Empowering Dancers: Building a Cardano-based NFT Platform for Choreographed Videos

[GENERAL] Name and surname of main applicant

William Tan

[GENERAL] Email address of main applicant

wbtbiz95@gmail.com

Additional applicants

Toby Paul

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

7

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

Require dance instructors, dance artists, and dance studios to collaborate in this project

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

[METADATA] Category of Proposal

dApp

[IMPACT] Please describe your proposed solution.

A) Perception of the Problem:

The problem this proposed solution addresses is the lack of a dedicated platform for dance artists to monetize their choreographed video content through NFTs. Dance artists invest considerable time and effort into creating unique and captivating performances, but they often struggle to earn fair compensation for their work. Traditional platforms may not adequately reward artists, and the royalty distribution process can be complex and opaque, leading to disputes and delayed payments. This solution aims to empower dance artists by providing them with a secure and transparent ecosystem to tokenize their performances as NFTs and receive fair royalties for their creations.

B) Approach and Reasons:

The approach of building an NFT dance platform on Cardano is driven by several reasons. Firstly, Cardano's blockchain infrastructure offers robust security and scalability, providing a trustworthy foundation for handling valuable NFT assets and royalty transactions. Secondly, Cardano's smart contract capabilities, powered by languages like Haskell/Plutus or Marlowe, enable the implementation of an automated and transparent royalty distribution system. This eliminates intermediaries, reduces operational costs, and ensures that artists receive their fair share of revenue promptly. Additionally, by using NFTs, the platform can establish provable ownership and scarcity of dance performances, making them desirable collectibles for art enthusiasts and investors.

C) Target Engagement:

The project will engage multiple stakeholders within the dance and NFT communities. Primarily, dance artists from various genres and backgrounds will be the core participants on the platform. They can mint their choreographed video content as NFTs and offer them for sale or auction on the marketplace. Art collectors, dance enthusiasts, and investors will also be engaged as they acquire and trade these unique NFT dance performances. Moreover, developers and smart contract experts with expertise in Haskell, Plutus or Marlowe will be involved in building and maintaining the platform's technical infrastructure.

D) Impact Demonstration:

The impact of the project will be demonstrated through several key indicators:

1. Increased Royalty Payments: The platform will track and distribute royalties to dance artists automatically through smart contracts, ensuring they receive fair compensation for their work. The growth in royalty payments over time will demonstrate the impact of the platform in generating sustainable income for artists.
2. Artist Adoption and Engagement: The number of dance artists joining the platform, showcasing their work, and actively participating in the community will indicate the platform's appeal and its ability to engage and support artists.
3. User Feedback and Testimonials: Gathering feedback from both artists and collectors on their experience with the platform will provide valuable insights into its effectiveness and user satisfaction. Positive testimonials and reviews will validate the impact of the platform in meeting the needs of the dance community.
4. NFT Sales and Marketplace Activity: Monitoring the number of dance NFTs sold, their average selling price, and the overall trading volume on the platform's marketplace will demonstrate the demand for dance NFTs and the platform's role in facilitating transactions.

By tracking these metrics and continuously evaluating the platform's performance, the project team will be able to measure and showcase the impact of the NFT dance platform on the dance community, both in terms of financial gains and the empowerment of artists in the digital landscape.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

A) The proposed solution of building an NFT dance platform on Cardano addresses several aims outlined in the challenge:

1. Promoting Adoption of Cardano: By developing a dedicated platform for dance artists on Cardano, the project aims to attract dance artists, collectors, and enthusiasts to the Cardano ecosystem. It introduces a new use case for blockchain technology and demonstrates the capabilities of Cardano in supporting various creative industries.
2. Revenue Generation for Dance Artists: The platform enables dance artists to generate ongoing revenue from their choreographed video NFTs through automated royalty distribution. This addresses the aim of empowering artists and providing them with a sustainable income stream from their creative work.
3. NFT Market Expansion: The project contributes to the growth of the NFT market by bringing dance art into the digital asset space. It expands the range of available NFTs and attracts collectors who are specifically interested in dance-related content, thereby diversifying the NFT market on Cardano.

B) Impact on the Cardano Ecosystem:

Beyond funding the project team, the proposed solution brings significant value to the Cardano ecosystem:

1. Increased User Adoption: The NFT dance platform will attract dance artists, collectors, and enthusiasts to Cardano, expanding the user base and fostering community growth. It introduces a unique proposition for artists and collectors, driving interest and engagement with the ecosystem.
2. Enhanced Ecosystem Utility: The platform provides a tangible utility for Cardano's native token (ADA) by facilitating transactions for dance NFTs. It increases the demand and usage of ADA within the ecosystem, contributing to the overall utility and value of the token.
3. Ecosystem Expansion: The project broadens the scope of applications and industries that leverage Cardano's blockchain technology. By demonstrating the successful implementation of an NFT dance platform, it encourages other creative sectors to explore Cardano for their own projects, expanding the ecosystem's reach and influence.

C) Quantifying the Impact:

To quantify the impact realistically, the project can aim for the following targets within a reasonable timeframe:

1. User Engagement: Attract a minimum of 500 dance artists, 2,000 collectors, and 5,000 enthusiasts to the platform, actively participating in the community and contributing to the growth of the Cardano ecosystem.
2. NFT Transactions: Facilitate a minimum of 10,000 dance NFT transactions on the platform, including sales, trades, and collaborations, showcasing the demand for dance NFTs and the platform's ability to drive economic activity.
3. ADA Usage: Drive a minimum of 1 million ADA tokens worth of transactions within the platform, representing the value exchanged for dance NFTs and demonstrating the utility and demand for ADA within the ecosystem.

By achieving these targets, the project will bring tangible growth, engagement, and economic activity to the Cardano ecosystem, reinforcing its position as a leading blockchain platform for creative industries.

[IMPACT] How do you intend to measure the success of your project?

The success of the project can be measured through various metrics, both quantitative and qualitative, to assess its benefits for the Cardano ecosystem:

1. User Adoption and Engagement: The number of registered dance artists, collectors, and enthusiasts on the platform can be measured to evaluate the project's ability to attract and engage users. User feedback surveys and community sentiment analysis can provide qualitative insights into user satisfaction and opinions about the platform.
2. NFT Transactions: Tracking the number of dance NFT transactions, including sales, trades, and collaborations, provides a quantitative measure of the platform's economic activity and adoption. Additionally, analyzing the average transaction value and volume can indicate the platform's attractiveness to collectors and the growth of the dance NFT market on Cardano.
3. ADA Usage: Monitoring the volume of ADA tokens exchanged within the platform demonstrates the utility and demand for ADA in the context of dance NFT transactions. This metric reflects the platform's contribution to the overall ADA ecosystem and its impact on Cardano's productivity.
4. Community Growth: Measuring the growth of the Cardano community specifically within the dance artist and enthusiast segments provides insights into the platform's ability to attract new participants to the Cardano ecosystem. Tracking the number of community members, engagement levels on social media channels, and participation in platform-specific events or initiatives can indicate the project's impact on community expansion.
5. Ecosystem Expansion: Monitoring the interest and adoption of Cardano within the broader creative industries can indicate the project's influence in driving ecosystem expansion. This can be measured through partnerships formed with other creative sectors, the launch of similar projects leveraging Cardano's technology, and media coverage highlighting Cardano's role in supporting creative applications.

Short-term Impact: In the short term, the project's successful implementation will contribute to the growth of the Cardano ecosystem by attracting new users, expanding the use cases for ADA, and creating a vibrant community around dance NFTs. The measurable metrics mentioned above will demonstrate the initial adoption, economic activity, and engagement levels, reflecting the project's impact.

Long-term Impact: Over the long term, the innovation of an NFT dance platform on Cardano can have several effects on Cardano's productivity and growth. It can establish Cardano as a leading blockchain platform for the creative industries, attracting artists and enthusiasts from various domains. The platform's success can also inspire innovation in other sectors, fostering the development of additional projects and applications on Cardano. This growth in utility, adoption, and ecosystem expansion can positively impact the value and reputation of Cardano in the blockchain industry.

In summary, by measuring user adoption, NFT transactions, ADA usage, community growth, and ecosystem expansion, the project can assess and demonstrate its impact on the Cardano ecosystem. These metrics provide both quantitative and qualitative insights into the project's benefits, growth, and influence on Cardano's productivity in the short and long term.

[IMPACT] Please describe your plans to share the outputs and results of your project?

The project aims to share its outputs and results to maximize their impact and create opportunities for further collaboration and development. The following plans are in place to spread the project's outputs over a reasonable timescale:

1. Documentation and Reports: The project will produce comprehensive documentation and reports detailing the development process, key findings, and outcomes. These documents will be made available to the Cardano community, including developers, researchers, and enthusiasts, through online platforms, such as the Cardano documentation portal, GitHub repositories, and project websites.
2. Community Engagement: The project team will actively engage with the Cardano community through various channels, including social media, forums, and community events. They will share updates, milestones, and insights gained from the project, fostering discussions and knowledge sharing among community members. This engagement will help disseminate the project's outputs and create awareness among a wider audience.
3. Collaborative Workshops and Conferences: The project team will participate in relevant workshops, conferences, and industry events to present their findings and insights. They will engage with researchers, developers, and industry professionals to exchange knowledge, gather feedback, and explore potential collaborations. By sharing their outputs in these forums, the project can attract interest, partnerships, and further research opportunities.
4. Open-Source Contributions: The project team will actively contribute to the open-source community by sharing relevant code, libraries, and frameworks developed during the project. This will enable other developers and researchers to build upon the project's work, enhance its impact, and drive further innovation within the Cardano ecosystem.

By sharing the outputs and impact of the project with the Cardano community, industry stakeholders, academic institutions, and through academic publications, the project aims to create opportunities for collaboration, further research, and development activities. The results generated from the project will serve as a foundation for future advancements in dance NFTs, blockchain technology, and the broader creative industries. They will inform and inspire further research, innovation, and the exploration of new possibilities within the Cardano ecosystem and beyond.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Our capability to deliver the project with high levels of trust and accountability is built upon several key factors:

A) Expertise and Experience: Our team consists of professionals with extensive experience in blockchain development, smart contract programming, and decentralized applications. We have a track record of successfully delivering complex projects in the blockchain space, showcasing our technical proficiency and understanding of the underlying technology.

B) Transparent Governance and Communication: We believe in maintaining transparency throughout the project lifecycle. We will establish clear communication channels to keep stakeholders informed about project updates, progress, and challenges. Regular reports and updates will be shared to ensure transparency and accountability.

C) Financial Management: Proper management of funds is of utmost importance. To demonstrate our ability to manage funds responsibly, we will implement the following steps and processes:

• Budget Planning: We will develop a detailed budget plan outlining the allocation of funds for each project milestone and activity. This plan will be shared with stakeholders for review and approval. (See Gantt Chart in website: mambolicious.xyz)
• Financial Controls: We will establish robust financial controls to ensure funds are utilized in accordance with the approved budget. This includes maintaining accurate records, implementing expense tracking mechanisms, and conducting regular audits.
• Escrow Services: To enhance trust and accountability, we may engage the services of a trusted third-party escrow provider. This will ensure that funds are released based on the achievement of predefined milestones and deliverables.
• Transparent Reporting: Regular financial reports will be prepared and shared with stakeholders, providing visibility into the project's financial status. These reports will include details of expenses, income, and any deviations from the budget.
• Compliance and Legal Considerations: We will adhere to all applicable legal and regulatory requirements related to financial management, ensuring proper governance and compliance throughout the project.

D) Partnerships and Collaborations: We recognize the value of building strong partnerships and collaborations within the Cardano ecosystem. By partnering with reputable organizations, auditors, and advisors, we can leverage their expertise and credibility to enhance trust and accountability in project delivery.

E) Reputation and References: Our previous projects and collaborations serve as references to our capabilities and commitment to delivering high-quality solutions. We encourage potential stakeholders to reach out to our previous clients or partners to gather feedback and assess our trustworthiness.

By combining our expertise, transparent governance practices, financial management controls, and a commitment to open communication, we are confident in our capability to deliver the project with high levels of trust and accountability.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goals for our project are as follows:

A) Build and launch an NFT dance platform on the Cardano blockchain.

• Validation: The successful development and deployment of the NFT dance platform will serve as a validation of our technical capabilities. We will ensure that the platform is functional, user-friendly, and secure, allowing dance artists to mint and sell their choreographed video NFTs.

B) Enable dance artists to generate royalties from their choreographed video NFTs.

• Validation: We will implement smart contracts on the Cardano blockchain to automate the royalty distribution process. The validation will be based on the accurate and transparent distribution of royalties to dance artists based on the sales and usage of their NFTs.

C) Attract a community of dance artists and enthusiasts to the platform.

• Validation: We will track the growth of the user base on the platform, including the number of registered dance artists, the volume of uploaded NFTs, and the engagement of the community through activities such as comments, likes, and shares. User feedback and testimonials will also provide qualitative validation of the platform's appeal to dance artists and enthusiasts.

D) Facilitate increased adoption of Cardano and NFTs within the dance industry.

• Validation: We will measure the number of dance artists and industry stakeholders who join the platform and embrace the use of Cardano-based NFTs. Additionally, collaborations and partnerships with dance studios, organizations, and influencers will serve as an indicator of the project's impact on promoting the adoption of Cardano and NFTs in the dance industry.

E) Enhance the transparency and accountability of royalty distribution in the dance industry.

• Validation: We will ensure that the smart contracts governing royalty distribution are audited by reputable third-party auditors. The validation will involve conducting thorough audits and addressing any identified vulnerabilities or issues. Additionally, feedback from dance artists regarding their satisfaction with the transparency and timeliness of royalty payments will serve as a qualitative measure of the project's success in achieving transparency and accountability.

Regarding the implementation of our approach, we will leverage our expertise in blockchain development and smart contract programming to build the NFT dance platform on Cardano. We will follow best practices in software development, conduct rigorous testing, and ensure the security and scalability of the platform. Regular user testing and feedback loops will be employed to iterate and improve the platform's features and user experience.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

The detailed breakdown and milestones are provided in the Gantt Chart in the website at the roadmap section: https://mambolicious.xyz/images/Gantt%20Chart.pdf

See Network Diagram in the website for the detailed breakdown and milestones at the roadmap section: https://mambolicious.xyz/images/Network%20Diagram.pdf

Milestone 1: Research and Planning (1 month)

1. Market research and competitor analysis.
2. Defining platform features and requirements.
3. Planning the project roadmap and resource allocation.

Milestone 2: Platform Development (3 months)

1. Website development and design.
2. Smart contract development (Haskell, Plutus or Marlowe).
3. Backend infrastructure:.
4. User-friendly frontend interface.

Milestone 3: Royalty Distribution System (2 months)

1. Royalty distribution system.
2. Testing and audit reports.

Milestone 4: Digital Marketing and Artist Acquisition (3-4 months)

1. Digital marketing strategy.
2. Increased platform reach and engagement.
3. Artist acquisition campaigns.
4. Community engagement initiatives.

Milestone 5: Third-Party Security Audit (1 month)

1. Third-party security audit

Milestone 6: Deployment and Launch (1 month)

1. Deployment of the platform on a production environment.
2. Final testing and bug fixing.

Milestone 7: Legal and Compliance (1 month)

1. Legal research and compliance

Milestone 8: Maintenance and Support (7 months)

1. Ongoing platform maintenance, updates, and bug fixing.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: Research and Planning (1 month)

• Deliverables:
• Market research report: A comprehensive report analyzing the target market, competitor landscape, and market demand for NFT dance platforms.
• Platform features and requirements document: A detailed document outlining the essential features, functionalities, and technical requirements of the NFT dance platform.
• Project roadmap and resource allocation plan: A visual roadmap illustrating the project's timeline, key milestones, task dependencies, and resource allocation.

Milestone 2: Platform Development (3 months)

• Deliverables:
• Fully functional and visually appealing website: A user-friendly website with an intuitive interface, allowing users to browse and purchase choreographed video NFTs.
• Deployed and tested smart contracts: Smart contracts implemented on the Cardano blockchain, enabling the creation, sale, and royalty distribution of NFTs.
• Backend infrastructure: A robust and secure backend system integrated with the smart contracts to support platform operations.
• User-friendly frontend interface: A responsive frontend interface that allows users to interact seamlessly with the platform's functionalities.
• Intended outcomes:
• Availability of a functional platform for dance artists to mint and sell choreographed video NFTs.
• Seamless user experience for buyers to browse, purchase, and trade NFTs on the platform.
• Secure and efficient smart contract implementation for transparent royalty distribution.
• Stable and scalable backend infrastructure to handle platform operations and interactions with the blockchain.
• Progress measurement:
• Successful deployment and functionality testing of the website, smart contracts, and backend infrastructure.
• Positive user feedback on the platform's usability and overall experience.

Milestone 3: Royalty Distribution System (2 months)

• Deliverables:
• Royalty distribution system: A system that accurately tracks NFT sales and distributes royalties to dance artists based on predefined rules.
• Testing and audit reports: Comprehensive reports documenting the testing processes and results, as well as third-party audit reports for security and accuracy.
• Intended outcomes:
• Automated and transparent royalty distribution process, ensuring fair compensation for dance artists.
• Robust testing and auditing procedures to verify the reliability and security of the royalty distribution system.
• Progress measurement:
• Successful implementation and integration of the royalty distribution system with the smart contracts.
• Approval of testing and audit reports with no critical issues.

Milestone 4: Digital Marketing and Artist Acquisition (3-4 months)

• Deliverables:
• Digital marketing strategy: A well-defined strategy outlining promotional activities, content creation plans, and social media advertising campaigns.
• Increased platform reach and engagement: Expanded user base, higher social media followers, and increased user engagement with the platform.
• Artist acquisition campaigns: Successful campaigns attracting talented dance artists to mint and sell their choreographed video NFTs on the platform.
• Community engagement initiatives: Active community engagement through events, contests, and partnerships.
• Intended outcomes:
• Increased awareness and adoption of the NFT dance platform within the dance community.
• Growing community of dance artists and enthusiasts actively participating in the platform.
• Strengthened platform reputation and brand presence in the market.
• Progress measurement:
• Key performance indicators (KPIs) such as platform user growth, social media metrics (followers, engagement), and number of participating artists.
• Feedback from users and artists regarding their satisfaction and engagement with the platform.

Milestone 5: Third-Party Security Audit (1 month)

• Deliverables:
• Third-party security audit: Engagement of a third-party security auditor for a comprehensive smart contract review.

Milestone 6: Deployment and Launch (1 month)

• Deliverables:
• Deployment of the platform on a production environment.
• Final testing and bug fixing.

Milestone 7: Legal and Compliance (1 month)

• Deliverables:
• Legal research and compliance activities to ensure adherence to applicable regulations and requirements.

Milestone 8: Maintenance and Support (7 months)

• Deliverables:
• Ongoing platform maintenance, updates, and bug fixing.

These milestones and deliverables will be regularly tracked and assessed throughout the project's timeline to ensure progress and success.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

The detailed budget breakdown is provided in the Gantt Chart in the website at the roadmap section: https://mambolicious.xyz/images/Gantt%20Chart.pdf

Budget Breakdown (Assume 1 Ada = $0.25):

Milestone 1: Research and Planning (1 month)

• Market research and competitor analysis: $0 (Completed)
• Defining platform features and requirements: $0 (Completed)
• Planning the project roadmap and resource allocation: $0 (Completed)

Milestone 2: Platform Development (3 months)

• Website development and design: $10,000
• Smart contract development (Haskell/Plutus or Marlowe): $30,000
• Backend infrastructure setup: $9,000
• Frontend development: $8,000

Milestone 3: Royalty Distribution System (2 months)

• Designing and implementing the royalty distribution system: $9,000
• Testing and auditing the smart contracts for royalty payments: $6,000

Milestone 4: Digital Marketing and Artist Acquisition (3-4 months)

• Digital marketing strategy development: $3,000
• Social media advertising and content creation: $7,000
• Artist acquisition campaigns: $10,000
• Community engagement and outreach: $3,000

Milestone 5: Third-Party Security Audit (1 month)

• Engaging a third-party security auditor for smart contract review: $10,000

Milestone 6: Deployment and Launch (1 month)

• Deployment of the platform on a production environment: $5,000
• Final testing and bug fixing: $5,000

Milestone 7: Legal and Compliance (1 month)

• Legal research and Compliance: $10,000

Milestone 8: Maintenance and Support (7 months)

• Ongoing platform maintenance, updates, and bug fixing: $25,000

Total Budget: $150,000 or 600,000 Ada

The budget includes all the necessary resources for each milestone, such as development costs, marketing expenses, security audit fees, and ongoing maintenance. It also accounts for third-party services like security auditing.

Additional funding sources, if required, can be explored through partnerships, sponsorships, or grants specific to the project's objectives.

The project team will be responsible for managing the funds provided and ensuring that the allocated budget is used effectively to achieve the project's goals. Proper financial management and accountability will be maintained throughout the project's duration.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project has been carefully considered to ensure value for money for the Cardano ecosystem. While the costs described may appear high, they are justified by the following factors:

1. Market Rates: The costs have been determined based on market rates for the required services and expertise. Extensive research and analysis have been conducted to ensure that the proposed budget aligns with industry standards and reflects the level of skill and effort required for each task.
2. Project Complexity: Building an NFT dance platform on Cardano and implementing features like smart contract development, backend infrastructure setup, frontend development, and the royalty distribution system require specialized knowledge and expertise. The costs associated with these activities reflect the complexity and technical requirements of the project.
3. Quality Assurance: To ensure a secure and reliable platform, a third-party security auditor will be engaged to conduct a comprehensive smart contract review. This cost is essential for maintaining the integrity of the platform and protecting user funds.
4. Resource Allocation: The budget allocation has been optimized to deliver the desired outcomes and milestones within the proposed timeline. It takes into account the necessary resources, including human resources, technology, marketing, and community engagement efforts, to successfully develop and launch the platform.

The costs have been benchmarked against prevailing rates in the industry and represent a fair value for the skills, expertise, and efforts required to execute the project successfully. By investing in the project, the Cardano ecosystem can expect to benefit from the following:

• A unique and innovative platform that empowers dance artists and contributes to the growth of the NFT market on Cardano.
• Increased adoption and usage of the Cardano blockchain as the platform attracts artists, collectors, and dance enthusiasts to participate in the ecosystem.
• Enhanced visibility and reputation of Cardano as a blockchain platform that supports creative industries and enables fair and transparent royalty distribution.
• Community engagement and participation through marketing and outreach efforts, fostering a vibrant and active Cardano community.

The project's value for money is further supported by the clear alignment of costs with the project's objectives, the skills required to deliver the milestones, and the anticipated positive impact on the Cardano ecosystem. The proposed costs have been carefully evaluated to ensure they are proportionate to the project's scope and the value it aims to deliver.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept