Webtoon for attracting broader audience to Cardano

[GENERAL] Name and surname of main applicant

Huyen Nguyen

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

5

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Unleashing our current-made 20-chapter fantasy webcomic and more, we redefine entertainment on Cardano. Igniting a cultural shift, our captivating narrative propels mass adoption and community growth.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

It's comic, so it cannot open source.

But we allow anyone use our resource for non-commercial purpose.

[SOLUTION] Please describe your proposed solution

Problem Perception:

The Cardano ecosystem lacks engaging content to attract a diverse audience, limiting community growth.

Reasoning: Our ongoing fantasy-action webtoon, with 12 published chapters and more in production, breaks the mold. By prioritizing creativity, we position it as a cultural magnet.

• Webcomic Attraction: Our dynamic fantasy-action series, already boasting 12 chapters and ongoing, serves as a cultural catalyst. Tailored for universal appeal, it engages not only comic reader but also draws in art and game communities.
• Inclusive Outreach: Leveraging the webcomic's broad appeal, we target artists, developers, and game enthusiasts. Cross-project collaborations and community contests amplify the reach, fostering a sense of inclusivity.
• Elevated Visibility: Strategic partnerships with other NAVA projects. Shared events, challenges, and exclusive content unlock additional pathways for community engagement, ensuring heightened visibility.
• Community Empowerment: Innovative activities like NFT drops, behind-the-scenes access, and engagement incentives empower community members. This not only fosters loyalty but also actively involves them in the project's success.

Our Impact on Cardano ecosystem:

• Diversifying the Ecosystem: By attracting varied demographics, including comic and game enthusiasts, our project directly contributes to Cardano's ecosystem diversity. It positions the blockchain as a vibrant cultural hub, enriching the community tapestry.
• Impact Demonstration: Success metrics include community growth, heightened awareness, and sustained engagement. By attracting a broad audience, our project plays a pivotal role in Cardano's cultural expansion.

Uniqueness and Beneficiaries

Being the pioneer Cardano webcomic sets us apart. Its fantasy-action theme ensures it reaches beyond traditional Cardano users, making it a unique and impactful addition to the ecosystem. While not directly tied to Cardano's technical intricacies, its independent and entertaining nature positions it as a cultural ambassador, attracting a diverse audience and contributing to the ecosystem's vibrancy.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Impact on the Wider Cardano Community:

Our webcomic project is strategically designed to yield a substantial positive impact on the broader Cardano community, going beyond just entertainment.

• Developer and Artist Influx: By attracting creators and artists to contribute to our project, we aim to increase the overall talent pool within the Cardano community. This influx of creative minds will contribute to the development of diverse projects within the ecosystem.
• Active User Engagement: Through our engaging activities and regular incentivized interactions, we foresee an increase in active users on-chain. These active users, having experienced the engaging content and community interactions, are likely to explore and participate in other Cardano projects.
• New Wallet Users: The vibrant and inspiring content of our webcomic series will not only attract fans but also aspiring artists. As fans support these artists, it can lead to an increase in new wallet users within the Cardano ecosystem.
• Boosting ADA Transactions: Our organized activities, including donations, NFT trading, subscriptions, and asset transfers, are intended to stimulate ADA transactions within the ecosystem - increased transaction volume will contribute to the overall vibrancy of Cardano's economic activities.
• User Onboarding for Other Projects: With our fanbase actively engaged and educated about community contributions, they become potential contributors to other projects within the Cardano ecosystem. This proactive user onboarding strategy aims to create a ripple effect, fostering a culture of active participation and exploration.

Measuring Impact:

• Developer and Artist Participation: Tracking the number of developers and artists joining the Cardano community after being inspired by our project will be a tangible metric of success.
• User Activity Metrics: Monitoring user engagement metrics, such as participation in community activities, will provide valuable qualitative insights into the impact on user behavior.
• New Wallet Registrations: The number of new wallet registrations influenced by our project's activities will be a crucial quantitative measure of our impact on user adoption.
• Transaction Volume: Monitoring the increase in ADA transactions resulting from our organized activities will showcase the economic impact within the Cardano ecosystem.
• Community Contributions: Assessing the active participation of our community members in other Cardano projects will be a key qualitative indicator of our project's influence on broader community involvement.

By strategically aligning our project with Cardano's values and fostering an inclusive and dynamic community, we aspire to be a driving force behind community growth and ecosystem enrichment.

Goal and Targets

At the end of this project, we will get some of these results and all of them will be public on the internet, on our channel and product that everyone can also know. Number that we commits to do:

• Release 20 chapters of the series
• Produce 8 short-form chapters and 12 long-form chapters for future publication
• Publish at least 450 social posts on our social media channel
• Collaborate on at least 3 community events for artists

And some targets we will try to get include

• At least 300 chapters NFT of the series will be bought
• At least 100 membership NFTs will be bought
• Drive at least 18.000 view to comic page (currently we have more than 15.000 views)
• At least 2.500 follower to X channel
• At least 730 discord members, including comic readers and others

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our journey over the past year has been marked by challenges and invaluable lessons. These experiences have not only strengthened our team but also polished our production workflow. What was once a series of hurdles has now transformed into a seamlessly adaptable process. This adaptability is crucial in the dynamic landscape of webcomic creation.

We've assembled a professional production team that understands the intricacies of developing an engaging webtoon series. This team is well-equipped to navigate challenges and deliver high-quality content consistently. Our success is not just attributed to creative prowess but a detailed production plan that outlines every step and process involved. This plan serves as a roadmap, ensuring clarity, accountability, and a smooth journey from ideation to publication.

Beyond creative endeavors, we recognize the importance of the project's business aspect. Partnering with a professional marketing entity has been instrumental in elevating our approach. This collaboration extends beyond artistic creation to ensure that our webcomic not only captivates audiences but also thrives as a business venture. We had some partners that could support us in marketing, and publication effectively and efficiently. 

Crucially, our transition from addressing production challenges to maintaining a professional workflow showcases our commitment to delivering a feasible and successful project. This shift is not just about artistic refinement but also about ensuring the security and integrity of our workflow, guaranteeing stability in ongoing and future productions.

Part of our commitment to transparency is a collaborative effort with a professional marketing partner. This collaboration extends beyond artistic creation to ensure that our webcomic not only captivates audiences but also thrives as a business venture.

Our continuous improvement ethos involves refining strategies based on past experiences to maximize efficiency. Trust is paramount, and our proven track record establishes confidence in our ability to manage funds responsibly and deliver on project goals. This is not merely a promise but a commitment backed by tangible achievements, adaptive workflows, and a business-ready approach.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Production Output

• Finish 4 short-form chapters
• Publish 4 chapter
• Daily content posting in brand's channel
• Daily share page's post and comic page to communities
• Daily interacting with other people with brand's account: staff, mascot, character...

Performance KPI

• Discord member: 30
• Webtoon page view: get more 2.000 views
• Social follower: get more 500

Production Output

• Finish 4 short-form chapters
• Publish 4 chapter
• Daily content posting in brand's channel
• Daily share page's post and comic page to communities
• Daily interacting with other people with brand's account: staff, mascot, character...

Performance KPI

• Discord member: 80
• Webtoon page view: get more 3.000 views
• Social follower: get more 500

Production Output

• Finish 4 long-form chapters
• Publish 4 chapter
• Daily content posting in brand's channel
• Daily share page's post and comic page to communities
• Daily interacting with other people with brand's account: staff, mascot, character...

Performance KPI

• Discord member: 120
• Webtoon page view: get more 3.000 views
• Social follower: get more 500

Production Output

• Finish 4 long-form chapters
• Publish 4 chapter
• Daily content posting in brand's channel
• Daily share page's post and comic page to communities
• Daily interacting with other people with brand's account: staff, mascot, character...

Performance KPI

• Discord member: 200
• Webtoon page view: get more 5.000 views
• Social follower: get more 1000

Production Output

• Finish 4 long-form chapters
• Publish 4 chapter
• Daily content posting in brand's channel
• Daily share page's post and comic page to communities
• Daily interacting with other people with brand's account: staff, mascot, character...

Performance KPI

• Discord member: 300
• Webtoon page view: get more 5.000 views
• Social follower: get more 1000

[RESOURCES] Who is in the project team and what are their roles?

Here's a breakdown of the roles and responsibilities for each position in our project. Currently, they're also working on this project. We will show the current and the change that we need for this project.

1- Storyline Editor/Co-Author:

• Collaborate with the writer to develop and refine the storyline.
• Ensure consistency and coherence in the narrative.
• Provide creative input and suggestions to enhance the overall plot.

2- Art Director:

• Oversee the artistic direction of the webcomic.
• Coordinate with artists to ensure the visual style aligns with the project's vision.
• Make decisions on color schemes, layouts, and overall aesthetics.

3- Script Writer:

Currently, our author is doing this but it's hard, we need 1 more

• Transform the storyline into a script format suitable for the comic medium.
• Collaborate closely with the art team to synchronize visuals with the narrative.
• Ensure the script captures the intended tone and atmosphere.

4- Penciler Artist:

Currently this part is slow because just one is doing this. Need 1 more for sync with colorist

• Create the initial sketches or "pencils" for the comic's panels based on the script. Including thumbnail sketching and detail sketching.
• Establish the basic framework of characters and scenes.

5- Inker Artist:

• Refine the pencil sketches, adding detail and definition.
• Prepare the artwork for coloring.

6- Colorer Artist:

They're covering both character, background, and effect. So they're really overload!

• Apply color to the inked artwork, bringing the scenes to life.
• Make decisions on the color palette to convey mood and atmosphere.

7- Letterer Artist:

• Add text elements, including dialogue, captions, and sound effects.
• Ensure the text complements the visual elements without overcrowding.

8- Social Video Executive:

• Create engaging promotional videos for social media platforms including Tiktok, Short in facebook and youtube, Instagram
• Highlight key aspects of the webcomic, fostering interest and anticipation.

9- Content Writer:

• Generate supplementary written content, such as blog posts or articles related to the webcomic.
• Also cover the social media content on facebook, instagram, twitter, reddit
• Contribute to marketing and promotional materials.

10- Community Manager:

• Engage with the webcomic's fanbase on various platforms.
• Foster a sense of community through discussions, events, and contests.

11- Social Media Executive:

• Manage and curate content for social media channels.
• Implement strategies to increase visibility and engagement.

12- Designer:

• Create visual assets for promotional materials, merchandise, and other branding elements.
• Create visual assets for daily social media post
• Ensure a consistent visual identity across different platforms.

Here is our team profiles that in charge. They are the key members of the team that is and will in charge of their position, also train for new member to join the project in the future.

• Ms Huyen Vu - Art Director (Telegram)
• Ms Kami - Sketcher (nguyenkieuanh2018a@gmail.com)
• Ms Nyunni - Colorist (LinkedIn)

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

The detail salary per position

• We only work with in-house team for optimize the cost and this rate is also really low when compare to the average in our area
• Especially some artist position from global service - with the same quality, our rate really really lower than them when calculating per product compare to freelancer.
• We spent a year on HR and really know that this way is better for cost saving with our work style also.

3rd party software

We're using some software for working, but we all paid for that:

• Clickup: for managing tasks and storing content
• Miro: for visualize our plan, also for QA the art
• Clip studio: for our artist for working

Other cost that is not listed here

• To incentivize artists in our community to join, we also have some work to pay to them. But we will use the revenue of our project for paying that.
• About the business costs like tax, office, items... we already care for that. 

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Working with freelancers in the past has exposed our project to inherent risks, including instances of scams. Learning from these experiences, we recognize the imperative of a more secure and reliable collaboration model. By consolidating our efforts within an in-house team, we significantly mitigate the risks associated with external partnerships, ensuring a trustworthy and accountable project execution.

Additionally, our current in-house team fosters a collaborative environment that enhances communication and understanding. The challenges faced in conveying intricate project details to freelancers, which often led to misunderstandings, are effectively mitigated. The in-house team not only possesses an inherent understanding of the project's vision but also contributes diverse perspectives, enriching the creative process.

Creativity is at the core of our webcomic, requiring frequent iterations of art concepts, character designs, maps, and assets. The dynamic and iterative nature of content creation can lead to increased costs when relying on freelancers. Our in-house team offers a cost-effective solution by streamlining the creative process, reducing turnaround times, and eliminating the need for costly iterations. This not only ensures a smoother production flow but also provides a significant cost advantage, optimizing funds for the Cardano ecosystem's benefit.