Real World Play to Earn Events

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We'll host interactive real-world events where participants earn crypto rewards, demonstrating practical crypto benefits and promoting widespread adoption while we onboard new users to Cardano.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

Our project's core involves curated real-world events, which require proprietary planning and management tools to ensure exclusive, high-quality experiences, thus not suitable for open source.

[SOLUTION] Please describe your proposed solution

The solution leverages location-based, real-world events to blend the excitement of physical gaming with the innovative aspects of cryptocurrency rewards. At the heart of my proposal are fun, engaging activities like scavenger hunts where participants can form teams—ranging from small groups to large collaborations—and compete to earn crypto-based rewards.

To facilitate these events, we will introduce a Game Master License system. Individuals or organizations can acquire these licenses in form of NFTs to host their own events using our provided blueprints. These blueprints serve as detailed guides for setting up various types of games and challenges, ensuring consistency and quality across different locations and events.

Furthermore, community members have the opportunity to contribute by creating and submitting their own event blueprints, for which they can earn rewards if these are utilized by other Game Masters.

The types of events will be diverse to cater to different preferences and group sizes, including free-for-all challenges, small team competitions, and large team collaborations.

As the project grows, we aim to establish a Decentralized Autonomous Organization (DAO) that will eventually take over some of the event coordination responsibilities. This DAO will be governed by the community of participants and stakeholders, ensuring that the project remains aligned with the interests and creativity of its user base.

The goal is to have our company as a regular Event host, the DAO as a regular event host, and all Game Master License owners as regular event hosts.

An example of such an event is a team-based scavenger hunt that requires participants to solve puzzles and complete tasks within a city while they compete with the other teams.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will have a substantial positive impact on the Cardano community by providing real-world use cases for blockchain technology and significantly increasing the number of people interacting with Cardano’s ecosystem. Here's how we will achieve and measure this impact:

1. Enhanced Real-World Application:

• By integrating Cardano blockchain technology into our real-world play-to-earn events, we will demonstrate practical uses of Cardano, helping participants understand its value in everyday activities. This visibility will encourage broader adoption and integration of Cardano into various market sectors.

1. Community Onboarding and Engagement:

• We aim to onboard a large number of individuals into the Cardano community. Each event will serve as an entry point for participants to become active users within the ecosystem, thereby expanding the user base and fostering a more vibrant community.

Measurement of Impact:

• Quantitative Metrics:
• Participant Numbers: We will track the number of participants at each event and monitor the increase in new wallets created and used.

• Qualitative Assessments:
• Community Feedback: Regular surveys and forums will be held to gather qualitative feedback from participants
• Case Studies: Develop detailed case studies of successful events and their impact on onboarding new users

Sharing Outputs and Opportunities:

• Community Reports: We will produce detailed reports that outline the successes and learning points from our events, which will be shared with the Cardano community
• Open Workshops: Following each series of events, we will host workshops and webinars to discuss outcomes, share best practices, and explore future opportunities within the Cardano ecosystem.

This structured approach ensures that the project not only significantly contributes to the growth and diversification of the Cardano community but also provides clear, measurable insights into its impact. The results and learnings will be openly shared, encouraging ongoing dialogue and collaboration within the community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

With a robust background in organizing diverse and impactful events, coupled with deep insights into the blockchain ecosystem, I am exceptionally positioned to deliver the Real World Play to Earn Events with high levels of trust and accountability. Below outlines my capabilities and plans to validate the feasibility of this innovative project:

Professional Background and Event Management Experience:

• Bitnext Initiatives: At my startup, Bitnext, I regularly hosted educational events focused on blockchain and cryptocurrency, gaining valuable experience in curating content and engaging a tech-savvy audience effectively.
• Amazon Coordination: While at Amazon, I successfully coordinated weekly events for interns in London, including fun activities, group challenges, and competitions, showcasing my ability to manage logistics and enhance participant engagement in a corporate setting.
• Inspiration Cologne: As a co-founder of the student club 'Inspiration Cologne,' I organized events with inspiring personalities, facilitating meaningful interactions and learning experiences for attendees, further honing my event management skills.

Blockchain Expertise:

• Since entering the crypto space in 2016, I have developed a thorough understanding of its ecosystem and the critical need for real-world applications to achieve mass adoption. This insight drives my commitment to integrating practical blockchain use cases through these events.

My track record in event management, combined with my deep blockchain expertise and rigorous approach to project and financial management, ensures that I can deliver these Play to Earn events successfully and responsibly. This project will not only foster greater adoption of blockchain technologies but will also demonstrate the real-world potential of cryptocurrencies in a uniquely engaging format and onboard thousands of new users to our Cardano ecosystem.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

• Objective: Develop a comprehensive draft of the event concept, detailing the mechanics, rewards system, and participant interaction.
• Deadline: 3 months from project start.

• Objective: Finalize and publish a whitepaper that outlines the theoretical framework, technology use, and economic model of the events.
• Deadline: 6 months from project start.

• Objective: Establish and grow a community around the project. Utilize social media, forums, and blockchain event participations to engage potential participants and stakeholders.
• Deadline: 8 Months from project start.

• Objective: Launch and execute a two-month marketing campaign, including A/B testing of promotional strategies and collecting pre-registrations via a prototype sign-up.
• Deadline: 10 months from project start. Campaign to conclude with an analysis of the effectiveness of different strategies and the readiness for event launch based on pre-registration numbers.

Final Report & Video Interview showcasing the collected data and state of the project.

[RESOURCES] Who is in the project team and what are their roles?

With a robust background in organizing diverse and impactful events, coupled with deep insights into the blockchain ecosystem, I am exceptionally positioned to deliver the Real World Play to Earn Events with high levels of trust and accountability. Below outlines my capabilities and plans to validate the feasibility of this innovative project:

Professional Background and Event Management Experience:

• Bitnext Initiatives: At my startup, Bitnext, I regularly hosted educational events focused on blockchain and cryptocurrency, gaining valuable experience in curating content and engaging a tech-savvy audience effectively.
• Amazon Coordination: While at Amazon, I successfully coordinated weekly events for interns in London, including fun activities, group challenges, and competitions, showcasing my ability to manage logistics and enhance participant engagement in a corporate setting.
• Inspiration Cologne: As a co-founder of the student club 'Inspiration Cologne,' I organized events with inspiring personalities, facilitating meaningful interactions and learning experiences for attendees, further honing my event management skills.

Blockchain Expertise:

• Since entering the crypto space in 2016, I have developed a thorough understanding of its ecosystem and the critical need for real-world applications to achieve mass adoption. This insight drives my commitment to integrating practical blockchain use cases through these events.

My track record in event management, combined with my deep blockchain expertise and rigorous approach to project and financial management, ensures that I can deliver these Play to Earn events successfully and responsibly. This project will not only foster greater adoption of blockchain technologies but will also demonstrate the real-world potential of cryptocurrencies in a uniquely engaging format and onboard thousands of new users to our Cardano ecosystem.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Community Building and Software:

• Social Media Tools: $500 for social media management tools and software licenses.
• Community Engagement Events: $1,500 for hosting webinars and live Q&A sessions to engage the broader community.
• Prototyping: Building a first prototype of our software 20,000$

Local Community Building Events:

• Local Events: $5,000 (5 events at $1,000 each), covering venue rentals and specific marketing efforts to promote each event locally.

Marketing and Promotion:

• Marketing Campaign Preparation (Including A/B Testing)
• Advertising Budget: $4,000 for targeted digital advertising to enhance event visibility and participation.

Social Media and Community Management:

• Social Media and Community Managers: $5,000 to hire professionals to manage social media platforms and community interactions effectively, ensuring ongoing engagement and growth.

Professional Reviews and Operational Costs:

• Legal and Technical Review: $5,000 for in-depth legal and technical reviews to ensure the project complies with regulations and operates efficiently.
• Project Management Software: $500 for tools to help manage the project timeline and resources.
• Miscellaneous and Contingency: $2,000 to cover unforeseen expenses and adjustments.

Total Estimated Budget: $44,000

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The budget for our project is carefully constructed to ensure maximum impact and efficiency, with each component priced to offer the best return on investment for the Cardano community:

Community and Marketing Investments:

• Community Building ($6,500): Costs include local event organization and social media tools, vital for fostering a vibrant community. Investing in professional community managers ensures sustained engagement, crucial for long-term project success.
• Marketing and Promotion ($4,000): This includes a sophisticated marketing campaign with A/B testing to optimize reach and engagement. The budget reflects standard rates for marketing professionals and digital advertising, which are essential for attracting a broad audience and ensuring high participation.

Operational and Review Costs:

• Professional Reviews ($5,000): The budget for legal and technical reviews is aligned with typical consultancy fees in the tech industry, ensuring the project meets all regulatory standards and operates smoothly.
• Operational Expenses ($2,500): This covers project management software and contingency funds, priced according to standard software licenses and a prudent reserve for unforeseen costs.
• Prototyping (20,000$): Finish the Concept stage with a working prototype, streamlining the process to deliver an MVP.

Cost Efficiency:

• We have benchmarked our budget against average industry rates for similar services in the tech and event management sectors and on offers we have received, confirming that our expenditures are reasonable and competitive.
• The allocation for each category is designed to ensure that we are investing in high-quality services and resources that will directly contribute to the project's goals, maximizing the impact of each dollar spent.

Impact and Return on Investment:

• Educational Impact: The project is expected to significantly enhance blockchain literacy and practical understanding among participants, which is invaluable for fostering a knowledgeable base within the Cardano ecosystem.
• Community Growth: By engaging hundreds of participants through innovative play-to-earn mechanics, we are expanding the Cardano community, thereby enhancing the ecosystem’s vibrancy and activity.

Every aspect of the budget is tailored to deliver substantial educational and community-building outcomes, representing excellent value for money. The investment not only promotes wider adoption of Cardano but also creates a template for future blockchain engagement activities.