AdaLink: Frenchies' Marketing Bounty Challenges

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Launching Frenchies' Marketing Bounty Challenges to offer workshops and resources, enhancing our community of over 100 creators’ ability to promote Cardano.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

While content produced by club members for the bounty challenges will be shared publicly to promote the Cardano ecosystem, the workshops themselves will remain exclusive to club members, preserving the value and exclusivity of membership. Additionally, the rights to the materials used, the creative content, and the final productions will be retained exclusively by our organization. This approach not only ensures control over the quality and consistency of the promotional materials but also protects the proprietary creative assets developed specifically for these campaigns.

[SOLUTION] Please describe your proposed solution

Frenchies' Marketing Bounty Challenges is an initiative designed to enhance the marketing capabilities of over 100 creators within the Cardano ecosystem. This initiative conducts specialized workshops to equip creators with the skills and resources needed to effectively promote Cardano, particularly at non-Cardano related events.

Workshop Series Overview:

1.    Becoming a Brand Ambassador

2.    Live Event Coverage: Essentials of Recording Day Pre-Production

3.    Optimal Filming: Mastering Camera Angles and Techniques

4.    Efficient Post-Production: Editing and Media Transfer Strategies

These workshops are structured to impart essential marketing and production skills, enabling creators to produce compelling content that showcases the advantages of the Cardano ecosystem. What sets Frenchies' Marketing Bounty Challenges apart is our dynamic, immersive learning approach. We integrate structured learning with hands-on challenges, encouraging participants to apply their new skills in real-world scenarios, such as creating a promotional video at major live events. This method ensures that learning translates directly into practical output, enhancing both the creator's portfolio and Cardano's visibility.

Engagement and Impact

Our project engages a diverse group of creators from the Cardano community, including graphic designers, musicians, videographers, and writers, providing them with the tools and knowledge needed to effectively communicate and promote the unique values of Cardano. The impact of this initiative will be measured by the reach and engagement of the content produced. Furthermore, the selection of the best content is determined through community voting, where members of our club support and recognize the most effective submissions. This collaborative evaluation fosters a supportive environment and ensures that the highest quality content is celebrated and utilized to promote Cardano.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The Frenchies' Marketing Bounty Challenges will significantly boost the visibility and understanding of the Cardano ecosystem within a broader audience by equipping creators with the tools and opportunities to produce high-quality, engaging content that highlights the benefits of Cardano. By increasing awareness and fostering a positive perception of Cardano, this initiative will contribute to greater adoption and engagement within the community.

Measuring Impact

1. Quantitative Metrics: We will track the number of content pieces created, the reach of each piece (views, shares, likes), and the growth in community engagement on social media platforms and other distribution channels.

2. Qualitative Feedback: Success will also be evaluated through feedback from participants and viewers. Success stories of creators and testimonials will be collected to measure the educational impact.

Sharing Outputs

Outputs from the Frenchies' Marketing Bounty Challenges will be widely shared through multiple channels:

- Social Media Platforms: Regular posts and updates will keep the community engaged and informed about ongoing and completed challenges.

- Cardano Forums and Events: Findings and content will be presented at community events and forums to reach community members directly involved in the ecosystem’s growth.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team at AdaLink possesses a blend of expertise in content creation, project management, and blockchain technology, making us uniquely qualified to lead this initiative. We have a proven track record of successfully managing similar projects, where we have fostered creative talent and executed complex media productions. Our experience in the production of the highest level of quality content ensures that we can manage this project effectively, meeting both deadlines and budget constraints.

Validating Feasibility:

To validate the feasibility of our approach, we have performed a pilot phase involving a select group of creators from our existing community. This phase allowed us to refine our workshop formats, challenge structures, and reward systems to ensure they effectively engage participants and meet our project goals. The video we attached to our proposal serves as a proof of concept to our approach and the quality of content we expect to produce with our members.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Workshops Pre-Production

Milestone Outputs

Pre-Production Planning Report

Acceptance Criteria

A comprehensive PDF document detailing workshop’s outlines, workshop’s production schedules, topics, guest speakers, budget breakdown, resources required and distribution channels.

Evidence of Milestone Completion

A link to the finalized Pre-Production Planning Report PDF document.

Workshops Production

Milestone Outputs

Recording of 4 workshop sessions.

Acceptance Criteria

Successful conduct of all planned workshops without significant deviations from the schedule.

Evidence of Milestone Completion

A link to a 1-to-5-minute video of the behind-the-scenes workshops recording sessions.

Workshops Post-Production

Milestone Outputs

Distribution of workshop content to participants and the wider Cardano community.

Acceptance Criteria

Four workshops produced and edited.

Evidence of Milestone Completion

Links to four videos of the published workshops.

Challenges and Bounty Prices Rollout Plan

Milestone Outputs

Challenges and Bounty Prices Rollout Plan PDF Document

Acceptance Criteria

Rollout plan for challenges, including timelines, themes, bounty prices amounts and participant engagement strategies.

Evidence of Milestone Completion

A link to the Challenges and Bounty Prices Rollout Plan PDF Document

Final Report

Milestone Outputs

Comprehensive Final Report that summarizes the entire project lifecycle, achievements, challenges encountered, and lessons learned.

Final close-out video that highlights key moments, achievements, and testimonials from some participants.

Acceptance Criteria

Final Report covering all aspects of the project, including the initial objectives, an analysis of the outcomes, any unexpected challenges, and the impact and response of the videos.

Evidence of Milestone Completion

1)   A link to the downloadable Final Report document.

2) A link to the final close-out video.

[RESOURCES] Who is in the project team and what are their roles?

Our team comprises experienced professionals with diverse backgrounds and skills, each contributing to different aspects of the project.

Project Lead: Natalia Rosa, with a Bachelor of Science Degree in Film, brings over a decade of experience working, directing and supervising production departments for various film, television, and multimedia promotional campaigns. She has worked on award-winning projects and with renowned artists. Natalia will leverage her expertise in project management and multimedia production for AdaLink.

Website

Project Lead and Community Manager: Gisela Rosa is the co-founder of Blockverse Media, Inc., a company that develops various crypto products, including AdaLink and La Cryptoría. Since epoch 259, she has been a strong supporter of multiple projects built on Cardano, consistently promoting Cardano's values within the community.

Known as Arcella on CT, Gisela is not only a professional musician with over 10 years of experience but also an educator who has collaborated with world-renowned and emerging artists. Her profound understanding of the Cardano ecosystem enables us to cultivate a welcoming and inclusive environment. With her guidance, AdaLink can become a platform that truly comprehends and serves the needs of the Cardano community.

Socials

Art Director: Carlos Miranda is a VFX and Motion Graphics Artist with over a decade of experience in the industry. His creative expertise has contributed to promotional campaigns of major brands such as NBA, MLB, Honda, Miss Universe and many others.

As the talented designer behind Frenchies by AdaLink and our Art Director, Carlos brings a unique vision and artistic flair to our team.

IMDB

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total Project Cost: 100,000 ADA

Project Management – 9,000 ADA (~$4,000)

This budget covers comprehensive project management, including task coordination, resource allocation, and team management. It ensures the project adheres to timelines, meets quality standards, and achieves the specified goals.

Workshop Production – 27,000 ADA (~$12,000)

Covers the costs of producing the workshops, including:

-       Production Equipment: Cameras, lighting, and sound gear.

-       Workshop Speakers: Fees for guest speakers and experts.

-       Presentation Materials: Costs associated with developing and creating motion graphics for the workshop presentations.

-       Video Editing: The assembly of materials to make them presentable.

Challenge Prizes – 45,000 ADA (~$20,000)

• Allocation for purchasing gear to be used as prizes in various challenges, aimed at motivating participants and rewarding outstanding contributions.
• Allocation to cover the cost of tickets for live events where participants will promote Cardano, enabling real-world interaction and coverage.

Promotional Materials – 10,000 ADA (~$4,500)

For producing promotional items such as Cardano-branded T-shirts, flyers, and brochures to enhance visibility and engagement at events.

Community Voting Rewards – 9,000 ADA (~$4000)

Allocation to reward the community for helping shape the content the club produces and its quality.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget of 100,000 ADA for the Frenchies' Marketing Bounty Challenges has been carefully calculated based on industry standards to ensure maximum impact within the Cardano ecosystem. The allocations for project management, workshop production, and promotional material production are benchmarked against average wages and freelance rates in the creative industries, confirming that the costs are competitive and reasonable. Additionally, expenses such as challenge prizes and event coverage are set at levels proven to stimulate high participation and quality output, which are critical for broadening Cardano’s reach and adoption.

Investing in this project translates directly into enhanced marketing capabilities and greater visibility for Cardano. The expected outcomes include a skilled community of creators producing high-quality content that promotes Cardano's advantages effectively.