Cardano News Flash Podcast

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create a weekly 5 minute Flash Podcast to update the audience on Cardano News, to be delivered around the social media of T2Latam, as well as a montly 30 minute interview with industry referents.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

All files will permanently be saved in the T2Latam repositories and blogs.

[SOLUTION] Please describe your proposed solution

• Lack of awareness to the general public around Cardano progress, programs and activities.
• We have have solid track record working with T2Latam
• T2Latam and their production capabilities, Federico Polak as well as known industry leaders.
• By audience engagement, and viralization.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Awareness and active participation of the audience will be the best way to measure impact.

All data will be shared and publicly on record accessible to all in cardano networks as well as T2Latam outlets

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

T2Latam has years of track record as both an education outlet as well as a web3 media agency.

We can have a full production schedule within days.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Product Strategy and Developement

• Objective: Develop a detailed schedule and objectives within each episode.
• Activities: Create initial concept. Create templates on News Flashes.
• Deliverables: Comprehensive document including timelines, video quality as well as proposed interviews.
• Acceptance Criteria: Approval by the Cardano community steering committee.

Milestone 2: Production of Materials

• Objective: Produce all materials, including videos and logos
• Activities: Scriptwriting, video editing, logo designs and presentation animation.
• Deliverables: Completed videos ready for distribution.
• Acceptance Criteria: All materials meet predefined quality standards and are approved by the project management team.

Milestone 3: Launch and Follow Through

• Objective: Launch the product and monitor its performance.
• Activities: Release videos across chosen media platforms, monitor engagement and performance metrics, gather initial audience feedback.
• Deliverables: Weekly News Flash, plus Monthly interview. Comprehensive monitoring report on videos engagement..
• Acceptance Criteria: Successful deployment

Final Milestone: Project Evaluation and Close-out

• Objective: Evaluate the overall impact of the campaign and document learnings.
• Activities: Collect and analyze final performance data, gather detailed feedback from stakeholders, prepare a project close-out report.
• Deliverables: A detailed project close-out report and a reflective video summarizing achievements, challenges, and learnings.
• Acceptance Criteria: Submission and approval of the close-out report and video, demonstrating that concept met its strategic objectives and provided value to the Cardano community.

[RESOURCES] Who is in the project team and what are their roles?

General Producers

Mariano Casabal

https://www.linkedin.com/in/mariano-casabal-850723177/

Demian Cantarelli

https://www.linkedin.com/in/demian-cantarelli-215979250/

Main Journalist

Manuel Terrones Godoy

https://www.linkedin.com/in/kmanus88/

Main Specialist

Federico Carlos Polak

https://www.linkedin.com/in/federico-polak

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Concept Development

• Creative Concept (research, Idea, scripts, storyboards, moodboards etc.): $10,000
• Total for Phase: $10,000

2. Production of Campaign Materials

• Production House Fees: $24,000
• Creative Licenses: $1,000
• Total for Phase: $25,000

3. Launch and Monitoring

• Digital Marketing Measurement and Tools: $2,000
• Public Relations Amplification: $4,000
• Total for Phase: $6,000

4. Project Evaluation and Close-out

• Report Production: $500
• Close-out Video Production: $1,000
• Total for Phase: $1,500

5.General and Administrative Costs

• Project Management: $2,000
• Community Engagement and Feedback Tools: $1,000
• Total for General Costs: $3,000

Grand Total: $45,500 USD (circa 100,000 ADA)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

While being a small investment vs a marketing campaign, we can assure that the use of the L2Latam community has a proven track record that will bring attention and visibility across Cardano brand and updates.

We believe the following proposal will have:

1. Brand Visibility
2. Educational Impact
3. Community engagement and Growth
4. long term benefits

Furthermore, podcasts will be uploaded into major outlets, such as spotify, and other media partners we may connect with.