Onboarding non-web3 businesses to the blockchain is often a struggle. This may be due to a lack of understanding, security concerns, or their challenges adapting to less tangible mediums.
QR codes connected with items and the blockchain will improve proof of ownership protocols. QR codes are popular amongst non-web3 industries, hence is not new technology for such companies to learn.
This is the total amount allocated to Advancing QR code technology and its blockchain utility to onboard Web 2 services to Cardano..
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No Dependencies
Aspects of the coding related to QR code technology that we are developing will be intellectual property that we plan to hold within our company. This is largely because wider use-cases of this intellectual property is planned.
Our plan is to develop improvements to QR code technology and use them within NFTs and other protocols to strengthen proof of ownership on the Cardano blockchain. The primary focus is to cater to non-web3 businesses to showcase the utility of the Cardano blockchain for their goods and services. If we take the example of web2 products and services, we will connect these products/services with NFTs, using QR codes to store pertinent data of these relationships. These QR codes can be viewable both on tangible items (e.g. product packaging; collectables), and within programming (e.g. in-game items; software verification). Using QR codes in this manner have a range of use-cases within non-web3 industries.
Through the use of dynamic QR codes (the ability to change the data linked to the QR codes), there are abilities for a range of information to be connected to these products through QR codes, as well as the flexibility for changes to the data stored within them. This not only benefits the different range of products/services to which we can cater, but has positive security prospects as well.
This will not only allow for the items to be connected to the blockchain, but a further connection with identifiable QR codes will improve on individuals/organisational claim for ownership of the product or service. This has a range of use-cases, including marketing products and data, health records, financial information, collectable markets, real estate, and wider technology services. Ultimately, this will increase the use-cases of web3 to non-web3 products and services, hence increasing onboarding of such businesses.
By creating new technology and products (related to QR codes and their integration with products and services on the Cardano blockchain), this will increase the use cases of the wider Cardano ecosystem for services that are currently not involved with blockchain technology. This therefore aims to increase adoption and innovation from the web2 and "brick & mortar" industries with web3 technology available on Cardano.
The success of this part of our project will be measured in several different metrics. Initially, the creation and development of the technology is the primary focus (work on this has been ongoing for several months, and will continue at an increased rate following funding). Once a functional product is available, we can start integrating these services within the blockchain and QR code technology as planned. This will allow for test cases that can be taken to wider organisations, hence onboarding them with the ability to showcase the functionality of the products (please note that connections with such organizations has already begun). Preparing and planning effective marketing pitches will be a part of this, and another measure of success.
We have a focus on open communication and data sharing. As such, we plan to periodically report on the progress of technology development, test cases, business connections, and successful adoptions as they occur.
The development and growth of the planned technology has been underway by our development team for several months. We have put out rudimentary versions of advanced QR code technology as free services to the Cardano community (e.g. our picture QR code generator is freely available through our website). We have a long-term plan with a highly skilled team, and feel capable to access the necessary technology and infrastructure needed for this project.
Our main goal is to continue advancing QR code technology, appeal. This, when integrated within web3 services, allows for a unique avenue for wider adoption from non-web3 services. For example, QR codes are widely used within most (if not all) web 2 and "brick and mortar" businesses from the past decade. They are known and relatable, hence onboarding their use for these businesses will not be challenging. This will therefore allow for their integration into web3 to be more seamless than web3-specific services.
We will produce the coding and backend aspects of QR code generation and integration with the blockchain, as well as the UX/UI for this service to be appealing and easily accessible to the wider business population. Our previously mentioned milestones are our main focus to gauge the progress of our endeavour, with out intention to have a fully functional integration system of QR code generation with products and services that can be linked to the Cardano blockchain to increase the validity and reliability of Proof of Ownership.
The creation of this technology has a range of use-cases both within web3, as well as to non-web3 entities. Considering this appeal, it has the potential to encourage a range of non-web3 entities to integrate their businesses with Cardano. Additionally, this appeal will also extend to other blockchains, showcasing the benefits for these external web3 business to consider Cardano to access such technology. This increased exposure and external business being brought to the Cardano blockchain is the value for money we propose.
Dion Szer - Project lead and creative director. Dion's professional background in the mental health field and has working in management roles in health services. This has included managing teams, creating and implementing programs, training, and marketing to various stakeholders. Dion has a range of experience, connections, and knowledge within Cardano, as well as the QR code industry, as well as management and development of the team to support the business.
Wade Francis - Development lead. Wade has been working for over 20 years as a DevOps consultant, software developer, and automation engineering across a range of web2 services. He is the primary coder and developer for the QR code technology.
Simon Skilling - Web Designer & Developer. Simon has worked in web design and development for over 20 years. He has worked with a number of high profile organisations, such as Audi and Xbox. He has also been involved with multiple Cardano projects. He will be involved in the web design and UX/UI of the services being developed, as well as some aspects of blockchain integration.
Ross Pepper - Business Coaching & Marketing. Ross has been involved in coaching, business acquisition, and marketing across a range of industries for over a decade. He is involved in growing the business, connecting with external organisations and stakeholders, and marketing strategies.