Masumi: Secure, Compliant AI Agents for companies like BMW, Generali & more – by Serviceplan Group & NMKR

[GENERAL] Name and surname of main applicant

Sebastian Kuepers

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

NMKR, led by Patrick Tobler & Kristian Portz

Serviceplan Group, led by Sebastian Kuepers

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Masumi Network, by Serviceplan Group & NMKR, enables secure AI agent monetization and accountability for enterprises using blockchain-backed identities, with pilot clients like BMW & Generali.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The whole Blockchain & AI Agent management part will be open-sourced.

The license has not yet been decided upon.

[METADATA] Horizons

AI

[SOLUTION] Please describe your proposed solution

The Masumi Network is a Layer 2 blockchain solution tailored for AI monetization, identity creation, and accountable decision logging, settling transactions on the Cardano blockchain.

By establishing a unique, digital identity for each AI agent and enabling per-use, stablecoin-backed transactions, Masumi creates a reliable and monetizable framework for AI applications. Enterprises can use Masumi to implement AI agents that securely interact across multi-system environments, meeting regulatory standards for transparency and accountability.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Masumi Network will demonstrate Cardano’s scalability and interoperability for high-value enterprise applications, increasing Cardano adoption within regulated industries. Through partnerships with leading brands, Masumi will drive Cardano’s utility beyond traditional blockchain applications, showcasing it as a viable infrastructure for advanced AI and enterprise technology solutions.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Masumi Network is a joint venture between NMKR and Serviceplan Group, combining NMKR’s expertise in blockchain technology with Serviceplan’s deep understanding of enterprise needs. NMKR has a track record of leading Web3 integrations, delivering secure and compliant blockchain solutions. Serviceplan Group’s position as Europe’s largest independent agency network brings critical insights and access to enterprise customers, including BMW, Lufthansa, and Generali, who will participate in initial pilots. Feasibility will be validated through structured pilot programs with these partners, leveraging AI frameworks like CrewAI to ensure alignment with regulatory and business requirements.

NMKR

NMKR, a pioneering force in blockchain and Web3 solutions, specializes in creating decentralized infrastructures that bridge businesses with blockchain technology. Founded by Patrick Tobler, NMKR has developed industry-leading tools that empower businesses to seamlessly onboard and engage with blockchain ecosystems, focusing on secure transactions, scalability, and compliance. NMKR brings deep blockchain expertise to the Masumi Network, enabling secure, compliant, and scalable interactions on Cardano. With a track record of successful Web3 integrations and token launches, NMKR ensures that the Masumi Network is equipped with the technical foundation needed for enterprise-grade applications.

Serviceplan Group

As Europe’s largest independent agency network, Serviceplan Group serves top-tier clients across various industries, including automotive, aviation, and insurance. Known for its innovative approach to marketing, communications, and digital transformation, Serviceplan brings invaluable insights into the needs and operational challenges of leading enterprises. Their network of high-profile clients—such as BMW, Lufthansa, and Generali—provides a ready audience for Masumi’s AI solutions. Serviceplan’s involvement ensures the Masumi Network aligns with the regulatory and operational requirements of large enterprises, facilitating adoption and showcasing the potential of blockchain-backed AI in real-world scenarios.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: MVP Development – Cardano Smart Contracts

• Outputs: Two foundational smart contracts on Cardano: (1) Payment Smart Contract and (2) On-Chain Registry for AI Agent registration.
• Acceptance Criteria: Deployment and successful testing of both smart contracts on the Cardano testnet.
• Evidence of Completion: Testnet transaction logs, code repository, and documentation for each contract.

Milestone 2: Architecture Diagram and L2 Assessment

• Outputs: A detailed architecture diagram outlining the interactions between smart contracts, the Blockchain Service, and Agentics AI Nodes, along with an assessment of potential Layer 2 architectures for long-term scalability.
• Acceptance Criteria: Completion of architecture diagram, technical documentation, and a finalized L2 architecture decision.
• Evidence of Completion: Architecture diagram, L2 assessment report, and technical documentation.

Milestone 3: Blockchain Service Development

• Outputs: A standalone Blockchain Service that operates in parallel with an Agentics AI Node, enabling AI agent interactions to be managed on-chain.
• Acceptance Criteria: Successful deployment and validation of the Blockchain Service’s functionality alongside simulated AI Node interactions.
• Evidence of Completion: Service deployment logs, performance reports, and detailed documentation.

Milestone 4: Litepaper and Website Launch

• Outputs: A litepaper detailing the Masumi Network’s vision, technical roadmap, and strategy, alongside the launch of a dedicated website to engage potential users and partners.
• Acceptance Criteria: Completed litepaper and live website launch with project details and information for stakeholders.
• Evidence of Completion: Published litepaper, accessible website with project information.

Milestone 5: On-Chain Logging Service for AI Outputs

• Outputs: Development of a service that securely logs the outputs and decision trails of AI Agents on-chain to ensure transparency and accountability.
• Acceptance Criteria: Functionality validated on the Cardano testnet, with AI outputs securely recorded on-chain.
• Evidence of Completion: Testnet logs showing AI output records, code repository, and documentation.

Milestone 6: Enterprise Pilot and Case Study

• Outputs: A pilot project with an enterprise customer to demonstrate Masumi’s functionality, followed by a detailed case study documenting results, challenges, and feedback.
• Acceptance Criteria: Successful implementation of the pilot project with documented outcomes and insights.
• Evidence of Completion: Deployment logs from the pilot, final case study report, and testimonials from the enterprise customer.

[RESOURCES] Who is in the project team and what are their roles?

Over 35 team members are involved in 8 parallel workstreams in this project.

The Blockchain Development part is lead by Patrick Tobler while the overall project is being led by Sebastian Küpers.

Sebastian Küpers is the Chief Transformation Officer at Plan.Net Group, a leading digital agency network. He specializes in integrating artificial intelligence (AI) into marketing and business strategies, focusing on AI agent systems that autonomously handle complex tasks. Sebastian has been instrumental in developing Agentic Services, which provide fully autonomous AI solutions for clients.

His work emphasizes the importance of AI in enhancing brand strategies and customer engagement. House of Communication

Patrick Tobler is the CEO and founder of NMKR, a prominent software platform within the Cardano ecosystem. Under his leadership, NMKR has become a significant player in the blockchain space, with approximately 25% of all projects in the Cardano ecosystem utilizing its infrastructure. Patrick's expertise lies in developing tools that facilitate the creation and management of NFTs and tokens across multiple blockchains, making blockchain technology more accessible to a broader audience.

His innovative approach has positioned NMKR as a leader in the Web3 space, contributing to the growth and adoption of blockchain technologies. 

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

MVP Development – Cardano Smart Contracts

• Cost: 300,000 ADA
• Description: Design, development, and thorough testing of two foundational smart contracts (Payment and On-Chain Registry). This includes extended testing phases, security audits, and performance optimizations.

Architecture Design and Layer 2 Assessment

• Cost: 200,000 ADA
• Description: Comprehensive architecture planning, including a deep assessment of multiple Layer 2 solutions for scalability, finalization of the design blueprint, and documentation to guide future phases. This includes collaboration with industry experts for high-level analysis.

Blockchain Service Development

• Cost: 450,000 ADA
• Description: Development of a robust, standalone Blockchain Service to interact seamlessly with Agentics AI Nodes. Includes enhanced testing, resilience improvements, integration with AI systems, and documentation for large-scale deployments.

On-Chain Logging Service for AI Outputs

• Cost: 300,000 ADA
• Description: Building a secure, scalable service to log AI outputs on-chain, ensuring traceability and accountability. This includes compliance checks, extended functionality, and alignment with regulatory standards required by enterprise clients.

Litepaper, Website, and Marketing Materials

• Cost: 150,000 ADA
• Description: Creation of a comprehensive litepaper and user-friendly website to explain Masumi Network’s vision and technical capabilities, along with professionally crafted marketing materials to attract enterprise clients and increase visibility.

Enterprise Pilot and Case Study

• Cost: 400,000 ADA
• Description: Execution of a pilot with a top-tier enterprise customer (e.g., BMW or Lufthansa), including support for integration, performance monitoring, and gathering detailed feedback. Development of a detailed case study showcasing outcomes and insights for future clients.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The Masumi Network represents a high-value, innovative project that showcases Cardano’s capability for enterprise applications.

The project’s success will attract Tier-1 enterprises to Cardano, establishing it as a leader in secure AI and blockchain integrations.

The cost ensures that Cardano’s reputation and utility in regulated, high-stakes environments will grow, positioning it as the go-to blockchain for enterprise-grade AI applications.