Book "How to launch an NFT Business"

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

I will publish a book on launching NFT projects, with focused sections on Pre-Launch, Launch, and Post-Launch strategies, empowering founders to succeed. It also includes Why Cardano vs other Chains.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

My project outputs a physical book on NFT project launch strategies, which inherently cannot be open source due to its non-digital format. No software or code is involved.

[SOLUTION] Please describe your proposed solution

I perceive the problem of NFT project failures within the Cardano ecosystem as largely stemming from a lack of foundational knowledge and strategic planning among founders. My book aims to address this by providing a structured, comprehensive guide covering all phases of NFT project development: Pre-Launch, Launch, and Post-Launch and includes why it is important to choose the right Blockchain to launch on, showcasing the benefits of Cardano vs other chains.

Each section is tailored to equip founders with the necessary tools and insights to not only launch but sustain their projects successfully.

This approach is unique because it consolidates essential knowledge into a single resource, focusing on practical strategies. The book will engage not just NFT project founders but also potential investors and enthusiasts within the ecosystem, fostering a more knowledgeable and prepared community.

Book Outline:

1. INTRODUCTION
2. General Introduction on Blockchain, Decentralization & Digital Ownership
3. Philosophy on NFTs - NFT projects are NFT Business - they are startups, should behave like companies
4. The Role of NFT Investors/Holders - they are Customers, Investors & Brand Ambassadors
5. How to start a Business (Basic Business plan, NABC Model, Canvas Business Model)
6. Financial Management
7. Intro on how to start an NFT Project
8. MAIN PART
9. Pre-Launch Phase for NFT Businesses
10. from Idea to launch (6 - 12 Months before Main Mint)
11. community building & pre-reservations/whitelists
12. Discord Server Management & Tools
13. resource management
14. how to write a whitepaper
15. Roadmap Design
16. Launch Phase
17. 1 Month before Main Mint - 1 Month after Main Mint
18. Marketing
19. Mint Handling
20. Delivery
21. Customer Experience
22. Post Mint
23. Community Management
24. Roadmap delivery
25. Partnerships
26. Final Part
27. Case Studies
28. Wrap Up

The impact of the project will be demonstrated through feedback from readers and measurable improvements in the success rates of NFT projects launched following the book's guidelines. Additionally, partnerships with Cardano community groups will help disseminate the book and gather valuable insights on its effectiveness.

This solution is crucial for the growth and stability of the Cardano ecosystem as it empowers its members with the knowledge to succeed, thus fostering innovation and reducing the risk of project failures.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

My book will significantly enhance the foundational knowledge and strategic execution capabilities of NFT project founders within the Cardano ecosystem. By reducing the high rate of project failures, my book will contribute to a more robust and successful community, where resources are utilized more effectively, and investor confidence is strengthened.

It will also lead to more serious considerations before starting an NFT Business and encourage Startups & Founders to launch their Web3 Activities.

I will measure it's impact based on feedback from readers and share the results via Social Media with the broader Cardano community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have been actively involved in the cryptocurrency space since 2016, gaining firsthand insights into both failed and successful NFT projects. This extensive experience is complemented by my academic background in business studies and practical entrepreneurial experience. Notably, I hosted educational blockchain events in 2017 and 2018, which provided me with a solid understanding of the business aspects of blockchain ventures.

Since 2020, I have dedicated significant time to analyzing traditional crowdfunding campaigns on Kickstarter and Indigogo. This research has allowed me to identify key factors that contribute to their success, including all stages from pre-launch strategies to fulfilment. My goal is to apply these universal principles of successful funding to a wider range of entrepreneurial ventures, especially in our NFT & Crypto Space, ensuring that projects are not only well-funded but also well-executed and sustainable.

I recognize that many NFT founders do not fully appreciate that their projects must operate as real businesses. My book will bridge this gap by merging eight years of crypto experience with proven crowdfunding strategies and entrepreneurial principles.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Content Development Completion

• Objective: Complete the writing and initial editing of the book.
• Deadline: 5 months from project start.

Milestone 2: Final Manuscript Preparation

• Objective: Finalize the formatting, design, and proofreading of the manuscript.
• Deadline: 7 months from project start.

• Objective: Publish the book and distribute the first 1500 copies within the Cardano community via partnerships with NFT projects & Giveaways
• Deadline: 8 months from project start.

Proof of Project Report & Proof of Demonstration Video

[RESOURCES] Who is in the project team and what are their roles?

Nick Seidel

LinkedIn:

• Roles and Responsibilities:
• Content Development: I will leverage my experience in the crypto space and knowledge of crowdfunding to write the book. I will handle all research, writing, and initial editing.
• Design and Formatting: I will design the book, ensuring that it meets professional publishing standards.
• Distribution and Marketing: I will manage the publication process, including liaising with printers and distributors. I will also lead the marketing efforts to promote the book within the Cardano community.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Budget & Costs Breakdown:

1. Content Development:

• Research materials: $200 (books, articles, etc.)

1. Manuscript Preparation (Design and Formatting):

• Proofreading: $500 (final review for typographical errors)

1. Publication and Distribution:

• Printing Costs: $6,000 (for the first 1500 copies)
• ISBN Registration: $125 (to register the book officially)
• Shipping: $500 (distribution to various stakeholders within the Cardano community)

1. Marketing and Promotion:

• Digital Marketing: $2800 (social media ads, email marketing campaigns)
• Educational Events: $1,000 (includes travel and room booking for hosting events to promote the book)
• Total Estimated Budget: $12,125

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget for this project has been carefully structured to ensure that each dollar spent maximizes value for the Cardano community. Here is how we ensure cost-effectiveness:

1. Competitive Pricing: The costs outlined, such as $500 for proofreading and $6,000 for initial printing, are aligned with the average freelance rates and publishing costs in the industry. These rates ensure professional quality without exceeding standard costs for similar services.
2. Efficient Resource Allocation: The use of $200 for research materials and software licenses reflects a minimal yet effective investment into high-quality sources that are crucial for producing content that is both accurate and engaging.
3. High-Impact Marketing: The allocated $2800 for digital marketing and $1,000 for hosting educational events are crucial for ensuring the book reaches its target audience effectively. This is not only about promoting the book but also about creating engagement and educational opportunities within the community, which are central to the ethos of Cardano. The costs are proportionate to typical event hosting and digital advertising rates, which have been proven to provide substantial returns in terms of community engagement and project uptake.
4. Value of the Output: The book will serve as a long-term resource that contributes to reducing the failure rate of NFT projects within the Cardano ecosystem by providing founders with essential knowledge and strategies. This aligns directly with Cardano's goal of fostering an educated and successful community, thus providing a return on investment through increased project success rates and more efficient use of community resources.
5. Sustainability and Community Building: By investing in a resource that promotes better project planning and execution, the Cardano ecosystem stands to gain a more robust portfolio of projects, increasing the overall health and attractiveness of the platform to new users and investors.

In conclusion, the budget reflects a strategic allocation of funds aimed at creating a sustainable impact on the Cardano ecosystem, with costs benchmarked against industry standards to ensure value for money.