AdaLink: Cardano Ads

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create professional ads for Cardano, designed for wide dissemination across various media channels to boost ecosystem visibility.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

The Ads produced for the Cardano ecosystem will not be open source. While these ads can be freely placed across various media channels to enhance Cardano's visibility, the rights to the materials used, the creative content, and the final productions will be retained exclusively by our organization.

This approach ensures control over the quality and consistency of the promotional materials and protects the proprietary creative assets developed specifically for these campaigns. This restriction is in place to maintain the integrity and professional standard of the marketing efforts, aligning with our strategic objectives for brand representation.

[SOLUTION] Please describe your proposed solution

Our solution is to launch an advertising campaign that increases brand awareness of Cardano through a series of carefully crafted ads. We will produce a variety of formats including images, a 10-second teaser, a 30-second spot, and (if budget allows) a 1-minute narrative, each tailored to effectively communicate the main value propositions of Cardano.

Strategic Approach:

1. Narrative Focus: Our campaign will center around a powerful and inviting narrative: "We are Cardano." This approach aims to inspire and engage our audience by presenting Cardano's technology and its people as key players in shaping the future. We will engage our community of over 100 creators from the Frenchies Club to help shape this narrative, ensuring it resonates deeply with diverse audiences.
2. Creative Promotion of Ecosystem Benefits: We plan to highlight the diverse and practical benefits that the Cardano ecosystem offers, focusing on real-world applications and products that resonate with everyday needs and interests. The Frenchies Club creators will also play a critical role in selecting which Cardano businesses to promote and deciding on the specifics of the target audience.

Target Audience:

• End Users: Our primary focus will be on demonstrating how everyday activities and needs can be enriched through Cardano’s unique offerings.

This targeted advertising strategy is designed not only to increase Cardano’s visibility but also to deepen understanding and practical engagement with its technology. By focusing on the specific needs and interests of end users, our campaign will drive broader adoption and establish Cardano’s position as a leading blockchain platform.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The primary goal of our advertising campaign is to significantly increase brand awareness of Cardano not only within the cryptocurrency community but also to a broader audience. A successful brand awareness campaign will strengthen Cardano’s market position by increasing brand recognition and recall, fostering customer loyalty, and providing a competitive edge. Such recognition amplifies the launch of new products, builds trust and credibility in the market, and can lead to increased market share.

Measuring Impact

• Engagement Metrics: We will evaluate the effectiveness of the campaign by monitoring metrics such as view counts, watch time, likes, and shares to assess reach and engagement.
• Earned Media Coverage: We will monitor mentions in the media, on blogs, and other websites, as an increase in mentions often correlates with successful brand awareness efforts.

Sharing Outputs

All commercial ads and associated performance metrics will be transparently shared with the Cardano community. Dissemination channels will include social media, blogs, and community forums, ensuring that insights and successes are accessible.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team at AdaLink combines extensive expertise in content creation, project management, and blockchain technology, ideally positioning us to lead this initiative. With a proven track record of successfully managing similar projects, we excel at producing high-quality content while strictly adhering to deadlines and budget constraints.

We employ a straightforward approach, utilizing standard media production practices to ensure flawless execution of each project phase. This methodology is detailed in the milestone section of this proposal, illustrating our structured and efficient project management strategy.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Commercial Ads Pre-Production

Milestone Outputs:

Pre-Production Planning Report

Acceptance Criteria:

A comprehensive PDF document that details the specific target audience, ad direction, production schedules, budget breakdown, resources required, and planned distribution channels. *Conceptual work will be protected and not shared until the ads are published.

Evidence of Milestone Completion:

A link to the finalized Pre-Production Planning Report PDF document.

Commercial Ads Production

Milestone Outputs:

Recording of the Ads

Acceptance Criteria:

Successful recording of scheduled ads without significant deviations from the budget.

Evidence of Milestone Completion:

A link to a 1-to-5-minute video of the behind-the-scenes of commercial ad recording sessions.

Ads Post-Production

Milestone Outputs:

Distribution of Ads as outlined in the pre-production planning report.

Acceptance Criteria:

The ads are successfully produced and edited, including images, a 10-second teaser, and 30-second spot.

Evidence of Milestone Completion:

Links to four published Ads videos

Final Report

Milestone Outputs:

• Final Report that summarizes the entire project lifecycle, achievements, challenges encountered, and lessons learned.
• Final close-out video that highlights key moments and achievements.

Acceptance Criteria:

The Final Report must cover all aspects of the project, including initial objectives, an analysis of the outcomes, any unexpected challenges, and the impact and response of the videos.

Evidence of Milestone Completion:

1. A link to the downloadable Final Report document.
2. A link to the final close-out video.

[RESOURCES] Who is in the project team and what are their roles?

Project Lead: Natalia Rosa, with a Bachelor of Science Degree in Film, brings over a decade of experience working, directing and supervising production departments for various film, television, and multimedia promotional campaigns. She has worked on award-winning projects and with renowned artists. Natalia will leverage her expertise in project management and multimedia production for AdaLink.

Website - LinkedIn

DEMO REEL

Project Lead and Community Manager: Gisela Rosa is the co-founder of Blockverse Media, Inc., a company that develops various crypto products, including AdaLink and La Cryptoría. Since epoch 259, she has been a strong supporter of multiple projects built on Cardano, consistently promoting Cardano's values within the community.

Known as Arcella on CT, Gisela is not only a professional musician with over 10 years of experience but also an educator who has collaborated with world-renowned and emerging artists. Her profound understanding of the Cardano ecosystem enables us to cultivate a welcoming and inclusive environment. With her guidance, AdaLink can become a platform that truly comprehends and serves the needs of the Cardano community.

Socials

Art Director: Carlos Miranda is a VFX and Motion Graphics Artist with over a decade of experience in the industry. His creative expertise has contributed to promotional campaigns of major brands such as NBA, MLB, Honda, Miss Universe and many others.

As the talented designer behind Frenchies by AdaLink and our Art Director, Carlos brings a unique vision and artistic flair to our team.

IMDB - DEMO REEL

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Our project budget is planned to ensure the effective allocation and utilization of resources across various stages of production of the advertising campaign. Below is the breakdown of costs associated with each major component of the project:

1. Project Management - 14,000 ADA (~$6,300): This covers all aspects of project oversight including planning, coordination, and control of activities to ensure the project is on schedule, within budget, and meets specified quality standards.
2. Ads Production - 50,000 ADA (~$22,500): This allocation is for the actual creation of the ads, which includes costs for hiring creative personnel, purchasing or renting production equipment, and securing locations or sets.
3. Ads Post-Production - 8,000 ADA (~$3,600): Funds designated for editing, adding effects, sound mixing, and finalizing the ads for broadcast. This stage is crucial for polishing the final product to ensure high-quality outputs.
4. Ads Placement - 26,000 ADA (~$11,700): This portion of the budget is allocated for the distribution and placement of ads across various channels which could include online platforms, broadcast media, and out-of-home advertising spaces.
5. Community Voting Rewards - 2,000 ADA (~$900): This allocation is dedicated to rewarding the community for their active participation in shaping the direction and concept of the ads. This ensures that the content not only resonates with but also reinforces the broad values of the Cardano community. These rewards are pivotal in maintaining high levels of community involvement and ownership, which in turn increases the relevance and impact of the advertising campaign.

Total Budget: 100,000 ADA ($45,000)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget allocation for our Cardano advertising campaign production is strategically designed to maximize value for money, achieving broad visibility and impactful brand recognition with a focus on cost-effective strategies. By investing 100,000 ADA, we prioritize high-quality content production—a crucial element in crafting compelling narratives and visual appeal that resonate well within and beyond the Crypto industry.

1. Focused Spending on Content Creation: Given the substantial costs typically associated with ad production in the industry, our budget is allocated efficiently towards producing professional-grade images, a 10-second teaser, and a 30-second spot.
2. Community-Driven Distribution: By leveraging the Cardano community for the distribution of our ads, we significantly reduce the typical costs associated with media buying. This grassroots approach not only fosters community involvement and ownership, which are key to the organic growth of the ecosystem, but also extends the reach of our campaign without the need for substantial additional investment in paid media channels.
3.  Potential for Additional Funding: The initial focus on content creation with moderated spending on distribution position us to seek further funding specifically for broad media placement. This staged funding approach allows us to ensure the content's effectiveness before scaling up the campaign, thereby safeguarding investments and ensuring that subsequent spending is justified by demonstrated success.

This strategy guarantees that the Cardano ecosystem benefits from a cost-effective yet influential advertising campaign that not only increases brand awareness but also ensures investment in community engagement and market penetration. Each ADA spent is thus optimized for maximum return, reflecting a deep understanding of the ecosystem’s broader marketing objectives.