Cardano Worldwide Marketing Campaign

[GENERAL] Name and surname of main applicant

Lucas Macchiavelli

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Arturo Garcia Colme

Facundo Ramirez

Danis Godoy

Rocio Vernuccio

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Launch a professional marketing campaign to increase Cardano's reach in the main crypto cities in the world. Places where Cardano must have a strong presence.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

We will bring to the community marketing campaign final information and reach.

[SOLUTION] Please describe your proposed solution

Launch a worldwide marketing campaign about Cardano using our media, being the pillars of our campaign strategy:

• Clarity in communication 
• Global awareness 
• Drive adoption 
• Consolidation of Cardano as a leading blockchain innovation. 

The main focus is to increase Cardano's positioning. Enhancing the marketing of Cardano through direct communication with the current segments that make up the Cardano community whether they are young people, entrepreneurs, businessmen, developers, competitors, investors and institutions is a way to increase the confidence that each individual or organization feels regarding their knowledge about Cardano. This will generate a greater interaction with the applications and governance systems, promoting the use and implementation of its technology.

Clarity in communication

We know that clarity in communication improves and facilitates the processes of dialogue, agreement and transformation in this way investing in improving our communication channel can lead to a large amount of the segment interested in blockchain and Cardano having access to sufficient information and clarity of it, so that manages to generate reflection and informed decision-making.

Global awareness

What we are looking for with the campaign worldwide is to generate awareness of Cardano about its quality and transparency. 

An awareness of the vision, updates and implementations that receive both the Cardano network and the applications that run on it, will allow a conscious mass adoption. This would generate in the Cardano network an acceleration in the adoption curve of its innovations and applications.

Driving adoption 

An essential pillar of driving the adoption of a technology is to follow the main guidelines and always work on evaluation methods to create relevant data to analyze the right path with respect to new implementations. Then... education and training, which is where we believe we make an impact, helping to leverage the technology for everyone involved. 

We are looking to create a medium on our website in mind-map format where interested parties can access intensive Cardano training bursts using Cardano Newsletter to attract potential future entrepreneurs, developers and capture the attention of large institutions for their onboarding in the ecosystem. 

Consolidating Cardano as a leading blockchain innovator. 

We strongly believe that Cardano is leading innovation within the blockchain industry, the focus of our work is on continuing to foster the culture of innovation within the ecosystem. 

Our investments focused on increasing recognition and direct investments in marketing Cardano globally, content creation such as blogs - infographics - informative mails - case studies, sponsorships at meetups and events along with collaborations with official entities can enable us to achieve our goals of taking Cardano marketing to another level exponentially. 

Focus:

USA

Switzerland

Germany 

Singapore

UAE

We will focus on countries and regions with the highest adoption of cryptocurrencies, following the regulations and respecting the laws of each jurisdiction. 

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

We measure the positive impact that the Cardano community can have with the following metrics

Adoption and Education: Analytical benchmarks that show how the expansion of information in different regions and education about Cardano increases the adoption of the platform. This could enable foundations and ecosystem analysts to conduct studies that show how proper education and communication influences adoption of the technology.

Innovation and Development: Improving effective public-friendly communication about milestones, updates and official releases inspires innovation and project development within the Cardano ecosystem. 

Community Engagement: Analysis that clear communication encourages active community participation in discussions and voting within Cardano. 

Global Dissemination: Data showing how expanding Cardano's global audience through marketing campaigns, newsletters, Cardano 101 and educational files contributes to its recognition and acceptance in different regions of the world. 

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability to Deliver with High Levels of Trust and Accountability

1. Expert Team and Expertise: Our team comprises industry veterans with extensive experience in cardano, web3, marketing and communication, technology adoption and research, writers with a degree in journalism.
2. Transparent Processes: We will provide progress reports per milestone.
3. Quality Assurance Mechanisms: We implement rigorous quality control measures, including reviews from tech colleagues, automated testing for functionality, and continuous integration practices to ensure high-quality outputs.
4. Accountability Measures: We will conduct regular internal audits and performance reviews. Any issues raised by our readers will be addressed within 48 hours by one of our members, and corrective actions will be as fast as we can

Validating Feasibility

1. Pilot Testing and Prototyping: We already had launch a pilot phase in the last five months to test key functionalities and gather initial user feedback. This help us refine our approach before full-scale deployment.
2. User Feedback and Iteration: We want our most active readers to conduct user testing phases at regular intervals, collecting feedback through surveys and focus groups. This iterative process ensures our project meets user needs and expectations.
3. Expert Reviews and Collaboration: We will collaborate with experts in our email communication niche to validate our technical and strategic approaches, ensuring alignment with best practices and innovative solutions.
4. Resource and Risk Management: We have a detailed resource management plan, ensuring all necessary resources are available. Potential risks will be identified during the planning phase, with mitigation strategies outlined and ready for implementation.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

1. Perform UX/UI enhancements on website 
2. Technological update of the newsletter 

Design and definition of advertising campaign parameters 

Deliverable: Marketing Plan with its dates and goals.

Acceptance Criteria: Document overviewing the Marketing plan to be executed during the rest of the proposal

Cardano 101 launch & A/B Testing of the campaign

Deliverable: Publish our Cardano 101 Guide targeted for newcomers to Cardano as well as initial A/B testing for our Campaigns

A.C: 101 Published on our website (cardanonewsletter.com) and analysis report of our A/B testing with conclusions.

Formal launch of advertising campaign

Deliverable: Report with Evidence and results of the advertising campaign.

A.C: Report with metrics and evidence of the Campaign execution

Deliverable: Report to the community the analytics resulting from the proposal

A.C: Close out Report published as a final milestone, going through the proposal's actions, lessons and outcomes.

[RESOURCES] Who is in the project team and what are their roles?

Lucas Macchiavelli (Funded Proposer in F7, F8 and F9, PA in F8 and F9, Cardano Ambassador, Organizer of Buenos Aires CIP1694 Workshop, Organizer of Pan Latam Workshop, Rep at Edinburgh global workshop)

https://www.linkedin.com/in/lucasmacchiavelli/

Arturo Garcia

https://www.linkedin.com/in/arthur-garcia-325682262/details/experience/

Co-founder of Cardano Newsletter, a leading platform in the Cardano community that provides analysis and relevant news about the ecosystem, becoming one of the most far-reaching news projects in the Cardano ecosystem! 

CEO of Gluon Lab, one of the first Web3 marketing agencies in Latin America, specializing in marketing strategies for projects in the cryptocurrency and decentralized technologies space.

Co-founder of Nosva, a crypto fund established during the 2020 halving, recognized for its successful Nosva Game Yield Guild Games project, which became the second highest performing guild game in Argentina and in the top 10 in Latin America. Oversight of 103 active beneficiaries in various metaverse projects.

Rocio Vernuccio

-

https://www.linkedin.com/in/roc%C3%ADo-bel%C3%A9n-vernuccio-851390b9/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Facundo Ramirez

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https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAADmip_UBv-wkfkzQvnHKKfPxU6rl6oAVc84&keywords=Facundo%20Ramirez&origin=ENTITY_SEARCH_HOME_HISTORY&sid=MXt

Danis Godoy

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https://www.behance.net/Danissblue?fbclid=PAZXh0bgNhZW0CMTEAAab7zYuHqtUFel_VYHtaR7D4H-XtvW7MiVbeKYMjqi14N89_QfSDudSDKc8_aem_Ab27HwLzyhIJTmGwgbwSssepwJDtptlnQPhaC7a2eLlH7i5p07Z-C9bn26L_iwpgYG-20OsfNb5T5EluyzHc_ix4

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Technological implementations: 6,800 ADA

• Website Upgrade
• Website UX/UI improvements
• Email marketing technology integration
• Tools and platforms to promote Cardano education

Marketing and advertising: 26,500 ADA

• Google Ads Campaigns 
• Organic SEO improvement
• Design and production of advertising materials

Human resources / Content creation

Editorial team (writers, translators, editors 2,850 ADA * 6 Months = 17,100 ADA

Marketing and communications team: 2,850 ADA * 6 Months = 17,100 ADA

Operating Expenses: (Investment) = 2700 ADA

• Web site hosting and maintenance costs:
• Subscriptions to marketing tools and platforms:

Infrastructure investments: (Investment) 5,400 ADA

• Website security and performance improvements:
• Acquisition of new technologies and tools:

Total: 75,600 ADA 

Requested: 79,380 ADA (5% Margin)

Total: $35,721 USD

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Our goal is to attract a huge way of new people to the community: Great new thinkers, entrepreneurs, business people, investors, and minds that will be part of the Cardano ecosystem in the following years.