Bamboo Connect: The Gateway to Web3 Marketing and Community Building

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Bamboo Connect, a platform that helps with marketing and building Web3 communities through rewards for active engagement of participants for projects on the Cardano ecosystem and partner chains.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

We want to develop a stable project before open-sourcing the code.

[SOLUTION] Please describe your proposed solution

Awareness of the problem:

• The Cardano ecosystem lacks a dedicated Web3 marketing and community building platform. This makes it extremely challenging for projects to reach users. To illustrate the point, consider this example (which may be slightly biased for comparison): New projects built on Ethereum or Solana can attract over 10k interested users within a month through dedicated marketing platforms. In contrast, many projects on Cardano take over 2 years to achieve the same level of traction.
• Lack of interest and active engagement: People who invest in projects largely get little value from sharing project-related information. The most obvious thing is that projects on Cardano have very few people reposting or commenting on important information. This reduces the accessibility for other users to know about the project.
• Many projects allocate budget for Airdrops to reward active users, but lack tools to manage their engagement levels, leading to inefficient Airdrops. Additionally, educating users about product usage is crucial, but building and maintaining an educational content platform is costly and time-consuming. Notably, Memecoin projects on Cardano attract a large number of participants to obtain Whitelist positions, but they lack engagement management tools for Cardano users, causing significant challenges and time wastage for these projects.
• Multi-chain Web3 community building platforms like Galxe and Task On mostly do not support connections to Cardano wallets, making it difficult for projects to create campaigns on these platforms. Therefore, to increase marketing effectiveness, we need a Marketing and Community Building platform for the Cardano ecosystem as well as for future partner chains.

Approach: Inspired by the two marketing and community building platforms Galxe and Task On have attracted tens of millions of people in the blockchain community to participate in the campaigns they create. These campaigns allow projects to create educational resources with tasks that guide users through their ecosystem, and they can also create tasks that require participants to follow the project, share, and interact positively to spread the word about the project to more people. We will create a Bamboo Connect dedicated to the Cardano ecosystem with the following features:

• Campaign Space: A webpage that displays all active and past campaigns with visually appealing images including logos, campaign information, rewards, etc.
• Event Creation: A scientifically presented table of the necessary elements to create an event for a project (with suggested guidelines). Includes logo, title, description, social media links, social media engagement tasks, question-asking tasks, text or image verification tasks, etc.
• Participant Management: Implement a visually appealing dashboard to track engagement levels using XP points and other relevant metrics, enabling project owners to effectively manage the campaign's participant community.
• User Account Creation: Allow users to create accounts through various methods, including social media logins like Facebook, Twitter, and Discord. User profiles must include a profile picture, name, Cardano wallet address, and social media links (Facebook, Twitter, Discord, Telegram, Gmail) for verification and reward distribution purposes.
• Reward Mechanism: The project will offer various rewards to participants, including ADA rewards, tokens, NFTs, Whitelist, and project roles. Bamboo Connect will have its own reward mechanism based on participants' bXP points earned from campaigns created on our platform. This bXP can be used for various purposes, such as receiving higher rewards in campaigns we create, unlocking special features of the Bamboo App - a mobile application that brings the Cardano ecosystem to your fingertips, or earning rewards when we generate revenue.

Attraction: Bamboo Connect will attract everyone in the Cardano ecosystem:

• Project owners: Projects that want to create educational content for the solutions they create or want to increase the visibility of the project on social media platforms.
• DRep: DReps can create campaigns to attract the attention of ADA holders to increase their voting weight. DReps will take commission from voting rewards or other benefits gained from having a large voting weight to reward participants.
• SPO: SPOs can attract more delegators by the rewards they generate within the campaign. Activities like ISPO are well-suited for creating on-platform campaigns that boost social media engagement and increase the number of delegators.
• User: The platform will attract members of campaign organizers' communities to participate in learning and supporting their campaigns. Additionally, the platform will also attract a large number of people who want to participate in campaigns for rewards.
• Other: In addition to Catalyst proposals, individuals seeking attention or community building can also create their own campaigns.

Uniqueness:

• Pioneering project to create a Web 3 marketing and community building platform for Cardano and partner chains.
• Leveraging the team's deep understanding of the Cardano ecosystem, we will deliver the best possible solution for users compared to existing multi-chain, multi-community building platforms.

Importance for Cardano:

• The platform will make it easier to build communities and market products, thereby reducing barriers to entry and encouraging more projects to build on Cardano.
• It will be easier to create social media virality, which will lead to more people becoming aware of the Cardano blockchain.
• Cardano will have more knowledgeable users, as learning is incentivized through rewards.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Value to the Cardano community:

• Increased visibility: Driven by a reward mechanism to attract more people to connect and spread the project to more people in the Cardano community
• Project owner: Easily educate and manage the community effectively.
• Cardano ecosystem: Campaigns are created to help the Cardano ecosystem become more vibrant and get more attention.
• Educational: The Cardano community easily learns how to use various projects built on Cardano.

Metrics that will be used to assess the proposal's impact include:

• Number of projects participating in creating events: This is an important parameter that reflects the quality, reliability, and success of our products.
• Number of daily active users: This parameter determines the effectiveness and real user demand that drives the sustainability and growth of our platform.
• User feedback: User participation in providing feedback helps us add more features and improve product quality.

Output: Our goal is to establish a highly reliable platform that empowers marketing and community building for web3 projects. Featuring an intuitive interface design, our platform facilitates effortless user engagement.

Share results:

• Proposal : All results of implementing proposal will be posted to the Milestone Module of Project Catalyst.
• Activities: We will update activities and information related to the project on – https://twitter.com/BambooLabsXYZ

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Bamboo team has the necessary people to fulfill the requirements of this proposal. A perfect blend of professionals with many years of expertise developing smart applications and people with many years of experience investing in project research and community development to better understand user demands. 

• Development team: A team of professional programmers from Vtechcom Company, which specializes in developing mobile application software and offering digital transformation solutions for Vietnamese enterprises. They have over ten years of experience and have completed over 250 projects involving technology solutions for enterprises. Link
• Research team: The team includes specialists and investors who have extensive experience in the cryptocurrency sector. They understand what users care about and design the most useful features for users.
• Community development team: Includes founding members and managers of the Cardano ECO Talk community. They have extensive experience in community building, content creation, and product promotion inside the Cardano ecosystem. They are ambassadors for major projects on Cardano including World Mobile Token, Genius Yield, Cswapdex and Indigo's POG. Telegram

Commitment to quality: In this Catalyst Fund 12, the Bamboolabs makes 2 proposals:

• Bamboo App: Experience the Cardano Ecosystem at Your Fingertips
• Bamboo Connect: The Gateway to Web3 Marketing and Community Building 

These two proposals are closely related to each other and are part of our plan to build the Bamboo ecosystem. Bamboolabs can control all arising situations to ensure product quality and on-schedule construction time in case both proposals receive funding.

Demo:

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

User interface design - 2 months

• Analyze user functions.
• Design wireframes for the platform.
• Design UI/UX for the platform.

Acceptance criteria:

• Function report file.
• Interface set for each function of the platform.

Evidence of milestone completion:

• Function report file.
• UI/UX design demo link of platform features on Figma

Functional programming - 2 months

• Campaign space
• Event Creation
• Participant Management
• User Account Creation
• Reward Mechanism

Acceptance criteria:

• Backend management demo.
• Publish the platform's designed user interface.

Evidence of milestone completion:

• Video introducing the backend of the platform.
• Video introducing platform features.

Product demo - 1 month

• Test features on the web.
• Release a version of the platform on the web

Acceptance criteria:

• Complete feature test report
• Complete user version of the platform
• Complete project end-of-project report documents.

Evidence of milestone completion:

• Written project end report document file.
• Link to the platform's fully functional website

[RESOURCES] Who is in the project team and what are their roles?

1.Nguyen Viet Thanh - Project Manager

Liên kết: https://www.linkedin.com/in/nguyenvietthanh/

Description: He has 10 years of experience as CEO of Vtechcom Company, a company specializing in developing mobile application software and providing digital transformation solutions for businesses in Vietnam.

• He has experience carrying out a Catalyst Fund 11 proposal for Bamboo App V1.

2.Le Quoc Trung - Community Development 

Link: https://www.linkedin.com/in/trung-le-quoc-711b25288/

Description: A businessman with 3 years of experience in the blockchain field, possessing good research and analysis abilities along with broad knowledge of blockchain.

• Admin of 2 Cardano ECO Talk Communities and World Mobile Token Vietnam.
• CswapDEX project ambassador - the 2nd largest NFT exchange on Cardano.

3.Nguyen Thang - Technical Lead

LinkedIn: https://www.linkedin.com/in/thang-nguyen-b396171a9

Description: He is a software development expert with 5 years of experience in Node.js backend development and mobile app development.

• He has worked as a full-time Mobile Developer at Viettel Post, as well as at BnK Solution and Heligate.
• Mr. Thang has strong skills in JavaScript, React Native, Node.js, C#, and DevOps.

4.Do Trung Nhan: Technical

Link: https://www.linkedin.com/in/nhan-td-176168180/

Description: He is a senior programmer with over 10 years of experience in software development.

• Mr. Nhan has worked at Samsung Vietnam Corporation for 3 years, contributing to the development of software applications for Samsung's mobile devices.
• He spent 7 years at Vtechcom, where he directly managed and developed many of the company's major software projects.
• He has strong skills in Python, PostgreSQL, PHP, MySQL, JavaScript, C#, and DevOps.

5.Do Duc Chau - Project Advisor

Link: https://twitter.com/DucChauB

Description: A person who is passionate about Blockchain technology, has a deep understanding of programming and data analysis.

• He is operating many nodes such as: BBO pool, running Mithril technology, Sanchonet, ENO of World Mobile Token, Orcfax Validator Licenses, ....
• Founder of the Cardano ECO Talk community is a large community about the Cardano ecosystem in Vietnam.
• Founder of World Mobile Token Vietnam community which is WMT's largest community in Vietnam.
• Genius Yield project ambassador – a DEX on Cardano.

Along with many other members participating in the role of project implementation.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Milestones 1: 2 month - User interface design:

4 people x 150 hours x 20 USD/hour = 12,000 USD

Tasks to be performed:

1. Analyze needs and collect information.

• Analyze user needs.
• Clearly define the goals and necessary functions of the platform
• Plan the stages of development.

Participants: Business Analysts, Product Managers.

2. Design the application interface

• Create wireframes and mockups to visualize functions and interfaces.
• UX design to optimize user experience.
• Design the UI, choosing colors, fonts, and visual elements.

Participants: UX/UI Designers.

Milestones 2: 2 month - Functional programming:

4 people x 180 hours x 25 USD/hour = 18,000 USD

Tasks to be performed:

1. Development

• Implement platform functionalities based on designs.
• Integrate with external APIs and services.
• Build and maintain databases.
• Conduct code reviews and optimize performance.

Participants: Mobile Developers, Backend Developers, Database Engineers.

1. Testing

• Perform various types of testing including unit testing, integration testing, and user acceptance testing.
• Track bugs.
• Optimize and fix bugs based on feedback.
• Maintain and ensure testing procedures.

Participants: Quality Assurance Engineers, Beta Testers.

Final Milestone: 1 month - Product demo:

4 people x 90 x 25 USD/hour = 9,000 USD

Tasks to be performed:

• Prepare necessary deployment documents.
• Package and deploy the web platform.
• Monitor and analyze post-deployment issues.
• Provide updates to fix bugs, improve features, and enhance security.

Participants: DevOps Engineers, Developers.

Other costs: 5,000 USD

• Manage project reports 
• Pay API fees, store data
• Release fee on iOS and Android platforms
• ADA price risk provision decreased
• Expenses incurred

Total budget: 44.000 USD = 97.777 ADA

(Exchange rate calculated at time of proposal submission $0.45/ADA)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Most costs are paid to application developers (tax included). This salary is consistent with the salary of programmers with many years of experience in Vietnam. You can refer to the average salary table here.

Sponsoring us will help save costs:

• Search and recruit personnel with programming experience in blockchain
• It doesn't take much time to learn and research
• Office rental costs and equipment purchases
• We already have a community so it doesn't take much time or money to build a community

Risk reduction:

• As a startup, we are willing to take the monetary risk of being paid in ADA. ADA price drops are a risk we take on so we have multiple contingency plans in place for any eventuality, while any increase allows us to expand our range.

How to express value for money:

• Bamboo App has received funding at fund 11 with the amount of 72,651 ADA at the rate of $0.38/ADA to implement a concept. When we were disbursed, the price of ADA was $0.5 - $0.7/ADA so we used this surplus money to invest in human resources and API to create better quality products. This demonstrates our commitment and efforts to bring the best application support to Cardano ecosystem users.