CARDANO+ : Docuseries exploring the Cardano Ecosystem

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will create a massive marketing campaign focused on a battery of original quality video content about the most important projects / personalities in Cardano finalizing with a live community event

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

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[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

We will document the entirety of the process behind the production of the battery of content that is the main focus of this project, and also the organization and delivery of the closing event in Buenos Aires.

Transparency is key in any project that exists within the Blockchain industry, and we aim to apply such a concept in the manner in which we will report our progress and observable success, in the shape of viewer and engagement metrics of the audiovisual content created, and the attendance of the aforementioned closing event.

[SOLUTION] Please describe your proposed solution

We propose the creation of a battery of short form “Docuseries” style video content focused on prominent figures in the Cardano ecosystem. Seleccion of such figures will prioritize representatives of projects that have had (or have the potential of having) a great impact in the Cardano Universe, and also community members that excel in communicating the virtues of such an ecosystem. 

Specifically, we will first prioritize community members, Cardano ambassadors, and generally projects that find themselves in LATAM during the 3 to 4 month production schedule, while also engaging with several prominent figures of this ecosystem through virtual means.

We will apply our combined experience in the creative, media and audiovisual fields into making a Docuseries that will dedicate individual episodes to the best of the best of Cardano

The content in question will be 3 to 10 minute long audiovisual productions with an episodic format. Each episode will be dedicated to showcasing a project, a specific community member and their journey in the Cardano ecosystem, or even community as a whole told through the unique perspective of various of its members. 

This will allow a human and personal lens through which we can communicate ideas and technically complex projects that are otherwise difficult to market.

This represents an opportunity for various projects in different stages of development to increase their level of both public, and industry awareness, leading to more users, and possibly generating interest from investors.

We will ensure this increased exposure by making every episode produced available through all major social media and video platforms, and, where possible, posting them through collaborative methods (Ex: Instagram’s collaborative posts) with the accounts of the individual, project, or community that stars in it. This way, traffic and engagement generated both organically but also through a strategically designed marketing campaign, will lead a diverse audience directly to the social media accounts of any project, personality, or community showcased, creating at the very least greater levels of awareness, and at best new users and interested parties.

Finally, we will take all the content produced and create a long format documentary style piece, to be showcased at a in person (and also live streamed) event, projected in a large screen, and featuring the participation as presenters of several Cardano community members

This represents a great opportunity to expand the ecosystems brand awareness , and also attracting new users and followers for any project showcased.

CARDANO+ is a new way to approach user onboarding to this exciting universe of technology and innovation.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

This project will be a great asset for the greater Cardano community, for it will be a great avenue for new user onboarding, as well as a much needed marketing push for new or developing projects, while at the same time, showcasing the importance of local communities that can become the entry point for the uninitiated.

Specifically, any project that will be the focus of any of the episodes planned in the battery of content, will receive a product that would otherwise need to be outsourced to a marketing firm. Our proposal, represents a community founded way to 

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

our core team have years of experience in every step of content production processes, but also in the creation of media and marketing strategies. While at the same time, having been the leading force behind the organization of events of different scales within the blockchain / web3 / Crypto ecosystem in Argentina.

The previously mentioned approach regarding transparency in the planning and development of the project, will lead to absolute accountability in all aspects, while also allowing us to validate our approach to solving the posed problem, for the results of publicly available content are self-evident, and its performance on the social media market will demonstrate its effectiveness.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Planning Stage. 

• Finalize any additional team members necessary
• Secure hardware necessary to carry out production
• Contact every project representative, community member, and personality within the Cardano ecosystem that will be showcased in every single episode
• Create a Schedule for the production stage of the project
• Plan Marketing campaign for the project

Milestone 2: Production Stage

• Execute schedule created in the planning stage
• Execute Marketing Campaign for the project

Milestone 3: Post Production Stage

• Utilize raw content generated in the production scale in order to create the final individual pieces
• Create a cohesive combination of everything produced that will be showcased at the closing event

Final Milestone: Closing Event

• Schedule a Venue to host a screening of the final product
• Organize an event that will host -+ 100 people that will be presented by the team and a selection of some of the individuals showcased in the content produced
• Create original quality audiovisual content regarding the event itself

[RESOURCES] Who is in the project team and what are their roles?

ALEX BARROS

Co-Founder and Operations Director of the Argentine Blockchain Foundation, with ample experience in the field of communications/ marketing consulting, and an academic background in Political Science, a field that he studied at the University of Buenos Aires, bringing several diverse skill sets to the table that make him valuable to projects such as this, that requiere excellence in many different fields in order to succeed.

Linkedin: https://www.linkedin.com/in/alex-barros-garc%C3%ADa-536251134/

GUIDO ZATLOUKAL

Guido Zatloukal is an experienced web developer with a 10-year track record in the tech industry. He was a key player in the implementation of the “NAC” an Argentine Digital Literacy project sponsored by the national government. Additionally, he is the co-founder and president of the Blockchain Argentina Foundation, a non-profit organization dedicated to promoting awareness and widespread usage of blockchain technology in the country.

LUIS TORRES

José Luis Torres, co-creator of Cryptovendimia, an unprecedented industry event that merges wine and technology. Co-Founder and Director of Operations at Cultura C3. With over 5 years of experience in the world of Web 3.0, he has distinguished himself as a speaker with a profound passion for innovation. 

NAHUEL ORELLANO

Develops and executes comprehensive marketing strategies across various channels, including YouTube and Instagram Reels. Possesses a deep understanding of audience engagement and content creation best practices.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Core Team Salary: $800 a month x 4 individuals x 6 months - TOTAL: 19.200
• Necessary hardware acquisition / rental: $4000
• Content Director Salary $600 x 3 Months
• Camera Operator Salary $500 x 3 Months
• Audio Engineer Salary $500 x 3 Months
• Video Editor Salary $750 x2 x3 Months
• Graphic Designer Salary $600 x3 Months
• Venue for Closing Event $2000
• Event Organization cost $2000
• Event Marketing Cost $1000
• Event Merchandising Cost $1200

TOTAL : USD 40000 / ADA 87400

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

1.Engaging social media native content that puts the focus on the people behind projects within the cardano ecosystem and community,

2. Marketing strategy that will take advantage of tailor made disruptive audiovisual productions that will attract new audiences and turn them into users or investors

3. Creating measurable value for projects and personalities that exist in the cardano Universe, therefore, benefiting the ecosystem as a whole, without creating the extra expense for the said projects themselves

4. Strengthening the local Latin American and Argentinian community by hosting an event to showcase the production in question