100 Videos & Interviews with Cardano Ecosystem Projects, Founders and Builders - Keeping Up With the Cardano Show

[GENERAL] Name and surname of main applicant

Otávio Lima

[GENERAL] Email address of main applicant

contato@otaviolima.com

Additional applicants

No

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of Proposal

Education

[IMPACT] Please describe your proposed solution.

We will do 100 video interviews with TOP projects on Cardano Blockchain.

The selection of projects will be carried out through open voting by the community, projects with the most engaged community and votes cast will be invited to participate in the interviews.

The duration of the interviews will be an average of 30 minutes, in the English language, carried out live in real time with the participation of the community through the YouTube chat.

More than 50 hours of content will be produced from interviews with projects in the Cardano ecosystem. More than 20 different categories will be covered in the First Season of the interviews including:

• COMMUNITY
• DATA
• DEFI
• EDUCATION
• EXCHANGES (DEX)
• GAMBLING
• GAMING
• IDENTITY / KYC
• INFRASTRUCTURE
• LAUNCHPAD
• LENDING
• MARKETPLACES
• MEME COINS
• METAVERSE
• NFTS
• ORACLE
• PAYMENTS
• POOLS
• STABLECOIN
• WALLETS

The videos will be published within the Videos area of the Cardano Feed portal and we will also disseminate the videos within a playlist of the Cardano Feed Youtube channel.

The interviews will be broadcast on the YouTube channel and published on various social networks such as Twitter, Telegram and Reddit, reaching more than 100,000 users.

The videos will also be published within the project page on Cardano Ecosystem, directory of over 1,200+ Cardano projects with lots of additional information.

We will use video interviews with the founders of the projects at Cardano, explaining in a friendly way the project and its features.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our purpose will be to bring relevant content and information about the projects developed within the Cardano ecosystem in a friendly way. We will avoid taking too technical terms, bringing the solutions and applications to anyone who wants to delve deeper into the solutions presented through live video interviews.

Content curation, production of quality video interviews, a source of unbiased and factual information, freely available to users, whether or not they are in the world of blockchain and cryptocurrencies, and also to the Cardano community.

[IMPACT] How do you intend to measure the success of your project?

Success for this project can be defined mainly in 3 blocks:

• We will use Youtube reports to ensure the veracity of information, engagement and project success.
• Community engagement on social networks (Youtube, Twitter, Telegram and Reddit).
• Visualization of the interviews, in this way we will be able to deliver the main purpose of this project which is to bring relevant content in a user-friendly way.

[IMPACT] Please describe your plans to share the outputs and results of your project?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of video interviews produced and published compared to what was planned in the project roadmap: 100 videos
• Number of views of videos on Youtube: 150,000+
• Number of Channel Subscribers: 7,500+ new subscribers
• Number of hits to the project page on Ecosystem Cardano: 90,000+ hits
• Engagement with the dissemination of videos on social networks: 1,000+ organic share

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

The team will feature a journalist, blockchain and cryptocurrency content editor, videomarker and presenter. Conceived and produced by the CardanoFeed team, the largest media specialized in Cardano coverage. We already have over 1,200+ projects registered in the Cardano Ecosystem.

Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9).

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

Our team has already organized several official Cardano events for the community, including:

• Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
• Cardano Summit São Paulo 2022 (November, 2022)
• Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
• LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)

We attended Cardano's global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

We have some goals for the project of creating 100 videos with participants from the Cardano ecosystem and we will validate as follows:

Always keep users of the Cardano ecosystem and the general public well informed about the activities, evolutions and projects within the Cardano blockchain. 

Bring greater interactivity with users, generating more engagement through the use of video content.

We will use the traffic of Youtube itself with a video channel with the playlists of the interviews.

In addition, we will include a space within the Cardano Feed, which has thousands of monthly hits to disseminate the videos of interviews to site visitors.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1

Cost: 30%

Month: 1 month

% Completion: 30%

M1 - Acceptance Criteria

(A) Creation of the form to receive registrations in the interviews

(B) Disclosure of the form in the Cardano Feed

(C) Dissemination of the form on social networks

(D) Creation of news tracking on Cardano Feed website

Milestone 2

Cost: 14%

Month: 1 month

% Completion: 44%

M2 - Acceptance Criteria

(A) Scheduling of the month's interviews

(B) Recording the month's interviews

(C) Editing the video of the interviews of the month

(D) Publication of the videos of the interviews of the month in the Cardano Feed

(E) Publication of the videos of the month on Youtube

(F) Dissemination of the videos on twitter

Milestone 3

Cost: 14%

Month: 1 month

% Completion: 58%

M3 - Acceptance Criteria

(A) Scheduling of the month's interviews

(B) Recording the month's interviews

(C) Editing the video of the interviews of the month

(D) Publication of the videos of the interviews of the month in the Cardano Feed

(E) Publication of the videos of the month on Youtube

(F) Dissemination of the videos on twitter

Milestone 4

Cost: 14%

Month: 1 month

% Completion: 72%

M3 - Acceptance Criteria

(A) Scheduling of the month's interviews

(B) Recording the month's interviews

(C) Editing the video of the interviews of the month

(D) Publication of the videos of the interviews of the month in the Cardano Feed

(E) Publication of the videos of the month on Youtube

(F) Dissemination of the videos on twitter

Milestone 5

Cost: 14%

Month: 1 month

% Completion: 86%

M3 - Acceptance Criteria

(A) Scheduling of the month's interviews

(B) Recording the month's interviews

(C) Editing the video of the interviews of the month

(D) Publication of the videos of the interviews of the month in the Cardano Feed

(E) Publication of the videos of the month on Youtube

(F) Dissemination of the videos on twitter

Milestone Final

Cost: 14%

Month: 1 month

% Completion: 100%

MFINAL - Acceptance Criteria

(A) Disclosure of the interviews on the Cardano Feed website

(B) Dissemination of interviews on youtube

(C) Form with collecting of feedbacks on platform

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1

M1 - Evidence of Milestone Completion

(A) Link to the form to receive applications for interviews

(B) Print of the disclosure of the form in the Cardano Feed

(C) Link or Print: disclosure of the form on social networks;

(D) Link to the news tracking on Cardano Feed website

Milestone 2

M2 - Evidence of Milestone Completion

(A) Document with the schedules of the interviews of the month

(B) Print of the recordings of the month's interviews

(C) Print of the video editions of the month's interviews

(D) Links to the publications of the videos of the interviews of the month in the Cardano Feed

(E) Links to the publication of the videos of the month on Youtube

(F) Links to the dissemination of the videos on twitter

Milestone 3

M3 - Evidence of Milestone Completion

(A) Document with the schedules of the interviews of the month

(B) Print of the recordings of the month's interviews

(C) Print of the video editions of the month's interviews

(D) Links to the publications of the videos of the interviews of the month in the Cardano Feed

(E) Links to the publication of the videos of the month on Youtube

(F) Links to the dissemination of the videos on twitter

Milestone 4

M4 - Evidence of Milestone Completion

(A) Document with the schedules of the interviews of the month

(B) Print of the recordings of the month's interviews

(C) Print of the video editions of the month's interviews

(D) Links to the publications of the videos of the interviews of the month in the Cardano Feed

(E) Links to the publication of the videos of the month on Youtube

(F) Links to the dissemination of the videos on twitter

Milestone 5

M5 - Evidence of Milestone Completion

(A) Document with the schedules of the interviews of the month

(B) Print of the recordings of the month's interviews

(C) Print of the video editions of the month's interviews

(D) Links to the publications of the videos of the interviews of the month in the Cardano Feed

(E) Links to the publication of the videos of the month on Youtube

(F) Links to the dissemination of the videos on twitter

Milestone Final

MFINAL - Evidence of Milestone Completion

(A) Link to all interviews Cardano Feed website

(B) Link to all interviews on youtube

(C) Link to Feedback Collection Form (Google)

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Detailed budget breakdown:

• Journalist: $1,200 x 6 months = $7,200
• Blockchain and cryptocurrency content editor and presenter = $1,900 x 6 months = $11,400
• Video maker: $900 x 6 months = $5,400
• Full stack Developer (frontend and backend): 2,800 x 2 months = $5,600
• Product Owner = $900 x 6 months = $5,400
• Social Media = $800 x 6 months = $4,800
• Marketing Assistant = $600 x 6 months = $3,600
• Designer UX/UI = $900 x 6 months = $5,400

TOTAL: $48,800 x $0,28 ADA = ₳ 174,286

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project to keep producing 100 videos with members of the Cardano ecosystem, is low for the entire impact of the proposal across the crypto space and user ecosystem of Cardano and outside as well.

We will not have any cost for the dissemination of the videos within the Cardano Feed site, generating a lot of traffic to the videos on youtube.

We will use a lot of technology to keep the investment in the project always as optimized as possible.

We will use youtube's own algorithm to attract hits to broadcast the videos organically, with SEO tags and improving the ranking of the videos.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept