Walkers - Empowering Cardano Adoption: Amplifying Walkers App Engagement with Real-Life Rewards and Virtual Marathons

[GENERAL] Name and surname of main applicant

Ivana Zafirovski

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

11

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Through strategic partnerships, referral and affiliate programs, traditional online marketing methods, and an engaging GameFi experience, we are committed to achieving widespread and lasting adoption.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Protecting Sensitive Information in Source Code

The importance of safeguarding sensitive information cannot be overstated. Our source code, a meticulously crafted compilation of instructions and algorithms, houses not only the essence of our application but also critical data such as encryption keys and other proprietary information.

As custodians of this, we recognize the value of transparency and collaboration that open source projects bring. However, certain elements within our code are akin to the keys to a secure vault, unlocking the very essence of our application's functionality and security measures.

For this reason, our source code cannot be released as an open-source project. The inclusion of proprietary data, encryption keys, and other confidential information necessitates a controlled environment to ensure the integrity and security of our software.

Rest assured, while the code itself may not be open to public scrutiny, we remain committed to delivering a product that aligns with the principles of reliability, efficiency, and security. Our dedication to excellence extends beyond the visibility of our source code, encompassing the robustness of our software and the satisfaction of our users.

We appreciate your understanding of the complexities involved in balancing transparency with the safeguarding of sensitive information. Together, let us continue on a path that prioritizes innovation, security, and the responsible handling of the digital assets entrusted to us.

[SOLUTION] Please describe your proposed solution

Our strategy for driving mass adoption on Cardano revolves around elevating our primary version of the Walkers app. We're dedicated to implementing cutting-edge features that differentiate our product, setting a new standard in the realm of walking apps.

In response to the rising trend of individuals adopting walking for well-being, we developed a pioneering app on Cardano.

Fitness apps made a $3.58 billion in revenue in 2023, which is 9.1% more than the previous year. This upward trend shows no signs of slowing down. They also had 368 million users in 2023 ,it's a massive market. That's why we're jumping in on to create mass adoption on Cardano and to grab our share of the pie.

The Walkers App follows a Walk2Earn concept, blending gaming elements with promoting health, connecting communities, and involving users in economic activities.

What set us apart amoung other walking apps ?

1.Unique Tokenomics and Economy:

• Conducted all analyses to avoid risks of overinflation, ensuring stability.
• Create sustainable levers to maintain it stable so that users do not expect only return and look for net positive sinks (in addition to negative sinks).
• Our Walkers app stands out with its irresistible rewards, surpassing any other walking application. Users earn rewards in our primary currency, $WLK, the native token of Cardano, along with various partner tokens. Upon reaching Level 5 in the app, users can exchange their accumulated points for $WLK and partner tokens, collectively valued at approximately $100 USD based on the current price of $WLK. This exchange opportunity persists at every subsequent level, ensuring continuous engagement and benefit for our users
• User earn points engaging in variety of activities in Walkers eco-system by walking,participating in community engagement activities,tasks,walkers raffles and str.
• Leveling in Walkers app is easy
• In rewarding system except our main curency and partner tokens, users are rewarded with many other types of rewards including a many of real-life gift cards, all blockchain tokens, NFTs from all blockchains...(Example: Gifts cards from Amazon, Spotify, Netlix, HBO, Discord, atractive tokens from all blockchains and much more)

2.Partnership-Driven Ecosystem:

• Central focus on partnerships with other projects from Cardano and other blockchains within the Walkers ecosystem.
• Users earn not only the walkers utility token, but also all partnership project tokens by actively engaging in the Walkers ecosystem.
• 10% of the walkers utility token supply in presale was available for purchase using partner tokens/coins (Cardano native tokens), in that way we create initial pools within the reward wallet for Walkers ecosystem.
• More partnerships established within Cardano ecosystem, with plans to expand partnerships to other ecosystems to drive adoption by engaging in Walkers ecosystem
• All partnership project tokens are actively utilized within the all Walkers ecosystem to keep sustainability

3.Gamification and new user integration from Web2 to Web3:

• Allowing users to engage in real-life activities and earn valuable rewards in Cardano native tokens or real-world products.
• We integrate free user base with intention starting the mass adoption on Cardano offering variety of rewards for those free users
• User can log in walkers app with personal QR code which can get on walkers website in same time enabling subscription for all news regarding walkers eco-system
• Users collect items through gamification,in real life activities,marathons,races,with augmented reality ,tradable on the Walkers marketplace (traits for NFT building, coupons for products, discount coupons,IRL products...)
• Excercise programs and nutritionist
• Smart watch apps for .iOS and Android and integration with exsisting platforms

4.Marketing and promotions:

• We implement referral programs to incentivize and encourage users to promote the Walkers ecosystem
• Affiliate programs with the expansion of the Walkers user base
• Motivating Web 2 users to transition into the Web3 by offering real-life product rewards,excercise programs,nutritionist
• Organizing a variety of online social events, including marathons, races, with gamification, mission-solving activities within the Walkers ecosystem.
• Global Walkers spots to create a widespread presence and engage users in all world
• Hosting events with tasks and mission solving, for community engagement and participation
• Implementing strategic promotional initiatives to elevate the Walkers ecosystem, ensuring visibility and recognition across all socials
• Promoting Walkers at events like sponsoring marathons,races all other sport events

Users earn rewards, bridging physical activity, social interaction, and gaming into daily life.

WalkersCNFT, currently is in dynamic development, is shaped by our active community's governance.

Our vision includes expansion to other ecosystems, aiming for mass adoption on Cardano.

The Walkers ecosystem thrives on blockchain partnerships,partnerships with healthy food brands,sport brands, affiliate programs, influencers marketing with referral initiatives, involving the community in sustainable growth. Plus, we're getting involved in sponsoring marathons and races globally for the first time this year, with the aim of attracting more users from traditional web2.

We firmly believe in Cardano's continuous evolution, actively contributing to it through our developments.

Our user base and daily walked distances stand as proof of impact.

Daily activity of walkers app users:

Activity of our community drive us to not stop developing Walkers ecosystem. We constantly work on expanding and growing

Product Idea: Walkers App

Walkers App - an innovative application designed for delivering a seamless and enjoyable experience during walks.

The Walkers App introduces the pioneering Walk2Earn model on Cardano Blockchain

Phase 1: Walkers App and Website concept (COMPLETED 2023/2024)

1.Seamless Registration via Cardano Native Wallets:

• Users effortlessly register on the Walkers website through all their Cardano native wallets or e-mail
• To start using the app, users connect their wallet, and the website generates a QR code for app authentication.
• Integration on e-mail and password connection in Walkers app
• Integration on free user base who can download and subscribe for news with e-mail rewarding users with real life products

2.Walker Profile Creation Using NFTs:

• Users create Walker profiles on the website, incorporating Cardano NFTs bought on secondary marketplace or minted, transforming them into playable characters within the app.
• Connect their account with twitter API for completing tasks given in app.

3.Character Selection:

• Users personalize their experience by selecting characters within the app.

4.Distance-Based Experience Earning:

• Users earn experience points by walking specific distances daily, enhancing their Walker profiles.
• Build in anti cheat system

5.Daily Task Completion for Experience (Twitter API):

• Integrated Twitter API tasks foster community engagement and strategic marketing within the Walkers app.

6.IRL Partnerships Access:

• Users access In Real Life (IRL) Partnerships, unlocking benefits within the IRL Partnership programs.

7.Electricity Generator Integration for Partnership Holders:

• Partnership holders mint electricity generators, contributing ADA or partner project tokens to form reward pools in the Walkers eco-system. Price is combination of ADA and partnership project tokens

8.ADA to Cardano Native Token Swapping:

• Users swap ADA for Cardano native tokens directly on the Walkers website through Partnership DEX.

9.Major developments and future plans within the Walkers ecosystem are determined through community decisions. With Governance tool, coupled with the engaging giveaway tool integrated on our website, provides our community with the power to shape the future plans of Walkers. This is Bad Lab Tools developed by Ben Elferink , which are completely open-source

10.XP and Point Accumulation with Token Rewards:

• Users earn XP and points, reaching level 5, enabling the exchange of rewards for Cardano native tokens on the website.

11.Walkers refferal program

• Users earn $ADA + $WLK, by reffering other users to use walkers app.

12.Free User Profile Creation:

• Users will logging in directly to the app using their email and creating a profile on the website. However, for earning rewards in native tokens within the app, they are guided to create a Cardano Native wallet.

13.Weekly Walkers Raffles

• App users can join Walkers Weekly Raffles for a chance to win gift cards, tokens from various blockchains, NFTs, WhiteList spots, and more!

14.Loot Boxes

• In development atm loot boxes will offer 7 categories of rewards for users :

NFT's ,Tokens, Subscriptions, Gadgets,Sport brands products, Healthy food brands products, Game packs

15.Non-custodial single stake of $WLK token - in development

Output: The Walkers app first launched its MVP version on August 28th, 2023, and underwent testing until November 2nd, 2023. During this time, all bugs and issues were addressed and fixed. Since then, the app has been opened to everyone for use.

To try walkers app visit our website and get your personal QR code https://walkerscardano.xyz/

Download the app :

For Android users :

https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1

For .iOS users :

https://apps.apple.com/mk/app/walkerscnft/id6450308902

Through this proposal, we aim to seamlessly transition into the continuous development of outlined in milestones, which will drive mass adoption on Cardano and in Walkers eco-system.

This proposal is focused on Mass Adoption and Enhanced User Experience :

Unlocking New Features for Seamless Onboarding and Engagement

1.Seamless Onboarding Experience for New Users:

• Bridge the Gap Between Web2 and Web3: Smooth transition for users migrating from web2 to web3.
• Enhanced Onboarding: Simplified process with incentives for creating a Cardano wallet to earn plus rewards in native tokens, accessible via email login options on both the website and app.

2.Yearly Walkers Online Marathon:

• Host an Annual Online Marathon: Engage users with a yearly event organized through the Walkers website.
• Complete Registration: Streamlined registration process with leaderboards, real-life goods prizes, and extensive social media marketing.

3.Weekly Walkers Challenges:

• Dynamic Challenges: Exciting weekly challenges available for participation on both the Walkers website and app.

4.Marathons, Races, and Bet on Walker:

• Inclusive Participation: Open events for everyone, accessible via the website and app.

5.Exercise Programs and Nutritionist:

• Convenient Access: Users can easily engage with exercise programs and nutritional guidance through the Walkers platform.

6.Tracker for Users in Wheelchairs:

• Inclusivity: Integration of tracking features for users in wheelchairs.

7.Discount Coupons and Affiliate Programs:

• Real-Life Rewards: Offers for discounts on physical products and partnerships with affiliate programs, accessible on both platforms.

8.Leaderboards:

• Comprehensive Performance Tracking: Monitor achievements in various challenges, marathons, races, GameFi, and more.

9.Marketing and Promotional Initiatives:

• Ecosystem Partnerships: Collaborate with Cardano and other ecosystems to expand reach.
• Health and Sport Brand Partnerships: Forge alliances with brands in health and sports sectors, and implement affiliate programs.
• Sponsorship Opportunities: Support marathons, races, and sports events globally.

10.Integration of More Payment Options:

• Diverse Payment Methods: Expand payment options with integration of additional blockchain wallets and credit card payments.
• Wallet Creation Guidance: Provide clear instructions for creating a Cardano native wallet to claim rewards.

11.Walkers Sport Newsletter:

• Regular Updates: Deliver weekly content directly to users inboxes to keep them engaged and informed.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Answer:

The success of our project, Walkers, will bring different value to the Cardano Community in several ways:

• Mass Adoption on Cardano: With innovative Walk2Earn model and fostering a unique combination of health, GameFi, and community engagement, Walkers aims to attract a significant user base to the Cardano blockchain.

The introduction of real-life rewards adds an extra layer of motivation for users to actively engage with the Walkers app and participate in the Walkers eco-system. This reward system, coupled with in real life programs, extends the appeal to Web 2 users, encouraging them to integrate the Walkers app into their routines.

Furthermore, our strategic approach involves implementing referral programs, providing an opportunity for everyone to earn while promoting Walkers. This initiative is designed to catalyze mass adoption on the Cardano blockchain.

Fitness apps made a $3.58 billion in revenue in 2023, which is 9.1% more than the previous year. This upward trend shows no signs of slowing down. They also had 368 million users in 2023 ,it's a massive market. That's why we're jumping in on to create mass adoption on Cardano and to grab our share of the pie.

• Diverse Partnerships: Collaborating with various projects on Cardano and extending to other blockchains enhances the interconnectedness of the Cardano ecosystem. These partnerships can lead to shared opportunities, cross-promotion, and a network effect, benefiting the broader Cardano Community. In the Walkers eco-system, partnerships actively utilize their tokens, creating a mutually beneficial relationship.

• Economic Engagement: The Walkers ecosystem involves economic participation through rewards, partnerships, and affiliate programs. This not only benefits individual users but also contributes to the economy of the Cardano eco-system.

By guiding users from Web 2 and other ecosystems to create wallets, enabling them to earn additional rewards in tokens and facilitating the trading of in-game items on the Walkers marketplace, we are actively motivating them to participate in the Cardano ecosystem. Our streamlined onboarding process ensures a seamless transition, making it easier for users to enter the Cardano blockchain.

• Innovation and User Engagement: Walkers introduces an engaging GameFi experience and a unique approach to combining physical activity, socialization, and gaming. This innovation attracting users with different interests and preferences.

Measuring Impact:

• User Growth: Tracking the increase in Walkers app users, especially those new to Cardano, provides a tangible metric for the success of our mass adoption efforts.

• Community Participation: Monitoring the active involvement of partnership project holders, affiliates, and users in the Walkers ecosystem serves as an indicator of economic engagement and community building.

Sharing Outputs and Opportunities:

• Regular Updates: Providing regular updates through official channels, social media, and community forums to share milestones, new features, and partnerships.

• Educational Initiatives: Conducting educational content to inform about the benefits and opportunities within the Walkers ecosystem.

• Collaborative Events: Participating in collaborative events, conferences, and forums within the Cardano to showcase Walkers success

• Community Engagement: Actively engaging with the community through open communication channels, feedback sessions, and incorporating community suggestions into the Walkers roadmap,governance voting for prioritizing developments

Through these measures, Walkers aims to transparently communicate its impact, foster collaboration, and contribute meaningfully to the growth and development of the Cardano Community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

1. Cardano Ecosystem Involvement: Walkers has been an part of the Cardano ecosystem since its inception on August 28, 2022. This longstanding presence signifies our dedication to and alignment with the principles of the Cardano blockchain.
2. Self-Funding: The Walkers project is entirely self-funded, demonstrating financial independence and a commitment to its long-term viability. This self-sufficiency provides stability and ensures that Walkers can continue to evolve without external dependencies.
3. Founder's Expertise: As the founder, and my involvement in the Cardano since 2021, coupled with active investments, attests to a deep understanding of the blockchain space. This experience contributes to informed decision-making and strategic development.
4. Team Expertise: Our team, mirroring the active investment practices of our founder within numerous projects in the Cardano ecosystem, boasts a deep understanding of the blockchain landscape. Our collective expertise spans across software development, marketing, and artistic design. This diverse skill set positions us strongly to execute the intricacies of the second phase of our roadmap. The wealth of experience within our team significantly enriches our decision-making processes, fostering strategic development and guaranteeing the success and innovation of our ongoing endeavors.
5. App Launch and Testing: The unveiling of the MVP app on August 28, 2023, signifies a milestone in our development journey. Accessible on Play Store and App Store, the Walkers App has undergone continuous refinement with ten updates since its initial launch.
6. User Feedback Integration: Actively seeking feedback from our user base, demonstrates our commitment to user-centric development. Continuous refinement based on valuable user suggestions ensures that the app meets user expectations and delivers a seamless experience.
7. Proven Track Record: Walkers has already launched its app on the Play Store and App Store, with an established user base. This tangible proof of concept underscores our capability to effectively manage and deploy resources.

In validating the feasibility of our approach, we employ a systematic testing and feedback loop. This iterative process, coupled with the integration of real-world partnerships, ensures that Walkers evolves in a manner that aligns with user needs and community expectations.Our commitment to transparency, self-funding, and user satisfaction instills trust and accountability in our project delivery

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

UX/UI Design

Objective: UX/UI design for new screens for web site and app to unlock enhanced functionalities.

Milestone Outputs: Creation of New Screens for Walkers App and Website (340 hours)

• Conduct an in-depth analysis of user needs and preferences to inform the design process.
• Develop wireframes and prototypes for new screens, incorporating feedback from stakeholders and usability testing.
• Design visually appealing and user-friendly interface elements that enhance the overall user experience.
• Ensure compatibility and consistency across different devices and screen sizes

• Easy Email Login: Screens for simplified login process with email options available on both the website and app. Plus, rewards for creating a Cardano wallet to earn extra tokens.
• Big Yearly Marathon Website: Create a new mini-site dedicated to the Yearly Walkers Online Marathon. It'll include a registration page, leaderboards to track results, and details about prizes.
• Weekly Challenges: Screens for access weekly Walkers challenges directly from the website and app
• Marathons, Races, and Betting: Screens on both the website and app. for ongoing marathons, races, and even bet on walkers with direct payment betting option.
• Exercise and Nutrition Programs: Separate pages to discover a range of exercise and nutrition programs on the Walkers website. Users can create their own programs and earn rewards from purchases.
• Wheelchair User Tracking: New app screen for wheelchair users to track steps and miles, with customizable tracking options
• Discount Coupons and Affiliate Programs: Screens to explore discounts and affiliate programs on the website, making savings and earning opportunities easily accessible.
• Leaderboards: Screens to keep track of first 50 walkers users performance on both on the website and in the app

Acceptance Criteria:

• Improved User Engagement: Quantify increased user engagement resulting from the implementation of new screens.
• Positive User Feedback: Gather user feedback during testing phases to evaluate satisfaction with the revamped UX/UI.
• Visual Consistency: Guarantee a unified visual language across all new screens for a cohesive user experience.

Evidence of Milestone Completion:

• Detailed Mockups for Visualization
• Iteration on Mockups Based on Internal Reviews and Community Feedback

Timeline:

• Design of New App Screens and Website Pages: 340 hours
• Iterate on mockups based on internal reviews and feedback of Walkers community: 40 hours

Development and Testing Phase

Objective: Backend, Frontend, and Blockchain developments to enhance various facets of the Walkers app and website. Transition into a meticulous testing phase to ensure the app and website meets the highest standards of quality and reliability.

Milestone Outputs:

1.Development of New Functionalities (400 hours)

• Integration of New Screens
• Enhanced User Interface for Various Functions
• Backend, Frontend, and Blockchain Developments for:
• Seamless e-mail log in
• Big Yearly Marathon Website (Registration and Leaderboards)
• Weekly Challenges
• Marathons, Races, and Betting
• Exercise and Nutrition Programs
• Wheelchair User miles and km Tracking
• Discount Coupons and Affiliate Programs
• Leaderboards

2.Internal Testing Phase and Bug Fixes (120 hours)

• Assessment of Functionality, Performance, Security, and User Experience
• Bug Fixes and Issue Resolution

3.User Testing and Bug Fixes (60 hours)

• Gathering Feedback on Functionality, Usability, and User Experience

Acceptance Criteria:

• Bug-Free App: Ensure the app is free from bugs or issues during testing.
• Positive User Feedback: Collect user feedback during testing to ensure optimal performance and satisfaction.

Evidence of Milestone Completion:

1.Development of New Functionalities:

• Implementation of Advanced Features
• Successful Integration into the Walkers App and Website

2.Internal Testing Phase:

• Detailed Testing Reports on Functionality, Performance, Security, and User Experience
• Identification and Resolution of Issues and Bugs

3.User Testing Feedback:

• Feedback on Functionality, Usability, and User Experience for Application Refinement

Timeline:

• Development of Advanced Functionalities: 400 hours
• Testing Phase and Bug Fixes: 120 hours
• User Testing and Bug Fixes: 60 hours

Seamless New Users Integration

Objective: Implement a seamless onboarding experience for new users, bridging the transition from other blockchains and web 2

Milestone outputs:

• New Profile Creation on Website (30 hours):

Develop a user-friendly registration process on the Walkers website

• Direct e-mail login Integration with the App (40 hours):

Establish a secure and integrated login mechanism that enables users to seamlessly transition

• Expand payment options throughout the Walkers ecosystem, providing clear guidance on creating a Cardano native wallet for additional rewards, and ensuring sustainability through a rewarding economy with buyback of $WLK tokens and reinvestment into rewards ( 100 hours )
• Testing and Quality Assurance (30 hours):

Conduct thorough testing to identify and address any potential issues, ensuring a smooth new user integration process.

Acceptance criteria:

• Efficient New Profile Creation:

Implementation of an efficient and user-friendly profile creation process on the Walkers website.

• Integrated Login System:

Secure and seamless integration of the login system, allowing users to transition effortlessly from the website to the app.

• More payment options

Evidence of milestone completion:

• Smooth Onboarding Experience: Monitor user feedback and engagement to ensure new users experience a seamless transition from other blockchains and web 2
• Positive User Feedback: Collect feedback on the registration and login processes, addressing any issues to enhance overall satisfaction.

Timeline:

• New Profile Creation on Website: (30 hours)
• Login Integration with the App: (40 hours)
• New payments options (100 hours)
• Testing and Quality Assurance: (30 hours)

Marketing and Promotions Enhancement

Objective: Elevate marketing and promotional initiatives through strategic partnerships, sponsorships, and organizing marathons and races with real-life rewards.

Milestone outputs:

• Organizing Worldwide Online Marathon with Real-Life Product Rewards (100 hours)
• Plan and execute online marathons with tangible rewards to attract users from Web 2 and other blockchain communities.
• Partnership Expansion (11 months)
• Identify and onboard potential partners aligned with Walkers' ethos and goals.
• Initiate collaborations to foster growth within the Walkers ecosystem.
• Marketing on Socials and Special Events (Challenges, Marathons, Races) with Real-Life Activities
• Promote Walkers through social media channels and special events, integrating real-life activities to engage users.
• Marketing through Partnerships and Events in real life and other Blockchains
• Extend marketing reach by leveraging partnerships and participating in events within other blockchain communities and sponsoring IRL sport events

Acceptance criteria:

• Successful organization of online marathons with real-life rewards.
• Expansion of partnerships contributing to the growth of the Walkers ecosystem.
• Collaborative initiatives and joint efforts with partners to enhance marketing effectiveness.

Evidence of milestone completion:

1.Increased User Acquisition:

• Measure the impact of referral programs on user acquisition rates in the Walkers admin panel.

2.Partnership ROI:

• Evaluate the success of partnerships through metrics such as increased user engagement.

3.Feedback and Iteration:

• Collect feedback from referral users and partners to iterate and improve marketing strategies.

Timeline:

• Online marathons organisations: (50 hours)
• Partnership Expansion: 11 months
• Marketing on Socials and Special Events : 11 months
• Marketing through Partnerships and Events in real life and other Blockchains: 11 months

Walkers Sport Newsletter Launch

Milestone Outputs:

• Creation of Weekly Newsletter Content (40 hours/weekly)
• Develop engaging and informative content for the Walkers Sport Newsletter, including updates, tips, and user stories.
• Design and Layout of Newsletter (30 hours)
• Design visually appealing templates for the newsletter layout to ensure readability and user engagement.
• Email Campaign Setup (20 hours)
• Set up the email campaign infrastructure, including subscriber management and delivery scheduling.

Acceptance Criteria:

• Content Quality: Ensure the newsletter content is relevant, informative, and engaging for Walkers users.
• Design Consistency: Maintain a consistent visual identity and layout across all newsletter editions.
• Delivery Accuracy: Verify that the newsletter is delivered to subscribers' inboxes on time and without errors.

Evidence of Milestone Completion:

• Completed Newsletter Content: Provide samples of completed newsletter editions showcasing relevant and engaging content.
• Newsletter Design Samples: Present visual examples of the newsletter layout and design templates.
• Delivery Reports: Provide evidence of successful email campaign setup and delivery, including open rates and subscriber engagement metrics.

Timeline:

• Content Creation and Design: 40 hours/weekly
• Email Campaign Setup: 20 hours

Walkers Ecosystem Evaluation and Roadmap Development

Objective: Summarize the outcomes of all development phases, compile reports containing success metrics, and draft a future roadmap based on community feedback to guide ongoing improvements and advancements within the Walkers ecosystem.

Milestone Outputs:

• Comprehensive Evaluation Report (80 hours)
• Summarize the results and achievements of each development phase, including UX/UI enhancements, onboarding experiences, feature integrations, and marketing initiatives.
• Compile success metrics such as user engagement, retention rates, user feedback, and platform growth.
• Analyze the effectiveness of implemented strategies and initiatives based on predetermined KPIs.
• Community Feedback Compilation (60 hours)
• Gather and analyze feedback from the Walkers community regarding their experiences with the platform.
• Identify common themes, suggestions, and areas for improvement voiced by users.
• Prioritize feedback based on relevance and potential impact on user satisfaction and platform usability.
• Future Roadmap Development (100 hours)
• Utilize evaluation results and community feedback to draft a comprehensive roadmap for future development and enhancements.
• Outline specific objectives, initiatives, and timelines for addressing identified areas for improvement.
• Incorporate community-driven features, functionalities, and enhancements into the roadmap to ensure alignment with user needs and preferences.

Acceptance Criteria:

• Comprehensive Evaluation Report: Completion of a detailed report summarizing the outcomes and success metrics of all development phases.
• Community Feedback Compilation: Compilation and analysis of feedback from the Walkers community, highlighting key insights and areas for improvement.
• Future Roadmap Development: Drafting of a detailed roadmap outlining objectives, initiatives, and timelines based on evaluation results and community feedback.

Evidence of Milestone Completion:

• Evaluation Report Documenting Outcomes and Success Metrics.
• Community Feedback Compilation Document Highlighting Key Insights and Suggestions.
• Future Roadmap Document Outlining Objectives, Initiatives, and Timelines for Future Development.

Timeline:

• Comprehensive Evaluation Report: 80 hours
• Community Feedback Compilation: 60 hours
• Future Roadmap Development: 100 hours

Completion of Final Milestone:

Upon successful completion of the comprehensive evaluation report, community feedback compilation, and future roadmap development, the final milestone will be considered complete.

[RESOURCES] Who is in the project team and what are their roles?

Ivana Zafirovski - Founder of Walkers ivanaarch

Coordinating the team and making sure our community get the best out of the project. Apart from user benefits and coordination of all activities, she is the designer of all social media content. Master degree Architect by proffesion

https://twitter.com/Ivanaarch

Karlo Kelecic - Lead artist

Concept artist/Illustrator. Currently freelancing on projects, worked in startups, founded startups and ran his own agencies. He have experience in art development as a generalist. Focused on digital painting, 2D illustration, Houdini for procedural animation, environments 3D and VFX.

Key skills: Procreate, Photoshop, Houdini, After Effects, Illustrator and Vectonator. Studied applied arts and design, philosophy and art academy in Zagreb. Started to work as junior designer in 2009. Created his own workshops about comic books, concept art and VR.

https://www.artstation.com/kelecic23/albums/all

Stefan Jakimovski – Product Manager

Stefan Jakimovski, 31 years old Software engineer with a master’s degree in E-business management. His journey as a Product Owner/Manager started few years ago and he’ve worked on several mobile applications from the discovery phase, to app delivery and administration. His role in the creation of the Walkers NFT app will be to connect the client vision to the development and design people involved in the product. Also, his main activities are to oversee the all phases of the process and keeping the communication on high a level to easily solve any impediments during the designing and the development of the mobile application.

https://twitter.com/stefanjakim?t=478aaX3o1fmPng10E78NWQ&s=09

Bojan Mitevski - UX/UI and Motion Graphics

Zealous visual designer who freelances for clients worldwide and specializes in UI/UX, websites, mobile apps, and motion graphics design. He is passionate about working on creative designs, overcoming challenges, and solving real users' problems that help companies scale.

https://www.bojanmitevski.com/ 

Ruben Duarte - Responsible Marketing and Parterships

He is passionate about web3, with over 10 years of experience in partnerships, marketing ideas and project management. His experience is related to IT and I have worked in some government and banking companies and important multinationals.

https://twitter.com/RuduarteD

Diogo Menezes - 3D Designer

Interior and product designer who worked with some of the best Architecture offices in Portugal with almost 10 years in the business. Currently working with Architects and designers, Menezes uses 3D software to create and develop what was once in the paper, usually working with Archviz and product visualization.

https://twitter.com/__SEZENEM

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

1.New App Screens Design and New Website Pages: (340 hours)

• Iterate on mockups based on internal reviews and community feedback: (40 hours)
• Total: 340 hours

-UX designer average hourly rate - 37$

-UI designer average hourly rate - 37$

• ADA 55,911 - 25160$

2.Development of Advanced Functionalities: (400 hours)

• Testing phase and bug fixes: (120 hours)
• User Testing and bug fixes: (60 hours)
• Total: 580 hours

-Software developer average hourly rate - 33$

• ADA 42,533 - 19140$

3.New Profile Creation on Website: (30 hours)

• Login Integration with the App: (40 hours)
• Testing and Quality Assurance: (30 hours)
• New payment options in all walkers ecosystem ( 100 hours)
• Total: 200 hours

-Software average hourly rate - 33$ (100 hours)

-Blockchain average hourly rate - 50$(100 hours)

• ADA 18,444 - 8300$

4.Marketing and Promotions Enhancement

• Organizing Worldwide Yearly Online Marathon

with Real-Life Product Rewards

• Sponsorship on IRL sport events : marathons,races,sport events
• Content creations
• ADA 22,222 - 10000$

5.Walkers Sport Newsletter

• Creation of Weekly Newsletter Content (40 hours/weekly)
• Design and Layout of Newsletter (30 hours)
• Email Campaign Setup (20 hours)
• Total : 90 hours
• ADA 33,333 - 15000$

6.Project Management: 11 months x 2000 ADA

• ADA 20,000

7.Marketing: 11 months x 2000 ADA

• ADA 20,000

Grand Total: ADA 212,443

ADA/$0,45 and hourly rates according https://www.payscale.com/

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

WalkersCNFT is currently undergoing dynamic development, guided and shaped by the active participation and governance of our community. We envision Walkers expanding onto other blockchains, with the ultimate goal of fostering mass adoption on Cardano.

We aim to justify the value for money via mass adoption to the cardano blockchain.

We are fully aware of how the blockchain operates and the fact that its a much greener blockchain as opposed to the others. As such, we have positioned our project to not only be able to onboard people already in web3, but also onboard people that have no connection to the crypto market via our app and its ease of use.