FTW DAO: investment decision tooling

[GENERAL] Name and surname of main applicant

Isla Munro-Hochmayr

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

• Benjamin Hoelzl (council @ FTW DAO)
• Marko Hrelja (council @ FTW DAO)
• Vic Kalchev (product squad @ FTW DAO)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We aim to further develop the concept for the venture DAO tooling on Cardano that enables flexible, token-powered community-led decision-making processes for grants and investment DAOs

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

We are developing a concept for on-chain community-led decision-making that enables governance experimentation for venture DAOs and grants DAOs.

It is not yet clear which tools we would intend to build on within the cardano ecosystem but our concepts, research and ideas will be available to others to read and consume.

Our project IP will remain with FTW DAO and For The Win Ventures Gmbh, both Swiss registered entities.

[METADATA] SDG rating

SDG Goals

1 - End poverty in all its forms everywhere

4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5 - Achieve gender equality and empower all women and girls

8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

16 - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

SDG Subgoals

16.8 - Broaden and strengthen the participation of developing countries in the institutions of global governance

16.b - Promote and enforce non-discriminatory laws and policies for sustainable development

4.4 - By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

5.1 - End all forms of discrimination against all women and girls everywhere

5.5 - Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life

5.a - Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws

8.5 - By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value

9.2 - Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries

9.3 - Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets

Key Performance Indicator (KPI)

5.5.2 - Proportion of women in managerial positions

8.5.2 - Unemployment rate, by sex, age and persons with disabilities

16.b.1 - Proportion of population reporting having personally felt discriminated against or harassed in the previous 12 months on the basis of a ground of discrimination prohibited under international human rights law

5.1.1 - Whether or not legal frameworks are in place to promote, enforce and monitor equality and non‑discrimination on the basis of sex

4.4.1 - Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

[SOLUTION] Please describe your proposed solution

We aim to design the prototype for a flexible open-source tool that powers investment curation, decision-making and reputation for investors and investment DAOs, so that anyone, anywhere can easily build an investment track-record.

The FTWinner dApp aims to become a social platform connecting analysts, investors, and founders and creates a gamified Venture Capital decision-making experience. The dApp makes Venture Capital more accessible for new audiences, opens up new funding sources for founders, and ultimately generates better deal flow for angel investors, venture DAOs and grants DAOs on a global scale. 

More info on solution idea here:

https://www.canva.com/design/DAGAkrztN8I/xAPxadVMLju9HdzcaPC4WA/edit?utm_content=DAGAkrztN8I&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Concept-stage:

• Provide concepts and inspiration for new decision-making primitives on Cardano
• Enable progress towards an MVP of our primitives and tooling (potentially built on other Cardano tools such as Clarity)
• Generate awareness of Cardano amongst FTW DAO project's community and members

MVP & Long-term

• Attract investors, builders and founders who use our dApp to cardano
• Increase on-chain activity
• Enable builders of venture DAOs or grants DAOs on Cardano to leverage our tooling and decision-making primitives in their own projects

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

FTW DAO and FTW Ventures Gmbh are Swiss registered entities focused on bringing the vision of more diversity in investment decision-making to life. Our project has previously attracted 70+ members and over 50k in membership revenues, building an 'OG' community of around 50 members with significant experience in venture capital, entrepreneurship, angel investing, DEI and product development.

Our co-founder Isla's background

• 10 years in finance / venture capital
• 3 years DAOs / web3
• Joined Safe Foundation (prev. Gnosis Safe) to lead grants program in 2023
• Part of project that launched a diversity-index backed ETF which now has >$1b AUM 
• Quit TradFi to become founder of FTW DAO since late 2021
• Active in DAOs since 2021 Bankless DAO / Fight Club
• Digital product management and digital marketing in global companies
• Seed stage venture capital investor in B2B Saas across Eastern Europe

Our co-founder Ben's background

• 10 years in banking / finance in leading European/Global Banks 
• Led innovation team designing and launching products to drive more women to actively invest 
• Launched a diversity-index backed ETF which now has >$1b AUM 
• Program manager implementing data-driven insights for strategy / client experience across UBS
• Quit TradFi to become founder of FTW DAO since late 2021
• Active in DAOs since 2021 Bankless DAO / Fight Club
• Master’s degree in Technology Management / Bachelor Bus. Administration

Other team members:

Elected Council Members

For The Win Association Board Members (2023-2024)

Victoria Soelle: Victoria is a policy and operations expert with 10+ years experience, working from the highest office in government to top executives of multinationals to social entrepreneurs. 

Peter Bachinger: Peter has facilitated a multitude of transactions and direct investments, spanning from high growth startups to multinationals. He is a former early-stage investor and is currently in M&A. 

Hana Kanjaa: Hana has coached and mentored many people through her previous businesses. A particular passion she has is in helping middle-aged women pivot their careers into tech and web3.

Bassil Eid: Bassil is a serial entrepreneur and investor in the web3 and fintech space, working with startups in the US & Switzerland. He helps DAOs and Web 3 firms manage crypto accounting in his own latest venture (Detof).

Marko Hrelja: Marko is an ex-academic researcher, and exited-startup CEO, Investor, Mentor at Draper, and retired semi-pro skier.

Benjamin Hoelzl: Once dreamed of being Chancellor of Germany. Ben worked 10+ years in banking and is passionate about democratising access to opportunities with a focus on investments.

Isla Munro-Hochmayr: Isla once studied filmmaking but switched to economics and became passionate about redesigning finance. Has devoted her career to fairer, and more effective methods for capital allocation. She cares deeply about founder mental health and embracing neurodiversity. 

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Project planning and feasibility study on Cardano ecosystem and tooling

User research and concept refinement

• Based on existing tooling in Cardano ecosystem
• Research with wider DAO community (also outside cardano)

Concept UX / UI Design

• UX and UI design based on user research insights
• 
  

Clickable Prototype

• Clickable prototype based on existing Cardano tooling / primitives that concept could be built on
• Clear product vision for longer-term roadmap

[RESOURCES] Who is in the project team and what are their roles?

Isla Munro-Hochmay - product co-lead

Vic Kalchev - product co-lead

Ben Hoelzl - project admin / mgmt.

Victoria Citterio-Soelle - FTW DAO council

Marko Hrelja - FTW DAO council

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Planning phase - CHF 10000
• User Research - CHF 10000
• UX / UI & Prototyping - CHF 12000

• Total in Ada - 80,000 ADA / CHF 32,000

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• Well developed early concept
• Strong team and community existing
• Highly qualified professionals
• High chance of milestone achievement and project success
• Expensive pieces of work already done (legally compliant entities and a lot of IP already in place
• Revenue generation track-record