Advanced Cardano Made Simple: Easy Enough for Grandma

[GENERAL] Name and surname of main applicant

Ngoc Giao (Yao)

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Our channel combats misinformation & engages a broad audience by transforming complex Cardano concepts into accessible, engaging whiteboard vids, with multilingual content & interactive learning

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Yes, but not strong impact.

While our project benefits from a strong relationship with our parent company, this does not pose any risk or cause for delay in project delivery. The parent company provides invaluable support by facilitating connections with partners and offering robust human resource assistance. This support streamlines the process of forming new teams, ensuring that scaling our operations to meet project demands is efficiently managed without complications

In the unlikely event that our parent company is unable to continue their support, we have prepared to sustain our key performance indicators (KPIs) through our independent creative content strategies and marketing tactics. Our team is equipped to handle standard marketing operations and adapt our approach to ensure continued community engagement.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

We produce videos, design assets, and video content created by experts in their field. Knowledge resources and video content will be made available as documents for public access. Additionally, exclusive design files and assets will be provided to those who need them. Marketing projects in the community may face challenges in creating visuals or content; we're here to assist by providing additional resources for improved marketing efforts, increasing Cardano's visibility.

These videos will be made available for Cardano community events to promote Cardano globally in offline locations. Ultimately, all research materials and products created will be publicly accessible for the community to use in nonprofit communication efforts for Cardano and projects within the ecosystem.

We will give the community all resources of our marketing products.

[SOLUTION] Please describe your proposed solution

The problem - No! Big problems!!!

The educational content currently available for the Cardano ecosystem is largely inaccessible and unengaging, presenting several significant barriers to expanding its user base and understanding:

1. Complexity and Accessibility: Much of the existing content is presented in dense, long-form text that primarily appeals to those already familiar with blockchain technology. This high level of complexity and lack of engaging presentation creates a substantial barrier to entry for newcomers, preventing them from appreciating the potential and advancements of Cardano.
2. Misinformation Risk from Oversimplified Media: Short videos and graphical content, while popular for their digestibility, often lack the necessary depth to accurately convey complex information. This not only leads to misunderstandings but also provides an opportunity for detractors to spread misinformation about Cardano, potentially harming the ecosystem’s reputation and growth.
3. Engagement and Retention Issues: The current educational materials on Cardano are generally not compelling enough to motiva- te further exploration or sustained learning. They fail to capture the audience's interest, resulting in a lack of deep, continued engagement with the subject matter. This disinterest is exacerbated by the technical nature of the content, which can deter even those initially curious about learning more.

The Cardano ecosystem urgently needs our innovative educational approach to: 

1. Overcome misinformation
2. Bridge the complexity gap
3. Ignite genuine interest and understanding. 

To address the detailed problems identified in the Cardano educational landscape, our solution offers a tailored approach with the following key points:

1. Counteracting Misinformation with Depth and Clarity: Our whiteboard videos will provide comprehensive explanations of complex topics, ensuring that content is not only easy to digest but also accurate and informative. This depth prevents the spread of misinformation, which is often propagated by overly simplified media.
2. Making Complex Concepts Accessible: By transforming advanced Cardano topics into engaging stories, examples, and analogies, we lower the barrier to entry for newcomers. Our content is designed to be approachable for all audiences, including those with no prior knowledge of blockchain technology, thereby expanding the reach and understanding of Cardano.
3. Enhancing Engagement and Retention: Our visually appealing whiteboard animations are not only designed to attract viewers but also to hold their attention. This engaging format encourages viewers to explore further and return for more learning, fostering a deeper and more sustained engagement with the Cardano ecosystem.

Through these strategic points, our solution effectively bridges the gap between complex blockchain technology and general public understanding, ensuring that the Cardano ecosystem becomes more accessible and appealing to a broader audience.

Deliverable 

In this project, we will deliver to the community 

1. Video in the Whiteboard Style with Storytelling, Examples, and Analogies. Which will be:

• Check one of our video here: [link]
• Easy to Absorb and Learn: Breaks down complex concepts into simple, relatable stories and visual elements.
• Never Bored: Engaging narratives and creative visuals keep the audience interested and entertained.
• Audience Will Love to Share: Content designed to be shareable, enhancing its reach and impact.
• High Retention: Memorable and enjoyable content ensures viewers remember and return to the channel.
• More Engagement: Interactive elements and inviting storytelling encourage active viewer participation.

1. Topics of Video are including medium, advanced Knowledge Simplified, and comparison which will help.

• Check those three types here: medium knowledge video [link] - advanced knowledge video [link] - comparison video [link]
• Prevent Misinformation: Accurate and clear explanations dispel myths and clarify truths.
• Prevent Misleading Information: Detailed comparisons and context help viewers understand the full scope.
• Counteract Negative Narratives: Proactively addresses and corrects detractors’ misinformation.
• Expand Perspectives: Comparisons with other technologies broaden understanding and appreciation.

1. All the video and content will be spread through multichannel, expanding Beyond YouTube to other social media platforms which will help:

• Our other channels include: FB - Tw - Tiktok
• Wider Reach: Ensures that content is accessible where different segments of the audience spend their time.
• Adapted Content for Each Platform: Tailors messages to fit the unique style and audience of each platform.
• Synchronized Releases: Coordinated content releases across platforms to maximize impact and engagement.

1. We also develop community to have more engagement and feedback for our video because those videos must be:

• You can join our community here, for asking more about us: Discord - Telegram
• Market Insight Driven: Videos are crafted based on direct community feedback, ensuring relevance.
• Audience-Centric Approach: Regular surveys and comment analyses to adapt content to viewer needs.
• Feedback Loops: Encourages ongoing dialogue between the creators and the community, fostering a strong connection.

1. Content development for all video on multichannel

Supportive resources from outside of this proposal

• Community AI bot: will be tested on end of May - lead to community 
• Support the channel on marketing with other channels of parent company

Who will our project engage?

With our solution, we will effectively attract these target audiences including

1. Blockchain Newcomers: These individuals are often overwhelmed by the technical complexity of blockchain technology.
2. -> Our channel’s simplified, engaging explanations will make it easier for them to understand and appreciate the fundamentals and innovations of Cardano.
3. Crypto Enthusiasts: Enthusiasts are keen to expand their knowledge but may lack deep understanding specifically of Cardano.
4. -> Our content provides in-depth insights and comparisons with other technologies, helping them see Cardano's unique position and potential in the crypto space.
5. Educational Institutions: Teachers and students in technology and finance fields need reliable, clear resources for study and curriculum development.
6. -> Our channel offers well-researched, accurate content that can serve as a trusted educational tool.
7. Potential Investors: Investors looking for new opportunities need a clear understanding of what makes Cardano a valuable investment.
8. -> Our videos will provide thorough explanations and advancements of Cardano, helping them make informed decisions.
9. Current Cardano Community Members: Existing community members are always looking to deepen their understanding and keep up with the latest developments.
10. -> Our channel will offer advanced knowledge and ongoing updates that cater to their needs for detailed and specific information.
11. Tech Industry Professionals: Professionals in the technology sector need to stay abreast of emerging technologies like Cardano for career development and industry relevance.
12. -> Our channel’s advanced comparisons and deep dives provide the high-level details necessary for professional growth and innovation.

You can check our impact through various channels

Checking Past Performance:

• Public YouTube Metrics: You can check our YouTube channel to observe visible metrics like total subscriber count, views per video, and engagement such as likes and comments under each video.
• Social Media Interactions: Browse through our historical posts on platforms like Facebook, Instagram, and Twitter to see public engagement metrics including likes, shares, and comments.

Monitoring Current Impact:

• Current Video Performance: You can watch the increase in views, likes, and subscriber numbers on new videos directly on our YouTube channel as they are released.
• Social Media Activity: Follow our social media pages to monitor ongoing posts and interactions. Engagement metrics are displayed under each post.
• Community Interaction: Participate in or observe discussions in comments sections of videos and social media posts to gauge community response and feedback.

Evaluating Future Project Impact:

• Subscriber and View Count Growth: Track increases in subscribers and views on our YouTube channel over time as new content is released, reflecting broader audience reach.
• Engagement Trends on Social Media: Observe the frequency and quality of interactions on newer posts compared to older ones across social media platforms.
• Content Sharing Metrics: Look for indications of content virality such as the number of shares and mentions across social platforms like Twitter, Facebook, and Instagram.
• Community Growth: Check for announcements of new community initiatives or increases in membership in related Cardano forums and discussion groups.
• Educational Adoption: Monitor educational platforms or community educational resources for mentions or incorporations of our series into learning materials, indicating broader educational impact.

If getting funding for this project, we will report those KPIs and key metrics of impact weekly in our community. So, join our community now. 

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

1. Widely Approaching New Audiences don’t know about blockchain or Cardano:

• Impact: By targeting not only the existing blockchain community but also newcomers seeking knowledge on related topics, our SEO-driven content strategy will significantly expand the reach of Cardano. This approach helps capture the interest of potential contributors from various backgrounds.
• Example: Imagine a novice investor researching blockchain investment opportunities by google with keyword “investment”. While they search for general investment tips, they come to our channel and across our video discussing the stability and potential of Cardano investments, drawing them into the ecosystem.
• Key Metrics: Number of new users from non-blockchain backgrounds, increase in website traffic from SEO efforts, diversity of new user demographics.
• Verification: Use analytics tools to track sources of traffic, keyword rankings, and demographic data of website visitors.

1. Comprehensive Learning Resources:

• Impact: Supplementing videos with scripts, relevant blog articles, and documents allows learners to dive deeper into subjects at their own pace, catering to those who prefer reading over watching. This comprehensive resource provision enhances understanding and retention.
• Example: A viewer intrigued by a video on Cardano's proof-of-stake mechanism finds detailed articles and further resources linked in the video description, enabling a deeper exploration of the topic, thus strengthening their knowledge and engagement.
• Key Metrics: Viewer engagement rates on videos and articles, number of downloads for supplementary materials, time spent on educational content pages.
• Verification: Monitor engagement analytics on YouTube and website, track downloads and page views with content management system metrics.

1. Consistent Content Across Channels (Omni-channel technique):

• Impact: By maintaining consistency in content across various platforms and integrating effective SEO practices, our project ensures that information about Cardano is easily discoverable and accessible. This omni-channel approach also uses targeted ads to reach individuals who may not yet be aware of Cardano but are exploring related topics.
• Example: A user curious about staking mechanisms types related queries into a search engine (google, facebook, or just chatting with their friend in messenger). Our SEO-optimized content appears, leading them to our comprehensive video and article on Cardano staking. Subsequent targeted ads on social media platforms further reinforce our message, drawing the user deeper into the ecosystem.
• Key Metrics: Number of impressions and interactions across different platforms, consistency in message reception (user surveys), conversion rates from ads.
• Verification: Use cross-platform analytics to track engagement and conversion, survey users about their discovery paths and content clarity.

1. Systematic and AI-Enhanced Education:

• Impact: Implementing a systematic approach to content creation, supported by an AI community bot, provides personalized learning experiences and guidance, making the educational journey efficient and tailored. This smart integration ensures that newcomers and advanced users alike find the information they need without sifting through irrelevant content.
• Example: A newcomer interested in smart contracts on Cardano can simply ask our community AI bot for guidance or search for the designated keywords on our platform. The AI bot efficiently directs them to a curated series of videos and articles, systematically enhancing their understanding and skills related to Cardano.
• Key Metrics: User interaction rates with AI bot, completion rates of AI-guided learning paths, user satisfaction scores.
• Verification: Analyze interaction logs and completion statistics from the AI system, conduct regular user satisfaction surveys to gather feedback.

1. Empowering User-Created Content:

• Impact: Encouraging viewers to contribute their own experiences and insights through community features can enhance content diversity and increase user investment in the platform. This participatory approach fosters a vibrant community ecosystem where learning is peer-supported and dynamic.
• Example: Viewers are invited to submit their own video responses or articles on how they've implemented Cardano in personal projects or insights they've gained. These contributions are then shared across our channels, creating a sense of ownership and community among participants.
• Key Metrics: Number of user-submitted content pieces, engagement with user-created content, increase in community membership.
• Verification: Track submissions and interactions using your content management system, monitor community growth and engagement rates.

1. Localized Content for Global Reach:

• Impact: Offering content in multiple languages and adapting it to different cultural contexts can significantly expand our audience. This approach ensures that non-English speakers and those from diverse backgrounds feel included and are more likely to engage with the content and, by extension, with Cardano.
• Example: A series on Cardano's global impact might include specific versions tailored for audiences in Japan, Brazil, and Germany, using native speakers and cultural references to make the content more relatable and effective.
• Key Metrics: Audience growth in targeted non-English speaking regions, engagement rates by region, viewer feedback on localization quality.
• Verification: Use geo-targeted analytics to measure regional engagement and growth, gather direct feedback via surveys in multiple languages.

1. Partnerships with Educational Institutions:

• Impact: Collaborating with universities and educational platforms to integrate our content into their curriculums can legitimize and spread Cardano education further. These partnerships can also lead to accredited courses and professional development opportunities.
• Example: Partnering with a well-known online education platform to offer a certified course on blockchain technology, featuring Cardano, which can attract students and professionals looking to officially credential their skills.
• Key Metrics: Number of partnerships formed, enrollment numbers in courses featuring Cardano, feedback from academic partners and students.
• Verification: Track partnership agreements and course enrollments, collect and analyze feedback from educational partners and participants.
• 
  

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

First, let me tell you about our dedication in 2 years on Cardano ecosystem.

We initiated this project during Fund 8 but did not seek funding initially, as we needed to establish our production process first. During that time, we also assisted Ms. Mie with video editing for her channel.

We began to request funding from Fund 10, by which time we had standardized our production workflow. Unfortunately, we have not received any support from Fund 10 to the present. However, this may have been a blessing in disguise because, over the past year, we have significantly optimized our production workflow.

Now, we can easily expand our team to meet increased production demands. In addition to video production, here is what we have contributed and supported within the Cardano ecosystem for the past two years

Our Production Guideline that easy to understand for new staff

[Link to the guideline]

Our contribution in 2 years with Cardano

Impressing audience with image that design for the Catalyst TV 2 year ago

https://youtu.be/AMb37J20GS0?si=_1Bux5gQo_6m-N8Thttps://youtu.be/YjsMrJntdH4?si=caZSu1fTiMkicvv0https://youtu.be/-eAuLgcEDl0?si=NW3aneHEMp0KZf6F

Support project

Design materials for Cardano Meetup in Viet Nam 2024

Banner for Cevi Education:

Banner for event of C2VN workshop of Cardano in Viet Nam and some Design for Vcoincheck team

Cardano summit partnership & support 2022-2023

https://youtu.be/UO1dZ9mr25c?si=JWXfsROHIGno9J0Z

Demonstration of Capability:

• Experienced Team: Our team consists of industry experts, seasoned researchers, and skilled content creators who have been deeply involved in the Cardano community. This blend of expertise ensures that all content is not only informative but also accurate and of high quality.
• Established Production Workflow: We have refined our production process to be both cost-effective and timely. With over 1,000 hours dedicated to producing engaging educational content, our workflow is designed to meet strict deadlines and quality standards, ensuring consistent delivery without compromise.
• Proven Engagement: Despite the lack of funding, our channel has grown, evidenced by increasing viewer engagement and positive community feedback. This organic growth is proof of our content's relevance and impact within the Cardano community.

Validation of Approach:

• Community Feedback: We continuously engage with our audience to gather feedback, using it to refine and improve our content. This iterative process ensures that our educational materials meet the needs and expectations of the community.
• Performance Metrics: We track engagement metrics such as view counts, likes, comments, and shares to gauge the effectiveness of our videos. These metrics serve as direct indicators of our content's impact and the community's interest.
• Expert Reviews: Before releasing new content, our in-house experts review it to ensure accuracy and clarity. This rigorous vetting process prevents the dissemination of misinformation and maintains the integrity of the information provided.

By leveraging our existing capabilities and continuing to engage with the community, we can assure the Catalyst project that our approach is not only feasible but also poised for greater success with the appropriate funding. We are committed to expanding our reach and enhancing our offerings to drive deeper understanding and appreciation of the Cardano ecosystem, thereby fostering its growth and adoption.

About Fund Management: It’s Risk-Free

Our capability to manage funds effectively and deliver on our commitments is demonstrated through our established track record and the robust support structure provided by our parent company:

1. Proven Marketing Expertise: Our parent company, with over seven years of experience in digital and social media marketing for SMEs and major brands, possesses deep expertise in promoting content and engaging audiences. This experience ensures we will be supported to effectively allocate and utilize funds to maximize reach and impact.

1. Strong Organizational Support: Backed by our well-established parent marketing agency, we have access to substantial resources, including human resources for recruitment and training, and back-up media team from other projects. This support allows us to scale operations quickly and efficiently, adapting to project needs without compromising quality.
2. Track Record of Self-Sustained Operation: We have successfully produced high-quality educational content for nearly two years without external funding, demonstrating our ability to manage resources wisely and deliver valuable content consistently. This indicates that our operational model is both sustainable and effective, even when resources are limited.
3. Commitment to Quality: Our ongoing investment in creating high-quality content—recognized and valued by the community—shows our dedication to excellence. When funded, we will further enhance our offerings, ensuring that every dollar spent contributes directly to educating and expanding the Cardano community.

These points underscore our responsible management practices and our commitment to fostering the growth of the Cardano ecosystem with integrity and accountability. With funding from the Catalyst project, we can leverage our proven strategies and resources to significantly increase our impact and reach.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Duration: 1 month

Production output:

• 15 Minutes Video Production59s cut-video: 2 vids
• 59s cut-video: 28 vids
• 59s new video: 12
• Social Fanpage Content Post: 240 (from 60 ideas)
• Social Fanpage Content Design: 60 framed design & 10 new design
• Web & Blog content: 10 articles

Performance KPI

• 50 new subscribers to the channel
• 3,000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 7,500 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 300 new followers on X
• 500 new followers on other social platforms
• 30 new members to our community
• 50 community conversations

Duration: 2 month

Production output:

• 15 Minutes Video Production59s cut-video: 8 vids
• 59s cut-video: 56 vids
• 59s new video: 24
• Social Fanpage Content Post: 480 (from 120 ideas)
• Social Fanpage Content Design: 120 framed design & 20 new design
• Web & Blog content: 40 articles

Performance KPI

• 200 new subscribers to the channel
• 12,000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 25,000 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 1,000 new followers on X
• 5,000 new followers on other social platforms
• 100 new members to our community
• 200 community conversations

Duration: 1 month

Production output:

• 15 Minutes Video Production59s cut-video: 4 vids
• 59s cut-video: 28 vids
• 59s new video: 12
• Social Fanpage Content Post: 240 (from 60 ideas)
• Social Fanpage Content Design: 60 framed design & 10 new design
• Web & Blog content: 20 articles

Performance KPI

• 200 new subscribers to the channel
• 15.000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 25.000 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 1,500 new followers on X
• 7,000 new followers on other social platforms
• 200 new members to our community
• 300 community conversations

Duration: 1 month

Production output:

• 15 Minutes Video Production59s cut-video: 4 vids
• 59s cut-video: 28 vids
• 59s new video: 12
• Social Fanpage Content Post: 240 (from 60 ideas)
• Social Fanpage Content Design: 60 framed design & 10 new design
• Web & Blog content: 20 articles

Performance KPI

• 300 new subscribers to the channel
• 10.000 views for main videos on multichannel (youtube, X, facebook, reddit)
• 30.000 views from short videos on multichannel (tiktok, instagram, youtube, X, facebook, reddit)
• 3.000 new followers on X
• 5.000 new followers on other social platforms
• 200 new members to our community
• 500 community conversations

[RESOURCES] Who is in the project team and what are their roles?

Project owner:

Yao:

https://www.linkedin.com/in/ngocgiao/

https://twitter.com/Yao_WBCardano

Project Owner at Whiteboard Cardano: 1 year in market research, business strategy, project management, and blockchain education content creation.

Account Manager at GADiAC Asia: Over 1 year and 7 months focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.

Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

*As the Project Owner of an educational video project in blockchain, my responsibilities encompass sourcing and training personnel aligned with the project's culture and production demands. I oversee the team's deliverables, monitor the production and marketing processes to ensure they meet project KPIs, and ultimately hold primary accountability for the entire project. Additionally, I engage with and attentively listen to community feedback to drive the project's growth and development

Production team: Mask studio (Making videos and resources for marketing)

Editor: devvie

A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production

Director: HAMIN

Over 5 years of experience in conceptualizing, designing, and producing music videos.

Over 400 video/artwork/mix/master productions completed within the past 5 years.

Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.

*We have over 4 years of experience in producing animated videos. We specialize in ideation, storyboarding, and creating numerous music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually seeking to learn and expand our knowledge in blockchain to ensure the creation of the best possible designs and products. The videos we produce maintain the quality synonymous with those already present on the Whiteboard YouTube channel. You can take a look at them via the attached link.*

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Please check the detail budget here in this file - link file

We attached the image of budget in this section, so please wait a bit for the website loading to see it in case it's temporary invisible cause internet problem.

But, I highly recommend you get into our file for better clarifying our budget structure.

Before getting into the detail, note this:

1. We also proposed 2 other proposals here. But all us our proposals will work independently, not duplicating the resources of others.
2. The only resources that we will use for our all proposals are FREE resources from our parent company - which are also shown clearly in the budget file.
3. Software for executing is also paid including: ClickUp, Software of production, server for AI... so, all of those are FREE for this proposal. 

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

In crafting a persuasive and clear response to how the project represents value for money for the Cardano ecosystem, we can emphasize the long-term vision, risk-free investment, efficient production, and cost-effectiveness of the project. Here's how these points can be articulated:

Million Value Project

Our vision extends beyond the current scope of the Whiteboard Cardano project. Inspired by the success stories of channels like @kurzgesagt, we will not only be leaders in content quality but also pioneers in diversifying educational channels across various media brands dedicated to serving the Cardano ecosystem. Our plan includes the development of unique media brands that leverage each other, enhancing the overall attractiveness and reach of our content. This multi-channel strategy is designed to attract a broad audience, positioning our project as a multimillion-dollar initiative. We've already begun exploring various production styles, which can be seen in our tests of different video types. These efforts align with our goal to secure larger funding in the future to expand and enrich our media presence significantly. Our commitment is to continually improve and innovate, ensuring that each investment translates into substantial long-term value for the Cardano community.

Risk-Free Execution

The financial backing of our established parent company minimizes any fiscal risk associated with this project. With years of successful business management and a robust support system, we guarantee the security of the funds invested. Unlike smaller, less experienced teams, we have the financial stability and additional resources to address any uncertainties or challenges that may arise. Our experienced teams, backed by a comprehensive portfolio and a history of overcoming obstacles, ensure that no investment is wasted and that every action we take is secure and effective. This project is not just another venture; it's a safeguarded investment in the future of Cardano.

Effective and Efficient Production

Our production process is finely tuned for efficiency and cost-effectiveness, outperforming industry standards. By continually optimizing each step of our production, we've significantly reduced the average time and cost required to produce content. These improvements are not just theoretical; they are demonstrable and documented changes that reflect our ability to effectively use funds.

Our streamlined production process enables us to produce three videos per week per team. Each video will have 3 phases of production including (1) Research and Ideation, (2) Visual design, (3) Video Editing. By using the timeline below, we can secure the production performance at its best.

Optimized Production Costs

We maintain a rigorous focus on keeping our production costs below average without compromising quality. Our team’s salaries are competitive yet more cost-effective compared to market rates, which allows us to invest more resources back into content creation. This strategic financial management not only makes our proposal more economically viable but also maximizes the return on investment for the Cardano community.

Please check our detailed budget file for cost-saving comparison with standard market.

Competitive Cost Comparison

When compared with other teams in the market, our cost structure is more favorable. We provide superior content at a lower cost due to our streamlined processes and efficient use of resources. This advantage allows us to deliver more value and higher quality outputs for the same or lower investment, reinforcing the exceptional value for money our project offers to the Cardano ecosystem.

Through these focused points, the proposal clearly communicates the high value and minimal risk associated with funding the project, supporting its potential to significantly advance the Cardano community's understanding and appreciation of the blockchain's capabilities.