[5PC] Cardano Journey - Cardano Education Podcast Series for the Vietnamese Community

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Attract new investors and developers to the ecosystem and educate the Vietnamese community about Cardano's potential through a series of 6 high-quality Youtube podcasts with advisor Do Manh Hung

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

The series of 6 high-quality Youtube podcasts with advisor Do Manh Hung will be published on:

• 5 Minutes Crypto Youtube Channel
• 5 Minutes Crypto Telegram community
• 5 Minutes Cardano Vietnam Telegram community
• FIMI Staking ADA Community

The community can also track the progress of the proposal through:

• Tracking File

[METADATA] SDG rating

SDG Goals 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

[SOLUTION] Please describe your proposed solution

REASON FOR SUBMITING THE PROPOSAL:

As a leading blockchain and crypto knowledge media team in Vietnam, we see a huge demand for investing in well-established blockchains, yet the interest in Cardano among new investors in Vietnam remains low. This stems from:

• A lack of media channels that accurately understand Cardano's potential and long-term vision, partly because Cardano is an academically peer-reviewed blockchain.
• The content delivery of Cardano information channels in Vietnam is not engaging enough.

On the other hand

• Challenges for Beginners: New investors often don't know where to start with Cardano, despite the abundance of information on its media pages. This is because blockchain is a novel field, and users struggle to grasp the overall picture needed to identify a starting point for their research. Typically, they need real-life examples of people who have studied, invested in, and succeeded with Cardano to sketch out their own journey.

• High Speed of Technological Progress on Cardano: Technological advancements on Cardano occur rapidly and extensively, such as the Chang hard fork, the Intersect organization, the SanchoNet governance network, the Midnight partner chain, as well as knowledge about various versions of Ouroboros, Hydra technology, etc. Normal investors typically do not have enough time and English proficiency to keep up with and fully understand these technologies and organizations to recognize Cardano's vision and potential.

• Attracting New Investors and Developers to Join Cardano: New investors are easily attracted by airdrop projects or focus solely on short-term trends, leading to short-term investment decisions. Additionally, ecosystems fiercely compete for skilled developer resources. Cardano needs to maintain media presence to provide knowledge derived from thorough scientific research, thereby attracting long-term investors and new developers to participate in ecosystem development.

SPECIFIC SOLUTIONS:

Our team will produce a series of six high-quality podcasts (20-30 minutes per podcast) about Cardano over two months, featuring Advisor Do Manh Hung, to be published on the 5 Minutes Crypto YouTube channel. The series will focus on topics such as:

1. Criteria for choosing a good blockchain project
2. The journey to discovering Cardano
3. How Cardano differs from the rest of the blockchain industry
4. What has Cardano achieved so far?
5. The limitations of Cardano
6. Cardano: What's next?

Additionally, there are two backup topics or as requested by the community:

1. How will Cardano respond to legal systems?
2. Projections on the development of Cardano specifically and the blockchain industry in general

UNIQUE ASPECTS OF THE SOLUTION:

Why we choose Advisor Do Manh Hung

• Advisor Do Manh Hung has been researching and investing in Cardano since the project's early days in 2017 and possesses deep knowledge of finance and blockchain.

• He has been successful in various capacities with Cardano: as an investor, Stake Pool Operator (FIMI), and educator, inspiring the Vietnamese community about Cardano. He has participated in and received funding for multiple proposals through Project Catalyst and manages the FIMI community.

• Highly respected in the Vietnamese Cardano community, Advisor Do Manh Hung consistently conducts livestreams to update information and explain Cardano’s technology to the Vietnamese community, motivating many members to participate and contribute to the ecosystem.

To ensure that the video receives the attention of the Vietnamese investor community. The video will be published on

• The 5 Minutes Crypto YouTube channel with 120K subscribers.
• The 5 Minutes Crypto Telegram community channel with 45,000 subscribers
• The 5 Minutes Cardano Vietnam Telegram community with 1,000 subscribers
• FIMI Staking ADA Community with 2,700 high-quality members.

The results will be compiled in a tracking file at 3 milestones and will be made publicly available for the community to verify. As for the interaction metrics, the community can check them directly on the videos posted on the channel

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

For the community: This proposal will help the Vietnamese community gain a clearer understanding of blockchain technology and how Cardano operates—one of the most popular blockchain platforms today. Viewers will hear about the journey of someone who has truly succeeded with Cardano, thereby gaining a proper mindset on how to participate in and invest in blockchain and crypto, beyond just marketing-focused and token-trading projects. Additionally, the videos will be well-produced in terms of visuals and content, making it easier for viewers to access and understand the topic. The videos will also highlight the potential of Cardano and the benefits it can offer to users.

For the ecosystem: The Cardano community will attract many investors who are interested in long-term investment and are ready to support the project. Additionally, it will help draw more talented Vietnamese developers to build products within the ecosystem.

To measure the impact of this project, we commit to producing 6 viral podcasts over 8 weeks, and we will measure effectiveness as follows:

1. The series is expected to attract at least 56,000 views (each podcast at least 7,000 views after 2 months).
2. The series is expected to attract at least 280 comments (each video has at least 35 comments after 2 months).
3. The series will achieve a minimum of 4,000 likes, (each video has at least 500 likes after 2 months).

The community can verify these metrics through the videos published on

• 5 Minutes Crypto YouTube channel
• Tracking Sheet
• Proof of Achievement on the Catalyst platform (in case the proposal is funded).

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are capable of providing the Cardano Journey - Cardano Education Podcast Series for the Vietnamese Communityproject with a high level of of trust and accountability based on the following factors:

I - Why we can successfully implement this project?

My team has already produced over 1,000 YouTube videos, attracting 1.1 million views in the last 90 days, and 5 Minutes Crypto currently is the largest blockchain information and knowledge channel in Vietnam.

Screenshots of YouTube channel statistics for 90 days from February 10th to May 9th, 2024.

To achieve this, my team can create visually appealing videos with captivating content, tailored especially for the Vietnamese audience. I believe that we can leverage this strength to strongly disseminate information and updates about Cardano to the Crypto community and developers in Vietnam.

IMPORTANT: Our team produced 5Money - podcast series about Personal Finance with Advisor Do Manh Hung, and the community's response has been very positive.

Notable products that we have successfully implemented :

• Weekly Cryptocurrency News Series: We have a recurring series that covers weekly cryptocurrency news, providing timely information and analysis of the cryptocurrency market.

II - How to validate the feasibility of my approach :

Using a file to track the monthly progress is an effective method. Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file should be designed to be easily readable and understandable. It should include sections such as:

• The number of podcasts produced and released.
• The number of views and interactions for each podcast.
• Monthly goals and comparative results.

Regular Updates: Update the information in the file monthly to ensure that all information is up-to-date and accurate. This helps the community have a clear view of the project's progress and effectiveness.

Transparency and Accessibility: The file should be publicly shared on an easily accessible platform, such as the community's website or on a social media platform. This allows all members to easily view and assess the progress.

Community Feedback: Encourage the community to contribute opinions and feedback on the tracking file. This interaction not only helps to enhance the level of trust but also provides valuable information for improving the project.

III - Here are the steps to produce a YouTube video as described:

Step 1: Detailed Script Development

• Time: Day T-6
• The content leader will gather and synthesize information and knowledge relevant to the video's topic. Then, collaborate with the Advisor and Host Speaker to develop and finalize a detailed script. All of this will be completed within 4 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Advisor and Host Speaker will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Other Social Media Platforms

• Time: Day T
• The video will be uploaded to the Youtube channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5 Minutes Crypto will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

The first milestone is set for after the first 15 days of initiating the project, anticipated to be in August 2024.

1- Milestone outputs:

• Complete 1 YouTube podcast
• Communicate about the 1 podcast to the community.

2- What the project will achieve after the first milestone:

• The series with 1 podcast will achieve a minimum of 3,000 views.
• The series with 1 podcast will receive a minimum of 20 comments.
• The series with 1 podcast will receive a minimum of 100 likes.

3- Budget: The proposed cost for the first milestone, which requires completing the first podcast, is 2892 x 1 = 2892 ADA. (16.7% total budget)

The second milestone is set for after the first 30 days of initiating the project, anticipated to be in August 2024.

1- Milestone outputs:

• Complete 2 YouTube podcasts
• Communicate about the 2 YouTube podcasts to the community.

2- What the project will achieve after the second milestone:

• The series with 3 YouTube podcasts will achieve a minimum of 15,000 views.
• The series with 3 YouTube podcasts will receive a minimum of 80 comments.
• The series with 3 YouTube podcasts will receive 500 likes.

3- Budget: The proposed cost for the second milestone, which requires completing the next 2 podcasts, is 2892 x 2 = 5784 ADA. (33.3% total budget)

The Final milestone is set for after 60 days of implementing the project, anticipated to be in September 2024.

1- Milestone outputs:

• Complete a total of 6 YouTube podcasts for the "Cardano Journey" series.
• Communicate about a total of 6 YouTube podcasts to the community.

2- What the project will achieve after the final milestone:

• The series with 6 YouTube podcasts will achieve 56,000 views.
• The series with 6 YouTube podcasts will receive 280 comments.
• The series with 6 YouTube podcasts will receive 4000 likes.

3- Budget: The proposed cost for the final milestone, which requires completing the last 3 podcasts, is 2892 x 3 = 8676 ADA. (50% total budget)

[RESOURCES] Who is in the project team and what are their roles?

1- Hoang Van Minh (Facebook - Telegram )

• CEO of 5-Minute Crypto
• Working in the financial sector since 2015 at the Military Commercial Joint Stock Bank
• Research on the blockchain field in Vietnam since 2017
• 5 years of experience in the field of content creation and investment

Mission :

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Ho Minh Trieu ( X - Telegram)

• Blockchain/Crypto Researcher at 5 Minutes Crypto
• Passion for studying blockchain and crypto since 2020
• Bachelor's degree in Industrial Engineering in Bach Khoa University - Vietnam National University Ho Chi Minh City
• Cardano Blockchain Certified Associate (CBCA) (Certificate ID: 6495882936398daa3209b8be)
• Cardano Haskell Developer Course - Emurgo Academy
• Blockchain Essentials Professional Certificate - IBM

Mission:

• Content leader
• Plan the topics to be covered.
• Gather and combine information and knowledge about the video's topic. 
• Keep updating information and knowledge about Cardano for content materials, adjusting the plan as needed.

3- Do Manh Hung (Telegram)

• Master of finance
• Blockchain research since 2015.
• Plutus Pioneer.
• Programmer.
• Influence and inspire coaches.

Mission:

• Advisor
• Keynote Speaker

4- Nguyen Thi Kieu Oanh (Facebook - Telegram )

• Content Creator Manager and KOL at 5 Minutes Crypto
• 3 years of experience in the field of content creation and investment
• Influencers are loved on the YouTube channel 5 Minutes crypto

Mission :

• Host Speaker

5- Nguyen Tuan Anh (Facebook - Telegram )

• Cinematographer and Editor at 5 Minutes Crypto
• 3 years working in the field of video editing

Mission :

• Video recording and editing

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Here's the breakdown of this proposal's costs:

1. Content Production: 1 individuals x 6 podcasts x 32 hours (4 days)/podcasts x 18 ADA/hour = 3,456 ADA
2. Keynote Speaker (Advisor): 1 individuals x 6 podcasts x 32 hours (4 days)/podcasts x 18 ADA/hour = 3,456 ADA
3. Host speaker: 1 individual x 6 podcasts x 8 hours/podcasts x 20 ADA / hour = 960 ADA
4. Video Shooting: 2 individuals x 6 podcasts x 8 hours/podcasts x 15 ADA / hour = 1,440 ADA
5. Video Editing: 1 individual x 6 podcasts x 16 hours/podcasts x 15 ADA / hour = 1,440 ADA
6. Project Management and Reporting back to the community: 200 ADA/podcasts x 6 podcasts = 1,200 ADA
7. Marketing and support community: 200 ADA/podcasts x 6 podcasts = 1,200 ADA
8. Studio Rental and Equipment: 700 ADA /podcasts x 6 podcasts = 4,200 ADA

The total cost for this proposal is 17,352 ADA. The average cost per video is 2892 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 1 videos, is 2892 x 1 = 2982 ADA. (16,67% total budget)
2. The proposed cost for the second milestone, which requires completing the next 2 videos, is 2892 x 2 = 5784 ADA. (33.33% total budget)
3. The proposed cost for the final milestone, which requires completing the last 3 videos, is 2892 x 3 = 8676 ADA (50% total budget)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

1- The cost level we propose has been optimized for each position. As this is a creative project with much higher video quality requirements than typical marketing projects, the individuals involved in this project must be carefully selected based on the criteria:

• Have a minimum of 3 years of experience in the position they hold.
• Understand the blockchain field and the Cardano ecosystem.

The cost for personnel ranging from $6 to $8 per hour is entirely reasonable.

To make the videos engaging, we need to hire a professional studio and specialized cameras. All these costs have been optimized at a reasonable level suitable for Vietnam.

2- We have taken a snapshot of the reference salary for experienced content writers in the Vietnamese market. Incomes range from 20 to 25 million VND, which translates to an average of $1,250 for 160 working hours, or approximately $7.8 per hour. We have carefully selected for this project possess higher skills compared to the personnel that other companies are currently recruiting.

3- We have divided the project into 3 important milestones. The first milestone is set for just 15 days after the start, allowing the community to comfortably assess how our team works, the quality of the product, and the positive impacts of the project on the community.

4- We have chosen an economical and efficient video production method to reduce costs. At the same time, we ensure that the project does not exceed the scope and that costs are reasonable. we also have determined an appropriate cost to ensure product quality is still guaranteed. we focus on using available resources and optimizing the production process to minimize unnecessary costs.

5- Comparison with similar projects: Our team has conducted research and comparisons with similar projects in the market to ensure that our cost rates are competitive and align with industry standards. This approach helps guarantee that resources are utilized both efficiently and economically.