CARDANO QR SCAVENGER: Bringing Discovery and exploriation of Cardano to Non-blockchain Communities

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Our initiative involves the creation of QR code scavenger hunts that serve as interactive gateways leading participants to hidden locations or online resources related to the Cardano ecosystem.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

NO

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

Our initiative's outputs, such as the QR code designs, scavenger hunt challenges, and related online resources, will be made available under an the Apache 2.0 open source license. This would allow others to access, use, and modify our creative materials for their own scavenger hunts or educational purposes related to the Cardano ecosystem. By adopting an open source approach, our initiative will promote collaboration, innovation, and community engagement, fostering a culture of sharing and learning within the Cardano community.

[SOLUTION] Please describe your proposed solution

Perceived Problem:

The problem addressed by our initiative lies in the need for innovative and engaging ways to introduce individuals to the Cardano ecosystem. Many people may be unfamiliar with Cardano or find traditional educational methods dull or inaccessible. As a result, there is a challenge in attracting and retaining interest in Cardano among a diverse audience.

Approach Rationale:

The approach of creating QR code scavenger hunts offers a unique and interactive solution to this problem. By turning learning about Cardano into a fun and adventurous experience, we aim to captivate participants' attention and make the ecosystem more accessible. This approach leverages gamification principles to foster engagement and curiosity, encouraging participants to actively explore and learn about Cardano.

Engagement Strategy:

Our project will engage a wide range of individuals, including cryptocurrency enthusiasts, students, educators, and curious learners from various backgrounds. By creating scavenger hunts that cater to different interests and skill levels, we aim to appeal to a diverse audience and make Cardano accessible to everyone.

Impact Demonstration:

The impact of our QR Scavenger initiative will be demonstrated through various metrics, including participation rates, completion rates of scavenger hunts, feedback from participants, and increased awareness and knowledge about Cardano within the target audience. Additionally, tracking engagement on social media platforms and analyzing user-generated content related to the scavenger hunts will provide insights into the initiative's reach and effectiveness.

Unique Solution and Benefits:

What sets our QR Scavenger initiative apart is its innovative approach to education and engagement within the Cardano community. By gamifying the learning experience, we create a memorable and enjoyable way for individuals to discover Cardano. Participants benefit from an immersive and interactive introduction to the ecosystem, leading to increased interest, understanding, and involvement in Cardano -related activities. This initiative is important to Cardano as it helps democratize access to information about the ecosystem, fosters community engagement and education, and contributes to the ecosystem's growth and adoption.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Impact on the Cardano Community:

The QR Scavenger initiative aims to have several positive impacts on the wider Cardano community:

1. Increased Awareness and Engagement: By providing an interactive and engaging introduction to the Cardano ecosystem, the initiative will raise awareness and foster engagement among individuals who may be new to Cardano or unfamiliar with its potential.
2. Education and Learning: The scavenger hunts will serve as educational experiences, helping participants learn about Cardano's technology, principles, and community initiatives in a fun and memorable way.
3. Community Building: Participating in scavenger hunts can bring people together, encouraging collaboration, teamwork, and networking within the Cardano community. It provides an opportunity for individuals to connect with fellow enthusiasts and share their experiences.
4. Promotion of Adoption: As participants learn more about Cardano and its applications, they may be inspired to become more involved in the ecosystem, whether through investment, development, or advocacy, thus contributing to the broader adoption of Cardano.

Measurement of Impact:

To measure the impact of our initiative, we will utilize both quantitative and qualitative metrics:

1. Participation Rates: We will track the number of participants who engage in the scavenger hunts, including the total number of participants and the demographics of the participants.
2. Completion Rates: We will measure the percentage of participants who successfully complete the scavenger hunts, indicating the level of engagement and interest in the initiative.
3. Feedback and Surveys: Gathering feedback from participants through surveys or interviews will provide qualitative insights into their experience, satisfaction, and learning outcomes.
4. Social Media Engagement: Monitoring engagement metrics on social media platforms, such as likes, shares, and comments related to the scavenger hunts, will help assess the initiative's reach and impact.

Sharing Outputs and Opportunities:

The outputs and opportunities resulting from the QR Scavenger initiative will be shared with the Cardano community through various channels:

1. Community Forums and Social Media: We will share updates, announcements, and highlights from the scavenger hunts on community forums, such as Reddit and the Cardano Forum, as well as on social media platforms like Twitter, Facebook, and Instagram.
2. Newsletter and Blog Posts: Periodic newsletters and blog posts will be used to communicate key findings, insights, and success stories from the initiative to the broader Cardano community.
3. Community Events and Webinars: We may organize community events or webinars to discuss the outcomes of the initiative, share best practices, and facilitate discussions among participants and stakeholders.
4. Partnerships and Collaborations: Collaborating with other Cardano projects, organizations, or influencers can help amplify the reach and impact of the QR Scavenger initiative, reaching new audiences and fostering greater community engagement.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Team Capability & Feasibility:

Our team possesses the necessary capabilities and experience to deliver the QR Scavenger initiative with high levels of trust and accountability. Here's how we intend to demonstrate our capability and validate the feasibility of our approach:

1. Expertise in Gamification and Education: Our team includes experts in gamification, education, and community engagement. We have successfully designed and implemented interactive learning experiences in the past, demonstrating our ability to create engaging and effective educational initiatives.
2. Technical Proficiency: We have technical expertise in designing and implementing QR code scavenger hunts, leveraging digital tools and platforms to create immersive and interactive experiences. Our team is proficient in using technology to facilitate learning and engagement.
3. Community Engagement Experience: We have a track record of engaging and mobilizing communities around shared interests and goals. Through previous projects and initiatives, we have built strong relationships with community members and stakeholders, fostering trust and collaboration.

Validation of Feasibility:

We will validate the feasibility of our approach through pilot testing and validation activities. This may include conducting small-scale pilot scavenger hunts to assess participant engagement, testing technical functionalities, and gathering feedback to inform adjustments and refinements.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Description: Concept Development and Planning

Milestone outputs:

• Concept document outlining the objectives, scope, and key components of the QR Scavenger initiative.
• Detailed project plan including timeline, resource allocation, and deliverables.

Acceptance criteria:

• Approval of concept document and project plan by project stakeholders.
• Alignment of project objectives and scope with the overall goals of the QR Scavenger initiative.

Evidence of milestone completion:

• Signed approval from project stakeholders.
• Completed concept document and project plan.

Description: Creation and Design

Milestone outputs:

• Creation of QR code scavenger hunt challenges and clues.
• Design and development of online resources and educational content related to Cardano ecosystem.

Acceptance criteria:

• Review and approval of scavenger hunt challenges and content by project team.
• Alignment of content with project objectives and target audience.

Evidence of milestone completion:

• Completed QR code scavenger hunt challenges and clues.
• Developed online resources and educational content.

Description: Pilot Testing and Iteration

Milestone outputs:

• Conduct of a pilot test of our scavenger hunt challenges with a small group of participants.
• Gather feedback on participant experience, engagement, and usability.
• Iterate and refine scavenger hunt challenges and content based on feedback received.

Acceptance criteria:

• Feedback from participants regarding engagement and usability.
• Identified areas for improvement and refinement based on participant feedback.

Evidence of milestone completion:

• Feedback reports from pilot testing participants.
• Updated scavenger hunt challenges and content based on feedback.

Description: Community Launch and Engagement

Milestone outputs:

• Official launch of QR Scavenger initiative to the Cardano community.
• Promotion and marketing of scavenger hunts through social media, forums, and community channels.
• Engagement activities to encourage participation and interaction among community members.

Acceptance criteria:

• High levels of participation and engagement from the Cardano community.
• Positive feedback and enthusiasm expressed by participants.

Evidence of milestone completion:

• Metrics on participation rates, engagement levels, and social media interactions.
• Feedback and testimonials from participants regarding their experience.

Description: Project Close-out Report and Video

Milestone outputs:

• Project close-out report summarizing key achievements, learnings, and outcomes of the QR Scavenger initiative.
• Video presentation highlighting project highlights, successes, and impact.

Acceptance criteria:

• Completion of project close-out report and video presentation.
• Approval of report and video content by project stakeholders.

Evidence of milestone completion:

• Signed approval from project stakeholders.
• Completed project close-out report and video presentation.

[RESOURCES] Who is in the project team and what are their roles?

CLEMENT UMOH (Project Coordinator)

With his experience in project management (having being previously other marketing initiative for multiple ecosystems), He will coordinate project planning and execution.

PETER DUKE (Community Manager)

By combining community management and analytics expertise, he will play a role in maximizing participant engagement, driving campaign success and fostering an active community.

JANET ODEY (Technical Lead)

She will play a crucial role in leveraging the relevant technologies to ensure digital elements are seamlessly integrated to ensure our project's success and impact.

MOHIE VERA (Creative Director)

She will be responsible for curating and organizing creative contents relevant to our marketing initiative's objectives and ensure they are in with the objectives of propagating the Cardano ecosystem.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestone 1: Concept Development and Planning

• Concept development: 1,000 Ada

Milestone 2: Content Creation and Design

• Content creation and design: 5,000 Ada

Milestone 3: Pilot Testing and Iteration

• Pilot testing and iteration: 5,000 Ada

Milestone 4: Community Launch and Engagement

• Publicity/marketing/promotion/community engagement: 7,000 Ada
• Project management: 2,000 Ada.

Milestone 5: Project Close-out Report and Video

• Documentation: 2,000 Ada
• Reporting back to the community: 3,000 Ada

Total Budget Breakdown:

• Concept development: 1,000 Ada
• Content creation and design: 5,000 Ada
• Pilot testing and iteration: 5,000 Ada
• Publicity/marketing/promotion/community engagement: 7,000 Ada
• Project management: 2,000 Ada
• Documentation: 2,000 Ada
• Reporting back to the community: 3,000 Ada

Total Budget: 25,000 Ada

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The proposed cost of our project represents value for money for the Cardano ecosystem for several reasons:

1. Strategic Investment: The project aims to introduce individuals to the Cardano ecosystem in an engaging and interactive way, fostering awareness, education, and community engagement. The allocated budget reflects a strategic investment in initiatives that contribute to the growth and development of the Cardano community.
2. Cost-Effective Approach: The budget has been carefully allocated to prioritize key components of the project, including content creation, pilot testing, community engagement, and documentation. By focusing resources on these critical areas, the project maximizes its impact and effectiveness while minimizing unnecessary expenditures.
3. Efficient Resource Utilization: Our cost breakdown reflects a balance between affordability and quality, ensuring that resources are used efficiently and effectively to achieve project objectives. Each element of the project has been costed based on realistic estimates of time, effort, and resources required, allowing for prudent financial management.
4. Long-Term Benefits: While the initial investment may seem modest, the long-term benefits of the project in terms of increased awareness, engagement, and adoption of Cardano can far outweigh the initial costs. By laying the groundwork for ongoing community involvement and education, the project sets the stage for continued growth and success within the Cardano ecosystem.

Overall, the cost of our project represents value for money by delivering tangible benefits to the Cardano ecosystem in a cost-effective and efficient manner. The budget allocation reflects a thoughtful and strategic approach to resource management, ensuring that funds are utilized wisely to achieve meaningful outcomes for the Cardano community.