In-Person Networking Event to Educate Web2 Businesses About Cardano

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Host an in-person networking event to educate Web2 businesses about Cardano's benefits, fostering understanding and encouraging collaboration.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

We will document & share the outputs of the event.

[SOLUTION] Please describe your proposed solution

Many Web2 businesses are either unaware of the transformative potential of blockchain technology or are hesitant to adopt it due to misconceptions and a lack of understanding. This gap prevents these businesses from leveraging the innovative solutions Cardano offers, such as increased security, transparency, and efficiency.

By creating an in-person networking event, we can directly address these misunderstandings and provide a platform for effective communication and education. This approach allows for meaningful interactions, where businesses can learn about Cardano from experts and see real-world applications that demonstrate its value.

This event will engage:

• Web2 Business Leaders and Decision-Makers: To learn about Cardano and explore potential use cases.
• Blockchain Experts and Cardano Representatives: To share knowledge and demonstrate the benefits of Cardano.
• Tech Enthusiasts and Media: To cover the event and spread information wider.
• Local Entrepreneurs and Investors: Interested in new technologies and innovations.

The impact will be demonstrated through:

• Attendee Surveys: Pre and post-event surveys to measure changes in understanding and interest in Cardano.
• Business Follow-Ups: Tracking how many businesses start exploring or integrating Cardano after the event.
• Media Coverage and Social Media Metrics: Analyzing the reach and engagement of event-related content.
• Partnership Announcements: Monitoring any new collaborations or projects involving Cardano that result from the event.

Our solution is unique because it targets the root of the adoption barrier — lack of understanding and direct interaction. By focusing on Web2 businesses, we aim to bridge the gap between traditional and blockchain technologies, facilitating a smoother transition and wider adoption of Cardano.

The primary beneficiaries will be the Cardano ecosystem, as increased understanding and adoption among Web2 businesses will lead to more robust and diverse applications, and Web2 businesses themselves, as they discover new opportunities to innovate and enhance their operations.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Success in this project will:

• Broaden the Cardano Ecosystem: By integrating Web2 businesses, expanding the user base, and diversifying the types of applications built on Cardano.
• Strengthen Cardano's Market Position: As more businesses adopt or partner with Cardano-based projects, the platform's reputation and influence will grow.
• Enhance Knowledge and Collaboration: Encouraging a deeper understanding among business leaders will lead to more strategic and fruitful collaborations within the ecosystem.

Impact will be measured by:

• Number of Businesses Engaged: Counting the businesses that participate in the event and initiate follow-up actions.
• Educational Outcomes: Using surveys and feedback to assess how participants' understanding of Cardano has improved.
• Media and Online Engagement: Tracking the spread and impact of digital content related to the event.
• New Projects and Partnerships: Documenting any new initiatives or collaborations that result from the event.

Outputs will be shared through:

• Event Recap and Case Studies: Publishing detailed reports and highlighting success stories.
• Online Content and Discussions: Using forums and social media to maintain momentum and engagement post-event.
• Future Event Planning: Based on the success and learnings, planning subsequent events to continue the momentum.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We have extensive experience in organizing tech-focused events and strong connections within the blockchain and Web2 business communities. Our team consists of event planners, marketing specialists, and blockchain experts who are all committed to promoting Cardano's adoption.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Event Planning and Promotion

• A: Milestone Outputs: Complete the event agenda, confirm speakers and participants, launch marketing campaigns.
• B: Acceptance Criteria: Agenda set, speakers booked, initial marketing metrics met.
• C: Evidence of Milestone Completion: Event schedules, contracts with speakers, marketing analytics reports.

Milestone 2: Execute the Networking Event

• A: Milestone Outputs: Host the in-person networking event, including workshops, panel discussions, and demonstration booths.
• B: Acceptance Criteria: High attendee engagement, smooth running of all sessions, positive initial feedback.
• C: Evidence of Milestone Completion: Participant list, session recordings, attendee feedback forms.

Milestone 3: Post-Event Follow-Up and Impact Analysis

• A: Milestone Outputs: Conduct follow-up surveys, compile a comprehensive impact report, and initiate business outreach for further development.
• B: Acceptance Criteria: Detailed impact analysis completed, follow-up actions with businesses initiated.
• C: Evidence of Milestone Completion: Survey results, impact report, documentation of follow-up meetings.

Final Milestone: Comprehensive Event Report and Future Strategy

• A: Milestone Outputs: Final report summarizing outcomes, lessons learned, and plans for future events.
• B: Acceptance Criteria: In-depth analysis and strategic recommendations for continuing the effort.
• C: Evidence of Milestone Completion: Final comprehensive report, strategic planning documents.

[RESOURCES] Who is in the project team and what are their roles?

Chris Flato: Chris breaths esports and gaming every day. He once managed Communications for ESL, the world's largest esports company, and his extensive network is matched only by his confidence in his gaming skills. He is doing what a CEO does, attending all possible conferences and making sure everybody is paid at the end of the month.

Nils Lassen: Nils brings years of PR and communications experience within and outside the gaming and esports ecosystem to our yellow house. As an all-rounder, he leads the operational business and supports our clients like a loyal husband in good times and bad. So, as a wise woman once said: “If you liked it then you shoulda put a ring on it”.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Cost Breakdown

• Event Planning and Coordination: 20,000
• Venue and Logistics: 15,000
• Speaker and Expert Fees: 10,000
• Marketing and Promotion: 15,000
• Catering and Hospitality: 10,000
• Participant Support (Materials, Swag, etc.): 5,000
• Technology and Equipment: 10,000
• Post-Event Analysis and Reporting: 10,000
• Contingency Fund: 5,000

Total Budget: 100,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

This project represents excellent value for money by:

• Directly Targeting Key Decision Makers: Focusing resources on engaging with business leaders who have the capacity to influence and initiate change.
• Maximizing Educational Impact: Using experienced speakers and comprehensive materials to ensure that participants leave with a significant increase in knowledge.
• Building Long-Term Partnerships: The relationships fostered during this event are expected to lead to ongoing collaborations, enhancing the Cardano ecosystem’s growth and diversity.

By hosting this networking event, we aim to transform skepticism into understanding and partnerships, paving the way for a future where Web2 businesses and the Cardano blockchain work together to create innovative solutions.