The first online learning platform on Cardano in Asia

[GENERAL] Name and surname of main applicant

Cuong Thinh Nguyen (Tinminyoung)

[GENERAL] Email address of main applicant

nguyencuongthinh2022@gmail.com

Additional applicants

None

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

– Project will be fully open source after overcoming the second mile stones (acquire 150,000 active users)

[METADATA] Category of Proposal

Education

[IMPACT] Please describe your proposed solution.

According to our research, an increasing number of office workers are seeking to enhance their professional skills to qualify for higher positions or meet the heightened expectations of recruiters when searching for new job opportunities. However, pursuing an MBA may not be a viable option for everyone due to its high cost and lengthy duration. Additionally, finding the most suitable and high-quality program can be a challenging task for these individuals.

And our solution is to offer free courses which verified by IBEP and offered based on the learner’s demand. Free certificate: learner can claim a certificate from Kingsolomon even though they learn from the other online platform with the relevant documents submission. Especially, the certificate will be issued under NFT and it will be verified by Cardano DID. Moreover, we will offer scholarship for learner finish their course in the shortest time.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

As of my knowledge cutoff in September 2021, the global online learning market has been experiencing significant growth and is expected to continue expanding in the coming years. However, please note that the figures and estimates provided might have changed since then.

According to a report by Research and Markets, the global online education market was projected to reach a value of around $319 billion by 2025. This estimation reflects the increasing adoption of online learning worldwide.

Several factors contribute to the growth of the global online learning market. These factors include advancements in technology, increasing internet connectivity, demand for flexible and accessible education, the rise of e-learning platforms and mobile learning, and the need for upskilling and lifelong learning.

But finding the most suitable and high-quality program can be a challenging task for these individuals. So they will need Kingsolomon as a course reviewer who can recommend what course is the best suitable to them among many courses in same topic and the cheapest cost.

Moreover, the learners can find variety of free course at Kingsolomon, they can claim a free certificate with the relevant document submission or a short test.

Kingsolomon has outlined three steps to acquire users, with a target of reaching 300,000 active users by the third year. However, I believe this target is rather conservative, considering the rapid growth of the online learning market. Therefore, we plan to reassess our target user numbers after the first year. It is important to note that all users will automatically become members of the Cardano system from the outset of their Kingsolomon’s user experience.

[IMPACT] How do you intend to measure the success of your project?

During Months 2 to 6 of this project, our plan is to conduct a pilot test on 1.2 million existing users of the Findjobs database. This will be done through our email marketing system, with the aim of exploring the demand for workers and finalizing the user experience and user interface (UX/UI) of Kingsolomon before its official launch.

The success of our project will be measured by the number of users. Our goal for the first 6 months is to reach 10,000 users.

In the second year, our goal is to expand our presence in the global market, targeting 150,000 users. By the end of the third year, we aim to reach 300,000 users.

[IMPACT] Please describe your plans to share the outputs and results of your project?

By the end of the first year, Kingsolomon has become a thriving community with 50,000 active users, including office workers, graduate students, and recruiters. As more people become aware of Cardano's ecosystem and the true value it brings to their lives, Kingsolomon is eager to share advertising opportunities with other Cardano projects.

Our next goal is to educate the Kingsolomon community about the value of the Cardano blockchain, as we firmly believe that blockchain technology is the future.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Our Chief Operating Officer (COO) (Dao Minh Tan) is a seasoned startup founder who possesses the expertise to ensure the seamless execution of this project in terms of budget and technology. Additionally, the integration of Kingsolomon and Findjobs will create a cohesive ecosystem. Kingsolomon will enhance the skills and qualifications of candidates, while Findjobs will be able to provide recruiters with a superior pool of candidates. Furthermore, we have also ventured into affiliate marketing with renowned online learning platforms such as Coursera and Udemy, enabling us to generate additional revenue as a backup for our business.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

As part of our planned strategy, Kingsolomon will begin exploring customer demand by targeting existing users of Findjobs through email marketing. This will allow the Cardano community to easily find Kingsolomon's banner on Findjobs, resulting in increased traffic to our platform starting from Month 2. Additionally, the Cardano community will notice significant changes to the Kingsolomon website by Month 4 because our plan is to focus on build UX/UI in the first 4 months.

It is important to note that learners will have the opportunity to access courses on Kingsolomon or other platforms where Kingsolomon runs affiliate marketing. Furthermore, learners can find course reviews on Kingsolomon to aid in their decision-making process.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

-Milestone 1: Define goals, target audience & complete website,

+Tasks:

-Month 1: Define goals and target audience & Conduct market research 

-Month 2:Website structure and features, 

-Month 3:Choose  e-learning platform

-Month 4:Develop or customize the website

+Timeline: 4 months (Month 1,2,3,4)

+Budget: 73,500 (ADA)

-Milestone 2:Create and organize content, implement user registration and integrate analytics tool

+Tasks:

-Month 5: Create and organize content & improve UX/UI

-Month 6: Implement user registration, ensure website responsiveness and usability

-Month 7: Implement analytics and tracking

+Timeline: 3 months (Month 5,6,7)

+Budget: 74,000 (ADA)

-Milestone 3: Review course, record and video editor

+Tasks:

-Month 1-12: Review course, define the key marketing point of each course, record and video editor

+Timeline : 12 months, this is the most important part, the key driver to ensure to attract the learners. Target: 3 course reviews/month

+Budget: 29,500 (ADA)

Implementation plan in detail

Trong project này có phần marketing và chiến lược để kiếm user, viết vài câu chiến lược vào đây

Plan to acquire users:

-Step 1: 

Start with the hot courses on well-known online platform (Coursera, Udemy, Emurgo academy for Cardano blockchain courses)

Course reviewed by Kingsolomon team, breakdown the good/not good of this course

Register affiliate programs to earn more marketing budget

-Step 2:

Approach to 1.2M users from Findjobs by email marketing based on the demand of each users.

Evaluate the the feedback of users

Approach worldwide customers

-Step 3:

Kingsolomon will be the first product advisor on Cardano to grant certicate in NFT and verified by DID

The learner’s certificate will be unique all over the world.

Risk management

The main challenge lies in identifying the genuine customer demand within our target segment, spanning from M2 to M12, through email marketing. 

This factor holds the key to the success of the project.

On the other hand, tasks such as website construction and achieving a comprehensive UX/UI are relatively less challenging.

Please describe the deliverables, outputs and intended outcomes of each milestone.

List lại các output theo milestone - ko theo tháng

+Milestone 1:

- Identify the specific audience which we want to serve, whether it's students, professionals, or a specific niche group

-Finalize the features such as user registration, course catalog, search functionality, progress tracking, discussion forums, multimedia content integration, and interactive assessments

-Finalize e-learning platform

-Complete the website by functionally

+Milestone 2:

-Consider incorporating multimedia, downloadable resources, quizzes, and assignments to enhance the learning experience.

-Allow learners to create accounts, track their progress, and access course materials. 

ensure a seamless experience for learners on desktops, tablets, and smartphones. Test your website extensively to identify and fix any usability issues or bugs.

-Gather data on user engagement, course completion rates, and learner behavior. Analyze this data to make informed decisions, improve the learning experience, and optimize your website's performance

+Milestone 3:

-This is the most important part, the key driver to ensure to attract the learners. 

-Target: 3 course review videos per month

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Budget is worked out based on Findjobs.vn data

Anybody need this support, they can contact to our team

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept