Despite having signed contracts in place, Production houses face cash flow issues and capital shortfalls in the post-production phase, often due to payment delays from streaming & audio platforms
CineWealth allows retail investors to back movie rights with on-chain revenue based financing, closing funding gaps for producers, while investors receive direct payments from platforms, reducing risk
This is the total amount allocated to CineWealth: Innovative Revenue Based Financing - A Real-Fi Platform Built on Cardano.
Harsha Chemudu // harshachemudu@gmail.com
Hari Haran // hari4u32@gmail.com
Sam Jeffery // sam@nucast.io
Crossmint (www.crossmint.com) is essential for wider application adoption, providing fiat on/off-ramp services. With their infrastructure already available, there will be no delays from their side. We've been using it since May 2023 for a product built by Nucast Labs.
Fintech projects deal with sensitive financial data and maintaining the security and privacy of this data is of utmost importance. While open sourcing a project can offer several benefits, such as community collaboration and transparency, it can also raise concerns regarding security and regulatory compliance. Keeping the project closed-source initially allows for greater control over security measures.
SDG Goals
9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
17 - Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development
SDG Subgoals
17.19 - By 2030, build on existing initiatives to develop measurements of progress on sustainable development that complement gross domestic product, and support statistical capacity-building in developing countries
17.3 - Mobilize additional financial resources for developing countries from multiple sources
9.1 - Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all
9.3 - Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets
9.b - Support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities
Key Performance Indicator (KPI)
9.1.1 - Proportion of the rural population who live within 2 km of an all-season road
9.1.2 - Passenger and freight volumes, by mode of transport
9.3.1 - Proportion of small-scale industries in total industry value added
9.3.2 - Proportion of small-scale industries with a loan or line of credit
9.b.1 - Proportion of medium and high-tech industry value added in total value added
17.3.1 - Foreign direct investment, official development assistance and South-South cooperation as a proportion of gross national income
17.3.2 - Volume of remittances (in United States dollars) as a proportion of total GDP
17.19.1 - Dollar value of all resources made available to strengthen statistical capacity in developing countries
17.19.2 - Proportion of countries that (a) have conducted at least one population and housing census in the last 10 years; and (b) have achieved 100 per cent birth registration and 80 per cent death registration
CineWealth is an investment platform that aims to address the challenges faced by production houses with securing capital during the post-production phase of movies.
Traditionally, production houses experience a funding gap between selling movie rights to buyers, such as OTT platforms like Netflix and Amazon Prime and audio labels, and receiving full payment. CineWealth bridges this gap by providing revenue-based financing opportunities, allowing retail investors to lend money to production houses based on the sale contracts they have with buyers.
What’s this funding gap for production houses?
Production houses often face a cash-flow problem during the post-production phase of a film once they've sold the rights to the film but before the buyer (such as Netflix or Amazon Prime) has paid in full. While the production budget covers the costs of scripting, recording, and directing, post-production involves additional expenses such as editing, sound effects, dubbing, and music.
When movie rights are sold to a buyer such as Netflix or Amazon Prime, a contract is signed and the buyer provides a payment timeline. In this scenario there is an instant need for capital that is not satisfied quickly enough. CineWealth solves this by offering to lend money to the production house based on these sale contracts. CineWealth also obtains a direct-collection letter from the buyer, which ensures that the remaining payment is remitted to the investors according to the agreed timeline.
By participating in revenue-based financing, retail investors gain access to asset classes that were previously limited to High Net Worth Individuals (HNI). CineWealth offers investment opportunities in movie rights and audio rights, allowing investors to earn a return from revenue generated by successful movies. The platform not only provides production houses with the necessary capital to meet their day-to-day requirements but also offers investors the chance to diversify their investment portfolios and earn fixed returns.
What's Revenue-Based Financing?
Revenue-based financing in movies, also referred to as royalty-based financing, is a financing approach that allows production houses to raise capital by offering investors a share of the company's gross revenue in exchange for their investment. This method provides a way for production houses to meet their financial needs while giving investors an opportunity to earn returns based on the success of the movies they have invested in.
How does it work?
1. The Problem Cinewealth Solves:
By addressing these challenges and providing a platform for revenue-based financing, CineWealth offers a win-win solution for both production houses and retail investors. Production houses can bridge their funding gap, while retail investors gain access to investment opportunities in the movie industry and the potential to earn fixed returns.
2. Risk Management by CineWealth:
CineWealth employs a comprehensive five-prong approach to evaluate movie deals and manage risks effectively. The evaluation process includes:
1. Onboarding: Only movies that have been sold to rights buyers (OTT platforms and audio labels) are considered for investment. This ensures that the movies have already secured buyers, reducing the risk of default.
2. Evaluation: CineWealth evaluates movies based on various parameters to assess their potential for success and returns. These parameters include:
3. Discounting Eligibility: CineWealth offers financing by discounting a portion (typically 60-70%) of the contract value between the production house and the rights buyer. This ensures that the investment is adequately secured and provides a buffer against potential fluctuations in revenue.
4. Verification: CineWealth verifies the proof of advance received by the production house and the assignment contracts with the rights buyer. This ensures that the investment opportunity is based on genuine contracts and reduces the risk of fraudulent or invalid deals.
5. Security: To secure the investment, CineWealth obtains various security measures, including:
3. Products Offered by CineWealth:
Invest in Movie/Audio Rights: CineWealth allows investors to participate in revenue-based financing by investing in secured movie or audio rights. The user flow for investing in movie rights typically involves the following steps:
a. Exploration: Users can browse the available investment opportunities on the CineWealth platform, where details such as the minimum investment required, rate of returns, tenure, taxes, and deal size are provided.
b. Profile and KYC Completion: Once registered, users need to complete their profile by providing the necessary details and undergoing the KYC process. This includes submitting a valid PAN card, address proof (such as Aadhar), and bank account details for payouts.
c. Joining the Waitlist: After completing the profile and KYC process, users can join the waitlist for the specific movie opportunity they are interested in. The waitlist ensures that only interested and committed investors have access to the investment opportunity.
d. Investment: Once the investment opportunity is open, users on the waitlist will receive notifications and instructions on how to invest. They can then proceed to invest the desired amount through the platform.
We have already started developing the platform, and we are excited to share some exclusive previews of the platform's user interface (UI).
Landing page:
Investor Dashboard:
4. Benefits of Blockchain-Based Revenue-Based Financing:
5. Implementation Steps:
6. Go to market Strategy
FAQ:
Q: What will happen if the OTT or audio rights are not sold?
A: CineWealth will only list movies or songs that have already been sold to OTT platforms or music labels.
Q: What will happen if the movie is not released or production is stopped?
A: CineWealth carefully selects production houses and conducts due diligence. The chances of the movie being stopped or not released are rare. In the event that this happens, CineWealth will take necessary steps to recover the amount from the production house directly Legally.
Q: What happens if an opportunity fails to be fully subscribed?
A: If an asset or opportunity on the platform fails to meet its investment target, any committed investments by investors will be reimbursed to their registered bank account within 10 working days without any charges.
Q: What is the investment tenure?
A: The tenure for revenue-based financing opportunities in CineWealth typically ranges from 1 to 18 months. The specific tenure for each asset will be available on the asset details page.
Q: Can I see the asset-related agreement?
A: All investors can view sample agreements under the "Documents" section and will be stored onchain as well. The actual agreement for a specific asset will be visible to investors once the asset is open for investment.
Q. How do you ensure CineWealth is compliant with local laws?
A. Our legal team has over 20 years of collective experience in the film industry. As part of our go-to-market strategy, we are initially focusing on India and have devised a legal structure for movie and audio rights after discussions with key stakeholders in various production houses. Our goal is to further enhance this structure by hiring a dedicated legal team, which will enable us to expand the product globally with the proposed fund amount.
CineWealth is an alternative investment platform that we are developing to address the funding gap faced by production houses and provide retail investors like myself with access to the movie industry. It offers revenue-based financing opportunities based on secured movie and audio rights, allowing investors to earn potential returns from successful movies. The platform employs a comprehensive risk management approach to ensure transparency, reliability, and risk mitigation. With the use of blockchain technology, CineWealth enhances transparency, security, and efficiency in the investment process. Our aim with CineWealth is to revolutionize revenue-based financing, democratize investment opportunities, and benefit both production houses and retail investors.
The proposed solution addresses the following key points outlined in the challenges brief:
Creation of Value-Adding Products:
CineWealth Platform: The development of a user-friendly platform on Cardano will provide a seamless and secure investment experience for retail investors. The platform will enable investors to browse, select, and invest in movie and audio rights, diversifying their investment portfolios.
Cardano Wallet Integration: By automatically creating a Cardano wallet for each user after logging in, CineWealth ensures a simplified way of storing the investment NFTs and the transfer of funds. This integration enhances the usability and accessibility of Cardano's blockchain ecosystem and will help .
Integrations for Improved User Experience:
Payment Gateway Integration: CineWealth will integrate with on/off ramp solutions such as https://crossmint.com/ to support both fiat currency, UPI Payments and cryptocurrencies, providing investors with flexible payment options. This integration improves the end-user experience by allowing investors to choose their preferred payment method.
Additionally in terms of Impact CineWealth can bring significant value to Cardano ecosystem,
Enhanced Liquidity: By facilitating revenue-based financing and providing investment opportunities in movie and audio rights, CineWealth can enhance liquidity within the Cardano ecosystem. Retail investors can easily enter and exit investments, contributing to a more vibrant and liquid market. This liquidity can benefit both investors and production houses by ensuring smoother capital flows and enabling more efficient investment strategies.
Exposure to the Movie Industry: The integration of CineWealth with Cardano can introduce a new group of users from Web2 to Cardano, as it presents a lucrative investment asset class. This exposure has the potential to generate synergies between the Cardano community and the entertainment industries, attracting individuals from various verticals within the entertainment industry.
Given the considerable size of the global film industry and the Indian film industry in particular as it is the part of our go to market strategy, even capturing a slightest portion of this market has the potential to bring in a significant number of new users and transactions for Cardano.
The Indian film industry enjoys the highest viewership in the world. The value of the film industry in India in the financial year 2020 was about 198 billion Indian rupees. India has consistently been the world’s largest producer of films since 2009.
Measuring the success of the project can be done using the following metrics:
By tracking and analyzing these metrics, CineWealth can assess the progress, adoption, and impact of our project. Regular monitoring and evaluation of these indicators will provide valuable insights for optimizing the platform, identifying growth opportunities, and ensuring the success of the project.
We plan to share the outputs by implementing the following action items:
By implementing these initiatives, we're aiming to effectively communicate the outputs and results of the project, reach a wider audience, and foster transparency and engagement within the Cardano community.
Cinewealth Team has the capability to deliver the project with high levels of trust and accountability based on the following factors:
Experienced development team: CineWealth takes pride in our highly skilled and experienced development team, which collectively possesses over 30+ years of industry experience. With a proven track record of delivering complex projects, our team members bring a wealth of knowledge and expertise in blockchain technology, finance, and the movie industry. This diverse skill set allows us to not only comprehend the intricacies of revenue-based financing but also to develop a robust and innovative platform to support our clients' needs.
Industry partnerships: With a team that has collectively worked with production houses responsible for producing over 200 films, we will establish strategic partnerships and collaborations with renowned production houses. This will further solidify CineWealth's position as a trusted platform within the movie industry.
Trustworthy advisors and experts: CineWealth has assembled a team of reputable advisors and experts from the finance, blockchain, and entertainment sectors. These advisors provide guidance, expertise, and validation to the project, ensuring that it adheres to industry best practices and regulatory compliance.
Prior successful projects: CineWealth's team has successfully delivered previous projects in the blockchain and finance domains. These projects have demonstrated the team's ability to design, develop, and deploy secure and scalable solutions, instilling confidence in their capabilities.
Additionally,
Regular updates: CineWealth is committed to providing regular updates to our users and stakeholders. This includes transparent communication about platform developments, new investment opportunities, and relevant industry updates. Regular updates help build trust by keeping investors informed about the progress and performance of their investments.
The main goals for the project are:
Develop the platform: The primary goal is to successfully develop and launch the CineWealth investment platform on Cardano. This involves building a user-friendly platform that facilitates revenue-based financing, investment opportunities, and transparent transactions.
Attract mass retail investors to Cardano: CineWealth aims to attract a large number of retail investors to the Cardano ecosystem. By offering accessible investment opportunities in the movie industry, the project seeks to engage retail investors who may not have had exposure to such asset classes previously. The success of this goal can be validated by the number of retail investors actively participating in revenue-based financing through CineWealth on the Cardano platform.
Take revenue-based financing to the next level: CineWealth aims to revolutionize revenue-based financing using NFTs and blockchain technology, demonstrating its viability as an attractive investment option. By leveraging the transparency and security of the blockchain, CineWealth ensures automated execution of agreements and distributions. The level of interest and adoption of revenue-based financing on CineWealth's blockchain platform will validate its feasibility. Increased investor participation, positive feedback, and successful revenue distributions will indicate the effectiveness of this innovative approach. CineWealth aims to lead the industry by showcasing the advantages of blockchain-based revenue-based financing, offering enhanced transparency, security, and efficiency to investors in the movie industry.
Attract production houses to explore opportunities on Cardano with CineWealth: CineWealth seeks to create a compelling value proposition for production houses, encouraging them to embrace Cardano as a platform for funding their post-production needs. The project aims to showcase the benefits of revenue-based financing, transparent transactions, and access to a broad retail investor base. The success of this goal can be validated by the number of production houses partnering with CineWealth and utilizing the platform for their funding requirements.
To validate the feasibility of these goals, CineWealth can undertake the following measures:
User acquisition and engagement: CineWealth can track the number of retail investors signing up, actively using the platform, and making investments. Monitoring user acquisition and engagement metrics will provide insights into the platform's appeal and feasibility among the target audience.
Investment volume and revenue generated: By monitoring the investment volume and revenue generated through revenue-based financing on the CineWealth platform, the project can assess its feasibility. Increasing investment volumes and revenue demonstrate the platform's ability to attract investors and production houses.
Partner and production house collaborations: CineWealth can track the number of partnerships established with production houses and rights buyers, as well as the number of production houses choosing to explore opportunities on Cardano through CineWealth. A growing network of collaborations and production house participation validates the feasibility and appeal of the project to industry stakeholders.
User feedback and satisfaction: Collecting feedback from users, both investors, and production houses, can provide valuable insights into the platform's performance, usability, and satisfaction levels. Positive feedback, high user satisfaction, and testimonials from investors and production houses indicate the feasibility and effectiveness of the approach.
Milestone 1: Build the Protocol
Tasks: Develop the core infrastructure for the CineWealth platform.
Design and implement the necessary blockchain components for investment tracking, revenue distribution, and user management.
Success Criteria: Successful completion of the core infrastructure development.
Functioning backend and frontend for investment tracking, revenue distribution, and user management.
Milestone 2: Integration of Cardano Wallet, Transaction Handling, and Investment NFTs
Tasks: Integrate Cardano wallet functionality into the CineWealth platform.
Implement NFT minting, transaction handling mechanisms for investments, revenue distributions, and withdrawals.
Success Criteria: Seamless integration of Cardano wallet functionality into the platform.
Successful implementation of NFT minting and transaction handling mechanisms.
Milestone 3: Fiat & credit card Integration
Tasks:Integrate a payment gateway that supports fiat currency transactions.
Implement secure and compliant fiat payment processing for investors.
Success Criteria: Functional payment gateway supporting fiat currency transactions.
Implementation of secure and compliant fiat payment processing.
Milestone 4: KYC Integration
Tasks:Integrate a Know Your Customer (KYC) solution for compliance and user security.
Develop a streamlined KYC process for investors, including document verification and identity verification.
Success Criteria: Successful integration of a KYC solution into the platform.
Implementation of a streamlined KYC process for investor verification.
Milestone 5: Production Houses Onboarding
Tasks: Establish an in-house business development team for production house onboarding.
Develop partnerships and collaborations with production houses.
Conduct outreach and negotiations to bring movie projects to the platform.
Success Criteria: Formation of an in-house business development team.
Successful partnerships and collaborations with production houses.
Onboarding of movie projects onto the CineWealth platform.
Milestone 1: Build the Protocol
Deliverables:
Developed core infrastructure for the CineWealth platform.
Functioning backend and frontend for investment tracking, revenue distribution, and user management.
Outputs:
Functioning blockchain components for investment tracking, revenue distribution, and user management.
Intended Outcomes:
A robust and scalable platform infrastructure for CineWealth.
Enhanced transparency and security through blockchain technology.
Measurement:
Successful completion of the core infrastructure development.
Milestone 2: Integration of Cardano Wallet, Transaction Handling, and Investment NFTs
Deliverables:
Integrated Cardano wallet functionality into the CineWealth platform.
Implemented transaction handling mechanisms for investments, revenue distributions, and withdrawals.
Outputs:
Seamless integration of Cardano wallet functionality into the platform.
Transaction handling mechanisms for investment, revenue distribution, and withdrawal processes.
Intended Outcomes:
User-friendly and secure Cardano wallet integration for investors.
Efficient handling of investment transactions and revenue distributions.
Tokenization of investments for transparency and ease of tracking.
Measurement:
Successful integration of Cardano wallet functionality into the platform.
Seamless execution of investment transactions and revenue distributions.
Milestone 3: Fiat Integration
Deliverables:
Integrated payment gateway supporting fiat currency transactions.
Implemented secure and compliant fiat payment processing.
Integrated KYC verification process for investors.
Outputs:
Functional payment gateway supporting fiat currency transactions.
Secure and compliant fiat payment processing.
Intended Outcomes:
Increased accessibility for investors through fiat payment options.
Secure and compliant processing of fiat transactions.
Enhanced investor verification through streamlined KYC process.
Measurement:
Successful integration of payment gateway supporting fiat transactions.
Secure and compliant processing of fiat payments.
Streamlined KYC verification process for investor compliance.
Milestone 4: KYC Integration
Deliverables:
Integrated KYC solution for compliance and user security.
Streamlined KYC process for investors, including document verification and identity verification.
Outputs:
Integrated KYC solution for compliance and user security.
Streamlined KYC process for investor verification.
Intended Outcomes:
Enhanced security and compliance through KYC verification.
Streamlined and efficient investor onboarding process.
Increased trust and confidence among investors.
Measurement:
Successful integration of KYC solution for compliance and user security.
Streamlined and efficient KYC process for investor verification.
Milestone 5: Production Houses Onboarding
Deliverables:
Established in-house business development team for production house onboarding.
Partnerships and collaborations with production houses.
Onboarded movie projects onto the CineWealth platform.
Outputs:
In-house business development team for production house onboarding.
Successful partnerships and collaborations with production houses.
Movie projects listed on the CineWealth platform.
Intended Outcomes:
Increased number of production houses exploring opportunities on CineWealth.
Diversified portfolio of movie projects available for investment.
Expanded network and industry presence for CineWealth.
Measurement:
Formation of in-house business development team.
Successful partnerships and collaborations with production houses.
Onboarding of movie projects onto the CineWealth platform.
Milestone 1
Senior Solution Architect with Cardano Experience 183.33 ADA x 200 Hours = 36666 ADA
Full Stack Developer 100 ADA x 200 Hours = 20000 ADA
UI UX Designer 100 ADA x 100 Hours = 10000 ADA
Tech Infrastructure: 3401 ADA
Milestone 2
Senior Solution Architect with Cardano Experience 166.67 ADA x 100 Hours = 16667 ADA
Senior Full Stack Developer with Cardano Experience 166.67 ADA x 200 Hours = 33333 ADA
Milestone 3
Senior Full Stack Developer with Cardano Experience 166.67 ADA x 200 Hours = 33333 ADA
Milestone 4
Senior Full Stack Developer with Cardano Experience 166.67 ADA x 80 Hours = 13333 ADA
Milestone 5
Business development, adoption, and marketing - 66667 ADA
The cost of the project represents value for money for the Cardano ecosystem in several ways:
Innovation and Utility: The project introduces a novel concept of revenue-based financing on the blockchain, leveraging NFTs and delivering an innovative experience. CineWealth brings a new investment option to the ecosystem, expanding its utility and attracting investors who are looking for alternative asset classes to invest in.
Enhanced Participation: By providing an accessible platform for retail investors to participate in revenue-based financing, the project encourages increased participation from a broader investor base. This inclusivity brings new participants into the Cardano ecosystem, promoting decentralisation and community engagement.
Increased Liquidity: The project's focus on revenue-based financing and investment in movie rights creates a new avenue for liquidity within the Cardano ecosystem. As investors participate in revenue-sharing agreements and receive fixed returns, the circulation of assets and capital increases, contributing to overall liquidity.
Ecosystem Expansion: By attracting production houses and facilitating opportunities for them to explore the Cardano ecosystem, the project contributes to the expansion of the ecosystem itself. This brings new industry players and content creators into the Cardano community, diversifying the ecosystem and fostering collaboration and growth.
Technical Implementation and Infrastructure: The costs associated with the technical implementation and infrastructure is perfectly in terms of their necessity, scalability, and alignment with industry standards considering our team is based in USA, Singapore and India.
Accessibility: The project's user-friendly platform and investment opportunities open up the Cardano ecosystem to retail investors who were previously limited in accessing the movie industry. By providing accessibility to this asset class, the project broadens the investment options available to individuals, democratising opportunities and attracting a wider range of participants.
Cost Efficiency: By leveraging blockchain technology, the project reduces administrative overhead, eliminates intermediaries, and streamlines processes. This cost efficiency ensures that the project delivers value for money while providing an innovative and scalable solution.
Overall, the cost of the project represents value for money for the Cardano ecosystem by onboarding a new set of users, introducing innovation, enhancing participation, increasing liquidity, expanding the ecosystem, providing accessibility, and ensuring cost efficiency.
Harsha Chemudu, COO and Co-Founder @ CineWealth
Harsha Chemudu, an accomplished actor and comedian with 10+ years experience in the film industry. Known for diverse roles in 60+ films and multiple viral YouTube series. Mechanical Engineering graduate with a talent for embracing new technologies. Engaging a 600k+ social following through innovative content. Uniting a decade-long passion for performance, comedy, and digital engagement to shape the future of entertainment.
IMDB: https://www.imdb.com/name/nm7337648/
Instagram: https://instagram.com/harshachemudu
Sricharan Ganta, CEO @ Nucast
Sricharan is a successful entrepreneur and business development strategist with over seven years of experience in business-driven roles and over four years of experience in the web3 domain. He has a successful track record of delivering innovative products on the Cardano Blockchain. As the CEO of Nucast, Charan is extremely passionate about community building and pioneering solutions. He currently leads a dynamic team of 15+ professionals at Nucast Labs. Additionally, he holds a Masters in Computer Science from the University of Central Missouri, USA.
Sam Jeffrey M, CTO @ Nucast
Building tech on Cardano for 3+ years. Worked as Plutus Consultant at Gimbalabs. Awarded the Presidential Award for Innovation 2021 by the Government of India.
Hari Haran, Biz Dev Lead @ Cinewealth
Hari Haran, an award-winning filmmaker with over six years of industry experience, has made significant contributions to cinema and literature. His multilingual feature film "GARGI" and the remarkable short film 'ATMAN' have garnered numerous accolades, with 'ATMAN' winning over 30 international film festival awards and 'GARGI' receiving 10+ national awards. Alongside his film achievements, Hari is a published author, renowned for his fiction "Barbarika". In addition to his creative pursuits, Hari is an accomplished tech entrepreneur with expertise in Oracle Database, Innovation Development, and Java. He holds an M.Tech in Software Systems (Data Analytics) from BITS Pilani.
Nucast Labs : Successfully built various scalable Cardano dapps. Nucast is proud to host a highly skilled and experienced development team of 15+ members with over 30 years of combined industry experience.