MarketIn: Plug-n-Play Marketing API for Cardano Developers
Problem
Since Fund 2 Round of Project Catalyst more than 1000 projects have been funded and over 300 executed.
How many of these products are enjoying use/patronage?
We want to solve that marketing problem!
Total to date
This is the total amount allocated to MarketIn: Plug-n-Play Marketing API for Cardano Developers.
About this idea
[GENERAL] Name and surname of main applicant
Ayo Olu-Ayoola[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
7[GENERAL] Please indicate if your proposal has been auto-translated into English from another language
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
We offer both artificial intelligence-based marketing automation solutions and no-cost marketing personnel solutions to ensure solutions get mass attention, endearment, trust and adoption.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No dependencies, thank you.
[GENERAL] Will your project’s output/s be fully open source?
No[GENERAL] Please provide here more information on the open source status of your project outputs
There is a huge chance that the project will become open source in the near future. At this point while we are trying to achieve proof of concept we think it is necessary to retain the project proprietary for the purpose of speed and unified direction.
[METADATA] Horizons
AI[SOLUTION] Please describe your proposed solution
“The purpose of Cardano was to ask: How can we build a sustainable financial and social operating system for billions of people?”
After more than six years, over 3,300 Cardano Developers, covering 33 categories, have continued to spend upwards of a cumulative one million hours on projects/ideas, running to a whopping 2000 of such projects.
Cardano has mastered the developmental science of researched and use-case innovative solutions.
A created solution is good, a proven solution is better, and a mass-adopted solution is the best. The better a solution, the greater the responsibility to ensure the world knows about it.
It is time to consider and invest resources in how these “billions of people” for whom all these Cardano solutions are being made will come to know, love, and adopt them.
To move forward, we want to point out that developers should not be expected to perform as natural or trained marketers. Marketing and development require different skill sets and focus.
Yet, Cardano solutions must be marketed equitably to the levels at which the Cardano community innovates.
This is precisely where our solution, the MarketIn API, comes in. Developers can install our API on their web-based solution and instantly access hundreds and thousands of marketers who will take it upon themselves to ensure the world knows, likes, uses, buys, and adopts Cardano developers’ solutions for continued use.
We believe that for the Cardano ecosystem to thrive and expand, its organs must be highly specialized. This includes an open-source API that caters specifically to the marketing needs of all solutions on the platform. The Marketing API is our answer to this need, providing developers with a powerful tool to promote their solutions effectively and efficiently.
Developers must develop, and there must be an engine that sweetly and aggressively markets those solutions. This engine is the MarketIn API.
The MarketIn API will be powered by a(re)generative AI model that uses a trained LLM core to gather all relevant information about the solution, create compelling copies, and share them across the web.
The impact of our solution is straightforward to monitor and prove. Once plugged in, our API will read and report traffic to the solution (sign-ups, buy-ins, downloads, etc.) and analyze the sources and distribution of the traffic. This way, developers can see a world heatmap of the spread of their solutions.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community
One way our solution stands out is the feature of the Marketing API that allows us to report on impact in real-time.
The Marketing API directly increases the value and value perception of Cardano and Cardano-based Solutions.
The intrinsic value (the functional value) of Cardano lies in its quality and character to solve what problems and serve as a tier-one platform for wonderful secondary solutions.
The extrinsic values (covering the psychological, monetary, and social values) of Cardano are first determined by the size of the community and the quality of the experience (engagement, perception, and sense of ownership) of its members.
It does mean that successful marketing is responsible for 75% of factors of Cardano ( and Cardano-based Solutions) overall value
There may be different marketing efforts generally. It is not just that they have not yielded expected and commensurate results but also that they point to what we already know in our team: that the way people become aware of a new solution is both a science and an experience for the new adopter.
In situations where adoption is not treated as such, the low results are the tell.
Every new solution created by Cardano developers should serve as a retention factor for existing community members and as a touchpoint and basis for attracting new adopters.
A solution is only as valuable as the number of people who agree and adopt it as a solution.
For Impact, our project directly increases the number of users, subscribers, and adopters of Cardano and Cardano-based solutions.
Our impact is easily seen and measured on the API dashboard, which will be accessible to community members. The dashboard will show metrics that include, but are not limited to…
Number of sites and sites' visits powered by our API per day
Link clicks per day
Number of wallet downloads powered by our API per day
Volume increase of user ratings/ feedback
User growth curve per solution as powered by our API.
These real-time reports can be exported to match timeframes and further interpreted for wider uses.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
The MarketIn API development and launch Team consists of twelve people with over thirty years of experience in front-end, back-end, full-stack development, UI/UX, cybersecurity, product testing, marketing, copywriting, storytelling, closing, email marketing, content marketing, X Growth Frameworks, WhatsApp Impact Frameworks, digital marketing, corporate branding, visibility engineering, and monetization models.
We are inclusive and solutions-oriented. Our deep understanding of the nature of underlying problems, motivation, drive to execute, and mindset of wanting to see the world get better stand us out.
We are accustomed to building openly and transparently. The progress of the API development and deployment will be accessible to every relevant party on GitHub. Progress will also be documented and reported every fortnight to every appropriate stakeholder.
So accountability is our forte, and we are excited about the idea of a decentralized world where ideas can easily find wings.
To demonstrate accountability, we will quite easily set up a DAO community on Cardano where funds and their movement can be proven to synchronise with verified milestone deliveries.
Our approach to delivering in an accountable and trustworthy capacity is feasible and seamless. All the steps and processes of developing our project will be visible and accessible on the relevant Cardano forums.
Other measures to guarantee success on the projects include:
Timeline and Milestones Measures
A “public” timeline with clear project development milestones, regular updates and progress reports.
Accountability Measures
We shall provide regular financial reports and updates on the project's progress, ensuring transparency and accountability.
Risk Management Measures
A contingency plan to identify and mitigate risks that could affect the project's success.
[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?
Duration: 4 Weeks
- Secure Server Hosting and Domain [1 Week]
- Acquisition of Domain and Hosting [1 Week]
- Achieve User Dashboard Product Design (UI/UX)
- Team Briefing and Brainstorming on Product Design [1 Week]
- First Draft Design and Review [1 Week]
- Second Draft Design and Review [1 Week]
- Final Review and Design Update [1 Week]
Acceptance Criteria List:
- Accessible WebApp Domain
- Accessible Approved Product Design (UI/UX)
- Social Media Pages, Presence and Community Launch (X, Telegram, Discord, Facebook, Instagram, Thread, Youtube and Tiktok).
Duration: 14 Weeks
- MarketIn WebApp Frontend Development [4 Weeks]
- First Review/Testing [1 Week]
- Second Review/Testing [1 Week]
- Final Review/Testing [2 Week]
- MarketIn WebApp Backend/Dashboard Development [10 Weeks]
- First Review/Testing [2 Weeks]
- Second Review/Testing [2 Weeks]
- Third Review/Testing [2 Weeks]
- Final Review/Testing [2 Weeks]
- Market/Beta Testing [2 Weeks]
Acceptance Criteria List:
- Launch of a fully functional Marketing WebApp (with seamless navigation between sign-up, sign-in in and dashboard features)
Duration: 7 Weeks
- Beta Launch and Initiation of Adoption Campaign Initialization [3 Weeks]
- Launch and Get Market Feedback [3 Weeks]
- Application Program Interface (API) Development [4 Weeks]
- First Deployment Test/Review [1 Week]
- First Re-deployment Test/Review [1 Week]
- Final Deployment Test/Review [2 Weeks]
Acceptance Criteria List:
- Generated list of anonymized data of subscribers.
Duration: 3 Weeks
- Launch API and Document Market Feedback [2 Weeks].
- Launch API in Cardano Community [1 Week]
- Get and Document Market Feedback [1 Week]
- Project Close-Out Report and Video [1Week]
- Create and curate a detailed video and text report of all milestones journey to close of project.
Acceptance Criteria
- Working accessible functional webApp with fully functional deployable API.
- The publicly available General API Dashboard shows and details impact numbers and spread.
- Launch and ease of adoption testimonials from the market and Cardano Developers.
- Submitted report and detailed video of project close-out.
[RESOURCES] Who is in the project team and what are their roles?
All channels and lines of communication within the team are set and active. All team members are ready. They have been contacted and engaged before. On receipt of funding, we shall make it official regarding all the necessary paperwork.
We are set to deploy best practices principle on the project.
Ayo Olu-Ayoola
Project Lead/Founder
Experience/Results: 14+ years in entrepreneurship, business management, leadership and business development.
Skills: Leadership, strategic thinking, business acumen
Responsibilities on this Project: Overall project management, vision setting, and decision making.
‘Yemi Adetayo
Product Manager
Experience/Previous Results: 7 years in product management and business development. Sectors: Tech, E-commerce, and IT.
Skills: Product management, market research, communication.
Responsibilities on this project: Defines product features, sets priorities, and ensures product meets business goals.
https://linkedin.com/in/yemisolvesadetayo/
Anthony Aliduh
Software Developer 1
Experience/Previous Results: E-commerce, Travel, EduTech
Skills: Full Stack Developer, PHP (Laravel) Expert, Bootstrap, Jquery
Responsibilities: Build and maintain the web application and API
https://github.com/tonymandated
Femi Adewunmi
Software Developer 2
Experience/Previous Results: KIMPACT NGO
Skills: Python, HTML, CSS, Javascript, FrontEnd Development
Responsibilities: Build and maintain the front end point of the web application interface
(Outsourced)
Software Developer 3
Experience/Previous Results
Skills: Programming languages (e.g., JavaScript, Python), web development frameworks, version control (e.g., Git).
Responsibilities: Build and maintain the web application and API.
Abiodun Adekanmi
Product UX/UI Designer
Experience/Previous Results: Real Estate, FinTech
Skills: User experience design, user interface design, prototyping tools.
Responsibilities: Design user interfaces and user experiences for the web application.
https://www.linkedin.com/in/abiodun-adekanmi-889928ba/
Edwin Igwe
Quality Assurance (QA) Engineer
Experience/Previous Results: 3 years experience. Web and mobile Development, Tests, and Deployment.
Skills: Testing methodologies, bug tracking tools, attention to detail.
Responsibilities: Tests the web application for bugs, usability, and performance.
https://www.linkedin.com/in/edwin-igwe-ab83a2249
Ayodele Alo
DevOps Engineer
Experience/Previous Results: Engineer at Deloitte, and CandleWeb
Responsibilities: Sets up and maintains the infrastructure, deployment pipelines, and ensures scalability.
Skills: Cyber Security (NDPA, ISO), DevOps (CI/CD, Containers), Cloud (AWS), and Linux Administration
https://www.linkedin.com/in/ayodele-alo-052a8b188/
Ayo Olu-Ayoola
Marketing/Sales Specialist
Responsibilities: Develop marketing strategies, promotes the product, and acquires customers.
Skills: Digital marketing, social media management, customer acquisition.
Peter Oyamenda
Business Development/Partnerships**
Experience/Previous Results: travel in, real estate, and agriculture.
Responsibilities: Identifies and establishes partnerships that can benefit the business.
Skills: Networking, negotiation, strategic planning, Sales.
https://www.linkedin.com/in/okosun-peter-7b96a3167/
Happiness Johnson
Finance/Administration
Experience/Previous Results: Financial Account Officer at Jumia, MBA in FinTech
Responsibilities: Manages finances, budgets, and administrative tasks.
Skills: Financial planning, budgeting, organizational skills.
https://www.linkedin.com/in/happiness-johnson-054277228
Mary Ekemezie
Legal/Compliance
Experience/Previous Results
Skills: Legal knowledge, contract drafting, compliance.
Responsibilities: Ensures the business complies with legal requirements, drafts terms of engagement, contracts, privacy policies, and protects intellectual property.
https://www.linkedin.com/in/maryekemezie
Damilola Adeola
Customer Support
Experience/Previous Results: Customer Service Managerial Support (2 years)
Responsibilities: Provides support to customers using the web application.
Skills: Communication skills, problem-solving, empathy.
https://www.linkedin.com/in/damilola-adeola-6175b31ba/
Damilola Adeola
Customer Support
Responsibilities: Provides support to customers using the web application.
Skills: Communication skills, problem-solving, empathy.
https://www.linkedin.com/in/damilola-adeola-6175b31ba/
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources
Project Budget and Costs By Milestones
Milestone 1 Budget/Cost
Server Hosting, Management and Domain Acquisition
Zoom/Google Workspace/Azzure Subscriptions 6,990ADA
Legal/Compliance Retainership 2500ADA
Finance/Administration 4000ADA
Product Design (UI/UX) 8,000ADA
Lead Oversight 5000ADA
Milestone 2 Budget/Cost
MarketIn WebApp Frontend?Backend/Dashboard Development 27720ADA
DevOps 2332ADA
Quality Assurance Test 2332ADA
Lead Oversight 5000ADA
Milestone 3 Budget/Cost
Application Program Interface (API) Development 7920ADA
DeVOps 668ADA
Quality Assurance Test 668ADA
Business Development 2500ADA
Beta Launch and Initiation of Adoption Campaign 6250ADA
Lead Oversight 5000ADA
Final Milestone Budget/Cost
Product Launch Awareness Marketing 10500ADA
Lead Oversight and Product Management 8360ADA
Market Feedback Data Collection and Documentary (Text and AudioVisual) 2500ADA
Product Launch and Unveiling Events for 100 people 2,000ADA
Contingency and Miscellaneous Budget/Cost
Total Cost so far 121,820ADA
Contigencies&Miscellanous (10% Of Total Cost) 12,182ADA
Overall Total Project Cost and Budget 134,002ADA
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
Project Cost Justifications by work hours, needs, roles and responsibilities
To be prudent with finances, the team lead made very good negotiations. The general strategy was to stay below the median value paid per employee per industry. Costs were calculated on hourly rates, with everyone working 6-8 hours daily.
Clear indications of what industry charges are most competitive are very evident on Upwork.
Team Lead and Lead Marketing Executive
The Team Lead will work 400 hours over 7 Months (280 hours of oversight and 120 hours of marketing in the last three months of the project life) at a base pay of 50ADA/hr, resulting in a total of 20,000ADA.
Lead Developer:
The lead developer will work 216 hours over 6 months at a base pay of 60ADA/hr, totalling 12960ADA.
Product Designer
160 hours of work for 1 month totals to 8000ADA
Developer 2 &3
Both will work for 252 hours each over a six-month period at 45ADA/hr, which totals 11340ADA per developer (22,680 for both).
Product Management
The Product Manager will work 12 hours a week for 7 months at 40ADA/hr which totals to 13,440ADA
Legal/Compliance
Our Legal Counsel will work for 50 hours over 7 months at 50ADA/hr, which totals to 2500ADA
QA Engineer
The Quality Assurance Engineer will work for 60 hours over 18 weeks at 50ADA/hr. This totals to 3000ADA
DevOps Engineer
The Dev Ops Engineer will work 60 hours over 18 weeks at 50ADA/hr. This totals to 3000ADA
Business Developer
The business developer will work for 50 hours over 7 months at 50ADA/hr which totals to 2500ADA
Finance/Administrator
The administrator will work for 80 hours over 7 months at 50ADA/hr, which totals to 4000ADA
Customer Support
The Customer Support Executive will work for 80 hours over one month at 50ADA/hr; this totals to 4000ADA
Other Tools Budget and Costs
Zoom Yearly Subscription
Azzure Hosting Yearly Subscription
Linode Yearly Subscription
Digital Ocean Yearly Subscription
Beta Launch and Market Testing
The cost of the Beta Product Release event totals 6250ADA. The breakdown is as follows.
5 Flyer Designs and Product Introduction Pdf document design 500ADA
2 Marketing Video Productions 750ADA
Digital Marketing Budget 5000ADA
Product Launch and Unveiling Event(Online) 12500 ADA
One month of Count Digital Marketing 10,500ADA
Offline events set up, events space, photography, videography, decorations, music, hosting of 100 people dinner guests 2,000ADA
Market Feedback Data Collection,
Documentation (Text and AudioVisual), Video Content Creation, curation at 2500ADA
Total cost so far 121,820ADA
Now we adjust for Contigencies and Miscellaneous put at 10% of the total project budget and cost. This is 10% of 121,820ADA which is equals to 12,182ADA
Overall Project Budget and Cost is therefore 134,002ADA
Team
