Hands-on marketing: universities and tech hubs

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

we will organise workshops, seminars, and sessions at universities in Ghana. the events will provide participants with knowledge about Cardano, its use cases, and opportunities for involvement.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

no dependecies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

We will provide detailed documentation of outreach programs, including workshop materials, presentation slides, marketing strategies, and feedback collection methods. This documentation would be publicly accessible and easy to understand, allowing others to replicate and adapt our program for their own communities.

[SOLUTION] Please describe your proposed solution

We will conduct hands-on marketing activities targeting eight Ghanaian universities and tech hubs to raise awareness about Cardano and blockchain technology every weekend for two months.

Our plan involves hosting interactive workshops at universities in Ghana to introduce students to blockchain technology, focusing on Cardano. Here's how we'll do it:

1. Planning: We'll pick universities with tech-savvy students and set up workshop dates with their administration.
2. Content: We'll create easy-to-understand material about blockchain and Cardano, mixing presentations with group activities.
3. Execution: At the workshops, we'll lead engaging sessions, explaining concepts and guiding participants through hands-on exercises.
4. Feedback: We'll ask for feedback from students to improve future workshops, using surveys and discussions.
5. Follow-up: After the workshops, we'll stay in touch with students, providing resources and opportunities for continued learning and involvement.

Finally our goal is to make blockchain and Cardano accessible and exciting for students, empowering them to join the Cardano community and explore its potential.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

1. By engaging with students and tech enthusiasts in Ghana, our project will foster a community of Cardano supporters and advocates. This will contribute to the growth of the Cardano ecosystem by expanding its user base and increasing participation in development and governance activities.
2. Expanded Adoption: Engaging directly with students at universities in Ghana, we introduce a new demographic to Cardano and blockchain technology. As these students become more knowledgeable and interested in Cardano, they are likely to become advocates for the platform, contributing to its adoption and growth.
3. Diverse Perspectives: By reaching out to universities in Ghana, we tap into a diverse pool of talent and perspectives. This diversity enriches the Cardano community by bringing in fresh ideas, insights, and approaches to blockchain development and innovation.
4. Community Building: Hosting workshops and events fosters a sense of community among participants. As students interact with each other and with our team, they form connections and networks within the Cardano ecosystem. These connections can lead to collaborations, partnerships, and community-driven initiatives that strengthen the ecosystem as a whole.

All we are trying to say is that, this project will contribute to the expansion, diversity, and vibrancy of the Cardano ecosystem, laying the foundation for continued growth and innovation in the ecosystem.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability of Team Members:

Cardano Blockchain Enthusiasts:

• Team members are passionate about Cardano and possess in-depth knowledge of its principles, architecture, and use cases.
• Their enthusiasm for the project ensures dedication and commitment to its success.
• Team members with experience as Project Catalyst fund reviewers bring valuable insights and expertise in project evaluation and execution.
• They understand the importance of transparency, accountability, and community engagement, aligning with the goals of the project.

Educational and Marketing Expertise:

• Team members have experience in educational outreach and marketing, including workshop facilitation, content development, and social media promotion.
• Their combined skills and backgrounds enable effective communication and engagement with the target audience.

Networking and Collaboration:

• Team members have established relationships with universities, student organizations, and local communities in Ghana, facilitating collaboration and partnership opportunities.
• Their ability to leverage networks enhances the reach and impact of the project within the target demographic.

Market Demand:

• There is a growing interest in blockchain technology, including Cardano, within Ghanaian universities. The project addresses the need for hands-on educational initiatives to raise awareness and understanding of Cardano among students.

Resource Availability.

• The team has access to necessary resources, including expertise in Cardano blockchain technology, marketing materials, and connections with universities in Ghana.

Regulatory Environment:

• The project operates within the legal and regulatory frameworks of Ghana, ensuring compliance with local laws and regulations related to events and education.

Technical Feasibility:

• The team's expertise in Cardano blockchain technology ensures the accuracy and relevance of workshop content and materials.
• Access to audiovisual equipment and social media platforms facilitates effective delivery and promotion of workshops.
• The proposed budget of 23,5000 ADA is sufficient to cover all expenses associated with workshop execution, travel, accommodation, and marketing.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Month 1:

Research and Planning:

• Identify target universities in Ghana with active student communities and interest in technology-related topics.
• Reach out to university administrations and student organizations to assess interest and availability for hosting workshops.
• Develop a detailed plan and timeline for workshop execution, including content development, logistics, and outreach strategies.
• Workshop Preparation:
• Design workshop curriculum and materials, ensuring they are tailored to the knowledge level and interests of university students.
• Finalize workshop content, presentations, handouts, and interactive activities.
• Secure workshop dates and venues at selected universities for the upcoming workshops.

Month 2:

1. Workshop Execution - Part 1:

• Conduct the first round of workshops at the selected universities according to the established schedule.
• Lead engaging sessions, delivering content and facilitating interactive activities to educate students about blockchain and Cardano.
• Encourage active participation and address questions and concerns from workshop attendees.
• Gather Feedback - Part 1:
• Collect feedback from workshop participants through surveys, polls, and post-event discussions.
• Analyze feedback to identify strengths, weaknesses, and areas for improvement in workshop content and delivery.

Month 3:

1. Workshop Execution - Part 2:

• Conduct the second round of workshops at additional universities or repeat workshops at previous locations based on feedback and demand.
• Ensure consistency in content delivery and engagement across all workshop sessions.
• Continuously refine and improve workshop materials and facilitation techniques based on ongoing feedback and observations.

• Gather Feedback - Part 2:
• Continue to collect feedback from workshop participants, incorporating insights and suggestions into the workshop planning and execution process.
• Evaluate the impact of workshops based on attendance rates, participant engagement, and feedback received.

• Document success stories and testimonials from participants to showcase the impact of the workshops on awareness and understanding of Cardano within the university community.

• Documentation and Reporting:
• Compile a comprehensive report documenting the outcomes of the workshops, including attendance records, feedback analysis, and insights gained.
• Share the report with stakeholders, including Project Catalyst and the broader Cardano community, to provide transparency and accountability for project activities and outcomes.
• Reflect on lessons learned and recommendations for future outreach initiatives, ensuring continuous improvement and sustainability of efforts to promote Cardano adoption.

1. Documentation and Reporting:

• Compile a comprehensive report documenting the outcomes of the entire workshop series, including attendance records, feedback analysis, and insights gained.
• Ensure all workshop materials, presentations, and resources are properly documented and archived for future reference.
• Provide a summary of success stories, testimonials, and key takeaways from participants to showcase the impact of the workshops on awareness and understanding of Cardano within the university community.

Acceptance Criteria:

• All scheduled workshop sessions are successfully conducted at the selected universities within the established timeframe.
• Feedback is collected from participants at each workshop session, with a minimum response rate of 80%.
• Feedback analysis reveals positive trends in participant engagement, comprehension, and satisfaction with the workshop content and delivery.
• The comprehensive report documenting workshop outcomes, feedback analysis, and success stories is completed and submitted by the specified deadline.

Evidence of Milestone:

• Attendance records for all workshop sessions, including participant sign-in sheets or electronic attendance tracking.
• Copies of feedback surveys or questionnaires distributed to participants, along with compiled responses and analysis.
• Documentation of success stories, testimonials, or notable outcomes shared by workshop participants.
• Completed comprehensive report, including summaries of workshop activities, feedback analysis, and recommendations for future initiatives.
• Archived workshop materials, presentations, and resources for reference and future use.

[RESOURCES] Who is in the project team and what are their roles?

Hayford Nkrumah: Project Manager and blockchain expert

A chemistry graduate from the University of Ghana, a financial analyst, auditor, and teacher. A committed blockchain and cryptocurrency enthusiast, I take part in the Cardano ecosystem and represent flexibility and lifelong learning in the rapidly changing financial and technological world.www.linkedin.com/in/kingsley-hayford-nkrumah-49ba94188 .https://twitter.com/XolaNana

Enoch Odoe: Community Liaison and Administrative Support

Auditor, a Teaching assistant at the department of chemistry, UG

Active member of the Cardano and catalyst community since fund 8, community assessor for fund 8 and 10. fund 10 lv0 reviewer

telegram @Odoe_e IG: odoe_ FB: Enoch Miracle Email

Kingsley Moulings Nkrumah: Marketing and Outreach Coordinator

A seasoned event and outreach planner with a passion for exploring the boundless opportunities presented by the crypto world. Armed with a degree in Business Administration and Marketing from UPSA (University of Professional Studies, Accra), Kingsley possesses a keen understanding of market dynamics and consumer behavior.

Driven by an insatiable curiosity and enthusiasm for emerging technologies, Kingsley has immersed himself in the world of cryptocurrencies, eager to unravel its wonders and harness its transformative potential.

Joy Apaloo

A professional with a background in Chemistry from the University of Ghana. She furthered her expertise by studying Data Analytics at Azubi Africa and is now a proficient Data Analyst. With a fervent interest in cryptocurrency and blockchain, particularly Cardano, she actively explores their potential. Additionally, she excels as a financial market trader, combining her analytical skills with a passion for innovative technologies. contact joyapaloo apaloojoy@gmail.com

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Workshop Expenses:

• Venue rental and logistics: 7,000
• Audiovisual equipment rental: 2,500
• Workshop materials and supplies: (brochures, Presentation Slides, Handouts and Worksheets etc. )3,000

Travel and Accommodation:

• Transportation (flights, local transport): 6,000
• Accommodation for team members: 4,000

Marketing and Promotion:

• Printing of promotional materials: 2,000
• Social media advertising and promotion: 2,500

Miscellaneous Expenses:

• Catering for workshop participants: 3,000
• Contingency fund for unforeseen expenses: 1,000

Participant Incentives:

• Incentives for best participants (Yoroi opening and ADA tokens sharing ): 4,000

Total Budget: 35,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents value for money for the Cardano ecosystem by investing in grassroots marketing efforts to expand awareness and adoption in a key region. The impact of increased engagement and participation outweighs the cost incurred.