Establishment of the MyLugano Hub: Web3 Innovation Center with Lugano Municipality Support
Problem
Cardano does not have sufficient visibility in a key area such as Lugano in Switzerland, its principles and values are not yet part of this community which also attracts major developers from Italy.
Total to date
This is the total amount allocated to Establishment of the MyLugano Hub: Web3 Innovation Center with Lugano Municipality Support.
About this idea
[GENERAL] Name and surname of main applicant
Roberto Gorini[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)
Entity (Incorporated)[GENERAL] Co-proposers and additional applicants
Municipality of Lugano
[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)
12[GENERAL] Please indicate if your proposal has been auto-translated into English from another language
No[GENERAL] Summarize your solution to the problem (200-character limit including spaces)
MyLugano Hub: a multichain Web3 hub in Lugano, offering Cardano-specific education, visibility, values alignment, and community meetings.
[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?
No[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”
No Dependencies
[GENERAL] Will your project’s output/s be fully open source?
Yes[GENERAL] Please provide here more information on the open source status of your project outputs
All our outputs will be open source. The outputs of the individuals or teams working with us will be up to them to decide.
[METADATA] SDG rating
SDG Goals
4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
SDG Subgoals
4.4 - By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship
Key Performance Indicator (KPI)
4.4.1 - Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill
[SOLUTION] Please describe your proposed solution
The MyLugano Hub, strategically positioned in Lugano, Switzerland, serves as a vibrant, chain-agnostic Web3 hub and coworking space. It plays a pivotal role in cementing Lugano's reputation as a central hub for blockchain and cryptocurrency innovation. Backed by the support of the Lugano Municipality and leading Web3 entities, the hub is committed to advancing technological literacy and fostering innovation. With facilities that include private offices, a collaborative coworking area, and an event space designed for networking, learning, and showcasing projects, MyLugano Hub is dedicated to bridging the gap between traditional business sectors and Web3 technologies.
Emphasizing a partnership with the Cardano ecosystem, known for its dedication to sustainability and scalability, the MyLugano Hub integrates Cardano-specific educational and networking events that spotlight Cardano’s advanced technologies and protocols. This partnership also extends to forming alliances with Cardano-affiliated organizations, enriching the hub’s community with robust Cardano network connections.
Maintaining a multi-chain approach and highlighting Cardano's significant role, MyLugano Hub not only supports different blockchain technologies, but also ensures that Cardano's principles and innovations are learned and analyzed by leading resident industry players.
This strategy significantly increases the visibility of Lugano as a leading center for Web3 knowledge and innovation, connecting Cardano developers and enthusiasts with local businesses and academic circles. Through such integrations, MyLugano Hub is pivotal in transforming Lugano into a recognized cryptocurrency capital in Europe, promoting a well-rounded and sustainable technological ecosystem.
In alignment with Cardano's values of sustainability and scalability, MyLugano Hub plans to:
- Host Cardano-specific educational and networking events to educate on Cardano's technologies and protocol
- Form partnerships with Cardano-affiliated organizations to reach and engage the MyLugano Hub community
- Maintain a multi-chain perspective while emphasizing Cardano's role in its ecosystem
- Focus on Cardano’s values and ethos and increase the familiarity with Cardano
- Offer Cardano a strong presence in the main web3 hub in Lugano
- Connect the Cardano ecosystem and builders to the business and educational stakeholders in Lugano
[IMPACT] Please define the positive impact your project will have on the wider Cardano community
The MyLugano Hub can have a positive impact on the Cardano community through several strategic initiatives that leverage the hub’s resources and location, ultimately fostering growth and development within the Cardano ecosystem:
- Educational Outreach: By hosting Cardano-specific events and workshops, the MyLugano Hub can significantly enhance understanding and utilization of Cardano's technologies and protocols. These events provide a platform for direct education on the technical and philosophical aspects of Cardano, from its blockchain architecture to its consensus mechanisms, appealing to both new and experienced blockchain enthusiasts.
- Networking Opportunities: The hub’s event space and networking activities provide a conducive environment for Cardano developers, investors, and enthusiasts to connect. This networking can lead to collaborations, partnerships, and even funding opportunities within the Cardano ecosystem, contributing to its growth and vibrancy.
- Partnerships with Cardano-Affiliated Entities: By forming partnerships with organizations that are part of the Cardano ecosystem, such as IOHK or the Cardano Foundation, MyLugano Hub can bring in expert speakers, mentors, and resources that are specifically tailored to the needs of the Cardano community. These partnerships can enhance the hub’s offerings and provide unique insights and support to its members.
- Promoting Cardano’s Values and Ethos: Focusing on Cardano’s commitment to sustainability and scalability, the hub can attract projects and startups that are aligned with these values, fostering a community that prioritizes responsible and ethical blockchain development. This alignment with Cardano’s ethos can also attract a wider audience interested in sustainable tech solutions.
- Visibility in a Key Location: By ensuring Cardano has a strong presence in Lugano's main Web3 hub, the platform’s visibility and influence can be significantly increased. Lugano, being a city that supports technological innovation, provides a strategic advantage in terms of attracting international attention and investment.
- Integration with Local Businesses and Academia: By connecting Cardano with local businesses and educational institutions in Lugano, the hub can facilitate real-world applications and research collaborations. This integration helps in practical adoption and provides real case studies that can showcase the benefits and applications of Cardano’s technology.
- Multi-Chain Synergy: Although MyLugano Hub maintains a chain-agnostic approach, highlighting Cardano's role within its ecosystem can foster an environment where best practices and ideas are exchanged across different blockchain platforms, enriching the overall innovation at the hub.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Noku organized the NFT fest and the TECH fest for the Municipality of Lugano, events which involved some of the world's leading experts in the sector who were able to meet and get closer to the institutions which in Lugano, in the centre of Italian Switzerland, are making the difference in the crypto and decentralization sector.
Moreover, Noku, a leading Web3 platform specialized in the NFT realm and boasting its proprietary blockchain, exemplifies a model of trust and accountability in the delivery of Web3 solutions. This is particularly evident in its enduring collaboration with the Municipality of Lugano. Together, they have successfully established the MyLugano Hub, a central node for blockchain innovation and community engagement within the city.
The Municipality of Lugano’s commitment to fostering a robust Web3 ecosystem is reflected in its ongoing support for hubs, launch events, educational initiatives, and community gatherings. This partnership with Noku not only leverages the platform’s advanced technological capabilities but also ensures that these initiatives are rooted in local needs and opportunities, providing a strong foundation for trust and mutual accountability.
Through this sustained collaboration, Noku has demonstrated an exceptional ability to align its cutting-edge blockchain solutions with the strategic goals of the Lugano Municipality. This synergy has not only accelerated the adoption of blockchain technology in the region but also established a benchmark for how public-private partnerships can drive innovation in the digital age. The trust and accountability inherent in Noku’s operations are further underscored by its consistent delivery of high-quality, reliable Web3 projects and events, making it a trusted partner in the evolving landscape of blockchain technology.
[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?
Milestone 1: Onboarding and Team Formation
Date: July 2024
Deliverables:
- Complete onboarding of the MyLugano Hub team onto the Catalyst platform.
- Assignment of a dedicated Team Lead for the Hub.
- Launch a promotional campaign to highlight the collaboration with Cardano.
Acceptance Criteria:
- Successful login and operational setup on the Catalyst platform for all team members.
- Official appointment of the Team Lead, documented and announced.
- Initiation of at least one promotional activity or campaign featuring Cardano.
- Noku will share all the updates on his Blog web page https://nokuteam.medium.com/
Milestone 2: Community Engagement and Event Planning
Date: October 2024
Deliverables:
- Public release of detailed information about the MyLugano Hub.
- Organization and execution of a Cardano community meetup.
- Conduct a builder-focused meetup to introduce Cardano’s technology.
- Presentation of the Hub and Cardano at the Noku-organized web3 events in Lugano.
Acceptance Criteria:
- Publication of Hub details on official channels (website, press release).
- Successful hosting of the Cardano community meetup with attendance of at least 30 participants.
- Positive feedback from participants at the builder meetup
- Effective presentation at the web3 event, with documented attendee engagement metrics.
Milestone 3: Promotion and Educational Initiatives
Date: February 2025
Deliverables:
- Launch a targeted promotional campaign to increase awareness of the Hub’s focus on Cardano.
- Host educational and networking events specific to Cardano’s technologies and protocols.
- Form strategic partnerships with Cardano-affiliated organizations.
Acceptance Criteria:
- Execution of a promotional campaign with measurable reach (e.g., views, clicks, registrations).
- Minimum of three educational events conducted, with attendance exceeding 30 participants each.
- Establishment of at least two partnerships with Cardano-affiliated organizations, with formal agreements signed.
Final Milestone: Hub Activation and Continuous Engagement
Date: June 2025
Deliverables:
- Official launch of the MyLugano Hub.
- Monthly sessions to introduce Cardano to builders and the community.
- Secure a prominent position for Cardano within Lugano’s main web3 hub.
- Facilitate connections between the Cardano ecosystem and local business and educational stakeholders.
Acceptance Criteria:
- Official opening event of the Hub, with press coverage and high-profile attendees.
- Consistent scheduling and high engagement in the Cardano sessions.
- Documentation of Cardano’s integration and visibility in the hub activities.
- Successful hosting of networking events to connect Cardano stakeholders with local business and educational leaders
- A full video and text report of the completed deliverables will be available at https://nokuteam.medium.com/
[RESOURCES] Who is in the project team and what are their roles?
Roberto Gorini - CEO NOKU AG
https://www.linkedin.com/in/roberto-gorini-b96b45153/
https://twitter.com/robertogorini
Serial entrepreneur, book writer, founder, among others, of NOKU, Original, and Lugano NFT fest.
He has collaborated for years with the municipality of Lugano, as project manager of projects such as LVGA (Lugano's cryptocurrency), MyLugano App, and 3Achain.
Books:
Matrix Economy - From barter to Bitcoin (2014), Crypto Economy (2016), Chaos Economy (2020).
Projects:
More:
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Marco Moshi
https://www.linkedin.com/in/marco-moshi/
Marco Moshi is a dynamic leader in the Web3 ecosystem, currently collaborating with many web3 projects and startups, such as Polygon Labs, Noku, Storm Partners, Grant Innovation Labs. With a profound understanding of decentralized technologies, Marco has spearheaded key initiatives such as Polygon Village and the Polygon DAO. His technical expertise and strategic insight have significantly contributed to lowering entry thresholds in Web3 and enhancing decentralized governance across major organizations. Committed to the progressive decentralization of business and social layers, Marco continues to drive impactful growth and innovation within the blockchain space.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources
We have divided the annual budget into 4 payments based on the 4 milestones and closing report. The total amount will be 95,000 ADA. If the ADA price goes up, we will consider enhanced activities with more reach and scope.
Milestone 1 - 19,000 ADA
Milestone 2 - 19,000 ADA
Milestone 3 - 28,500 ADA
Milestone 4 (Final) - 28,500 ADA
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
The MyLugano Hub offers substantial value for money for the Cardano ecosystem by strategically enhancing its visibility, connectivity, and adoption in several ways:
- Visibility in a Strategic Location: Lugano is positioning itself as a cryptocurrency capital in Europe, in particular in regards to real-word uses of cryptocurrencies and hosting international crypto-conferences. It has also created a CHF 100M fund for growing crypto startups and attracting crypto businesses. By having a strong presence in Lugano, Cardano leverages the city’s growing reputation as a blockchain innovation center. This visibility can attract international investments and collaborations, offering Cardano a strategic advantage in European and global markets.
- Educational and Networking Events: By hosting Cardano-specific events, MyLugano Hub increases awareness and education about Cardano’s technologies and protocols. This is crucial for growing the community, attracting new developers, and fostering an understanding of Cardano's unique offerings such as its Ouroboros consensus mechanism, which could lead to increased adoption and utilization.
- Partnerships with Cardano-Affiliated Organizations: Building connections with entities deeply ingrained in the Cardano ecosystem, such as IOHK and the Cardano Foundation, provides MyLugano Hub members access to specialized knowledge and resources. These partnerships can enhance the credibility and attract startups or projects that are specifically looking for a Cardano-aligned hub, increasing the rate of innovation and development within the Cardano community.
- Integration with Local Businesses and Academia: The hub acts as a bridge between Cardano and various local stakeholders in Lugano, including businesses and academic institutions. This can lead to real-world applications of Cardano’s technology, pilot projects, and potentially even new academic courses focused on Cardano, all of which boost its practical visibility and utility.
- Support for Cardano’s Ethos: By emphasizing Cardano’s commitment to sustainability and scalability and aligning its activities with these values, MyLugano Hub attracts projects and startups that are environmentally and ethically conscious. This alignment not only enhances Cardano's brand as a responsible and forward-thinking blockchain but also attracts a like-minded community, fostering a robust and sustainable ecosystem.
- Multi-Chain Synergy: Although MyLugano Hub is chain-agnostic, its emphasis on Cardano ensures that the principles and technologies of the Cardano blockchain are highlighted. This not only supports the diversity of the blockchain environment but also ensures that Cardano’s features are well-represented, encouraging cross-chain collaborations and innovations that might utilize Cardano’s strengths.
- Scaling Community and Developer Base: By providing a space where Cardano developers can collaborate, learn, and innovate, the hub directly contributes to scaling the community and developer base associated with Cardano, which is essential for its long-term growth and sustainability.
Each of these factors demonstrates how the cost invested into MyLugano Hub is likely to yield significant returns by advancing Cardano's strategic objectives, expanding its community, enhancing its visibility, and fostering a vibrant ecosystem that supports the blockchain’s growth and adoption.
Team
