Djed and Gluon Marketing Campaigns (Djed Alliance, The Stable Order, Stability Nexus)

[GENERAL] Name and surname of main applicant

Dr. Bruno Woltzenlogel Paleo (a.k.a. Zahnentferner) -- Djed Alliance -- The Stable Order

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Wen-Chiao Su - Web3 Product Marketing manager.

Angie H - Marketing Manager of Ergo.

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will run 4 marketing campaigns for our stablecoins on Cardano through an agency. Each campaign will focus on one topic and will publish 200+ articles/PRs on crypto and traditional finance channels.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

Any content produced by us will be licensed under CC-BY-NC-SA.

The marketing agencies will push our content to 200+ media channels. In this process, the content may be modified and published in each media channel with licenses that are beyond our control.

[SOLUTION] Please describe your proposed solution

We will buy 4 Gold PR Flash Packages from Blockman (https://docs.google.com/spreadsheets/d/1G3u3HHzpRItD4kdFjcKPKcfjaPuscY2GI-YfPXDFgjU/edit#gid=875484266). Each package gives 200+ guaranteed PRs in media channels such as:

• Bitcoin.com
• Business insider
• Yahoo Finance
• MarketWatch.com
• Bitcoinist.com
• Hackernoon.com
• Cryptoslate.com
• Mpost.io
• Crypto-news-flash.com
• CryptoGlobe.com
• Cryptowisser.com
• Coinspeaker.com
• CoinEdition.com
• Benzinga.com
• Digitaljournal.com
• CoinMarketcap.com
• Binance.com
• +180 other channels...

The 4 packages will focus on the following 4 topics:

• SigmaUSD - SigmaUSD is the first Djed-based stablecoin ever implemented and deployed. It is native to Ergo, but has recently been bridged to Cardano via the Rosen bridge.
• https://sigmausd.io
• Read this article (https://medium.com/djed-alliance/buy-and-hodl-sigusd-rsv-on-cardano-c10c3ce32b95) to see how to use SigmaUSD on Cardano.
• Milkomeda Djed Osiris - Milkomeda Djed Osiris is the implementation of Djed for Cardano's EVM Sidechain: Milkomeda. Like SigmaUSD, it was implemented by knights of The Stable Order, the group responsible for the original R&D of Djed.
• https://milkomeda-c1.djed.one
• Gluon Gold - Gluon Gold is a gold-pegged stablecoin based on the novel Gluon stablecoin protocol. It is already live on Ergo's testnet and, once it is deployed on Ergo's mainnet, it will be bridged to Cardano via the Rosen Bridge.
• https://gluon.gold
• The Stable Order and the Stability Nexus - The Stability Nexus is the location in semantic space for people who are thinking about or working on stability-related projects. The Stable Order is a modern chivalric order on a quest to make the world more stable. We have conceived Djed, Gluon, hodlcoin, ...
• https://docs.stability.nexus

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

These marketing campaigns will:

• Bring more users to the 3 stablecoins (SigmaUSD, Milkomeda Djed Osiris and Gluon Gold) and, therefore, more users to Cardano.
• Make Cardano known for its stablecoins.
• Generate positive articles in media channels about topics that relate to Cardano.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Dr. Bruno Woltzenlogel Paleo (a.k.a. Zahnentferner) is the founder of the Djed Alliance and of The Stable Order. He is the main author of the Djed paper, author of the Gluon protocol and one of the 5 engineers who participated in the R&D of SigmaUSD. He is also the moderator of the discord server of The Stability Nexus. Therefore, he is knowledgeable about all topics of the 4 planned marketing campaigns. During his academic career, he has already received and managed more than 1 million USD in research grants in several countries and always achieved the goals of the proposed projects.

Wen-Chiao Su is a Web3 Product Marketing manager and is the knight of The Stable Order responsible for planning our media content and producing articles about our mission, our work and our protocols. A sample of his great work so far, in the context of a previous Catalyst proposal, can be found here (https://docs.google.com/spreadsheets/d/1wpCh3H0EeRXixPd3ELjBYtVgMAFEPGJE5sJxElUJZU0/edit#gid=0).

Angie H is the Marketing Manager of Ergo. She graduated with a Masters degree in International Management. Angie has served as the Head of Customer Service for a company group, Business Development and Marketing for a Tier 1 media business and several product companies. The scope of her work has covered a broad outlook in the digital sector. An expert in crypto marketing, Angie has worked in the blockchain industry since 2017.

To know more about our organization as a whole, check the following links:

• https://docs.stability.nexus/
• https://medium.com/DjedAlliance
• https://news.stability.nexus/
• https://x.com/DjedAlliance
• https://x.com/StabilityNexus
• https://linkedin.com/company/stability-nexus
• https://t.me/StabilityNexus
• https://discord.gg/YzDKeEfWtS
• https://github.com/StabilityNexus
• https://djed.one/
• https://github.com/DjedAlliance
• https://eprint.iacr.org/2021/1069

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone Outputs: 200+ Media Articles about SigmaUSD produced by a media agency.

Acceptance Criteria: at least 200 media articles.

Evidence of Milestone Completion: We will provide a list of links to the 200+ articles.

Expected Milestone Length: from 4 to 6 weeks.

Milestone Outputs: 200+ Media Articles about Milkomeda Djed Osiris produced by a media agency.

Acceptance Criteria: at least 200 media articles.

Evidence of Milestone Completion: We will provide a list of links to the 200+ articles.

Expected Milestone Length: from 4 to 6 weeks.

Milestone Outputs: 200+ Media Articles about Gluon Gold produced by a media agency.

Acceptance Criteria: at least 200 media articles.

Evidence of Milestone Completion: We will provide a list of links to the 200+ articles.

Expected Milestone Length: from 4 to 6 weeks.

Milestone Outputs: 200+ Media Articles about The Stability Nexus and The Stable Order produced by a media agency.

Acceptance Criteria: at least 200 media articles.

Evidence of Milestone Completion: We will provide a list of links to the 200+ articles.

Expected Milestone Length: from 4 to 6 weeks.

[RESOURCES] Who is in the project team and what are their roles?

Bruno Woltzenlogel Paleo, PhD. (a.k.a. Zahnentferner)

Wen-Chiao Su - Web3 Product Marketing Manager

Angie H - Marketing Manager

Bruno, Wen-Chiao and Angie will be responsible for liaising with the marketing agency and producing the content that they need for producing the 800+ media articles. Angie has experience working with this particular agency, Bruno has technical knowledge of all the 4 topics to be covered and Wen-Chiao has been producing content accessible to the wider public for the Djed Alliance.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Assumption: 1 ADA = 0.40 USD

As can be seen here (https://docs.google.com/spreadsheets/d/1G3u3HHzpRItD4kdFjcKPKcfjaPuscY2GI-YfPXDFgjU/edit#gid=875484266), the marketing agency charges $4500 (11250 ADA) per gold package. For our own work, producing the content and liaising with the agencies on each gold package, we estimate a cost of $1500 (3750 ADA) for 2 people working part time for 4 to 6 weeks. Thus, the total cost per gold package is 15000 ADA, and the total cost for 4 packages is 60000 ADA.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The agency that we are considering to hire (Blockman) was recommended to us by the marketing team of the Ergo Foundation, whose judgment we trust.

At $4500 for 200+ PRs, the cost is $22.50 per PR.

PRs are published in media channels with monthly traffic of millions, hundreds of thousands and several tens of thousands of views (https://docs.google.com/spreadsheets/d/1G3u3HHzpRItD4kdFjcKPKcfjaPuscY2GI-YfPXDFgjU/edit#gid=604876288).

Besides the intangible value that these marketing campaigns will bring to the brands of our stablecoins and to Cardano, Cardano also stands to derive value from this project in the form of transaction fees from users who, after becoming aware of these stablecoins, will decide to transact with them on Cardano. Indirect value will also accrue to Cardano's DeFi ecosystem, since the users are likely to swap our stablecoins in Cardano's DEXes, and borrow and lend them in Cardano's lending platforms.