Decrypted - short, educational, and entertaining interviews for non-technical users.

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create a new video content concept of short, digestible, concise, and entertaining interviews to increase the exposure and awareness of Cardano projects to new audiences (non-technical).

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

It doesn't apply.

[METADATA] SDG rating

It doesn't apply.

[SOLUTION] Please describe your proposed solution

When I began my crypto journey, I found it challenging to grasp concepts due to the complex terminology and acronyms used in the crypto space. Interviews are a popular format to expose projects to bigger audiences of potential users and investors. However, most of them are too long (over 30 minutes), and very technical terms are often used, which limits the interview's reach and accessibility. If we want blockchain to be adopted by the masses, we need to simplify our language or adapt it to make it more engaging and accessible to everyone.

Decrypted is an innovative gamified and short interview concept, where only simple language is allowed. Guest founders and important crypto public figures ( key figures in the Cardano community, members of IOG and the Cardano Foundation, etc) are challenged not to use acronyms and complex web3 terminology to explain to the audience what they are building.

Structure:

• Duration: Each episode is under 4:20 minutes
• Main distribution platform (full interview): YouTube
• Secondary distribution platforms (highlights and teasers): X, Instagram, YouTube Shorts, and TikTok

Concept:

• Guests will answer my questions to concisely explain what they are building
• I will trigger a buzzer if a complex term is said during the interview. There's a counter on the screen so that viewers can keep track of the mistakes. Guests must "decrypt" the "encrypted" word if they get buzzed.
• To make it fun, the last segment of the interview will be a “truth or dare" If they pick “truth” an awkward question will be asked, and if they pick “dare” a giveaway of at least €100 (worth in ADA or native tokens) will be made to the audience.
• Keeping episodes concise, fun, and educational, will maximize viewer engagement.

Shorter formats encourage viewers to watch till the end, increasing retention rates and promoting interaction, making it easier for viewers to spread the word in their social circles. This will amplify Cardano projects' reach and foster community engagement across the entire web3 space.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

There’s nothing alike in the crypto space. Decrypted will launch an innovative interview format with a first-mover advantage during the bull market while bridging the gap between complex crypto terminology and mainstream understanding. The interview will amplify Cardano projects’ reach and onboard non-technical audiences.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

My social media engagement metrics provide concrete proof of my ability to connect with crypto and non-crypto audiences. Not being a technical person or developer, enables me to understand the challenges of entering a highly technical environment, allowing me to effectively simplify complex concepts for broader comprehension. I have successfully simplified blockchain concepts using non-technical language, making accessible content on X to diverse audiences.

I've interviewed founders at prominent events like the Cardano Summit 2023 and Paris Blockchain Week. Moreover, I've hosted numerous Twitter Spaces sessions within the ecosystem and have been featured as a guest and interviewer in various online interviews.

As a social media influencer, SPO, and Co-Founder of VAULT3, failing to fulfill my commitments brings a substantial risk: this would compromise the reputation, efforts, and credibility I have cultivated within the community in one and a half years.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

First month:

2 Interviews including editing, social media promotion, and community management.

Second month:

2 Interviews including editing, social media promotion, and community management.

Third month:

2 Interviews including editing, social media promotion, and community management.

Fourth month:

2 Interviews including editing, social media promotion, and community management.

Fifth month:

2 Interviews including editing, social media promotion, and community management.

Sixth month:

2 Interviews including editing, social media promotion, and community management.

[RESOURCES] Who is in the project team and what are their roles?

LaPetiteADA (Carolina Isler) sole proposer. I will take the following tasks independently, without requiring any external technical assistance or resources:

• Contact guests and schedule interviews
• Prepare interview scripts and content
• Conduct interviews
• Create thumbnails
• Edit videos
• Edit video teasers
• Publish video teasers
• Publish videos
• Engage with the community: respond to inquiries and promote video engagement
• Giveaway coordination and execution (if needed)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Total budget: ADA 19’500 (€7’800)

2 interviews per month in 6 months, making a total of 12 interviews.

Monthly budget breakdown: ADA3’250 (€1’300)

Interview budget breakdown:

-Video Creating:

Interview preparation (content, set-up, organization, reach out, and scheduling): 120min (€300)

Interview: 20min - 30min (€50)

-Video Editing and Promotion: 120min (€300)

-Community management: 300min (Free)

Total per interview: €650

€650 x 12 videos: €7’800

The total amount in ADA at €0.40: ADA19’500

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Most crypto interviews are often long and filled with technical terms, which loses audience engagement and makes it harder for newcomers to understand blockchain's importance.

Decrypted brings short, insightful, and entertaining interviews with a petite gamified approach to amplify Cardano projects’ reach and to onboard non-technical audiences.