Cardano in LATAM radio
Problem
The LATAM speaking population needs content in Spanish, which is both understandable and engaging for the average person, to lower the barriers of getting into the ecosystem.
Total to date
This is the total amount allocated to Cardano in LATAM radio.
About this idea
[GENERAL] Name and surname of main applicant
Alex Pestchanker[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Not Incorporated)[GENERAL] Co-proposers and additional applicants
Costanza Bianchi
Editora PI9
[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
12[GENERAL] Please indicate if your proposal has been auto-translated into English from another language
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
A Cardano column at a transmedia radio program, aiming to showcase the amazing ecosystem Cardano possesses to put Web3 technologies at work in LATAM Spanish Speaking markets.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No Dependencies
[GENERAL] Will your project’s output/s be fully open source?
Yes[GENERAL] Please provide here more information on the open source status of your project outputs
APACHE 2.0 License
[SOLUTION] Please describe your proposed solution
+Web3 program born in 2023, we have aired 47 episodes, with more than 43 distinguish guest, from the different technologies in the Web3 space (Blockchain, Artificial Intelligence and Metaverse).
This program was the natural evolution of our last years Cardano column on the Noticias PI Radio show, a 3 years old Radio program, that last year won the Trend Topic GOLD Award for the best content production, and also was nominated to the Digital Martin Fierros (the most important award for digital media in Argentina).
In our second season (2024) we have aired 10 programs, covering Catalyst F12, Catalyst Working Groups (Barcelona and Buenos Aires), DREPs Workshop in Buenos Aires, and the Cardano Decentralized Governance news.
Media outlet: Transmedia digital radio program +Web3, Spotify Podcast, Youtube Channel
RADIO : https://www.radiotrendtopic.com.ar
Format: A full bi-weekly Cardano column, with interviews both in-person and virtual modes, featuring specialized guests for each topic to be discussed, with an approximate duration of 30 minutes per program.
Characteristics: The column's focus will be on promoting education and the fundamental concepts of Cardano's technology and worldview in various themes, such as covering the Cardano's Constitutional Process, Decentralized Governance (CIP1694) and the Chang Hardfork, Project Catalyst F12 and F13, Cardano Hackathons, Intersect's Latam Hub news, Cross-chain, developers, building a new world, dapps, defi, regulations and inclusion and diversity.
The column will also conduct interviews with different Spanish and English speaking actors in the Cardano space to showcase their solutions and experiences, aiming to inspire our audience to join the movement.
Themes: Web3, Blockchain, Artificial Intelligence, Metaverse, Multiple Realities, Cardano
Subthemes: Decentralized Governance, Cryptofinance, Cybersecurity, Apps, Infrastructure, Training, International Agenda, Legal Aspects, Conceptual Philosophy, Exponential Technologies, Disruption.
Distribution: Creation of an audiovisual portfolio linked to the specific treatment of Cardano themes in Spanish speaking audiences and the different events taking place, to be distributed across various audiovisual platforms.
Participation in specific spaces on different social media platforms through live videos, reels, etc. Coverage of the Cardano events, that we are allowed to attend locally, virtually or invited to go.
Creation of audiovisual promotional material for the Cardano Column, as well as physical promotional material to be distributed at events.
Cover main Cardano events: Rare Evo, Summit, Chang HF, Cardano Constitutional Workshops, Hackathons in Latam, Latam Builders Event, Argentina's Digital Nation Event (Organized by Latam Cardano Community, Interect Latam Hub launch and Cardano's Buenos Aires Constitutional Convention
[IMPACT] Please define the positive impact your project will have on the wider Cardano community
The spanish speaking people in the world is the 4th largest population group with 548 million people and it is only second to Chinese as Native speaking language. For Cardano to reach the masses that target is a key one.
We generate impact by creating content to educate people, in their own language, but also in a way they can understand, with simple and common terms that the average person can relate and connect to drive adoption as a key objective for building a strong community.
Also as a form of closing the GAP with other blockchains that have been extremely active in the Spanish speaking markets, such as Ethereum, Bitcon, Algorand, Polygon and Polkadot among other.
By closely covering the Cardano's main events we can bring to the region much more information about Cardano's announcements and developments positioning Cardano as one of the TOP Blockchains in the region.
By Closely cover the CIP 1694 process, its workshops and the Constitutional Convention we will quite drive adoption and strong relationships and use cases for the whole ecosystem. As well as participation in the many roles of the decentralized government, Intersect, dREPs, Voting, etc.
By covering the Catalyst process, we will be onboarding many new projects and proponents to the ecosystem.
In Argentina a new Libertarian president was Elected and that will foster a lot of blockchain related activity at the State and Private levels, so this space can be pivotal to articulate and position Cardano in the country and the region.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
We have hosted the Cardano Column last year, at a different program, for 6 months, each week, covering many topics, from Catalyst to interviewing key actors of the ecosystem.
Among the Cardano's people we have interviewed are: CHARLES HOSKINSON, CEO IOG, Robertino Martinez - Education IOG, Tomas Peycere - Lace Wallet, Rodolfo Miranda - Roots ID, Daniel Sampson - Metera Protocol, Diego Torres - Rats Dao and Mayz Protocol, Diego Mac - Aneta BTC, Lucas Macchiavelli - Token Allies, Mauro Andreoli - Cardano Ambassador and many more.
We have covered many events: the Cardano Hackathon in Buenos Aires, the Rare Evo in Denver, the NFTxLV in Las Vegas, and thru Mauro Andreoli the Cardano Summit in Dubai.
This year we have covered the CIP1694 Decentralized Governance Workshops in Argentina and the Pan Latam one in Uruguay, providing to our audience a unique seat at the center of the debates and creation of this first Minimum Viable Government in the world.
Alex, also covered the Global CIP1694 Workshop in Edinburgh and presented that coverage on the program that was aired on July 21st at 14 hs UTC-3.
This year we have also interviewed Charles Hoskinson (CEO of IOG and Cardano Co-Founder) and dubbed him to Spanish, that can be seen in the link below at minute 10:50.
In the same episode we have also covered Cardano Summitt Dubai 2023, by interviewing Cardano Ambassador Mauro Andreoli, that can be seen at minute 80
In our covering of the Cardano Summit in 2022, we did a stellar interview to Frederik Gregaard (President of the CF).
https://youtu.be/yV7T6ATttVIYou can watch me present this show at Pete's (Learn Cardano) youtube channel
https://youtu.be/H30UF0DqCeA[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?
Outputs
Host the biweekly Cardano column thru months 1 , 2 and 3 (6 Columns), transmitting live via the radio channels, instagram and X (ex Twitter)
Acceptance Criteria
The 6 columns can be seen at our youtube Channel, the X live stream can be seen at our twitter account. All columns were properly announced before the air date. At least 3 Cardano ecosystem guest invited to the program.
Host the biweekly Cardano column thru months 4, 5 and 6 (6 Columns), transmitting live via the radio channels, instagram and X (ex Twitter). Coverage of Project Catalyst Fund 12.
Acceptance Criteria
The 6 columns can be seen at our youtube Channel, the X live stream can be seen at our twitter account. All columns were properly announced before the air date. At least 3 Cardano ecosystem guest invited to the program. Coverage of Project Catalyst Fund 12 aired.
Outputs
Host the biweekly Cardano column thru months 7, 8 and 9 (6 Columns), transmitting live via the radio channels, instagram and X (ex Twitter). Coverage of Rare Evo event. Coverage of CIP1694 Workshops.
Acceptance Criteria
The 6 columns can be seen at our youtube Channel, the X live stream can be seen at our twitter account. All columns were properly announced before the air date. At least 3 Cardano ecosystem guest invited to the program. Coverage of Rare Evo and CIP1694 Workshops aired.
Outputs
Host the biweekly Cardano column thru months 10, 11 and 12 (6 Columns), transmitting live via the radio channels, instagram and X (ex Twitter). Coverage of NFTxLV and Cardano Summit events.
Coverage of Buenos Aires Cardano Constitutional Convention. Coverage of Project Catalyst Fund 13.
Acceptance Criteria
The 6 columns can be seen at our youtube Channel, the X live stream can be seen at our twitter account. All columns were properly announced before the air date. At least 3 Cardano ecosystem guest invited to the program. Coverage of Project Catalyst Fund 13, NFTxLV, Cardano Summit and Cardano Constitutional Convention.
Output
All 24 columns aired
Closure report Video and Closure report in writing
Acceptance Criteria:
All Episodes were recorded and uploaded to Youtube and X
12 hosts interviewed and showcased at the program
Coverage of Project Catalyst Fund12 and 13
Coverage of Rare Evo at Las Vegas
Coverage of NFTxLV at Las Vegas
Coverage of Cardano Summit
Coverage of Cardano Constitutional Convention
Closure report video provided in Youtube and Closure report in writing shared online.
[RESOURCES] Who is in the project team and what are their roles?
Alex Pestchanker
Alex has 24+ years of experience building Digital Products and Companies. He has a dual background, on one side a Solutions Architect and Developer (Cloud, Blockchain, C#, .NET, Java, Angular, DevOps) and on the other side a Company Builder and Advisor, building high-performance teams to deliver products that customers love (Customer Development, Agile, Lean, Design Thinking). Alex is also a professor at ITBA (one of the most prestigious engineering universities in LATAM) and a public speaker, helping to build common knowledge around Digital Transformation, Exponential Organizations, and Abundance.
Within Cardano, Alex is an active community member, performed as Proposal Assessor in F6, F7, F8, F9, F10 and F11 with high ratings on his assessments, and Veteran PA in F7, F8 and F9. He has also been awarded several times for his proposals and successfully completed most of them such as: F6: Proposals Mentors Marketplace ( https://cardano.ideascale.com/a/dtd/369749-48088 ), F7: Proposals Mentors Marketplace -cont (https://cardano.ideascale.com/c/idea/382926), F8: DCorps - Digital company registry (https://cardano.ideascale.com/c/idea/400064), F8:Funding real world Businesses (https://cardano.ideascale.com/a/dtd/422489-48088), F9:Bringing Business to Cardano (https://cardano.ideascale.com/a/dtd/422416-48088), among others.
F11: (https://cardano.ideascale.com/c/idea/113748)
He is also an active member within Intersect, acting within the Civics Committee helping to create all the processes and roadmap to facilitate the human protocol needed to facilitate and enable our Minimum Viable Government and later the ratification of the Constitution.
Alex is also a 1st cohort ATALA-Prism Pioneer a 3rd cohort Plutus pioneer and 1st cohort Marlowe's pioneer.
Linkedin: https://www.linkedin.com/in/apestchanker/
Mauro Camaño - CoHost
Mauro is the Chief Marketing Officer of Realtok, a DAO that is disrupting the Real State space in Uruguay and the region, with a great project LightHouse already working in Punta del Este.
He is also an entrepreneur who is passionate about Blockchain technology and who is also interested in the financial markets and permanent innovation. He enjoys academic and work challenges, and is always willing to share his knowledge and gain some more.
Mauro is also a Tax Law attorney and a tutor at a Postgraduate course in Blockchain & Cryptocurrencies in the most prominent university of finance in Argentina. Additionally he is an amateur actor, nature lover, and a lifeguard.
He were involved in Cardano with the project INNOVATIO and it is very connected with the Metaverse and Blockchain ecosystems across spanish speaking markets
Costanza Bianchi - Columnist
Costanza is a Lawyer, specialized in Law and new technologies, she works at the Banco Central de la República Argentina and is a Professor at Aden Business School. She is also a founding member of the community MEC: Mujeres en Crypto (Women in Crypto) and member of its core team.
Teacher at ITBA (Instituto Tecnológico de Buenos Aires) the most prestigious Engineering University in Argentina, at the Blockchain Master.
EDITORA PI9
General Production and publications. A Producer with more than 20 years of experience. Producing many trans media programs and shows.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources
Price per each aired column ADA 2,650:
That price includes:
ADA 400 in hosts fees x 3 hosts = ADA 1,200
ADA 350 the radio rent fee (including the operator)
ADA 300 for the creation, uploading and promotion in youtube and X + the radio live channels as well as the air in Instagram Live.
ADA 150 for dubbing required for non Spanish speaking guests and the processing of recordings to publish on the social channels.
ADA 650 for marketing campaigns
24 total columns x ADA 2,650 each = ADA 63,600
Software and tools fees:
ADA 84 x month = ADA 1,008 Streamyard software to be able to stream at the same time to both channels.
ADA 22,000 to cover expenses to the Events coverage (Rare at Las Vegas, NFTxLV, Cardano Summit, Buenos Aires Constitutional Convention)
In 12 months we will do 24 columns: total ADA 86,608
Adding 10% for price variation, total requested ADA 95,269
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
Our reach comprises more than 50K viewers daily, as the radio has a broad reach and activity on digital media for Spanish Speaking audiences. There is also wide promotion activity in many specific channels as well as the radio channels.
Transmedia On Demand
Argentina: 61.13%
India: 9.25%
USA: 7.32%
Mexico: 4.15%
Brasil: 2.45%
Spain: 2.44%
Uruguay: 1.62%
Colombia: 1.5%
Chile: 1.26%
Peru: 0.9%
Italy: 0.72%
Other: 7.26
Traffic sources
Spotify: 39,5%
Spreaker: 16,01%
Radio Trednd Topic: 11,34%
JioSaavn: 9,15%
Other: 24%
With this column in the MasWeb3 radio show, Cardano will be place at a place of privilege, reaching non common Blockchain oriented people, that are eager to better understand the technology and jump into it if they are given the knowledge and tools to do it.
We will be promoting 12 guest speakers from the Cardano Ecosystem, and their projects and innitiatives.
We will be covering the most important events in the ecosystem (Rare, NFTxLV, The summitt)
We will be covering all the CIP1694 and the Decentralized Governance process including the Workshops and the Cardano Constitutional Convention
We will be covering Catalyst Funds 12 and 13, promoting and attracting more talent to the Cardano ecosystem
Team
