Web3 Marketing Campaigns & Growth Powerful Platform

[GENERAL] Name and surname of main applicant

Otávio Lima

[GENERAL] Email address of main applicant

contato@otaviolima.com

Additional applicants

No

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

The platform will be integrated with our current project, bringing a lot of traffic and integrated with the news part of Cardano and more than 1,200+ projects in the ecosystem. That way we can't make the project open source.

[METADATA] Category of Proposal

dApp

[IMPACT] Please describe your proposed solution.

Use this powerful marketing tool to:

• Unlock exclusive benefits
• whitelist
• airdrop
• partnership
• access to events
• reward
• fidelity program
• support
• education
• customer acquisition
• VIP access

You no longer need to use tools like Google forms or any other that doesn't connect to a blockchain.

Customize with your domain:

"redeem.yoursite.com / nft.yoursite.com / claim.yoursite.com"

Choose a template or create your own campaign. There is no limit to creativity!

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Why does this matter?

And while NFTs often are oversimplified as digital art, or “jpgs,” these unique blockchain tokens that signify ownership over an asset are increasingly being used as membership passes, tickets to events, and “KEYS” that unlock perks.

[IMPACT] How do you intend to measure the success of your project?

Success for this project can be defined:

• Real-time generated information for site users
• Amount of sharing on social networks
• Number of sites and projects stores with app
• Number of Web3 Experiences Unlocked
• Number of shares on specialized media sites
• Validation of feedback and platform improvements

[IMPACT] Please describe your plans to share the outputs and results of your project?

We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.

• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of hits to the website: 50,000
• Number of sites with app: 200
• Number of the sites and projects with the Web3 NFT experiences: 100
• Number of connected Web3 wallets: 3,000
• Number of Web3 Experiences Unlocked: 5,000

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9).

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

Our team has already organized several official Cardano events for the community, including:

• Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
• Cardano Summit São Paulo 2022 (November, 2022)
• Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
• LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)

We attended Cardano's global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Milestone 1

Cost: 30%

Month: 1,5 months

% Completion: 30%

M1 - Acceptance Criteria

(A) Delivery of the information architecture

(B) Definition of the Mind Map and sections of the site

(C) Creation of the platform wireframe

(D) Creation of news tracking on Cardano Feed

Milestone 2

Cost: 30%

Month: 1,5 months

% Completion: 60%

M2 - Acceptance Criteria

(A) UX/UI studies for the first website interface

(B) Definition of tech requirements

(C) Creation of news tracking on Cardano Feed

Milestone 3

Cost: 30%

Month: 2 months

% Completion: 90%

M3 - Acceptance Criteria

(A) Start of Front-end programming

(B) Start of Back-end integration

(C) News release about measure tracking proposal on Cardano Feed

(D) Inclusion of sites to use the platform

Milestone Final

Cost: 10%

Month: 1 month

% Completion: 10%

MFINAL - Acceptance Criteria

(A) Completed of Front-end and back-end integration

(B) Whitelist with Users for Platform MVP

(C) Form with Collecting of feedback on platform

(D) Link with News published on Cardano Feed

(E) Launch of the platform

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1

M1 - Evidence of Milestone completion

(A) Document with Completed information architecture

(B) Image file with Completed Mind Map and sections

(C) Image file with Completed wireframe

(D) Link with News published on Cardano Feed

Milestone 2

M2 - Evidence of Milestone completion

(A) Images (PNG or Figma) with the first interface design

(B) Document with tech requirements

(C) Link with News published on Cardano Feed

Milestone 3

M3 - Evidence of Milestone completion

(A) Image or prints with front-end

(B) Image or prints with back-end

(C) Link with News published on Cardano Feed

(D) Form (Google) with invite sites to test platform

Milestone Final

MFINAL - Evidence of Milestone completion

(A) Image or prints with front-end and back-end integration

(B) Form (Google) with invite members to test platform

(C) Form (Google) with Collecting Feedbacks

(D) Post and news with launch date platform on Cardano Feed

(E) URL link the platform Live

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

We have some main goals with the Web3 Marketing Campaigns & Growth Powerful Platform project and we can validate that they will be achieved through:

• Provide an easy and friendly platform for projects to integrate in a simple way and have a powerful tool to manage their campaigns and growth.

• Professionalizing Cardano's blockchain-connected tools and eliminating the use of forms, spreadsheets or other platforms that are not connected to blockchain.

• Ease of a nocode platform to manage launches, whitelists, marketing campaigns and capture of users.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Detailed budget breakdown:

Tech

• Developer Front-end = $2,800 x 6 months = $16,800
• Developer Back-end = $2,800 x 6 months = $16,800
• Product Owner = $900 x 6 months = $5,400
• Scrum Master = $900 x 6 months = $5,400
• Designer UX/UI =$900 x 6 months = $5,400

SUBTOTAL: $49,800

Marketing & Sales

• Marketing Budget = $2,000
• Marketing Assistant = $600 x 6 months = $3,600
• Social Media = $800 x 6 months = $4,800
• Comercial Executive = $1000 x 6 months = $6,000

SUBTOTAL: $16,400

Stack

• Amazon AWS Services Maintenance (1 year) = $1,600
• Add-ons, notifications and endpoints = $900

SUBTOTAL: $2,500

TOTAL: $68,700 x $0,28 ADA = ₳ 245,357

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that tools that facilitate adoption and are easy to use by the Cardano ecosystem are of great importance and their value is satisfactory for implementing unlocking Web3 experiences.

With a powerful marketing tool to support projects around whitelists, airdrops, rewards , access to events, fidelity program, VIP access and customer acquisition.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept