Cardano's videos in general are too long. They're usually made by a dev or are an influencer webcam video. This leads to newer user navigating the ecosystem blind with a long learning curve.
We need condensed, well-researched videos that guide users through the ecosystem. Not made by a dev, but by an average person who can explain it to people like they're five. Especially for DeFi.
This is the total amount allocated to Short, easily explained videos for the Cardano ecosystem.
None
No dependencies
Project will be fully open-sourced on YouTube/Twitter and anyone can download them and share them through Vimeo.
Having highly edited, motion graphic videos that are digestible to the general public take time. Here are some examples of videos that I'd like to make:
An Intro to Cardano: What Makes It Unique to Other Chains
How to Avoid Scams on Cardano
Tools to Help You Explore the Blockchain
How do Liquidity Pools Work?
Why Liquidity Pools Are the Cornerstone for Most of DeFi
Red Flags to Look for When Looking at CNT Metrics
Proof of Work and Liquid Staking on Cardano
How do ISPOs Work?
The Different Types of Lending Protocols on Cardano
Stablecoins on Cardano and How They Work
What are The Types of Utility for NFTs
Overviews of Different Eras of NFTs on Cardano
The list can go on and on
A well informed user-base on Cardano is less likely to be able to judge projects on their own, making them less susceptible to scammers. People that avoid scams are less likely to leave the ecosystem.
The problem is education for average people. Someone once told me that the A students aren't the best teachers because they understand things the easiest. It's the C students who make the best teachers once they understand something because they know the difficult points of understanding that most people have.
By tracking YouTube, Twitter and Vimeo metrics, mainly the number of views, shares and downloads.
This would mainly be through social media. Making relationships with project leads to research, collaborate, and to help with education works in their favor and incentivizes them to share it via their reach.
There will also be a dedicated YouTube and Twitter Account made for this.
I've been in the Cardano space since early 2021, and learning the ecosystem from NFTs to DeFi came slowly to me, but I learned it nonetheless. I also degen in the space with a group of friends and we constantly explain things to other people and understand where people get trapped in understanding things like DEX's and whatnot. In crypto, there's usually a flavor of the month asset, and with limited education out there, people tend to just gravitate to the herd because that's where they can learn. With a good library of videos that explain bigger concepts of what's out there, it can help people also think and invest independently in the space.
Regarding my filmmaking career, I've been a filmmaker for over 20 years and have working in the commercial realm for over 15 years in NYC, where I've made corporate and advertising videos for many fortune 500 videos. I've run my own production company for seven years now and have won several awards for my work. I also have the experience to easily execute on these, it just takes time and some money for online video resources, which is why I'm going for Catalyst funding.
Here are my formal credentials that are relevant:
BFA from NYU Tisch School of the Arts for Film and Television
NYU's professional training and internship at the BBC in London
Producer at Viacom for MTV in my early career (NYC)
Video Editor for the Emmy-winning Agency, Conley Brothers in the early 2000s (NYC)
Producer, Director, and Senior Video Editor Plenty/Hiker Agency in
Owner, Executive Producer, Utibay Productions
Notable brands I've worked with: Vogue, Procter & Gamble, Royal Caribbean, Jones Apparel Group, Duracell, Oakley
To have a more informed Cardano user base, and to be able to inform them in as little time as possible. Most of Cardano happens on Twitter, so Twitter engagement and growth will be a great measure of success.
The milestones will be the completion of each video and/or series. As these are made, I will show these to as many people as I can to get feedback on the how people are able to digest the information.
1st Milestone: Cardano Fundamentals
2nd Milestone: Cardano DeFi
3rd Milestone: Cardano NFTs
I can start with basic rundowns of each, and add more detailed videos as needed. I plan to get at least two videos a month. If they're short, I can do more, but some might be long, in which case it can be two. I'm trying to underpromise here. I might also get out videos that the public needs right away.
YouTube, Twitter and Vimeo uploads and a simple Website
Having a production company, I have most of the physical infrastructure in place, and almost all of the Adobe Plugins, sound effect libraries, and music libraries needed.
Hardware (for the year)
• Adobe Subscription: $660/year (~2300ADA)
• Vimeo Subscription: $199/year (~700ADA)
• Twitter Account Blue (to help with reach): $96/year (~330ADA)
• 2 Dedicated High Speed Hard Drive (one for backup): $300 (~1040ADA)
• Squarespace Account for a website: $300/year (~1040ADA)
Total: 5410ADA
The bigger expense issue is time to research, write, record audio, do motion graphics, and edit. This can be almost a full-time job, and while I do video and photo work with my company, I plan to dedicate 20 hours a week to doing this to get about 1-2 videos or series a month (this is a conservative estimate)
Living in a small town in the US, I need about $12K to cover all my living expenses, which comes out to about $2k/month, or ~41.5K ADA/year or ~6.9K ADA/month
TOTAL FOR SIX MONTHS WORTH OF VIDEOS: 41,500ADA
TOTAL FOR A 6 MONTHS SPAN: 46,910ADA
If you think about the amount of time people in the space spend time explaining certain things over and over again to people especially for projects, countless hours get wasted. To have a library of videos that just get straight to the point and aren't long livestreams, which has the highest likelihood of someone sitting through and watching, saves untold hours throughout the entire ecosystem.
The intent is to have a resource that anyone in the ecosystem can just send to someone to answer a question.
Those hours can even help non-blockchain developers get into the space by understanding the larger picture of how things work.
Giving people the knowledge to reduce being scammed saves countless amounts of money that stays in the ecosystem.
Myself