Aligning Incentives through Novel Social Value Token Models

[GENERAL] Name and surname of main applicant

Dr. Deborah Duong, CTO Rejuve.AI

[GENERAL] Email address of main applicant

deborah@rejuve.ai

Additional applicants

Jasmine Smith, CEO Rejuve.AI

Jasmine@rejuve.ai

Dr. Qasim Ahmad, Medical Content Writer Rejuve.AI

qahmad84@googlemail.com

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

8

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source

[METADATA] Category of Proposal

NFTs

[METADATA] SDG rating

SDG Goals:

• 9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
• 10 - Reduce inequality within and among countries

SDG Subgoals:

• 9.1 - Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all
• 10.3 - Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard

[IMPACT] Please describe your proposed solution.

Current data economies exhibit stark imbalances, with tech giants monetizing individuals' data while contributors lack compensation or control. Our novel token model reforms data value flows to be equitable and empower end users.

We propose developing a platform implementing unique social value tokens and NFTs enabling fair data valuation and perpetual proceeds for contributors. Users receiving a Data NFT retain sovereignty over associated personal data.

When data generates innovations like algorithms, Data NFT holders receive decentralized identity tokens tracking proportional contributions, allocated by AI. When products result, smart contracts issue part-fungible Product NFTs as shares of ownership.

These "social value tokens" encode metrics like sustainability and fairness, shaping entity behaviors via programmatic contract rules. For example, increasing diversity requirements over time.

By aligning incentives, social value tokens encourage data sharing and socially optimal behaviors from profit-driven players. Individual sovereignty is preserved by putting users in control of personal data permissions and compensation flows.

We will test principles on Rejuve Network's longevity data platform. But the model can generalize to catalyze fair, open data ecosystems beyond healthcare and biomedicine across industries.

The big picture of the product, of which this fund will build a part, is a social token economy creation system, a tool that can be used by all social web3 projects in Cardano. The system is a social token development kit with which to make tokens that incentivize social values, including an AI that can measure the value both in simulation to help predict the ability of the token economy to implement a value, and online while the economy is existing, to measure the extent to which the economy actually implementing the value. It will also make these measurements visible to consumers who state their value preferences for products of the token economy, with software to implement a Pareto optimization of social values. This software may be used in a consumer preference based business model that incentivizes token economies that produce goods and services to have stated consumer value preferences in real world markets. For example, advertisements for products can be presented to consumers in order of their stated values.

The social value takes the form of a set of standards, that the AI can measure on both the micro and the macro level, both online and in silico. Rejuve.AI will use this toolkit for at least three different social values: proportionate compensation, scientific integrity, and unbiased representation. Proportionate contribution is measured on two levels, by the sense it makes with other data, predicting how valid that data is, and also by how useful the data was in creating particular products, such as an AI model.  Scientific integrity is measured by an AI that ensures studies put in follow scientific standards of evidence in their creation, based on the scientific method and standards for statistical analyses. Unbiased representation in data contributors ensures that data from all demographic groups is represented in the model, by paying more for data from underrepresented groups. 

In this project, we will build data and product NFTs in Cardano. The product NFTs can be sharded to ensure proportionate compensation. We will create an Ai that will determine proportionate contribution as well as the scientific integrity and representative value of data put into the project, to set thresholds and prices for now, as well as to create a social value measurement for the consumer preference market to be implemented in in subsequent projects. This product will also include a preliminary simulation of the systemic incentives that the token economics create.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

This proposal directly tackles the Identity challenge of enabling equitable data value realized by contributors while retaining individual sovereignty.

Our social value token model solves this by:

1. Enabling fine-grained quantification of data value via NFTv and AI.
2. Implementing perpetual compensation flows to data owners.
3. Allowing sovereign individual control over data permissions.
4. Embedding metadata encouraging morally optimal behaviors.
5. Providing a framework to build ethical data ecosystems.

Benefits to Cardano include:

1. A model for fair data valuation supporting other blockchain data platforms.
2. Demonstrating encoding moral incentives into tokenized economies.
3. Blueprint for decentralized identity solutions preserving user control.
4. Pathway for the community to lead in ethical data innovation.
5. Catalyzing development of value-aligned DApps and protocols.

[IMPACT] How do you intend to measure the success of your project?

We will assess success both quantitatively and qualitatively:

Quantitative:

• Platform user growth rate
• Ratio of compensation flow to end data contributors
• Metric improvements encoded as social value tokens

Qualitative:

• User sentiments on data control, transparency and compensation
• Expert opinions on ethics of implemented incentive structures
• Assessment of value alignment with broader social objectives

Additionally, we will demonstrate improvements through small-scale experiments comparing behaviors between social value token conditions and traditional economic conditions.

Together these measures will validate our model's real-world ability to reshape data value flows in a more equitable, empowering and optimal manner.

[IMPACT] Please describe your plans to share the outputs and results of your project?

The output of our project is a set of smart contracts in Plutus and code that supports the tokenomics and online measurements. It will be shared in Github. We will apply these general data economy tokenomics to Rejuve's tokenomics upon project completion.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Our core team has extensive expertise in blockchain, tokenized systems design, and data economics:

• 5+ years researching crypto economic incentives and governance
• Leadership in multi-agent systems communities and journals
• 60+ publications on socially aligned data platforms, algorithms, and modeling
• Cross-disciplinary team encompassing economics, psychology, and computer science
• Commitment to open source - we have released extensive code and tools

Additionally, we utilize rigorous accountability practices:

• External reviews of approach at key milestones
• Documentation, issue tracking, and test coverage to enable reproducibility
• Regular progress reports and collaborative design sessions
• Smart contract audits to ensure complete transparency

This unparalleled mix of world-class expertise and proactive legitimacy measures will enable fully trustworthy delivery.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The core goals of this project are:

1. Implement social value token model and NFTs for data valuation and compensation
2. Demonstrate improvements in equitable data value distribution
3. Enable individual data sovereignty via permissions control
4. Shape entity behaviors by encoding metrics into contract rules
5. Validate approach via real-world pilot studies

We will validate feasibility through the following methods:

• Workshops with domain experts to establish plausible incentive models
• Calibrating contract rules and AI compensation models using test datasets
• Analyzing simulation results to confirm intended incentive effects
• Testing decentralized identity and permissions systems
• Running small-scale pilot studies to compare behaviors under social value tokens vs traditional conditions
• Surveying participants on data control, transparency, and compensation experiences

This combination of expert feedback, simulation testing, community trials, and user surveys will allow us to continuously refine the social value token model to maximize equity, alignment, and empowerment.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1 - Smart Contract Architecture (Months 1-1.5)

• Design overall token environment and core contracts
• Implement minimal viable social value token contracts
• Unit test components and flows

Milestone 2 - Data Valuation Model (Months 2-3)

• Explore incentive frameworks from economics and psychology
• Specify computational model for proportional data valuation
• Calibrate against sample datasets to ensure accurate valuations

Milestone 3 - Simulation Testing (Months 4-5)

• Simulate economic flows under social value token conditions
• Analyze emergent behaviors and incentive effects
• Fine-tune contract parameters to strengthen intended incentives

Milestone 4 - Small-Scale Pilot Study (Months 6-7.5)

• Develop lightweight token environment for real-world experiments
• Recruit participants to test experiences and behaviors
• Compare data behaviors under social value tokens vs control
• Analyze results to confirm simulated behaviors translate

Milestone 5 - Final Report (Months 7.5-8)

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Answer:

Milestone 1:

Deliverable - Implemented smart contract architecture

Outputs - Codebase, documentation

Outcome - Provides token environment scaffolding

Milestone 2:

Deliverable - Data valuation and compensation models

Outputs - Algorithm implementations, sample valuations

Outcome - Enables proportional data contribution rewards

Milestone 3:

Deliverable - Simulations demonstrating improved incentive effects

Outputs - Simulation results, analyses

Outcome - Confirms value of social token economics

Milestone 4:

Deliverable - Evidence of behavior change under social value tokens

Outputs - Analysis of pilot study results

Outcome - Validates ability to improve real-world experiences

Milestone 5:

Deliverable - Final Report

Outputs - Analysis of entire project

Outcome - Communicates Project Results

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Labor:

• Lead researcher - 35,000 ADA
• Token economist - 10,000 ADA
• Software engineer - 10,000 ADA
• AI scientist - 5,000 ADA
• Research assistant - 3,000 ADA

Computing:

• Cloud services - 1,500 ADA
• Storage - 500 ADA

Experts/Labs:

• Design workshops - 2,000 ADA
• Auditing - 2,000 ADA

Piloting:

• Incentives - 500 ADA
• Legal - 500 ADA

Administrative:

• Project management - 5,000 ADA

Total: 75,000 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project delivers a robust, reusable framework for aligning incentives and shaping behaviors in tokenized ecosystems.

The cost is modest compared to potential efficiency gains in focusing collective efforts on social good. Failed incentive designs risk disillusionment, wasted resources, and fragmented communities. Our rigorous methodology prevents these pitfalls.

The token model and open algorithms represent multiplier opportunities across domains like climate, education, and governance. The tools can accelerate and derisk new solution development.

For Cardano, supporting next generation blockchain-based economies evolved using scientific principles brings immense value. It cements leadership in moving the paradigm beyond speculation toward encoded economies sculpted for positive change.

Strong community involvement, through workshops and testing, ensures resulting tools are highly relevant for real problems and adoption. This grassroots approach guarantees practical impact.

In summary, this investment catalyzes a framework to help the Cardano ecosystem realize the full potential of tokenized economies to tackle pressing social challenges.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept