Brailie | Empowering Cardano Growth in Africa & Latin America

[GENERAL] Name and surname of main applicant

Tharindu M

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Establishing regional ecosystem hubs while also utilizing the media to boost Cardano's visibility and adoption across Africa and Latin America.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Dependent on local partnerships for operational support and community integration.

Essential for localized engagement and sustainability.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All developed tools, platforms & strategies will be made open ensuring accessibility and community contribution.

[METADATA] SDG rating

Brailie’s initiative directly supports the following United Nations Sustainable Development Goals (SDGs):

1. SDG 4 - Quality Education: By establishing educational hubs and conducting workshops, we aim to enhance local capacities in blockchain technology, which aligns with SDG 4's target to substantially increase the number of youth and adults who have relevant skills for employment, decent jobs, and entrepreneurship.
2. SDG 8 - Decent Work and Economic Growth: Our project promotes sustained, inclusive economic growth, full and productive employment, and decent work, by empowering individuals through high-skill training in the burgeoning field of blockchain technology.
3. SDG 9 - Industry, Innovation, and Infrastructure: By setting up ecosystem hubs, Brailie will foster innovation and build resilient infrastructure, promoting inclusive and sustainable industrialization in the regions.
4. SDG 17 - Partnerships for the Goals: The project involves multi-stakeholder partnerships to mobilize and share knowledge, expertise, technology, and financial resources to support the achievement of the Sustainable Development Goals in all countries, particularly developing countries.

Key Performance Indicators (KPIs):

• Education & Training: Number of people trained in Cardano blockchain technology annually.
• Economic Impact: Number of startups and jobs created as a direct result of our training and hub activities.
• Innovation Measurement: Number of new products or applications developed locally within the hubs.
• Partnership Development: Number of strategic partnerships formed with local and international organizations.

[SOLUTION] Please describe your proposed solution

Brailie plans to establish ecosystem hubs in key cities across Africa and Latin America.

These hubs will serve as centers for Cardano awareness, education, and community building, featuring workshops, meetups, and collaborative projects.

Our solution includes developing localized content and marketing strategies tailored to the unique cultural and economic landscapes of each region, thereby fostering a more inclusive and diverse global Cardano community

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will dramatically increase Cardano's footprint in underrepresented regions, contributing to global decentralization goals.

Success metrics include increased local blockchain startups, higher Cardano adoption rates, and active community hubs.

Outcomes will be shared through regular reports and presentations at Cardano community events.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Brailie is led by a team of experts in web3 and regional marketing.

Our feasibility is validated by previous successful deployments in similar contexts.

Trust will be maintained through transparent reporting and community involvement in project milestones.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

We will keep it simple.

Milestone 1: Establish First Hub and Begin Community Workshops

A: Milestone Outputs

• Establishment of the first ecosystem hub in a key city.
• Initiation of the first series of community workshops focused on blockchain education and Cardano adoption.

B: Acceptance Criteria

• Ecosystem hub is fully operational with necessary technology and staff.
• At least two community workshops are held with a minimum attendance of 50 participants each.

C: Evidence of Milestone Completion

• Photographs or video of the operational hub.
• Workshop schedules and participant lists.
• Feedback forms and testimonials from workshop attendees.

Milestone 2: Launch Localized Marketing Campaigns

A: Milestone Outputs

• Development and launch of targeted marketing campaigns in local languages.
• Engagement metrics such as reach, impressions, and interactions are tracked and reported.

B: Acceptance Criteria

• Successful creation and dissemination of marketing materials across multiple channels including social media, local media, and online platforms.
• A 25% increase in local community engagement as evidenced by social media analytics and website traffic.

C: Evidence of Milestone Completion

• Samples of marketing materials used.
• Reports from analytics tools showing engagement statistics.

Final Milestone: Evaluate Impact and Expand to Additional Cities

A: Milestone Outputs

• Comprehensive evaluation report detailing the impact of the hub and marketing campaigns on local Cardano adoption.
• Identification and preparation for expansion into two additional cities.

B: Acceptance Criteria

• Report shows clear metrics on increased awareness and engagement, and outlines lessons learned and best practices.
• Plans for the next two hubs are approved based on the successful model of the first.

C: Evidence of Milestone Completion

• A detailed impact assessment report.
• Documentation of city selection and preliminary setup for new hubs

[RESOURCES] Who is in the project team and what are their roles?

Bralie team is led by Tharindu M, a seasoned marketing expert. Our other team members includes project managers, blockchain experts, and regional marketing specialists.

Additional team members and volunteers will be recruited with expertise in local business relations and community engagement.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total Budget: 100,000 ADA

Milestone 1: Establish First Hub and Begin Community Workshops

• Facility Leasing: 15,000 ADA
• Rent, utilities, and initial setup costs for the first hub.
• Staff Salaries: 10,000 ADA
• Salaries for the initial team, including a hub manager, educators, and support staff for the first 4 months.
• Technology Infrastructure: 8,000 ADA
• Computers, software licenses, and internet setup for the hub.
• Workshop Materials: 5,000 ADA
• Educational materials, promotional items, and refreshments for workshops.
• Subtotal for Milestone 1: 38,000 ADA

Milestone 2: Launch Localized Marketing Campaigns

• Marketing Materials: 15,000 ADA
• Development and production of digital and physical marketing materials tailored to the local market.
• Advertising Costs: 12,000 ADA
• Online advertising, local media buys, and community outreach programs.
• Additional Staff for Marketing: 5,000 ADA
• Temporary staff or agency fees for the intensive campaign period.
• Subtotal for Milestone 2: 32,000 ADA

Final Milestone: Evaluate Impact and Expand to Additional Cities

• Impact Evaluation Costs: 10,000 ADA
• Data collection, analysis, and report preparation to assess the outreach and effectiveness of the hub.
• Expansion Planning: 12,000 ADA
• Research and initial groundwork for setting up additional hubs, including travel and consultation fees.
• Contingency and Miscellaneous: 8,000 ADA
• Reserved for unexpected costs and to ensure flexibility in project execution.
• Subtotal for Final Milestone: 30,000 ADA

Total Allocated: 100,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget for Brailie's project has been meticulously planned to ensure each ADA allocated maximizes value for the Cardano ecosystem, particularly in underrepresented regions of Africa and Latin America.

The total budget of 100,000 ADA encompasses comprehensive activities from hub establishment to expansive marketing and strategic expansion.

Here's how we ensure value for money:

1. Proportional Costs: The costs related to facility leasing, staff salaries, and marketing activities have been benchmarked against local economic conditions in the targeted regions. Salaries are set according to the local average for tech and marketing professionals, ensuring competitive compensation that supports community livelihoods while maintaining budget efficiency. For instance, the average monthly wage for skilled tech staff in these regions ranges from 500 to 1,500 ADA, aligning with our allocation for staff costs.
2. Efficient Allocation: The project's expenditure is strategically distributed across three major milestones to maintain focus and efficiency:

• Establishment and Operation of Hubs: Significant initial investment in infrastructure ensures the hubs are well-equipped to serve their purpose, maximizing the impact of face-to-face interactions and hands-on workshops.
• Marketing and Outreach: Investment in localized marketing campaigns is crucial to increase Cardano's visibility and adoption, thus expanding the blockchain's user base and fostering a supportive community.
• Evaluation and Expansion: Funds allocated for impact assessment and planning for additional hubs ensure the project’s sustainability and scalability, critical for long-term impact.

Direct Benefits to Cardano: By focusing on education and adoption, the project directly contributes to expanding the Cardano network, enhancing the blockchain's utility, and fostering a robust ecosystem. Each ADA spent is aimed at creating lasting community value, increasing the number of active users, and developers on the Cardano platform.

1. Sustainable Impact: The project's outputs, including educational materials and community development strategies, will remain as long-term assets within the community. These resources will continue to generate value beyond the lifecycle of the current funding period.
2. Transparency and Reporting: Regular financial and progress reports will ensure that all stakeholders are updated on how funds are used, reinforcing accountability and trust in the management of the allocated resources.
3.