LATAM Cardano 2024: Driving Crypto Adoption in Mexico

[GENERAL] Name and surname of main applicant

LATAM Cardano Community

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

Yes

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Host a massive Cardano event in Mexico, uniting experts, enthusiasts, and newcomers. Drive Cardano education, awareness, and adoption, positioning it as a leading blockchain platform in the country.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All of the projects outputs will be published

[SOLUTION] Please describe your proposed solution

Our proposed solution is to organize a large-scale Cardano event in Mexico City to address the lack of mass events and localized onboarding. We recognize the significant crypto adoption in Mexico City but see a gap in Cardano's presence.

Our approach is to bring together experts, enthusiasts, and newcomers in a dynamic event that educates, engages, and promotes Cardano. This event will feature workshops, panels, and networking opportunities, engaging both seasoned investors and those new to cryptocurrency.

By fostering a vibrant Cardano community in Mexico City, we aim to accelerate adoption and showcase Cardano's unique benefits. This initiative is crucial for Cardano's expansion into one of the largest crypto markets in the world, benefitting both the local community and the broader Cardano ecosystem.

This event aims for an attendance of +200 people. During the event there will be conferences, workshops, and panel discussions, covering the topics of introduction to Cardano, project catalyst, DeFi, smart contracts, use cases and governance.

This will be given by speakers from the Cardano community and crypto community in Mexico with experience in these types of events.

The event will count with the participation of the largest web3 communities in Mexico.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project aims to make a significant impact for the Cardano community by expanding Cardano's presence in Mexico and the Latin American region.

We aim to attract a diverse audience of blockchain enthusiasts, developers and entrepreneurs interested in Web 3 to Cardano

We will track attendance figures, participation levels during the event (e.g. questions asked, discussions held).

We will share event highlights, presentations and discussions through various channels, such as the LATAM Cardano Community social networks.

By establishing partnerships with the web3 community in Mexico and inviting local speakers, we seek to strengthen Cardano's presence and credibility in the region.

We will measure the number of new partnerships formed, the level of media coverage obtained and the increase in Cardano-related activities.

By bringing together stakeholders from the Cardano community and the broader web3 ecosystem, we aim to foster collaboration, innovation and networking opportunities.

We will facilitate ongoing communication and collaboration through Telegram and LATAM Cardano community social networks.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The core team of the Latam Cardano Community, has now more than two years of demonstrated valuable contributions both to the wider global cardano community and to the Latin American ecosystem. Our capabilities range from event organization to community engagement, from decentralized governance to translation to local languages, from helping people to create and present their projects to actively promoting them in order for the world to learn about the LATAM opportunity. Our members are deeply conected to Cardano playing key roles such as ambassadors, Intersect Committes and work groups, core development, DeFi and NFT projects.

Cristian Jair Rojas

I'm originally from Mexico, I'm in Cardano for a little more than two years, I got funding in project catalyst fund7 with the proposal called "Support small farmers in Latam".

I was able to successfully delivered and completet the proposal, also in project catalysat I have participated as a reviewer in fund 8, 9, 10 and in the last fund as a level 1 reviewer with a total of 80 proposals reviewed last fund.

As a member of the Latam Cardano Community, I have participated in educational content with Universities in Mexico.

• I´m leading in Mexico the proposal funded in fund10 "Universities Onboarding to Cardano" from Latam Community.
• Hosting the blockchain Masterclass In Unam Mexico.
• I participated in the Cardano summit in mexico 2022.

• Representing Cardano Latam Community in "Cardano Days" , Guadalajara , Mexico.

I participated in organizing two CIP-1694 workshops in Mexico, in the Pan-latam workshop in Uruguay and participating in the final workshop in Edinburgh. 

• Co-authored the Latina American regional conclusions document
• (https://github.com/latamcardano/CIP1694Workshops.)

I have organized the DReps community workshop in Mexico City.

2 proposals funded in fund 10, which demonstrates the trust that the cardano community has placed in me. Food Traceabilty by Cardano & Onboarding gamers to Cardano

Víctor Hernández

I am from Tlaxcala, Mexico, and have been involved with Cardano for the past year.

I have worked on the Catalyst project as a reviewer in Fund 10 and more recently as a level 1 reviewer, fulfilling all my responsibilities in an objective manner.

I have helped organize Workshops on CIP-1694 at the Polytechnic University of Tlaxcala.

I was a representative of the Cardano Latam Community at the "Cardano Days" in Guadalajara, Mexico.

I have also collaborated in the organization of the CIP-1694 workshop in Mexico and the Pan-Latam workshop in Uruguay.

I am co-author of the Latin American regional conclusions document, which is available at this link: https://github.com/latamcardano/CIP1694Workshops

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Event Preparation

Outputs:

• Select a place to hold the event (from several options we currently have).
• Selecting drinks and food for the attendees (from several options available)
• Booking flights and accommodation for international speakers
• Design and print Cardano T-shirts (Merchandise)
• Design and printing of visual material to be placed at the event.
• Hire a media agency to cover the event.
• Establish alliances with web3 community in mexico
• Invite 4 speakers from the web3 Mexico community to participate in the event.

Acceptance criteria:

• Advance payment of 50% of the Venue.
• Prepayment of 50% of drinks and food.
• 3 flights purchased from Argentina to Mexico, 2 rooms reserved in Mexico City.
• T-shirt print design containing: Cardano logo, Name of the event (Cardano Mexico 2024), Vector designs with all fonts drawn/contoured: PDF, Illustrator or EPS.
• Design of visual material containing: cardano logo, Name of the event (Cardano Mexico 2024) , Designs in vector format with all fonts drawn/contoured: PDF, Illustrator or EPS
• Advance payment of 50% of the media agency service. 
• 4 twitter posts by the participating web3 communities containing: Name of the event, date and affirmation of your participation.
• 4 post on twitter by participating web3 speakers containing: Name of the event, date and affirmation of their participation.

Evidence of milestone completion:

• Receipt in PDF format of the payment of 50% of the venue. 
• Receipt in PDF format of the payment of 50% of the beverages and food.
• Receipt in PDF format of payment of flights and room reservation voucher.
• T-shirt design in PDF format
• Design of visual material in PDF format
• Receipt in PDF format of the 50% payment of the media agency.
• Links to Twitter posts by Web 3 communities.
• Links to Twitter posts by speakers Web 3

All the links and receipts will be available via google drive.

Milestone 2: event marketing 

Outputs:

• Design and creation of the event website
• Design and creation of the Broadcasting event material
• Creation of the broadcasting video
• Latam social networks broadcasting

Acceptance criteria:

• Website containing: speakers biography, event location, alliances, program, contact, registration form.
• Flyers of the event containing: name of the event, location, date and time, cardano and latam community logo, alliance logos.
• Video of the event containing: name of the event, location, date and time, cardano and latam community logo, alliance logos, 1080p quality, mp4 format.
• Space of diffusion in the Latam Cardano Community X account.

Evidence of milestone completion:

• Link to website
• Flyer of the event in PDF format
• Link to the broadcast video
• Link to the recorded diffusion Space

All the links will be available via google drive.

Milestone 3 event execution

Outputs:

• Successful execution of the event
• Cover the event in social media

Acceptance criteria:

• Event duration: 2 days, 8 hours per day, number of conferences or workshops: 16, number of attendees: at least 200
• Interviews and testimonials from attendees

Evidence of milestone completion:

• Links Photos and videos of the event via google drive. 
• Links to interviews y testimonials via google drive.

Project Close-out Report and Video

Outputs:

• Write a comprehensive report detailing project outcomes.
• Video summarizing event highlights and key learnings.

Acceptance criteria:

• Report includes detailed analysis of attendance, engagement metrics, and feedback.
• Video provides a concise overview of event highlights and testimonials.

Evidence of milestone completion:

• Link of project report and video via google drive.

[RESOURCES] Who is in the project team and what are their roles?

LATAM Cardano Community

The core team of the Latam Cardano Community, has now more than two years of demonstrated valuable contributions both to the wider global cardano community and to the Latin American ecosystem. Our capabilities range from event organization to community engagement, from decentralized governance to translation to local languages, from helping people to create and present their projects to actively promoting them in order for the world to learn about the LATAM opportunity. Our members are deeply conected to Cardano playing key roles such as ambassadors, Intersect Committes and work groups, core development, DeFi and NFT projects.

Cristian Rojas

• Responsibilities:
• Site selection for the event
• In charge of flights for speakers
• Establish alliances with web communities 3

Victor Hernandez

• Catering service selection
• Design of the cardano merch
• Creation of the web site
• Hire media agency

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

VENUE

• Rent & Staff: ₳10,615
• Food & beverage (₳32 x 200 attendees x 2 days): ₳11,300

INTERNATIONAL SPEAKERS TRAVEL EXPENSES

• Speakers' flight (Argentina-Mexico) x3: ₳6,682
• Speakers' food & accommodation: ₳5,000 
• Honorariums: ₳3,200

MEXICO SPEAKERS TRAVEL EXPENSES

• Speakers' food: ₳500 
• Honorariums: ₳2,121
• Organizers expenses: ₳3,503

MARKETING

• Merchandise: ₳4,246
• Visual material Cardano: ₳4,246
• Event media coverage: ₳8,493
• Web 3 communities & speakers collaboration: ₳6,500
• Event Website ₳1,000

• Project management: ₳15,000
• Contingency fund: ₳10,000
• Report project fee: ₳5,000

TOTAL: ₳99,406

*Note: The budget is based at price ADA: 0.40 usd

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents a great investment for the Cardano ecosystem for several reasons. Costs are carefully calculated to ensure they're proportional to the expected benefits and tailored to the local economy, ensuring they're reasonable.

The event aims to attract over 200 people, offering a range of educational and networking activities to drive Cardano adoption and strengthen the local community.

We have clear metrics to measure success, such as attendance and formed partnerships, ensuring we can assess the return on investment and real impact. With my track record in the Cardano community and event organization, I can guarantee effective and accountable project execution. Overall, the project costs are justified by the value it will bring to the Cardano community in Mexico and Latin America, with a focus on proportionality, community value, and project management expertise.