Cardano Content with C3, Argentina's most active community

[GENERAL] Name and surname of main applicant

Nahuel Orellano

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

4

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

There are three ways to generate content: Educating, entertaining, and inspiring.

We will implement all three to attract new individuals who are interested in building their crypto future on Cardano.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

As this is social media content, we do not require code. Nevertheless, we are committed to sharing metrics on the progress of content creation to analyze internally how user retention can be improved, how to increase visits, and how to boost newsletter subscriptions.

[SOLUTION] Please describe your proposed solution

Short-Form Content Solution:

• Engaging with Cardano Newcomers: Provide clear and entertaining explanations of Cardano-related topics to attract new users to the Cardano ecosystem.

Long-Form Content Solution:

• Comprehensive Information for Cardano Enthusiasts: Offer detailed, relevant, and step-by-step guidance to enable newcomers to effectively utilize the Cardano ecosystem. This includes information on acquiring ADA, developing projects, exploring successful use cases, and understanding the ecosystem's tools.

Newsletter Solution:

• Leveraging Cardano Newsletter's Reputation: Utilize Cardano Newsletter's established reputation and high-quality content to attract highly interested individuals to the ecosystem and provide them with curated, valuable content.

Vision:

• Creating Valuable Cardano Content: Establish a collaborative effort within the C3 community to produce high-quality Cardano-focused content on a monthly basis. This initiative aims to support individuals fully dedicated to Cardano, such as the Cardano Newsletter team. The ultimate goal is to attract new users to subscribe and receive consistent, quality information each month.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Positive Impact of the Proposal on the Cardano Community:

1. Expanded Reach and Audience: By collaborating with a community that organizes events and produces content encompassing the crypto and Web3 spheres, we will gain access to a new audience unfamiliar with Cardano's unique features and advantages. This will effectively broaden the awareness and adoption of Cardano within the broader crypto and Web3 communities.
2. High-Quality, Engaging Short-Form Content: We will meticulously craft short-form content in a creative and entertaining manner, maintaining a professional tone. Utilizing storytelling techniques, we will present relevant use cases and compelling narratives within the Cardano ecosystem. Additionally, we will employ SEO strategies, including keyword optimization, to enhance the visibility and performance of our content. We will also utilize captivating YouTube titles and thumbnails to further attract viewers.
3. Leveraging Trending Content Formats: We will introduce Motion Graphics to explain complex topics in a simplified and engaging manner for those interested in the crypto world. This visually appealing approach will enhance comprehension and retention of the information presented.
4. Expert Insights and Real-World Experiences: Our podcasts will feature not only expert discussions but also personal accounts from individuals who have successfully worked with Cardano, built projects on its platform, and transformed their Web3 ideas into reality. These firsthand experiences will serve as a source of inspiration for aspiring Cardano developers and innovators.

By implementing these strategies, we aim to make a significant positive impact on the Cardano community by attracting new users, enhancing engagement, and fostering a deeper understanding of Cardano's capabilities and potential.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team possesses a proven track record of delivering high-quality, engaging short-form video content, including Instagram reels, that has resonated with audiences within the crypto and Web3 communities. This experience demonstrates our ability to produce effective content that aligns with the project's objectives.

To further amplify our reach and impact, we have established connections with influential figures in the crypto and Web3 spaces. These relationships will enable us to expand our audience and attract a wider pool of potential subscribers.

With the allocation of additional funding, we will be able to assemble a team of professional editors and designers. Their expertise will elevate the quality of our existing content and enable us to produce even more compelling and impactful videos.

To ensure the effectiveness of our content strategy, we will meticulously track and analyze key metrics. This data-driven approach will allow us to identify areas for improvement and optimize our content to maximize engagement and achieve the project's goals.

In summary, our team's proven experience, established industry connections, and commitment to data-driven optimization position us to deliver the project with high levels of confidence and responsibility. We are confident that our approach is feasible and will yield significant positive outcomes for the Cardano community.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

First Milestone: General Strategy

• Planning and strategy development
• Contacting influencers for collaboration
• Designing special content for Cardano specials to differentiate from regular content
• Sending material to editors and creating thumbnail sketches for YouTube
• Coordinating with Podcast space and engaging with the community to identify topics of interest regarding Cardano
• Researching trending topics within the Cardano ecosystem

Acceptance Criteria:

• Produce 3 Reels
• Create 2 Threads + 6 Posts X
• Organize 1 Spaces session with experts
• Develop 1 Educational Long-form YouTube Video
• Produce 1 Podcast featuring industry experts

Second Milestone: First Contents, Experimentation, and Validation

• Writing scripts for Instagram reels and YouTube Shorts
• Creating a script for a YouTube video (8-10 minutes in length)
• Designing thumbnails for YouTube videos
• Editing the first episode of the Cardano mini-course with a unique style
• Adding motion graphics to the first reel
• Collaborating with influencers for a featured reel
• Recording a Podcast episode with a recognized industry figure
• Participating actively in the C3 WhatsApp community for content dissemination
• Copywriting all content and directing traffic to the Cardano Newsletter

Acceptance Criteria:

• Produce 3 Reels
• Create 2 Threads + 6 Posts X
• Organize 1 Spaces session with experts
• Develop 1 Educational Long-form YouTube Video
• Produce 1 Podcast featuring industry experts

Third Milestone: Measurement and Strategy Adjustment

• Producing content for the month, including 2 short videos
• Creating the second video of the Cardano mini-course
• Recording a Podcast episode with a recognized industry figure
• Reviewing metrics to make strategic adjustments

Acceptance Criteria:

• Produce 3 Reels
• Create 2 Threads + 6 Posts X
• Organize 1 Spaces session with experts
• Develop 1 Educational Long-form YouTube Video
• Produce 1 Podcast featuring industry experts

Fourth Milestone: Closing the Cardano C3 Special

• Producing content for the month, including 2 short videos
• Creating the third video of the Cardano mini-course
• Developing special content on the Staking System + Governance
• Wrapping up the first Cardano C3 Special, showcasing all work done and providing access to created resources

Acceptance Criteria:

• Produce 3 Reels
• Create 2 Threads + 6 Posts X
• Organize 1 Spaces session with experts
• Develop 1 Educational Long-form YouTube Video
• Produce 1 Podcast featuring industry experts

Fifth Milestone: Growth and Sustainability

• Implementing strategies to sustain and grow the audience base for the Cardano Newsletter
• Creating engaging content to attract new users and retain existing ones
• Conducting community outreach and engagement activities to foster a strong Cardano community
• Monitoring key performance indicators (KPIs) related to audience growth, content engagement, and community interactions
• Continuously optimizing content and strategies based on data-driven insights to ensure long-term success and impact

Acceptance Criteria:

• Achieve measurable growth in the Cardano Newsletter audience
• Demonstrate increased engagement and interactions from users across various content channels
• Implement feedback from the community to improve content quality and relevance
• Maintain a sustainable content creation and distribution strategy for ongoing success

Final Milestone:

• Increasing the audience of the Cardano Newsletter
• Encouraging more people to consume Cardano-related content
• Encouraging users to make their first interactions on Cardano

Total:

• 9 Reels
• 6 Threads + 18 Posts
• 3 Spaces with experts
• 3 Educational Long-form YouTube Videos
• 3 Podcasts with industry experts

[RESOURCES] Who is in the project team and what are their roles?

Versión en inglés ampliada:

Meet the Team:

Nahuel Orellano:

• Title: General Marketing Strategist, Youtube and Instagram Reels Specialist
• Expertise: Develops and executes comprehensive marketing strategies across various channels, including YouTube and Instagram Reels. Possesses a deep understanding of audience engagement and content creation best practices.

Francisco Perez:

• Title: Copywriting and Research Specialist
• Expertise: Crafts compelling and persuasive copy that resonates with target audiences. Conducts thorough research to gather insights and inform content strategy.

Freelance Team:

• Editors: Experienced editors responsible for ensuring the accuracy, clarity, and overall quality of written content.
• Designers: Talented designers skilled in creating visually appealing and engaging graphics that enhance the impact of marketing materials.
• Motion Graphics Editor: A creative professional specializing in producing high-quality motion graphics that captivate audiences and bring content to life.

Influencers:

• Network: A carefully curated selection of 3 crypto and finance influencers with a combined following of over 20,000 engaged individuals.
• Collaboration: Leverage the influence and reach of these influencers to amplify brand awareness, drive traffic, and generate leads.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Team Salary: 4 people $600/month 4 months = Total: $4,800

Designers: 4 people $600/month 4 months = $2,400

Copywriting + Space: $100/session * 3 sessions = $300

Editor (Long Videos): 3 videos * $600/video = $600

Motion Graphics Editor: 3 edits * $900/edit = $900

Editor (Instagram Reels): 9 reels * $600/set of reels = $600 (Note: Assuming $600 covers editing a set of reels)

Podcast Studio: 3 sessions * $900/session = $900

Podcast Editor: 3 edits * $300/edit = $300

Influencers: 3 influencers * $600/influencer = $1,800 (Note: Assuming $600 is the fee per influencer)

Total: $11,400 USD / ~25,983 ADA (Note: Exchange rate may vary)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

How the Project's Cost Represents Value for Money for the Cardano Ecosystem:

1. Engaging Short-Form Content for New Audience Reach:

• Attract new individuals to Cardano through entertaining and non-traditional short-form content.

2. Motion Graphics for Simplifying Complex Cardano Concepts:

• Utilize motion graphics to effectively explain intricate Cardano topics, differentiating Cardano from other blockchains and establishing itself as a provider of high-quality educational content.

3. Influencer Partnerships for Targeted Audience Engagement:

• Collaborate with influencers to expand Cardano's reach to a pre-existing audience interested in finance and development.

4. Pioneering Disruptive and Creative Content:

• Serve as a forerunner in producing disruptive and creative content to gather insights, refine metrics, and optimize content strategies.

5. Inspiring Stories of Success within the Cardano Ecosystem:

• Share success stories (through podcasts) of individuals building within the Cardano ecosystem to inspire and motivate others to join the community.