Sneks-on-Chain Media: The First Media Focused Production Incubator for Accelerating Cardano Content Creators

[GENERAL] Name and surname of main applicant

Zachary Brackman on behalf of sneksonchain

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Richard, RTB-Fidgetybeast

[GENERAL] Requested funds in ada

100000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

12

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Sneks-on-Chain Media will bridge this gap by establishing a comprehensive incubator program focused on empowering and amplifying the voices of passionate content creators within the Cardano community.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Currently dependent upon web2 social media platforms (eg. discord, twitter, youtube, medium etc.) which are essential to digital content delivery; however, Sneks-on-Chain Media will be adaptable and platform agnostic, sharing any materials that are ours to do so.

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Utilizing 3rd party applications and software to develop and deliver digital content. As a result, there is no code to access.

[SOLUTION] Please describe your proposed solution

Our proposed solution is to establish Sneks-on-Chain Media, a digital media production incubator on Cardano, focused on empowering content creators to produce high-quality web3-related content. Through mentorship, support, and a platform for showcasing talent, we aim to foster innovation, education, engagement, and adoption within the Cardano ecosystem.

Proposed Solution:

• Problem Perception: 
• The current landscape lacks platforms and resources tailored specifically to support content creation within the Cardano ecosystem. 
• Approach Rationale: 
• We leverage expertise in digital media production, and the Cardano Web3 Ecosystem to create a supportive environment for content creators.
• Engagement Strategy: 
• Engage a diverse range of individuals within the Cardano ecosystem, including aspiring content creators, experienced professionals, enthusiasts, and stakeholders.
• Impact Demonstration: 
• Utilize a combination of quantitative and qualitative metrics to demonstrate impact, including content engagement, community feedback, creator success stories, and ecosystem growth indicators.
• A Unique Proposition: 
• Focus on mentorship, support, and community building to drive innovation, engagement, and adoption within the Cardano ecosystem.
• Benefits / Importance to Cardano: 
• Empower individuals to create content that educates, inspires, and drives adoption of Cardano and web3 technologies, contributing to growth, relevance, and impact of Cardano in the blockchain industry.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Positive Impact on the Wider Cardano Community:

   Our project, Sneks-on-Chain Media, will have a multifaceted positive impact on the wider Cardano community, fostering growth, engagement, and innovation within the ecosystem.

1. Knowledge Dissemination and Education: 

• By producing high-quality web3-related content, we will contribute to the dissemination of knowledge about Cardano and blockchain technology. 
• Through podcasts, videos, articles, and interactive experiences, we will educate both newcomers and enthusiasts, demystifying complex concepts and fostering a deeper understanding of the technology and its potential.

2. Community Empowerment: 

• Our incubator program will empower aspiring content creators by providing them with mentorship, guidance, and resources to hone their skills and unleash their creativity. 
• By fostering a supportive environment, we will encourage experimentation, collaboration, and innovation within the Cardano community.

3. Platforming Diverse Voices: 

• We are committed to amplifying diverse voices and perspectives within the Cardano ecosystem. 
• By providing a platform for content creators from different backgrounds and experiences, we will enrich the community dialogue, foster inclusivity, and attract a broader audience to the Cardano ecosystem.

4. Ecosystem Expansion: 

• Through our efforts to produce compelling and accessible content, we will contribute to the expansion of the Cardano ecosystem, attracting new users, developers, and stakeholders. 
• By showcasing the real-world applications and benefits of Cardano and web3 technologies, we will inspire adoption and drive positive change within the broader blockchain industry.

Measuring Impact:

   We intend to measure the impact of our project through a combination of quantitative and qualitative metrics, including:

1. Content Engagement Metrics: 

• Tracking metrics such as views, listens, shares, and audience feedback to gauge the reach and impact of our content across various platforms.

2. Community Feedback: 

• Gathering qualitative feedback from content creators, and industry stakeholders through surveys, interviews, and focus groups to assess the perceived value and effectiveness of our initiatives.

3. Creator Success Stories: 

• Tracking the progress and success of content creators who participate in our incubator program, including metrics such as content production, audience growth, sponsorship and monetization.

4. Ecosystem Growth: 

• Monitoring indicators of ecosystem growth and engagement, such as increases in Cardano wallet addresses, developer activity, and community participation.

Sharing Outputs and Opportunities:

   We are committed to transparently sharing the outputs and opportunities that result from our project with the Cardano community and beyond. 

We will:

1. Regular Updates: 

• Provide regular updates and progress reports through our website, social media channels, and/or community forums, highlighting key achievements, insights, and opportunities for involvement.

2. Community Events: 

• Host/Support community events, workshops, and meetups to showcase work, share best practices, and foster collaboration and networking within the Cardano community.

3. Open Access: 

• Ensure that our content and resources are openly accessible to the public, promoting knowledge sharing and collaboration within the Cardano ecosystem.

4. Partnerships and Collaborations: 

• Seek opportunities to collaborate with other projects, organizations, and stakeholders within the Cardano ecosystem to amplify our impact and reach a broader audience.

Positive Impact on the Wider Cardano Community:

   Our project, Sneks-on-Chain Media, will have a multifaceted positive impact on the wider Cardano community, fostering growth, engagement, and innovation within the ecosystem.

1. Knowledge Dissemination and Education: 

• By producing high-quality web3-related content, we will contribute to the dissemination of knowledge about Cardano and blockchain technology. 
• Through podcasts, videos, articles, and interactive experiences, we will educate both newcomers and enthusiasts, demystifying complex concepts and fostering a deeper understanding of the technology and its potential.

2. Community Empowerment: 

• Our incubator program will empower aspiring content creators by providing them with mentorship, guidance, and resources to hone their skills and unleash their creativity. 
• By fostering a supportive environment, we will encourage experimentation, collaboration, and innovation within the Cardano community.

3. Platforming Diverse Voices: 

• We are committed to amplifying diverse voices and perspectives within the Cardano ecosystem. 
• By providing a platform for content creators from different backgrounds and experiences, we will enrich the community dialogue, foster inclusivity, and attract a broader audience to the Cardano ecosystem.

4. Ecosystem Expansion: 

• Through our efforts to produce compelling and accessible content, we will contribute to the expansion of the Cardano ecosystem, attracting new users, developers, and stakeholders. 
• By showcasing the real-world applications and benefits of Cardano and web3 technologies, we will inspire adoption and drive positive change within the broader blockchain industry.

Measuring Impact:

   We intend to measure the impact of our project through a combination of quantitative and qualitative metrics, including:

1. Content Engagement Metrics: 

• Tracking metrics such as views, listens, shares, and audience feedback to gauge the reach and impact of our content across various platforms.

2. Community Feedback: 

• Gathering qualitative feedback from content creators, and industry stakeholders through surveys, interviews, and focus groups to assess the perceived value and effectiveness of our initiatives.

3. Creator Success Stories: 

• Tracking the progress and success of content creators who participate in our incubator program, including metrics such as content production, audience growth, sponsorship and monetization.

4. Ecosystem Growth: 

• Monitoring indicators of ecosystem growth and engagement, such as increases in Cardano wallet addresses, developer activity, and community participation.

Sharing Outputs and Opportunities:

   We are committed to transparently sharing the outputs and opportunities that result from our project with the Cardano community and beyond. 

We will:

1. Regular Updates: 

• Provide regular updates and progress reports through our website, social media channels, and/or community forums, highlighting key achievements, insights, and opportunities for involvement.

2. Community Events: 

• Host/Support community events, workshops, and meetups to showcase work, share best practices, and foster collaboration and networking within the Cardano community.

3. Open Access: 

• Ensure that our content and resources are openly accessible to the public, promoting knowledge sharing and collaboration within the Cardano ecosystem.

4. Partnerships and Collaborations: 

• Seek opportunities to collaborate with other projects, organizations, and stakeholders within the Cardano ecosystem to amplify our impact and reach a broader audience.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability and Feasibility:

   SneksonChain Media is well-positioned to deliver our project with high levels of trust, accountability, and feasibility. Our team brings together a diverse range of expertise with a robust network through collaborative sponsors like Snek, the number one CNT on Cardano, allied with experience in digital media production, content creation, project management, blockchain technology, and community engagement.

Snek Expertise:

• Created the most traded token on Cardano
• Fostered one of the largest communities on Cardano
• Delivered several products (web2 and web3)
• Created several partnerships with high-profile projects and ecosystem figures
• Great understanding of the market
• Powerful brand and marketing strategy

Existing Capabilities:

1. Experience: Our team has a proven track record in digital media production, evidenced by the success of our existing X Spaces podcast and years of individual brand presence within the Cardano Ecosystem. We have experience in content creation, education, storytelling, and audience engagement, which will be invaluable in executing our project effectively.

2. Blockchain Expertise: We possess a deep understanding of blockchain technology, particularly Cardano, and its potential applications in the digital media space. Our network includes individuals with backgrounds in blockchain development, research, and advocacy, giving us unique insights into the opportunities and challenges of integrating blockchain into content creation.

3. Community Engagement: We have established strong connections within the Cardano community and beyond, evidenced by our existing podcast audience and network of collaborators. Our team is actively engaged in community events, forums, and social media channels, enabling us to mobilize support, gather feedback, and build partnerships for our project.

4. Financial Management: We are committed to ensuring proper management and accountability of funds entrusted to us. Our team has experience in financial management, budgeting, and reporting, and we will implement robust processes and controls to track expenditures, monitor project progress, and provide transparent updates to the community.

Steps for Trust and Accountability:

1. Transparent Budgeting: We will develop a detailed budget that clearly outlines how the funds will be allocated across various project components, ensuring transparency and accountability in financial management.

2. Regular Reporting: We will provide regular updates and progress reports to the community, including financial statements, key milestones achieved, and challenges encountered. This will enable stakeholders to track the project's progress and hold us accountable for delivering on our commitments.

3. Community Oversight: We will actively seek input and feedback from the Cardano community throughout the project lifecycle, soliciting suggestions, addressing concerns, and incorporating community priorities into our decision-making process.

4. Audit and Review: We will engage independent auditors or reviewers to conduct periodic audits of our financial records and project activities, ensuring compliance with funding requirements and best practices in financial management.

   By leveraging our existing capabilities, and implementing robust processes for trust and accountability, we are confident in our ability to deliver our project successfully and contribute meaningfully to the Cardano ecosystem.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Project Initiation

A. Milestone Outputs:

- Formation of project team, including project manager, content creators, mentorship coordinator, and administrative support.

- Development of project plan, including timeline, budget, and resource  

allocation.

- Kick-off meeting to discuss roles, responsibilities, and project goals.

B. Acceptance Criteria:

- All project team members are identified and onboarded.

- Project plan is finalized and approved by the team.

- Kick-off meeting is successfully conducted, and roles and responsibilities are  

clarified.

C. Evidence of Milestone Completion:

- Signed contracts or agreements with project team members.

- Finalized project plan and meeting notes.

Content Production and Incubator Launch

A. Milestone Outputs:

- Launch of incubator program, including mentorship sessions, workshops, and networking events.

- Commencement of regular content production, including podcasts, videos,  

articles, and interactive experiences.

- Development of branding and marketing materials to promote the project  

and attract participants.

B. Acceptance Criteria:

- Incubator program is launched according to schedule, with all necessary  

resources and materials in place.

- Initial content production schedule is established, and first pieces of content  

are published.

- Branding and marketing materials are finalized and disseminated through  

appropriate channels.

C. Evidence of Milestone Completion:

- Documentation of incubator program launch, including schedule of events  

and participant feedback.

- Published content, along with analytics data to demonstrate engagement  

and reach.

- Copies of branding and marketing materials distributed.

Community Engagement and Growth

A. Milestone Outputs:

- Hosting/Supporting of community events, workshops, and meetups to foster  

collaboration and networking.

- Expansion of audience and engagement metrics across content platforms.

- Establishment of partnerships and collaborations with other projects and  

organizations within the Cardano ecosystem.

B. Acceptance Criteria:

- Successful execution of community events and workshops, with positive  

feedback from participants.

- Demonstrable growth in audience size, engagement, and reach of content  

across platforms.

- Documentation of partnerships and collaborations formed, along with  

agreed-upon objectives and outcomes.

C. Evidence of Milestone Completion:

- Reports and feedback from community events and workshops.

- Analytics data showing growth in audience metrics.

- Documentation of partnerships and collaborations, including signed  

agreements or memoranda of understanding.

Project Closeout and Reporting

A. Milestone Outputs:

- Compilation of project closeout report, summarizing key achievements,  

challenges, and lessons learned.

- Creation of a video recap highlighting project highlights, successes, and  

impact.

- Submission of final financial report detailing expenditures and budget  

allocation.

B. Acceptance Criteria:

- Project closeout report is comprehensive and reflective of project outcomes  

and deliverables.

- Video recap effectively communicates the project's impact and  

achievements to the community.

- Final financial report is accurate and transparent, demonstrating proper  

management of funds.

C. Evidence of Milestone Completion:

- Copy of project closeout report and video recap.

- Final financial report, including supporting documentation such as receipts  

and invoices.

[RESOURCES] Who is in the project team and what are their roles?

Project Team:

1. Proposer:

• Zachary
• Twitter Profile: https://twitter.com/swagginswiggity 

   - Role: Project Manager

   - Responsibilities: Overseeing the overall project implementation, including planning,

coordination, and resource management. Zachary will be the main point of contact for the

project and will ensure that all milestones are achieved on time and within budget.

2. Co-Proposer:

• Richard 
• Twitter Profile: https://twitter.com/Fidgetybeast

   - Role: Content Director

   - Responsibilities: Leading the content creation efforts, including ideation, production, and distribution of podcasts, videos, articles, and interactive experiences. Richard will work closely with content creators to ensure high-quality and engaging content that aligns with the project's objectives.

3. Mentorship Coordinator:

• Zachary  
• Twitter Profile: https://twitter.com/swagginswiggity

   - Role: Mentorship Coordinator

   - Responsibilities: Designing and implementing the incubator program, including mentorship sessions, workshops, and networking events. Zachary will be responsible for recruiting mentors, coordinating mentorship activities, and providing support to program participants.

4. Administrative Support:

  - Justen

  - Twitter Profile: https://twitter.com/the_doughnutboy 

   - Role: Administrative Support

   - Responsibilities: Assisting with administrative tasks, scheduling meetings, managing communications, and providing logistical support to ensure the smooth operation of the project.

Recruitment Plan:

If additional team members are needed, we will be looking for individuals with the following skills:

- Experienced Content Creators: Individuals with a background in digital media production, content creation, and storytelling, who are passionate about blockchain technology and have a strong understanding of the Cardano ecosystem.

- Marketing and Community Engagement Specialists: Professionals with expertise in social media marketing, content promotion, and community engagement, who can help amplify our project's reach and impact within the Cardano community.

- Technical Experts: Individuals with knowledge of blockchain technology, smart contracts, and decentralized applications, who can provide technical guidance and support for incorporating web3 technologies into our content creation efforts.

We have engaged with relevant members of our network and organizations to ensure their willingness and capacity to support the project. Additionally, we have established direct lines of communication with technical experts and resources required for the successful implementation of the project.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Budget and Costs Breakdown:

1. Personnel:

• Project Manager: 20,000 ADA
• Content Creators (salary for 2-3 full-time equivalents): 35,000 ADA
• Mentorship Coordinator: 10,000 ADA
• Administrative Support: 5,000 ADA
• Total: 70,000 ADA

2. Equipment and Infrastructure:

• Audio/Video Recording/Streaming Equipment: 10,000 ADA
• Website, Hosting and Domain: 4,000 ADA
• Total: 14,000 ADA

3. Marketing and Promotion:

• Social Media Advertising: 5,000 ADA
• Content Promotion (sponsored posts, collaborations, etc.): 5,000 ADA
• Design and Branding Services: 5,000 ADA
• Total: 22,000 ADA

4. Operational Expenses:

• Travel and Accommodation: 5,000 ADA
• Legal and Accounting Services: 3,000 ADA
• Total: 8,000 ADA

Grand Total: 100,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents significant value for money for the Cardano ecosystem, as it reflects a carefully considered investment in:

• Fostering Talent and Education
• Producing Quality Digital Content
• Platforming Diverse Voices
• Accelerating Adoption Through Efficient Content Creation
• Driving Innovation with the Community

By centralizing some expenses we can more effectively amplify each voice that joins the incubator program. Overall, the investment in Sneks-on-Chain Media represents value for money for the Cardano ecosystem by fostering talent development, community engagement, and ecosystem growth, ultimately contributing to the long-term success and sustainability of Cardano and web3 technologies.