use DeFi to its maximum capacity.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

• Early September

Setting up the youtube studios, checking gear that needed to be used. Spread the intended works and promote to our own Social media and website. Get connected to several Cardano experts to review our videos later on to have more feedback about the Dapp.

• Mid September - Early October

Get started to make Youtube Shorts and Tiktok videos, basic topics about Cardano, Fun facts, update on Cardano. Research about tutorial videos and updates needed in Cardano. Tap into the Indonesian community and have AMA with Investor, Trader, and Newcomers.

• Early October - Late November

Start of working for Basic tutorial youtube videos

Contains of 8 Basic Videos : 

• Creating Wallet in Cardano (1)
• Creating Wallet in Cardano with Hardware Wallet (2)
• Receiving Cardano from CEX and sending to other blockchain wallets.
• Setting up to Use DAPP in DEX / NFT / DeFI
• Staking Cardano
• How to use DEX 
• How to buy and mint NFT in Cardano 

16 Short Videos in Youtube Shorts and Tiktok Platform

• Early December - Late January

Start Working for Advanced tutorial youtube videos

Contains of 8 Advanced Videos : 

• How to Yield Farm in several DEX (1)
• How to Yield Farm in several DEX (2)
• Lending and Borrowing NFT 
• Lending and Borrowing Token
• All Supporting Tools in Cardano
• Use Case of NFT in Cardano
• Bridging to L2 of Cardano Milkomeda

16 Short Videos in Youtube Shorts and Tiktok Platform

• Early February - Late March

Start Working for Videos key tutorial in English 

• Creating Wallet in several Wallet (Daedalus, Yoroi, Nami, Eternal)
• Voting in Project Catalyst and Connect to Dapps with Mobile Wallet
• Sending and Receiving Wallet from CEX and Staking
• Buy and Sell in DEX and NFT 

• Working of AMA & Catalyst Video : 
• Project Catalyst Ideascale how to assess proposal
• AMA Guidelines to Create proposal in Project Catalyst
• AMA with Crypto and Finance Youtuber 
• AMA with Communities of Cardano 

16 Short Videos in Youtube Shorts and Tiktok Platform

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Deliverables:

• At least two community sessions will be recorded and available for the community to review.
• Reach out to the community in TH, Ambassadors and youtubers will be visible for the community.
• Companies database
• Questioner and prepare Database 
• Maintenance over the period of the proposal 
• Preparation of a presentation/catalog to share with conference participants 
• Summary of feedback and results will be available post event
• Create and maintain communication with companies and discord server 

Key performance indicator: 

• Collaboration with the Cardano community: 
• Collaboration with 20 - 40 ecosystem companies that will be part of the database.
• Promotion of the Cardano community
• Get the database to over 100 relevant participants. 
• Around 50 relevant connections between participants at the conference and Cardano ecosystem
• Aim for at least 20 concrete connections to discuss investment or collaboration

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Budget breakdown

The proposal will be led by a team of four from the Paman Kripto Team and have support from the rest of the team as needed.

Estimated hour required per week:

September

• Project Lead– 2 hours/week for three weeks = 6 hours 
• Content Creator – 2 hours/week for three weeks = 6 hours
• Video Editor – 0 hours
• Community Manager – 0 hours

Total = 12 hours x ₳ 60 = ₳ 720

October

• Project Lead – 3 hours/week for four weeks = 12 hours
• Content Creator – 2 hours/week for four weeks = 8 hours
• Video Editor – 3 hours/week for four weeks = 12 hours
• Community Manager – 2 hours for four weeks = 8 Hours

Total = 40 hours x ₳ 60 = ₳ 2,400

November

• Project Lead – 3 hours/week for four weeks = 12 hours
• Content Creator – 2 hours/week for four weeks = 8 hours
• Video Editor – 3 hours/week for four weeks = 12 hours
• Community Manager – 2 hours for four weeks = 8 Hours

Total = 40 hours x ₳ 60 = ₳ 2,400

December

• Project Lead – 4 hours/week for four weeks = 16 hours
• Content Creator – 3 hours/week for four weeks = 12 hours
• Video Editor – 3 hours/week for four weeks = 12 hours
• Community Manager – 2 hours for four weeks = 8 Hours

Total = 48 hours x ₳ 60 = ₳ 2,880

January

• Project Lead – 4 hours/week for four weeks = 16 hours
• Content Creator – 3 hours/week for four weeks = 12 hours
• Video Editor – 3 hours/week for four weeks = 12 hours
• Community Manager – 2 hours for four weeks = 8 Hours

Total = 48 hours x ₳ 60 = ₳ 2,880

February

• Project Lead – 3 hours/week for four weeks = 12 hours
• Content Creator – 3 hours/week for four weeks = 12 hours
• Video Editor – 3 hours/week for four weeks = 12 hours
• Community Manager – 2 hours for four weeks = 8 Hours

Total = 44 hours x ₳ 60 = ₳ 2,640

March

• Project Lead – 2 hours/week for three weeks = 6 hours 
• Content Creator – 0 hours/week for three weeks
• Video Editor – 2 hours/week for three weeks = 6 hours
• Community Manager – 0 hours

Total = 12 hours x ₳ 60 = ₳ 720

Total Hours: 244

Hourly rate: ₳ 60 

Hourly total cost: ₳ 14,640

  

Operational Cost : 

• Sharing Internet ₳ 150 x 6 Month = ₳ 900 / 2 = ₳ 450  
• Sharing Spaces ₳ 250 x 6 Month = ₳ 1,500
• Electricity ₳ 200 x 6 Months = ₳ 1,200
• Close-out report = ₳167/ Hours x 2 hours/ Report X 1 report/month x 6 month = ₳ 2000

Total ₳ 5,150

Total With Working Hours : ₳ 14,640 + ₳ 5,150 = ₳ 19,790

Notes : This budget is based on Cardano price of 0.3 USD

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Business development activities to connect with clients and investors are very costly and time-consuming. Companies spend significant budgets on human resources, promotional activities, and tradeshows. Technology-based companies might not have experienced team members to support the go-to-market and investment strategy. 

In addition to that, there is also a barrier of knowledge for investors and potential clients regarding Web 3 and Cardano.

 

By making a concentrated effort we will be able to have a strong impact on the Cardano ecosystem in one of the most prestigious investment and tech conferences in Europe, with a fraction of the cost if each company should do it separately. 

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept