Cardano Documentary: We are changing the world

[GENERAL] Name and surname of main applicant

Sebastián Aravena

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Individual

[GENERAL] Requested funds in ada

100000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create a documentary series that narrates the global story of Cardano, spotlighting its ecosystem’s impact to boost worldwide awareness and involvement.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

“No dependencies.”

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

“Project will be fully open source.”

Audiovisual Material will be on a public repository.

[SOLUTION] Please describe your proposed solution

Our proposed solution is to produce a documentary series that captures the expansive story of the Cardano ecosystem. This series will delve into the various facets of Cardano's impact, from its technological innovations to decentralized governance, showcasing how these elements serve as transformative forces in various sectors such as business, institutions, and more. By featuring real-world applications and personal stories, the series aims to illuminate how Cardano is not just a blockchain platform but a transformative force in the digital and global economy.

The documentary will include interviews with key figures in the Cardano community, detailed analyses of its technological advancements, and stories from different parts of the world where Cardano's solutions are being implemented. Each episode will focus on a different theme or aspect of the ecosystem, providing viewers with a comprehensive understanding of Cardano's capabilities and its potential to address global challenges.

Through high-quality production and engaging storytelling, we aim to attract not only those already familiar with blockchain technology but also new audiences who can benefit from Cardano's innovations. The end goal is to foster greater interest and involvement in the Cardano ecosystem, leading to increased adoption and collaborative opportunities worldwide.

The series will use the universal language of film to share stories from the Cardano community, aiming to broaden awareness and encourage greater adoption, particularly among investors, developers and users.

Opportunities and Challenges:

Despite blockchain being in its early stages, Cardano stands out with its unique capabilities. However, awareness is limited to niche groups primarily within the tech community. By presenting Cardano’s narrative through cinematic storytelling, we aim to make this technology relatable and its benefits tangible to a broader audience. Additionally, the lack of substantial audiovisual content, presents a unique opportunity to fill this gap and expand reach.

Road Map:

1.- Launch and Promotion: Initiate the idea, establish social media presence, and develop branding elements. Status: In Progress.

2.- Script Review: Review the initial scripts based on selected stories, followed by rounds of review and feedback to refine narrative and technical accuracy. Status: In Progress.

3.- Pre-production: Engage in story selection and planning for streaming and filming. Status: In Progress.

4.- Field Production: Conduct interviews and shoot documentary footage. Status: In Progress.

5.- Editing and Post-production: Compile and edit the collected material to form cohesive episodes. Status: In Progress.

6.- Broadcasting and Distribution: Distribute the series through various streaming platforms to ensure maximum reach. Status: To Be Announced.

7.- Content Expansion: Continuously select new stories and locations for future episodes. Status: To Be Announced.

8.- Resource Sharing: Develop an open-source platform for sharing both edited and raw footage, enabling the community to create derivative content and contribute to the Cardano narrative. Status: To Be Announced.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Benefits to the wider Cardano Ecosystem:

• Increased Awareness and Education: The series will educate a broad audience about blockchain technology's capabilities, focusing on Cardano's specific innovations, including its approach to decentralized governance and sustainable development.
• Community Growth and Engagement: By showcasing success stories and the vibrant community behind Cardano, the series will attract new developers, investors, and enthusiasts to the ecosystem.
• Enhanced Credibility and Trust: High-quality, transparent documentation of Cardano’s impact and challenges helps build trust and credibility in the ecosystem. Viewers will gain insights into the rigorous processes and the integrity of the development behind Cardano, reinforcing its reputation as a reliable and robust blockchain platform.
• Stimulating Global Adoption: The series will highlight how Cardano's solutions are being implemented across different cultures and economies, encouraging more global stakeholders to consider Cardano for their blockchain needs. This can lead to increased adoption, particularly in underserved or unbanked regions, demonstrating blockchain’s potential to foster financial inclusion.
• Resource for Innovation: By making the documentary content available as an open-source resource, we enable creators, educators, and developers to build upon the shared knowledge, innovate further, and contribute back to the Cardano community.

In sum, the documentary series will help in solving the visibility issue and also will play a significant role in educating the public, attracting new participants to the ecosystem, and ultimately, fostering a more inclusive and expansive global Cardano community.

To effectively measure the success of the documentary series, we will employ a combination of quantitative and qualitative metrics. :

1. Viewership Statistics: We will track the number of views, watch time, and unique viewers for videos across all streaming platforms. This data provides a direct measurement of the series' reach and popularity. We will aim to get 100k views.

2. Engagement Metrics: By analyzing likes, shares, comments, and the rate of increase in subscribers on platforms where the episodes are aired, we can gauge viewer engagement and interest. High engagement rates typically indicate that the content is resonant and compelling.

3. Community Growth: We will monitor the growth in the number of developers joining the Cardano community, new projects started on the Cardano blockchain, and participation in community forums and events. This growth is a strong indicator of increased adoption driven by enhanced awareness.

4. Feedback and Surveys: Conducting viewer surveys and collecting feedback through social media and other channels will help us understand the audience’s perception of the documentary's content, its impact, and areas for improvement. 1 Survey will be developed in the process. 

5. Partnership and Collaboration Initiatives: The number of new partnerships or collaborations that stem from the exposure generated by the documentary series can also serve as a metric. Successful partnerships can lead to further development and investment in the Cardano ecosystem. At least 3 partnerships will be signed during the process. 

6. Educational Impact: The use of the documentary series in educational settings, workshops, and seminars can be tracked to assess its role as a resource for learning about blockchain and Cardano specifically. At least 1 streaming session in universities or schools. 

7. Media Coverage and Publicity: The extent of media coverage that the series receives, including mentions in articles, blogs, and other media outlets, will help evaluate its impact on broader public awareness.

8. Content Utilization: Tracking how frequently the open-source content (both edited and raw footage) is downloaded and used by other creators will provide insights into the documentary's role as a resource for the community and its ongoing contribution to content creation around Cardano.

By combining these metrics, we can comprehensively understand the series' success and its true impact on both the immediate Cardano community and the broader public's perception of blockchain technology.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capability to deliver the Cardano documentary series with high levels of trust and accountability is underpinned by the combined expertise and proven track record of three key components of our team: Cooking the Continent Audiovisual Collective, E-Masters Academy, and Chilestakepo CHIL Stake pool. Here’s a detailed breakdown of how each contributes to our project’s strength:

• Expertise in Audiovisual Production (Cooking the Continent):
• Background: Our team has extensive experience in producing high-quality documentaries, as evidenced by our successful series "Cooking the Continent," which is available on platforms like Amazon. This experience has honed our skills in storytelling, production, and the creative execution needed for compelling documentaries.
• Application to Project: We will apply these refined audiovisual production skills to create engaging content that effectively communicates the impact of Cardano's technology globally.

• Deep Involvement in the Cardano Ecosystem (Chilestakepo Team & Cardano Timelines):
• Team Members: The project is led by Sebastián Aravena, a seasoned architect and cryptocurrency educator, and Rodrigo Oyarzún, who has significant experience in technical operations and entrepreneurship within the blockchain sector. Jotape (Juan Pippo) from Cardano Timelines is probably the most well prepared person in the community to develop an integral overview over Cardano history, he will provide a panoptic view to create the stories and also add value with the infographics for the documentary.
• Application to Project: Their deep involvement and passion for Cardano ensure a genuine and informed representation of the ecosystem, driving the project’s authenticity and technical accuracy.

• Network and Community Engagement:
• Community Ties: Through our active participation in the Cardano community, we have established a broad network of connections, including developers, enthusiasts, and other stakeholders.
• Application to Project: This network will be invaluable in sourcing diverse perspectives and stories, ensuring the documentary covers a wide range of insights and experiences from within the Cardano ecosystem.

• Financial Management and Transparency:
• Accountability: We are committed to rigorous financial management, with clear processes to track and report on expenses. This transparency is crucial for maintaining stakeholder trust and ensuring efficient use of resources.
• Application to Project: Regular financial reports and our policy of "no deliver, no ADA" underscore our commitment to accountability. We have already demonstrated our capabilities and commitment by self-funding initial episodes and a teasers.

• Track Record of Successful Projects:
• Proven Success: Our previous projects, such as "Cooking the Continent" and initiatives by E-Masters Music Academy, showcase our ability to deliver high-quality content and manage complex productions.
• Application to Project: We will leverage this track record to ensure the Cardano documentary series is executed with the same level of professionalism and excellence.

By combining our audiovisual production expertise, deep roots in the Cardano community, robust financial management practices, and a track record of successful project delivery, we are uniquely positioned to execute this documentary series with the highest levels of trust and accountability. Our team's comprehensive capabilities will ensure the project not only meets but exceeds expectations, fostering greater understanding and appreciation of the Cardano ecosystem worldwide.

The main goals for the Cardano documentary series project are centered around increasing awareness and understanding of the Cardano ecosystem, enhancing community engagement, and fostering global adoption of Cardano technology. Here's how we will validate the feasibility of our approach:

Main Goals of the Project:

• Increase Awareness and Understanding: Educate a global audience about the functionalities, advantages, and impact of Cardano through compelling storytelling and high-quality documentary production.
• Enhance Community Engagement: Engage with the Cardano community and stakeholders through interactive content, participation in community events, and open-source contributions.
• Foster Global Adoption: Showcase practical applications and real-world impacts of Cardano to motivate adoption among developers, investors, and institutions worldwide.

Validation of Feasibility:

1. Feasibility Studies and Expert Consultations:

Action: Conduct feasibility studies before production begins to assess resource availability, potential legal issues, and cultural sensitivities in the regions being filmed.

Validation: Consult with blockchain experts and film production specialists to refine our approach and ensure the content is technically accurate and culturally appropriate.

2. Pilot Episode:

Action: Produce pilot episode to test our storytelling approach and production quality.

Validation: Measure audience reception through viewer metrics (views, likes, shares), feedback forms, and community discussions. Positive results will confirm our approach’s appeal and effectiveness.

3. Community Feedback and Engagement Metrics:

Action: Regularly release behind-the-scenes content and progress updates to engage the community and gather feedback.

Validation: Use engagement metrics (comments, shares, discussion threads) and direct community feedback to assess interest levels and satisfaction, adjusting the project based on this input.

4. Technical Assessments:

Action: Ensure that all technical content related to Cardano is reviewed by blockchain experts.

Validation: Implement a peer-review process where drafts of the documentary scripts and segments are evaluated by technical experts from the Cardano community or external advisors to verify accuracy.

5. Financial Audits and Reporting:

Action: Maintain transparent and detailed financial records throughout the project.

Validation: Conduct regular audits and provide financial reports to stakeholders to ensure funds are used appropriately and efficiently, offering reassurance about financial management and accountability.

6. Scalability and Expansion Plans:

Action: Analyze the scalability of the project by examining the potential for additional series, translations, and distribution in other regions.

Validation: Research viewer demand and market trends for further content and expansion, and test market response to subtitled or dubbed versions in pilot regions.

By systematically addressing each of these aspects, we can validate the feasibility of our project approach. Positive outcomes in these validation steps will demonstrate our capability to achieve the project's goals and ensure that the documentary will effectively contribute to the broader understanding and adoption of Cardano technology worldwide.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Project Initiation and Setup

Expected Timeline: 1th Month

Main Tasks:

• Establish project organization and management structures.
• Set up communication and collaboration tools.
• Create social media profiles and a project website.

Acceptance Criteria:

• Functional project management and governance structures documented and operational.
• Social media profiles and website are live with initial content.

Evidence:

• Screenshots or links to the governance structure documentation (roadmap and team structure).
• Links to live social media profiles and the project website.

Milestone 2: Pre-production Planning

Expected Timeline: 2nd-3th Month

Main Tasks:

• Conduct detailed research on the Cardano ecosystem.
• Develop episode themes and storylines.
• Secure commitments from interview subjects and experts.
• Scout and finalize locations for filming.

Acceptance Criteria:

• Research document detailing the Cardano ecosystem.
• Documented themes and storylines approved by the project team.
• Signed agreements from all interview subjects.
• Contracts for locations with permissions and schedules.

Evidence:

• A comprehensive research document.
• A script or storyboard document.
• Copies of signed agreements and contracts.

Milestone 3: Production of Episodes

Expected Timeline: 4-5-6th Month

Main Tasks:

• Film interviews, events, and on-location shots as per the planned storyboard.
• Coordinate logistics for travel, equipment, and crew.
• Ensure compliance with legal and ethical filming standards.

Acceptance Criteria:

• Completion of all scheduled filming as per the storyboard.
• Log sheets from each filming day confirming tasks completed.

Evidence:

• Raw footage files.
• Production logs and compliance documentation.
• Flight tickets and accommodation evidence for travels. 

Milestone 4: Post-production

Expected Timeline: 6-7-8th Month

Main Tasks:

• Edit video and audio footage to create cohesive episodes.
• Add graphics, animations, and visual effects as necessary.
• Conduct internal reviews and incorporate feedback.
• Finalize the first set of episodes for release.

Acceptance Criteria:

• Edited pilot episode meet predefined quality standards.
• Approval of final versions by the internal review team.

Evidence:

• Links to the edited pilot episode (private viewing).
• Feedback forms and final approval documents.

Milestone 5: Distribution and Promotion

Expected Timeline: 8th Month

Main Tasks:

• Pitch pilot episode to TV distributors and streaming platforms.
• Execute a marketing and public relations campaign.
• Engage with the community through webinars, Q&A sessions, and discussions.
• Monitor viewer feedback and engagement metrics.

Acceptance Criteria:

• Meetings with specified platforms.
• Execution of the marketing plan with documented reach and engagement statistics.

Evidence:

• Links to meets with streaming platforms and distributors.
• Marketing reports and engagement analytics.

Final Milestone: Review and Future Planning

Expected Timeline: 9 Month

Main Tasks:

• Analyze viewer data and feedback to assess the impact of the marketing plan.
• Plan additional episodes post-prod and distribution or related content based on viewer demand and feedback.
• Adjust the project scope and approach as necessary for future phases.

Acceptance Criteria:

• Comprehensive analysis report of viewer data and feedback.
• Documented plan for future content development.

Evidence:

• Impact analysis report including viewership data and feedback summaries.
• Future content development plan with objectives and strategies outlined.
• Close-out video and report.

These milestones are designed to ensure that each phase of the project is completed with high standards, providing clear and measurable outcomes that contribute to the overall success of the documentary series.

[RESOURCES] Who is in the project team and what are their roles?

Our team, is compose by 3 main actors, the Audiovisual Team: Cooking the Continent, that has the capabilities and experience to deliver the project with high levels of trust and accountability. The technical team: E-Masters Academy, and the blockchain team, Chilestakepo CHIL Stake pool and Cardano Timelines.

Audiovisual Team: Cooking the Continent Audiovisual Collective. https://www.facebook.com/cookingthecontinent/

Technical Team: E-Masters Academy

https://e-masters.academy/

Blockchain Team:

https://cardanotimelines.io/

https://chilestakepo.cl/

Exemplary product: https://www.amazon.com/Cooking-The-Continent/dp/B07BHXJKRW

Project Director: Sebastián Aravena. Chilean; architect, cryptocurrency educator, CHIL pool operator and Cardano enthusiast. https://www.linkedin.com/in/sebasti%C3%A1n-aravena/

Executive Producer: Rodrigo Oyarzún. Chilean; technical operator of pool CHIL, generator of human and digital networks, experience in teamwork and entrepreneurship. https://www.linkedin.com/in/rodrigo-oyarzun-bbb94746/

Cardano Arheaologyst: Juan Pippo. Argentinian; CTimelines Founder & Project Manager.

https://www.linkedin.com/in/jotapippo/

Here are the reasons why we believe we are best suited for this project:

1. Expertise in Audiovisual Production: Our team, Cooking the Continent Audiovisual Collective, has extensive experience in audiovisual production, as demonstrated by our previous work on the documentary series "Cooking the Continent." This series received positive feedback and is available on platforms like Amazon. We understand the storytelling techniques, production processes, and creative aspects involved in creating a compelling documentary.
2. Passion and Knowledge for Cardano and Blockchain Technology: As Chilestakepo team, both the Project Director, Sebastián Aravena, and the Executive Producer, Rodrigo Oyarzún, are deeply involved in the Cardano ecosystem, we have partnered with Cardano Timelines C_Timelines to ensure the history of Cardano is well informed. Sebastián is an architect, ambassador and cryptocurrency educator, CHIL pool operator, and Cardano enthusiast. Rodrigo is the technical operator of pool CHIL, with experience in teamwork and entrepreneurship, JotaPe is a a talented blockchain archaeologist and our passion for Cardano and blockchain technology ensures a genuine commitment to the project's success.
3. Network and Community Engagement: Through our involvement in the Cardano community, we have built a network of connections and engaged with various stakeholders. This network allows us to access and connect with individuals, developers, and community members who have compelling stories to share. It ensures that the documentary series will feature diverse perspectives and accurately represent the Cardano community.
4. Financial Management and Transparency: As responsible professionals, we understand the importance of managing funds properly and transparently. We will establish clear processes to track and report on project expenses, ensuring accountability throughout the project's duration. .
5. Track Record of Successful Projects: The exemplary product, "Cooking the Continent," and the "E-Masters Music Academy", produced by our team, showcases our ability to deliver high-quality audiovisual content. The success of this project attests to our professionalism, dedication, and capability to manage and execute a complex production. We will apply the same level of commitment and expertise to ensure the successful delivery of the Cardano documentary series.

By leveraging our audiovisual production expertise, passion for Cardano, network within the community, and proven track record, we are confident in our ability to deliver the project with trust and accountability. We will maintain transparency in financial management, engage with the community, and uphold the highest standards of professionalism throughout the project's lifecycle.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

The budget breakdown was designed to reflect the project cost in ADA. This will align the financial planning with the cryptocurrency context of the Cardano ecosystem:

Milestone-Based Budget Breakdown:

Milestone 1: Project Initiation and Setup

- Expected Timeline: 1 Month

- Budget in ADA:

  - Legal and Administrative Fees: 2,000 ADA

  - Initial Marketing for Project Announcement: 1,000 ADA

  - Setup Communication and Collaboration Tools: 1,000 ADA

- Total for Milestone 1 4,000 ADA

Milestone 2: Pre-production Planning

- Expected Timeline 2 Months

- Budget in ADA:

  - Research and Development: 3,000 ADA

  - Script Writing and Storyboarding: 2,000 ADA

  - Location Scouting and Permissions: 1,000 ADA

- Total for Milestone 2: 6,000 ADA

Milestone 3: Production of Episodes

- Expected Timeline 3 Months

- Budget in ADA:

  - Crew Salaries (Directors, Producers, Camera Operators, etc.): 20,000 ADA

  - Equipment Rental: 10,000 ADA

  - Travel and Accommodations for Crew: 15,000 ADA

  - Per Diem Expenses: 5,000 ADA

- Total for Milestone 3: 50,000 ADA

Milestone 4: Post-production Pilot

- Expected Timeline: 3 Months

- Budget in ADA:

  - Editing: 15,000 ADA

  - Sound Design and Mixing: 5,000 ADA

  - Graphics and Animation: 6,000 ADA

  - Color Correction: 2,000 ADA

  - Subtitles and Localization: 2,000 ADA

- Total for Milestone 4: 30,000 ADA

Milestone 5: Distribution and Promotion

- Expected Timeline: 1 Months

- Budget in ADA:

  - Marketing and Public Relations: 2,000 ADA

  - Social Media Advertising: 1,000 ADA

  - Film Festival Submissions: 1,000 ADA

  - Meetings with distributors and streaming: 2,000 ADA

- Total for Milestone 5: 6,000 ADA

Final Milestone: Review and Future Planning

- Expected Timeline: 1 Month

- Budget in ADA:

  - Analysis and Reporting: 1,000 ADA

  - Planning for Future Content: 3,000 ADA

- Total for Final Milestone: 4,000 ADA

Total Project Budget in ADA:

- Total Budget: 100,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the pre-producción and producción of Cardano documentary series, estimated at 100,000 ADA, represents significant value for money for the Cardano ecosystem by delivering multiple tangible and intangible benefits:

1. Educational Value

The documentary will provide educational content that enhances understanding of blockchain technology and Cardano’s specific contributions. By clarifying complex concepts through engaging narratives and real-world examples, it increases the accessibility of blockchain technology to a broader audience. This educational component helps cultivate a more knowledgeable community, potentially leading to more innovative uses of the Cardano platform.

2. Community Engagement and Growth

Funding this project fosters community engagement by highlighting stories from within the Cardano ecosystem, showcasing the achievements of developers, and giving a voice to stakeholders. By promoting these stories globally, the documentary will attract new users, developers, and investors to the Cardano community, thus supporting the ecosystem's growth.

3. Marketing and Branding

The documentary acts as a powerful marketing tool for Cardano, positioning it as a leader in blockchain innovation. The high production value and compelling content can enhance Cardano’s brand visibility and reputation, which are crucial for standing out in the competitive blockchain space.

4. Long-term Content Utility

The open-source nature of the documentary’s content allows it to serve as a lasting resource for the community. The footage, interviews, and other materials can be reused by educators, content creators, and community members for various purposes, extending the value of the initial investment.

5. Global Reach and Influence

By targeting a global audience and making the documentary available in multiple languages, the project can significantly expand Cardano’s reach. This global exposure helps position Cardano as a viable solution for international blockchain applications, influencing broader adoption and integration across different sectors.

6. Stimulating Technological and Social Innovation

The stories of innovation and transformation highlighted in the documentary can inspire viewers to explore blockchain’s potential in their fields of interest or regions. This can lead to new projects and collaborations that leverage Cardano’s technology for social and economic benefits.

7. Return on Investment Through Increased Adoption

Each of these factors—education, community engagement, marketing, content utility, and global reach—contributes to a greater likelihood of adoption, which can increase the demand for ADA and potentially raise its value.

By budgeting strategically and focusing on producing high-quality, impactful content, the project ensures that every ADA spent contributes to the long-term success and expansion of the Cardano ecosystem.