Peakchain MoveUp: A Move2Earn App that Rewards Every Sustainable Choice

[GENERAL] Name and surname of main applicant

Hichem Benrejeb

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

8

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

A mobile app rewarding users for making eco-friendly transportation choices with a Move-to-Earn model, offering points and AI-generated NFTs as rewards for their sustainable actions.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

The Peakchain MoveUp app will not be open source to ensure the protection of our proprietary algorithms, AI-driven features, and blockchain integrations. By maintaining the app as a closed-source project, we can better safeguard user data, ensure platform security, and prevent exploitation or misuse of our unique reward mechanisms. Additionally, this allows us to maintain full control over the development process, ensuring the highest quality standards while providing a seamless user experience. 

[METADATA] Horizons

Community

[SOLUTION] Please describe your proposed solution

We propose a Move-to-Earn app that rewards users with points and AI-generated NFTs for choosing eco-friendly transportation modes like walking, cycling, and public transport. The app integrates blockchain to ensure data privacy, tokenization, and sustainability metrics, while leveraging smart contracts to automate reward distribution securely and transparently. With a user-friendly interface, the app simplifies tracking transportation choices and earnings, providing real-time feedback on points and NFT rewards. AI is employed to verify and validate sustainable actions, ensuring users are fairly rewarded with unique NFTs and points, all while maintaining a seamless and intuitive experience.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The project will demonstrate the potential for blockchain to drive real-world sustainability, increasing Cardano adoption in the green economy. Impact metrics will include users onboarded, CO2 emissions reduced, and $ADA transactions generated via app tokenization.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Peakchain Network has a strong team with experience in blockchain, app development, and mobility solutions. With developers who specialize in blockchain integration and a track record of working in mobility apps, we are uniquely positioned to deliver this project efficiently.

• Experienced Team:
• Our team consists of blockchain developers, mobility experts, and marketing professionals with years of experience in delivering successful blockchain-based applications.
• We’ve already developed and launched the core Peakchain MoveUp app, demonstrating our capability to execute complex technical projects.
• Blockchain Expertise:
• With deep experience in blockchain development, particularly within the Cardano ecosystem, our team is fully equipped to manage the technical challenges of implementing blockchain solutions for mobility. This ensures that all app updates, including AI integration and gamification, are secured through tamper-proof blockchain technology, enhancing transparency and user trust.
• Commitment to Transparency and Security:
• Blockchain inherently provides transparency and immutability, both critical elements for building user trust. With Cardano’s secure and scalable infrastructure, we will ensure that all app data—user activity, rewards, and transactions—are logged transparently and remain immutable. This will reinforce accountability to both the users and the community.
• Focus on User-Centric Solutions:
• Our approach is heavily focused on user experience and feedback, ensuring that all updates are thoroughly tested before full implementation. By already having a functioning app with positive user feedback, we are well-positioned to grow the user base and integrate advanced features without disruption to existing services.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Months 1-2: User Growth and Marketing Campaign

• Goal: Scale the app's user base by launching targeted marketing campaigns across social media platforms (Twitter, Instagram, LinkedIn, Reddit).
• Tasks:
• Launch referral programs and giveaways to incentivize early adoption.
• Collaborate with influencers in the mobility, sustainability, and crypto communities.
• Host webinars and AMA (Ask Me Anything) sessions to engage the Cardano community.
• Acceptance Criteria: Achieve a 30% increase in registered users and active engagement on social media platforms.

Months 3-4: Enhanced Features & Gamification Implementation

• Goal: Add more in-app gamification elements to increase user retention and engagement.
• Tasks:
• Implement new challenge modes, leaderboards, and community events.
• Introduce NFT rewards for top performers, sustainable goals, or community achievements.
• Develop team-based challenges that allow users to collaborate and compete.
• Acceptance Criteria: Successfully integrate gamification features and increase user engagement by 25%, as measured by daily active users (DAUs).

Months 5-6: AI Integration and Smart Transport Recognition

• Goal: Integrate AI to enhance user experience by detecting modes of transport and improving data tracking.
• Tasks:
• Integrate AI object recognition to detect and verify different means of transport such as walking, cycling, or driving.
• Implement AI-driven personalized recommendations for routes, challenges, and rewards based on user behavior.
• Enhance environmental impact tracking to provide more accurate insights into carbon footprint reduction.
• Acceptance Criteria: AI functionality is fully implemented and improves accuracy of transport detection by 90%.

Months 7-8: Community Growth and Strategic Partnerships

• Goal: Build partnerships and increase app visibility within the sustainability and blockchain ecosystems.
• Tasks:
• Establish partnerships with mobility platforms, sustainability organizations, and governments.
• Integrate the app with existing platforms for mobility services and carbon footprint tracking.
• Run community-driven events such as city-wide sustainability challenges.
• Acceptance Criteria: Secure at least 3 partnerships with mobility platforms or sustainability organizations and drive 20% growth in user registrations through these partnerships.

[RESOURCES] Who is in the project team and what are their roles?

• Oussama - CEO and Co-Founder
• Role: Responsible for driving Peakchain’s strategic vision.
• Ahlem - Project Manager
• Role: Overseeing project coordination, timelines, and feature implementation.
• Walid - Blockchain WEB3 Developer
• Role: Overseeing the Cardano blockchain integration and secure data management.
• Khalil - Blockchain WEB3 Developer
• Role: Overseeing the Cardano blockchain integration and secure data management.
• Ramzi - Marketing and UI/UX Designer
• Role: Designing intuitive user interfaces that ensure a seamless user experience.
• Hichem - Marketing and Ecosystem Growth Manager
• Role: Project Coordinator, responsible for partnerships and ecosystem growth.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

User Growth & Marketing Campaigns (2 months):

Focused on driving app awareness and user adoption through a multi-channel approach.

• Social media ad campaigns, influencer outreach, and referral programs: 25,000 ADA
• Platform fees, promotional content design, and giveaways: 10,000 ADA

Total: 35,000 ADA

Gamification & Feature Expansion (2 months):

Enhancing user engagement through game-like features and sustainability rewards.

• Development of new challenge modes, leaderboards, and social features: 30,000 ADA
• Design and integration of NFT rewards and eco-friendly goals: 15,000 ADA

Total: 45,000 ADA

AI Integration (2 months):

Leveraging AI to enhance transport detection and environmental impact tracking.

• AI-based object recognition for transport detection and personalized recommendations: 15,000 ADA
• Environmental impact tracking with AI-driven suggestions for users: 10,000 ADA

Total: 25,000 ADA

Strategic Partnerships & Community Growth (2 months):

Building long-term collaborations and fostering a strong user community.

• Outreach to mobility and sustainability platforms for partnerships: 12,000 ADA
• Hosting events, community challenges, and webinars to engage users: 8,000 ADA

Total: 20,000 ADA

Total Funding Request: 125,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the Peakchain MoveUp project represents excellent value for the Cardano ecosystem by directly contributing to the platform's growth in three impactful areas: sustainability, user engagement, and blockchain adoption. The Move-to-Earn model incentivizes eco-friendly behavior, driving global sustainability efforts while increasing daily transactions on the Cardano network through token rewards, NFT creation, and blockchain integration.

Additionally, the funds allocated for gamification and feature expansion ensure that users are actively engaged and incentivized to return, increasing overall user retention and generating continuous interactions with the Cardano network. AI integration will further enhance the app’s capabilities by offering personalized user experiences, positioning Cardano as a leading ecosystem for innovative, real-world applications of blockchain technology.